What ISHA INC. does

Isha Foundation, Inc. (operating under the brand ISHA INC.) is a 501(c)(3) tax-exempt nonprofit organization founded in 1999 by Sadhguru (Jaggi Vasudev) and headquartered in Coimbatore, India, with a parallel US headquarters in McMinnville, Tennessee. The foundation delivers yoga, meditation, and spiritual-wellness programs to a global audience across five continents, supported by an 11+ million-strong volunteer network, a 1.2 million-subscriber newsletter, and a portfolio of wholly-owned operating subsidiaries spanning yoga centers, health solutions, K-12 education, lifestyle merchandise, environmental advocacy, and rural upliftment.

Its core products include the free Miracle of Mind meditation mobile application with AI-driven personalized features ('Tune in to Sadhguru' and 'Ask Sadhguru'); the multi-step Inner Engineering online program incorporating Shambhavi Mahamudra Kriya; Isha Kriya (a 12-minute guided meditation); Sadhguru Exclusive, a recurring subscription platform available in five languages; Sadhguru Radio audio streaming; in-person Hatha Yoga and advanced programs (Bhava Spandana, Shoonya, Samyama); and the 7-month Sadhanapada residential program. Technology stack comprises mobile applications (iOS and Android), a dedicated web platform (isha.sadhguru.org), an e-commerce storefront (Isha Life), and digital streaming services, layered over a deep library of decades-old content.

The foundation operates a donation-led, multi-stream revenue model: contributions (cash, planned giving, crypto, stock, employer matching, AmazonSmile) form the primary income source, supplemented by subscription fees for Sadhguru Exclusive, paid in-person and online program tuition, Isha Health Solutions consultations, and Isha Life merchandise sales. Distribution is direct-to-consumer across global websites, mobile apps, physical centers in India, the US, Australia, Malaysia, Singapore, the UK, and Europe, and event-driven enrollment around major annual gatherings such as Mahashivratri, International Yoga Day, and Guru Purnima.

Name

ISHA INC.

Legal name

Isha Foundation, Inc.

Website

https://isha.sadhguru.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Isha Foundation is a 501(c)(3) nonprofit founded in 1999 by Sadhguru, delivering yoga, meditation, and spiritual-wellness programs globally through digital apps, residential programs, subscription content, and physical centers, supported by 11+ million volunteers and donations.

Ownership category

akta.pro rank

Product category

Yoga and Spiritual Wellness Services

NAICS

Religious Organizations (8131), Educational Support Services (61171), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Yoga meditation programs
• Spiritual wellness education
• Guided meditation instruction
• Hatha yoga teacher training
• Mindfulness and meditation apps

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Isha Foundation operates as a 501(c)(3) tax-exempt organization (EIN: 62-1794866). Donations are the primary revenue source, with various giving options including planned gifts, charitable bequests, life insurance donations, retirement plan beneficiary designations, stock donations, crypto donations, and employer matching gifts. AmazonSmile program allows shoppers to donate.
2. Sadhguru Exclusive Subscription: Premium subscription platform offering exclusive mystical content including rare footage from private meets and intimate gatherings. Available in English, Hindi, Tamil, Telugu, and Spanish. Monthly and annual subscription plans.
3. Program Fees: Fees for in-person yoga and meditation programs including Inner Engineering, Hatha Yoga teacher training, advanced programs (Samyama, Bhava Spandana), and residential programs at Isha Yoga Center and Isha Institute.
4. Merchandise Sales: Isha Life (ishalife.sadhguru.org) offers merchandise including books, CDs, DVDs, rudraksha beads, and other spiritual products.
5. Health Solutions: Isha Health Solutions offers online and in-person medical consultations, Ayurvedic therapies, and residential health programs including Cancer Care, Diabetes Management, and Yoga Marga programs.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels12 records

Core offering

Isha Foundation offers yoga and meditation instruction programs and spiritual wellness services delivered through physical centers worldwide and digital platforms. Its portfolio includes the Inner Engineering online program, the free Miracle of Mind meditation app with AI-personalized guidance, Sadhguru Exclusive subscription content, classical Hatha Yoga training, advanced residential programs (Samyama, Bhava Spandana, Sadhanapada), and an Isha Life e-commerce store for spiritual products. The organization is volunteer-driven and supported primarily by donations along with program fees and subscriptions.

