busybusy
busybusy is a US-based SaaS platform providing GPS time tracking, job costing, safety, and workforce management for 60,000+ construction and field-service contractors. It operates as a subsidiary of AlignOps and monetizes via per-seat subscriptions, modules, payroll, benefits, and hardware.
- Company typePrivate
- Founded2010
- HeadquartersSaint George, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What busybusy does
busybusy is a Saint George, Utah-based SaaS platform that provides GPS-enabled time tracking, job costing, and workforce management software for construction contractors and adjacent field-service industries including mining, fire protection, property management, restoration, landscaping, excavation, and material supply. The product was founded in 2010 and operates as a subsidiary of AlignOps (alignops.com), a construction operations platform that also encompasses FleetWatcher, Safety Reports, and ToolWatch. The platform serves more than 60,000 contractors and has accumulated approximately 383.8 million tracked hours, 8.4 million uploaded jobsite photos, and 18.9 million digital daily safety sign-offs according to company-disclosed scale metrics. The company's go-to-market is product-led through a free tier, with freemium conversion into Pro ($9.99 per user per month, billed annually) and Premium ($14.99 per user per month) subscriptions, complemented by a sales-assisted motion for enterprise and add-on modules.
The technology stack is a cloud-native SaaS platform delivered through native iOS and Android mobile apps and a web application, with GPS-based location tracking and breadcrumbing, offline mode with automatic cloud sync, AI-powered facial recognition for buddy-punching prevention, and an API-first integration layer connecting to accounting (QuickBooks, Sage), ERP (Procore, Viewpoint, Foundation, ComputerEase, Microsoft Dynamics), and payroll (ADP, Paychex, Ceridian, Gusto) systems. The platform is structured as a core time-tracking product plus three modular add-on suites: a Safety Module (Observations, Inspections, JSA, Training, OSHA Forms 300/300A/301 Incidents), an Operations Module (Certifications & Licenses, Equipment Inspections, Resource Planning), and a GPS Equipment Tracking Module requiring rugged hardware trackers. Adjacent services include BusyPayroll (full-service payroll through a Gusto integration at $45/month plus $6/person/month), BusyBenefits (a Planstin-partnered benefits administration offering), and onsite training priced $1,500-$5,500 per session. The platform supports English and Spanish to serve a diverse construction workforce.
Revenue is generated through tiered per-seat SaaS subscriptions, add-on module subscriptions, payroll processing fees, hardware sales, managed benefits services, and professional services training. Customer concentration is low, with a long tail of SMB contractors distributed across at least ten trades and eight industry verticals. The company has raised approximately $9.75 million in disclosed venture funding across rounds dated 2013 ($250K), 2014 ($1M), and 2018 ($8.5M), with a strategic investment from Caterpillar Ventures in 2017. Leadership consists of CEO Isaac Barlow, COO Brigham Timpson, and CRO Derrik Shakespear. Operating geographies are North America (USA) with no disclosed global expansion.
busybusy firmographics
Firmographics- Name
- busybusy
- Legal name
- BusyBusy
- Website
- https://busybusy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- busybusy is a US-based SaaS platform providing GPS time tracking, job costing, safety, and workforce management for 60,000+ construction and field-service contractors. It operates as a subsidiary of AlignOps and monetizes via per-seat subscriptions, modules, payroll, benefits, and hardware.
- Ownership category
- akta.pro rank
busybusy industry classification
Industry- Product category
- Construction Workforce Management Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Time, Attendance & Scheduling Administration (BPACAIAE)
- akta.pro secondary industries
- Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking) (BPAAAHAC), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where busybusy is headquartered
LocationHeadquarters
- HQ city
- Saint George
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
busybusy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Time Tracking): Tiered per-user subscription model with Free, Pro ($9.99/user/month annual), and Premium ($14.99/user/month annual) tiers. Revenue from monthly/annual subscription fees with seat-based pricing. Add-on modules (Safety, Operations, GPS Equipment Tracking) available for Pro/Premium plans.
- Payroll Processing (BusyPayroll): Full-service payroll addon at $45/month base plus $6/month per person. Includes automated tax filing, W2 processing, mobile payroll, and Gusto integration for payment processing.
- Professional Services (Training): Onsite and virtual training sessions ranging from $1,500-$5,500 based on session duration (3-hour blocks to 2-day sessions) and team size (up to 10, 25, or 100 employees). Travel fees billed separately.
- GPS Equipment Tracking Hardware: GPS equipment tracking module requires rugged hardware trackers for equipment. Pricing for hardware not explicitly stated but indicated as separate module with flexible tracking levels.
