Reliance Animation
Reliance Animation is a Pune-based animation studio (founded 2005) that produces original 2D and 3D kids entertainment — including Little Singham, Golmaal Jr., and Little Krishna — distributing via major Indian and global broadcasters, with backing from Reliance Entertainment.
- Company typePrivate
- Founded2005
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Reliance Animation does
Reliance Animation Studios Private Limited, founded in 2005 and headquartered in Pune with additional production facilities in Kolhapur and Satara, is an Indian animation studio that develops, produces, and distributes original 2D and 3D animated content for the kids entertainment segment (ages 5-11). The studio is a subsidiary of Reliance Entertainment within the Reliance Group, and operates a workforce of more than 1,000 artists across its three production locations. Its portfolio includes flagship IPs Little Singham, Baby Little Singham, Golmaal Jr., Smashing Simmba, Bhaiyyaji Balwan, Pandeyji Pehelwan, Shaktimaan Animated, The DaVincibles, Little Krishna 3D, Big Bees Jr., and the theatrical feature Krishna Aur Kans, with cumulative output of more than 18,000 minutes of animation across 1,500+ episodes.
The studio's technology stack is built on industry-standard 2D and 3D animation pipelines using Adobe Flash, Photoshop, After Effects, Premiere Pro, and Storyboard Pro, supported by 64-bit Quad Core workstations, Barco 35MM projection, Blue Arc Titan file servers, and Foundry Iron RX switching — the company notes it is the only animation studio in its category with an in-house music composition facility. Production is delivered across six Indian languages (Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi).
Reliance Animation's revenue model combines IP co-production with film franchises (notably Rohit Shetty Picturez for Bollywood adaptations), broadcast and streaming licensing to major Indian and international networks (Discovery Kids, POGO, Nickelodeon/Sonic, Disney Kids Network, Netflix, VOOT, Viacom18/Paramount), service work for international clients (Astra Force, Ting Tong, Keymon Ache, Daduji, Gaju Bhai, Tik Tak Tail), and ancillary monetization through licensing and merchandising (Dream Theatre mandate for Little Singham), mobile games (Zapak), and school outreach programs (Little Singham Squad across 500+ schools in 11 cities). The customer base is primarily broadcast networks and streaming platforms, with secondary segments in licensing/merchandising partners and the kids audience.
Reliance Animation firmographics
Firmographics- Name
- Reliance Animation
- Legal name
- Reliance Animation Studios Private Limited
- Website
- https://relianceanimation.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reliance Animation is a Pune-based animation studio (founded 2005) that produces original 2D and 3D kids entertainment — including Little Singham, Golmaal Jr., and Little Krishna — distributing via major Indian and global broadcasters, with backing from Reliance Entertainment.
- Ownership category
- akta.pro rank
Reliance Animation industry classification
Industry- Product category
- Animation Production & Original IP Studio
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Kids & Preschool Animation Production (MPADACAJ)
- akta.pro secondary industries
- Animated Series Production (TV/Streaming) (MPADACAG), 2D (Traditional & Digital) Animation Production (MPADACAA)
Keywords
Where Reliance Animation is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Reliance Animation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- IP Co-Production and Licensing: Creating original animated IPs in partnership with filmmakers (Rohit Shetty Picturez) and licensing them to broadcasters and streaming platforms
- Animation Production Services: Service projects for international clients including Astra Force, Ting Tong, Keymon Ache, Daduji, Gaju Bhai, and Tik Tak Tail
- Content Distribution: Distribution of animated content across TV channels (Discovery Kids, POGO, Sonic, Disney Kids) and streaming platforms (Netflix, VOOT) in multiple languages
- Merchandising and Licensing: Licensing and merchandising of IP properties including mobile games and consumer products
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Reliance Animation product offering
Product offeringCore offering
Reliance Animation is an original animation IP production studio that creates, develops, and distributes 2D and 3D animated television series and feature films for children and family audiences. The studio co-produces animated adaptations of Bollywood franchises (Singham, Golmaal, Simmba) with Rohit Shetty Picturez, develops home-grown IPs (Bhaiyyaji Balwan, Baby Little Singham, Pandeyji Pehelwan, Shaktimaan), and provides outsourced animation production services to international studios.
