What Graphic India does

Graphic India is a private animation studio and character entertainment company that produces premium animated content based on Indian mythology, spiritual traditions, and adapted Western IP. Founded in 2014 and headquartered in Singapore with operations centered on South Asia (primarily India), the company was co-founded by Sharad Devarajan (CEO), Gotham Chopra, and Suresh Seetharaman, with Jeevan J. Kang serving as co-creator. The company's product portfolio is led by 'The Legend of Hanuman' (a multi-season animated series that became the first Indian animated series to consistently top Ormax streaming charts and delivered 5.8M viewers in three days for its Season 6 premiere in April 2025), 'The Legend of Karna' (greenlit by and premiering exclusively on Sony LIV), and the announced theatrical feature 'Shiva: The Adiyogi' developed with Sadhguru and the Isha Foundation for worldwide theatrical release. Co-founder Sharad Devarajan has also co-created Indian Spider-Man Pavitr Prabhakar, which debuted globally through Marvel's Spider-Man: Across the Spider-Verse.

The studio's technical foundation is a 2D/3D animation production and storytelling pipeline built around original and adapted IP rather than a software platform. Recent additions include partnerships with Hollywood talent George Nolfi for an Indian adaptation of 'The Adjustment Bureau' and with Faible Media Inc. (Dr. Mark Sagar) on a 'Trans-Creation Engine' for multi-market content adaptation across six languages. Co-founder Sharad Devarajan is credited with prior work spanning the Baahubali franchise and the Spider-Verse animation, and earlier collaborations with Stan Lee on the creation of the Pavitr Prabhakar character.

Graphic India operates as a B2B content production studio. Revenue is generated through OTT platform distribution deals (notably multi-season exclusivity with Sony LIV for Hanuman and Karna), theatrical distribution for feature films, and IP licensing arrangements with global franchises such as Marvel/Disney for Pavitr Prabhakar. Pricing and revenue figures are not publicly disclosed. The company has raised approximately $11.4 million in disclosed equity across five rounds between 2013 and 2022, with investors including CA Media, India Internet Fund, Start Media, Liquid Comics, 3one4 Capital, and Goodwater Capital.

Name

Graphic India

Legal name

Graphic India

Website

https://graphicpop.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Graphic India is a private animation studio producing premium mythological and spiritual animated series and films, including The Legend of Hanuman and The Legend of Karna, for Indian and global audiences through Sony LIV and theatrical distribution.

Ownership category

akta.pro rank

Product category

Animation Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Distribution (512120), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

akta.pro secondary industries

Animated Feature Film Production (MPADACAH), 3D/CGI Animation Production (MPADACAB), Digital Comics, Manga & Serialized Reading Platforms (BPAMAJAJ)

Keywords

• Animated content production
• Mythological entertainment series
• Animation studio services
• OTT streaming series
• Character entertainment IP

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels3 records

Core offering

Graphic India is a privately held animation production studio that creates premium animated series and feature films based on Indian mythology and epic stories such as The Legend of Hanuman and The Legend of Karna. The studio licenses and co-produces this content with OTT platforms such as Sony LIV and plans worldwide theatrical distribution for feature films like Shiva: The Adiyogi. Its commercial relationships are primarily B2B, with content delivered to streaming distributors, theatrical exhibitors, and global IP partners such as Marvel/Disney.

Product overview

Graphic India is an animation studio producing animated mythological content. The company develops animated feature films and series based on Indian mythology and epic stories, including The Legend of Hanuman franchise (an animated series spanning six seasons), The Legend of Karna (animated series on Sony LIV), and announced films including Shiva: The Adiyogi and adaptations of international properties. The company operates as a content production studio rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Legend of Hanuman: Animated mythological series based on the Hindu epic Ramayana, following Hanuman's journey
• The Legend of Karna
• Shiva: The Adiyogi