- Employee Benefits Administration: BusyBenefits service partnering with Planstin Administration to provide affordable health benefits, dental, vision, telemedicine, and mental wellness plans for construction employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free plan with unlimited users for basic GPS time tracking |
| Subscription | Annual | Pro plan at $9.99/user/month with advanced features and module eligibility |
| Subscription | Annual | Premium plan at $14.99/user/month with full feature access |
| Subscription | Monthly | BusyPayroll addon at $45/month base plus per-person fee |
| Subscription | Monthly | Safety Module - pricing by inquiry |
| Unit Pricing | Pay-as-you-go | Onsite Training sessions from $1,500 to $5,500 |
| Subscription | Monthly | GPS Equipment Tracking Module - flexible tracking levels |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
busybusy product offering
Product offeringCore offering
busybusy provides a cloud-based GPS time tracking platform for construction and field service companies, enabling employee clock in/out, job costing, project documentation, and daily reports via mobile (iOS/Android) and web apps. The core offering is extended through optional add-on modules for safety compliance (OSHA forms, inspections, JSA, training, incidents), operations (certifications, equipment inspections, resource planning), and GPS equipment tracking, as well as attached services for payroll (BusyPayroll) and benefits administration (BusyBenefits).
Product overview
busybusy is a platform-plus-modules construction time tracking and workforce management system. The core product is a GPS-enabled mobile time tracking platform (available as Free, Pro, and Premium tiers) that provides employee clock in/out, job costing, project management, GPS tracking, daily reports, document management, and equipment time tracking. This core platform integrates with optional add-on modules: the Safety Module (offering Observations, Inspections, JSA/Job Safety Analyses, Training, and Incident Reporting for OSHA compliance), the Operations Module (covering Certifications & Licenses tracking, Equipment Inspections, and Resource Planning), and the GPS Equipment Tracking Module (providing direct equipment location and usage monitoring). Additional services include BusyPayroll (full-service payroll processing via Gusto integration) and BusyBenefits (employee benefits administration through Planstin partnership), plus Onsite Training for implementation support. The platform is offered as both a free tier and paid Pro ($9.99/user/month) and Premium ($14.99/user/month) subscription plans.
Differentiator
Problem solved
Functional benefit
Brands
- Safety Suite: Comprehensive jobsite safety management solution including observations, inspections, training, JSAs, and incident reporting
- Operations Module
- GPS Equipment Tracking
- BusyPayroll
- BusyBenefits
Products and services
- busybusy Core Platform (GPS Time Tracking) Cloud-based GPS time tracking platform for construction and mobile industries, offering employee clock in/out, job costing, project management, GPS tracking, daily reports, document management, and equipment time tracking via native iOS/Android apps and a web app.
- Safety Module Add-on module offering jobsite safety management including observations, inspections, training, Job Safety Analyses (JSA), and incident reporting, designed to streamline OSHA compliance and reduce jobsite accidents for construction teams.
- Operations Module Add-on module covering people readiness (certifications and licenses tracking), equipment readiness (equipment inspections), and planning readiness (resource planning) for construction teams.
- GPS Equipment Tracking Module GPS-based equipment tracking module offering real-time equipment location, movement breadcrumb trails, usage monitoring, fuel and power insights, and equipment health signals, integrated with the busybusy time tracking platform.
- BusyPayroll Full-service payroll service integrated with busybusy time tracking, including W2 e-filing, automated tax calculations and filings, state tax reconciliations, mobile payroll processing, a dedicated account manager, and a Payroll Scanner that checks for issues in 1-2 seconds.
- BusyBenefits Employee benefits administration service for construction employees delivered in partnership with Planstin Administration, including health insurance plans, supplemental plans, dental, vision, telemedicine, mental wellness, and workers compensation.
- Onsite Training In-person and virtual training sessions for employees, supervisors, and office staff covering field reports, documents, progress tracking, job costing, and general busybusy platform usage, offered in 3-hour blocks with pricing scaled to team size.
Quantifiable outcome
- Payroll processing reduced from 3 days to 1 hour for doubled-company-size landscaping firm
- +5 more outcomes
Companies that use busybusy
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
busybusy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability2 records
Feature9 records
busybusy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- QuickBooks (Online & Desktop)corebusybusy integrates with QuickBooks Online and Desktop, allowing users to easily send employee work hours directly into accounting and payroll systems without leaving the busybusy app.
- ZapiercoreZapier integration automates workflows across 5,000+ app integrations, enabling busybusy users to connect time tracking data with their broader software ecosystem.
- Sage (Intacct, 300, 100)coreSage Intacct, Sage 300, and Sage 100 integrations keep employees, projects, budgets, and hours aligned for improved construction project management and job costing.
- Viewpoint (Spectrum, Vista, ProContractor)coreViewpoint Spectrum, Vista, and ProContractor integrations maintain alignment of employees, projects, budgets, and hours for construction project management efficiency.
- Procorecorebusybusy syncs employee, project, and cost code data with Procore in real-time, pushing hours worked as they happen for up-to-date project tracking.