Product overview
Reliance Animation is an original IP production company established in 2005 that creates animated content in both 2D and 3D formats. The company's portfolio includes flagship 2D animated series (Baby Little Singham, Little Singham, Golmaal Jr., Smashing Simmba, Bhaiyyaji Balwan, Pandeyji Pehelwan, Shaktimaan Animated, The DaVincibles) and 3D animated properties (Little Singham 3D, Big Bees Jr., Little Krishna 3D, Krishna Aur Kans feature film). The studio operates production facilities in Pune, Kolhapur, and Satara with over 1,000 artists. In addition to original IP development, the studio provides outsourced animation services and has worked on international co-productions with partners like Nickelodeon, Discovery Kids, Disney, and Moonscoop US.
Differentiator
Problem solved
Functional benefit
Products and services
- Little Singham 2D animated action-comedy series following Ajay, a young boy whose DNA fuses with a lion after a science lab accident, giving him supercop powers to protect Mirchi Nagar from villains. Features over 500+ episodes and 20+ telefilms; targeted at kids entertainment broadcasters and streaming platforms.
- Baby Little Singham Animated series for babies and toddlers featuring Little Singham as an infant with spider-sense-like danger detection abilities. Uses minimal dialogue with baby sounds; targeted at kids entertainment distribution partners. Won Best Children's Programme India 2023 at Asian Academy Creative Awards.
- Golmaal Jr. 2D animated comedy series following two rival gangs of mischievous kids at a hill station who constantly prank each other and get into trouble. Based on Rohit Shetty's Golmaal film franchise; distributed via Sonic/ETV and VOOT.
- Smashing Simmba 2D animated series featuring Simmba, a 13-year-old aspiring police officer who fights villains with his catchphrase 'Mind-ich Blowing'. A Rohit Shetty Picturez production inspired by the Simmba film; distributed on POGO. Won Best Bollywood-Inspired IP at ANN Awards 2023.
- Bhaiyyaji Balwan Animated series about a boy born on the same day as a cow in Gomatipur, Bihar, who gained immense strength and uses it to help villagers. Home-grown IP distributed in collaboration with Disney Kids Network. Won Best Kids Show Programming 2023 at Indian Telly Awards.
- Pandeyji Pehelwan Animated comedy series featuring Pandeyji Pehelwan, a soft-spoken, jovial strongman of Kailashpur who selflessly helps anyone in need with his limitless strength, often with hilarious results; targeting kids entertainment distributors.
- Shaktimaan Animated 26-episode x 24-minute animated action series about Vehaan Arya who gains yogic superpowers from seven Himalayan guru masters and becomes Shaktimaan to fight the evil Kilvish. India's first animated superhero IP, targeted at kids entertainment distribution.
- The DaVincibles Animated comedy series following the modern DaVinci family's adventures as they explore the world for rare artifacts while encountering the Society of Very Bad Villains (SVBV). Co-production with Moonscoop US and Neo Network.
- Little Singham 3D 3D animated feature series expanding the Little Singham franchise into 3D format, building on the success of over 500+ episodes and 20+ telefilms created in 2D; distributed to broadcast partners including Warner Bros. Discovery co-productions.
- Big Bees Jr. 3D animated series featuring child-friendly bee characters with high interactivity, targeting pre-school kids. Includes 38 rhymes, one song, rhyme book, coloring book, and karaoke option. Won Viewer's Choice Award at TASI '09.
- Little Krishna 3D 3D animated series based on Krishna's childhood pastimes in Vrindavan, produced in partnership with ISKCON Bangalore's India Heritage Foundation and written by Jeffrey Scott. Result of seven years of research. India's first locally conceptualized 3D animated TV series; won multiple awards including ASIFA Awards and 14th Asian Television Awards.