Product overview

Isha Foundation offers a portfolio of spiritual and wellness products centered around Sadhguru's teachings. The core offerings include the free Miracle of Mind meditation app (with AI-powered personalization), the Inner Engineering online program (a 7-step transformation course), Isha Kriya guided meditation, Sadhguru Exclusive subscription platform, and Sadhguru Radio audio streaming. These are complemented by in-person Hatha Yoga programs, advanced programs (Bhava Spandana, Shoonya, Samyama), Sadhanapada residential program, and online donation processing. The products span mobile applications, web-based programs, subscription services, audio streaming, and in-person wellness offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Miracle of Mind Free meditation mobile app by Sadhguru that offers AI-driven personalization (Tune in to Sadhguru, Ask Sadhguru), guided meditation, wisdom insights, streaks/badges/coins progress tracking, and 7-minute daily meditation programs for individual users seeking mental wellbeing.
• Inner Engineering A transformative 7-step online program designed by Sadhguru to engineer an inner transformation, offering tools to take charge of body, mind, emotions, and energies, and including Shambhavi Mahamudra Kriya. Targeted at individuals seeking structured spiritual transformation.
• Isha Kriya Free guided meditation practice by Sadhguru designed for inner wellbeing in 12 minutes of daily practice. Targeted at beginners and general wellness seekers.
• Sadhguru Exclusive Subscription-based platform offering direct access to Sadhguru's wisdom with exclusive videos, rare footage from private meets and intimate gatherings, released weekly. Available in English, Hindi, Tamil, Telugu and Spanish with monthly and annual plans.
• Sadhguru Radio Continuous audio streaming service offering a spontaneous selection of Sadhguru's audio insights covering all aspects of life, available via web and mobile.
• Hatha Yoga Programs Classical Hatha Yoga programs derived from a yogic tradition maintained in full purity for thousands of years, conducted by highly trained teachers in-person at Isha centers for individuals seeking authentic yoga practice.
• Advanced Yoga Programs Advanced programs including Bhava Spandana, Shoonya Meditation, and Samyama, designed to allow individuals to experience life beyond limitations of body and mind.
• Sadhanapada A 7-month residential program at Isha Yoga Center, Coimbatore offering immersive spiritual practice and transformation with accommodation, food, and structured sadhana provided.
• Isha Life Store E-commerce storefront selling books, CDs, DVDs, rudraksha beads and other spiritual merchandise for individual consumers.
• Isha Health Solutions Online and in-person medical consultations, Ayurvedic therapies, and residential health programs including Cancer Care, Diabetes Management, and Yoga Marga programs for individuals seeking health improvement.
• Online Donations Platform Online donation system for Isha Foundation Inc. accepting cryptocurrency, stocks, credit cards, employer matching gifts, planned gifts, and charitable bequests.
• Sadhguru Academy (formerly Isha Leadership Academy) Leadership and spiritual education program offering leadership development courses and experiences for corporate leaders and executives.

Quantifiable outcome

• Significant increase in alpha waves in the brain after just 7 minutes of meditation
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AmazonSmileminorGTM or Marketing PartnerIsha Foundation Inc. is a registered charity in the AmazonSmile program, allowing Amazon shoppers to support the foundation with eligible purchases at no additional cost.
• Conscious Planet / Save Soil MovementcoreOthersGlobal movement initiated by Sadhguru to address soil health crisis. Consciousness-driven approach to influence soil policies worldwide.
• Isha Outreach (Action for Rural Rejuvenation, Isha Vidhya, Project GreenHands)coreOthersLarge-scale social projects for rural upliftment, quality education, and environmental conservation operated through Isha Foundation's outreach initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Headspace: Leading consumer meditation and mindfulness app with subscription-based guided meditation content; directly competes with Isha's Miracle of Mind app and Sadhguru Exclusive subscription in the same category.
• Ten Percent Happier: Meditation app and content platform featuring teacher-led courses from established meditation teachers; competes for the same secular-but-spiritually-curious segment as Isha's digital products.
• Maharishi Foundation (Transcendental Meditation): Established meditation/yoga organization offering instruction programs, teacher training, and research-backed wellness programs globally; directly comparable as a long-tenured spiritual-wellness nonprofit with digital content offerings.
• Calm: Category-leading meditation and sleep app with subscription content; directly competes with Isha's digital meditation offerings and sets the retention benchmark for the broader app category.
• Waking Up (Sam Harris): Subscription meditation and contemplative philosophy app anchored to a single teacher figure; closely comparable to Sadhguru Exclusive in its content-led, personality-driven subscription model.
• Insight Timer: Largest free meditation library with teacher-led content from spiritual traditions including yoga and Eastern lineages; overlaps with Isha's content distribution model and teacher ecosystem.
• Art of Living: Founded by Sri Sri Ravi Shankar, Art of Living is the most direct global competitor to Isha Foundation: an Indian-origin spiritual nonprofit offering yoga, meditation, teacher training, humanitarian programs, and residential retreats worldwide with a similar volunteer-driven model.
• Brahma Kumaris World Spiritual University: Global spiritual organization offering meditation (Raja Yoga), retreats, and humanitarian outreach across 100+ countries with a volunteer-run delivery model directly comparable to Isha's structure.
• Chopra Foundation: Wellness and meditation foundation led by Deepak Chopra offering meditation programs, teacher certifications, retreats, and digital content; highly comparable as a personality-anchored spiritual wellness nonprofit with global programs.
• Kripalu Center for Yoga & Health: US-based yoga and meditation retreat center offering residential programs, teacher training, and wellness programs; comparable as a destination yoga/meditation institution with similar program structure to Isha's US offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SadhguruJV
• YouTubeyoutube.com/sadhguru
• Facebookfacebook.com/sadhguru
• LinkedInlinkedin.com/company/ishausa
• Instagraminstagram.com/sadhguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISHA INC.