- ADP Workforce NowcoreADP integration allows effortless tracking of hours worked with direct export to ADP software for seamless payroll processing.
- PaychexcorePaychex integration boosts productivity, simplifies payroll, and saves time with payroll processing at the touch of a button.
- Foundation SoftwarecoreFoundation Software integration allows tracking field time and exporting directly for improved job costing and payroll accuracy.
- GustocoreGusto integration powers BusyPayroll service, enabling instant payroll processing and employee payment directly from the busybusy platform.
- Planstin AdministrationcorePlanstin Administration partners with busybusy to provide affordable healthcare benefits, dental, vision, telemedicine, and mental wellness plans for construction employees. Plans tailored to small/mid-sized businesses at half the cost of traditional insurance.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
busybusy competitors and assessment
Company assessmentBroad incumbents
- Procore: Procore is the leading public construction management platform offering a broad suite including project management, quality and safety, and increasingly workforce/time tracking. It competes with busybusy by bundling time tracking into its larger platform for enterprise construction customers.
Direct peers
- Buildertrend: Buildertrend is a construction project management and customer relationship platform for residential and commercial builders, with integrated scheduling, time tracking, and job costing features. It directly overlaps with busybusy's SMB construction customer base and core time tracking and project management capabilities.
- ExakTime: ExakTime provides GPS-enabled time and attendance tracking specifically for construction and field crews, including facial recognition and offline mode. It is one of the most direct competitors to busybusy in construction-focused mobile time tracking.
- ClockShark: ClockShark is a GPS time clock app built for construction and field service industries, offering mobile time tracking, job costing, and integrations with QuickBooks and payroll systems. It directly competes with busybusy for the same construction SMB customer base.
- Hubstaff: Hubstaff offers GPS-enabled time tracking, workforce management, and productivity monitoring with broad integrations. While more horizontal than busybusy, it directly competes in the same construction and field service time tracking use cases with similar pricing.
- Workyard: Workyard provides construction-focused time tracking, GPS, and job costing software with mobile-first design for contractors. It targets the same construction SMB and trade contractor segments as busybusy.
- Foundation Software: Foundation Software provides construction accounting, job costing, and project management software that integrates directly with busybusy for time tracking. It is an adjacent but comparable vertical SaaS competitor for the same construction customers.
- ToolWatch: ToolWatch is a sister product within the AlignOps platform focused on tool and equipment tracking for construction, overlapping with busybusy's GPS Equipment Tracking module. It is comparable as a sibling product within the same parent portfolio.
Emerging players
- FieldEdge: FieldEdge (formerly dESCO) provides field service management software for contractors with scheduling, dispatch, and mobile technician tracking. It overlaps with busybusy's field service segment and time tracking functionality for service-oriented contractors.
- SafetyCulture: SafetyCulture (iAuditor) provides mobile inspection and safety compliance software used across construction and field operations. It overlaps with busybusy's Safety Module features including inspections, observations, and corrective action workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
busybusy social profiles
Digital presencebusybusy financial estimates
Financial estimateRevenue estimate
Valuation estimate
busybusy leadership team
Management profileNumber of profiles
Profiles3 records
busybusy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
busybusy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about busybusy
What does busybusy do?
busybusy provides a cloud-based GPS time tracking platform for construction and field service companies, enabling employee clock in/out, job costing, project documentation, and daily reports via mobile (iOS/Android) and web apps. The core offering is extended through optional add-on modules for safety compliance (OSHA forms, inspections, JSA, training, incidents), operations (certifications, equipment inspections, resource planning), and GPS equipment tracking, as well as attached services for payroll (BusyPayroll) and benefits administration (BusyBenefits).
Is busybusy a public or private company?
busybusy is a private company. It is classified as corporate owned and is currently operating.
When was busybusy founded?
busybusy was founded in 2010. It employs 101 to 250 people.
Where is busybusy based?
busybusy is headquartered in Saint George, United States, in the North America region.
How does busybusy make money?
Five revenue lines are on record. SaaS Subscription (Time Tracking) is the primary driver. The others are payroll Processing (BusyPayroll), professional Services (Training), GPS Equipment Tracking Hardware and employee Benefits Administration.
Who are busybusy's main competitors?
Procore is listed as a broad incumbent. Direct peers are Buildertrend, ExakTime, ClockShark, Hubstaff, Workyard, Foundation Software and ToolWatch. Emerging players are FieldEdge and SafetyCulture.
Does busybusy have an API?
No public API is recorded for busybusy.
What industry is busybusy in?
busybusy's product category is Construction Workforce Management Software. Its primary akta.pro industry code is BPACAIAE, Time, Attendance & Scheduling Administration, with a secondary code of BPAAAHAC, Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking). Its NAICS code is 541214 and its SIC code is 7372.