- Krishna Aur Kans India's first stereoscopic 3D animated feature film about Krishna's battle against the tyrannical King Kans. Released in Hindi, Tamil, Telugu, and English. Featured voices of Om Puri as Kans and Juhi Chawla as Mother Yashoda. Theatrical release distributed to Indian cinemas.
- The Twisted Timeline of Sammy & Raj International animated series co-produced with Nickelodeon UK and Nick India (Viacom18). Series premiered on Nickelodeon UK and expanded to international territories via Viacom18 Media Private Limited and Paramount International. Targeted at international kids distribution platforms.
- Animation Production Services Full-service animation studio providing 2D and 3D animation production for domestic and international markets. Includes outsourced service projects such as Astra Force, Ting Tong, Keymon Ache, Daduji, Gaju Bhai, and Tik Tak Tail. Provided to film studios, broadcasters, and content producers requiring animation execution capacity.
Quantifiable outcome
- Over 500+ episodes and 20+ telefilms produced for Little Singham franchise
- +3 more outcomes
Companies that use Reliance Animation
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Reliance Animation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reliance Animation partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered strategic, minor, flagship and core.
- Animotion Media (UAE)strategicUAE-based Animotion Media partnered with Reliance Animation Studios Group to introduce animated franchise The Fixies to Indian audiences and beyond through various distribution platforms in local languages.
- Reliance Animation AcademyminorPartnership with Sandip University, Allen House Group of Schools, and Pimpri Chinchwad University to provide hands-on training in Animation and VFX to students.
- Warner Bros. DiscoveryflagshipCo-production partnership for Little Singham Bahubali Friends franchise. Won Best Animated Film at FICCI BAF Awards 2024 and National Winner Best Animation India at Asian Academy Creative Awards 2024.
- Nick US / Viacom18 Media / Paramount InternationalstrategicSammy & Raj, produced by Reliance Animation, premiered on Nickelodeon UK and expanded to all international territories via Viacom18 Media Private Limited and Paramount International.
- Disney Kids NetworkcoreDisney Kids Network partnered with Reliance Animation for Bhaiyyaji Balwan, launched in April 2022. Show features desi look and feel for Indian audiences.
- Nickelodeon India / SoniccoreNickelodeon's Sonic channel launched Golmaal Jr. in May 2019. Also co-produced The Twisted Timeline of Sammy & Raj with Nick India. Series features international story editor from Mattel/Netflix.
- Zapak Mobile GamescorePartnership with Zapak Mobile Games Pvt. Ltd. for mobile game applications including Little Krishna runner game, Shaktimaan game, Little Singham games (Runner, Tap, Cricket), and Golmaal Jr. game on Google Play Store.
- Jolly Rancher / Hershey IndiaminorHershey India partnered with Discovery Kids channel for innovative 360-degree consumer activation for Jolly Rancher lollipop brand featuring Little Singham.
- Rohit Shetty PicturezflagshipLong-standing co-production partnership for animated adaptations of Bollywood franchises including Little Singham (inspired by Singham), Golmaal Jr. (based on Golmaal series), and Smashing Simmba (based on Simmba). Partnership has produced multiple award-winning animated series.
- Discovery KidsflagshipLaunched Little Singham in collaboration with Discovery Kids in April 2018. Discovery Kids is the presenting partner and co-producer. Also partnered for Little Singham Squad school outreach program targeting 500+ schools across 11 cities.
- Dream TheatrecoreIndia's foremost licensing and branding representation company won the licensing and merchandising mandate for Little Singham animated show.
- Moonscoop US and Neo NetworkminorCo-production partnership for The DaVincibles animated series following the comedic exploits of the modern-day DaVinci family exploring the world for rare artifacts.
- ISKCON Bangalore - India Heritage FoundationflagshipCo-created Little Krishna series - a result of seven years of painstaking research work from chronicles of Krishna. Dedicated to His Divine Grace A.C. Bhaktivedanta Swami Prabhupada. Also produced theatrical feature 'Krishna aur Kans'.
- Reliance Academy (RAVA Global)minorEducational arm providing animation and VFX training programs, linked from Reliance Animation website.
- Variety (Media)minorMedia coverage of Naruto theatrical release by Reliance Entertainment bringing anime franchise to Indian cinemas for first time.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Reliance Animation competitors and assessment
Company assessmentDirect peers
- Toonz Animation: Indian/European animation studio combining IP creation with outsourced production services; comparable on the hybrid IP-plus-services business model and international co-production footprint.
- Green Gold Animation: India's leading original kids animation IP studio, creator of Chhota Bheem — directly comparable to Reliance Animation as a homegrown Indian studio building franchise IP for kids broadcast and licensing.
- Assemblage Entertainment: Animation production services company with Indian and UK operations serving international broadcasters and studios; directly comparable on the production-services side of Reliance Animation's business.
- DQ Entertainment: Historically one of India's largest animation companies with both co-production IP and services; closest historical peer in scale and co-production model, though currently in distress.
- 88 Pictures: India-based animation studio with both IP development and outsourced production services for global clients; comparable operating model and customer mix.
- Cosmos-Maya: Indian animation studio behind Motu Patlu and self-identifying as India's largest animation company; comparable to Reliance Animation on Indian original IP production for kids broadcast and digital distribution.
Broad incumbents
- Nippon Animation: Long-established Japanese animation production company with comparable children-targeted TV series production and international distribution capabilities; relevant broad-incumbent comparable.
- Viacom18 / Nickelodeon India: Co-production partner on Sammy & Raj and Golmaal Jr.; a broad incumbent broadcasting and content-creation incumbent operating India's leading kids entertainment network (Nick Jr., Sonic).
- Warner Bros. Discovery India: Key Reliance Animation co-production partner and broadcast customer for Little Singham Bahubali Friends; a broad incumbent that also commissions and acquires animated content across kids and family.
Regional players
- Mondo TV Group: Italy-based kids animation IP and distribution company with a comparable model of licensing animated properties across multiple territories; relevant comparable for cross-border IP commercialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reliance Animation social profiles
Digital presenceReliance Animation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliance Animation leadership team
Management profileNumber of profiles
Profiles4 records
Reliance Animation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliance Animation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliance Animation
What does Reliance Animation do?
Reliance Animation is an original animation IP production studio that creates, develops, and distributes 2D and 3D animated television series and feature films for children and family audiences. The studio co-produces animated adaptations of Bollywood franchises (Singham, Golmaal, Simmba) with Rohit Shetty Picturez, develops home-grown IPs (Bhaiyyaji Balwan, Baby Little Singham, Pandeyji Pehelwan, Shaktimaan), and provides outsourced animation production services to international studios.
Is Reliance Animation a public or private company?
Reliance Animation is a private company. It is classified as corporate owned and is currently operating.
When was Reliance Animation founded?
Reliance Animation was founded in 2005. It employs 101 to 250 people.
Where is Reliance Animation based?
Reliance Animation is headquartered in Pune, India, in the Asia region.
How does Reliance Animation make money?
Four revenue lines are on record. IP Co-Production and Licensing is the primary driver. The others are animation Production Services, content Distribution and merchandising and Licensing.
Who are Reliance Animation's main competitors?
Direct peers on record are Toonz Animation, Green Gold Animation, Assemblage Entertainment, DQ Entertainment, 88 Pictures and Cosmos-Maya. Broad incumbents are Nippon Animation, Viacom18 / Nickelodeon India and Warner Bros. Discovery India. Mondo TV Group is listed as a regional player.
Does Reliance Animation have an API?
No public API is recorded for Reliance Animation.
What industry is Reliance Animation in?
Reliance Animation's product category is Animation Production & Original IP Studio. Its primary akta.pro industry code is MPADACAJ, Kids & Preschool Animation Production, with a secondary code of MPADACAG, Animated Series Production (TV/Streaming). Its NAICS code is 51211 and its SIC code is 7812.