Products and services

• The Legend of Hanuman
• The Legend of Karna
• Shiva: The Adiyogi

Quantifiable outcome

• 5.8 million viewers in first three days; topped all OTT platforms

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Sadhguru / Isha FoundationflagshipStrategic or Co-development Partner · 10 August 2026Strategic collaboration to produce animated feature film 'Shiva: The Adiyogi' exploring Lord Shiva as the first Yogi. Sadhguru serves as screenwriter alongside Sharad Devarajan, combining spiritual storytelling with large-scale animation. Film planned for worldwide theatrical release.
• Sony LIVcoreChannel Partner/ Reseller/ Distributor · 22 July 2026Sony LIV greenlit 'The Legend of Karna' animated series from Graphic India, streaming exclusively on the platform from July 31, 2026. All episodes released simultaneously with subscription access.
• George NolfiminorStrategic or Co-development Partner · 9 October 2025Partnership with Hollywood writer-director George Nolfi to develop Indian language feature film adaptation of his 2011 sci-fi romantic thriller 'The Adjustment Bureau'. Will leverage India's philosophical and spiritual traditions to explore themes of destiny and free will.
• Stan LeecoreStrategic or Co-development PartnerHistorical collaboration with legendary Marvel creator Stan Lee on Indian superhero projects including the creation of Indian Spider-Man character Pavitr Prabhakar.
• Marvel / DisneycoreOEM/ Whitelabel/ Licensing PartnerMarvel approved Indian Spider-Man character Pavitr Prabhakar created by Graphic India; character introduced to global audiences in 2023 and featured in Spider-Man: Across the Spider-Verse.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Green Gold Animation: Indian animation studio best known for Chhota Bheem, a long-running homegrown animated IP franchise distributed across TV, OTT, and merchandising. Most directly comparable to Graphic India on geography, target audience, animated character-franchise model, and B2B platform distribution.
• Cosmos-Maya: India-based animation studio producing well-known animated series such as Motu Patlu and self-commissioned originals for global streaming platforms. Directly comparable as a peer Indian animation production company building animated character IP for OTT and TV distribution.

Broad incumbents

• DNEG: Global visual effects and animation services company working on Hollywood blockbusters (e.g., Dune, Spider-Man: Across the Spider-Verse). Comparable as a larger, established animation/VFX player in the same global production ecosystem where Graphic India's leadership has previously worked.
• Toei Animation: Japan-headquartered animation studio behind long-running mythology/fantasy anime franchises (Dragon Ball, One Piece) distributed globally via theatrical, TV, and streaming. Comparable as a large-scale animation studio successfully turning culturally rooted storytelling into global IP franchises, validating the mythology-led strategy.
• Reliance Animation: Indian animation and VFX arm of the Reliance group producing animated content including Hanuman-related IPs and kid's properties. Comparable as a broader Indian entertainment conglomerate incumbent with overlapping mythological animation ambitions and deeper capital.
• Warner Bros. Animation: Major U.S. animation studio producing DC, Looney Tunes, and original animated features for theatrical and streaming. Comparable as an incumbent animation producer with theatrical reach and global IP distribution, against whom Graphic India's theatrical expansion will compete for screen time.
• The Jim Henson Company: Independent entertainment company producing character-driven film, TV, and animation IP with strong mythological/fantasy storytelling heritage. Comparable as a character-entertainment-led studio translating culturally rooted narratives into global family IP.
• Studio Ghibli: Iconic Japanese animation studio producing premium, culturally rooted animated feature films with worldwide theatrical distribution. Comparable as a benchmark for premium culturally rooted animation achieving global theatrical reach — relevant to Graphic India's Shiva: The Adiyogi theatrical ambition.

Emerging players

• Titmouse: Independently owned U.S. animation studio producing adult and youth animated series for Netflix, Amazon, and others. Comparable as an independent animation production partner to streaming platforms — the same role Graphic India plays for Sony LIV.

Others

• Tata Elxsi: India-based design and technology services company with a significant animation, VFX, and content engineering practice serving global media clients. Comparable as a domestic Indian ecosystem participant in the same content production and engineering supply chain, though operating on a B2B services model rather than owning IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/graphicindia
• Facebookfacebook.com/graphicindia
• LinkedInlinkedin.com/company/graphic-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic India