Giftaway
Giftaway operates the Philippines' largest eGift voucher marketplace, selling digital gift vouchers redeemable at 24,400+ locations across 300+ merchant brands. It serves individual consumers for personal gifting and corporate buyers for bulk employee and client rewards, generating revenue through transaction fees on each voucher sold.
- Company typePrivate
- Founded2012
- HeadquartersLegaspi, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Giftaway does
Giftaway Inc. operates the Philippines' largest eGift voucher marketplace, enabling consumers and corporate buyers to purchase digital gift vouchers that function as cash at over 24,400 merchant locations spanning 300+ brands. The platform's core technology centers on unique 8-character alphanumeric codes delivered via email or SMS within 60 minutes (or on a scheduled basis), with merchant-side real-time validation systems that verify codes and redemption status at point-of-sale. Universal Plus eGifts and Multi Grocery eGifts extend the model beyond single-brand vouchers, letting recipients choose across 1,600+ locations, while dedicated bulk-ordering infrastructure with formal receipt documentation serves the corporate market. The catalog has expanded well beyond traditional food and retail into transportation (Grab, Angkas, Move It, RFID tolls), digital services (Steam Wallet, Gameclub, Airalo eSIM, prepaid load), education (Philippine Coding Camp, MatheMagis, Brilliant Nurse), and lifestyle services (salons, spas, coworking).
The business model is a transaction-fee marketplace: Giftaway acts as the official eGift operator and distributor for merchant brands, taking a margin on each voucher sold through either its owned storefront (shop.giftaway.ph) or the Lazada flagship store. Pricing follows fixed denominations from PHP 100 to PHP 5,000 with custom-value options, under a pay-as-you-go billing model. The customer base is bifurcated between individual consumers purchasing for personal gifting occasions (birthdays, holidays, anniversaries) and corporate/B2B buyers using the bulk channel for employee incentives, client gifts, and event rewards. Merchant partners serve as the supply side, gaining a digital distribution channel and promotional tool.
Founded in 2012 and headquartered in Makati with 11-50 employees, Giftaway scaled to its current footprint without disclosed external funding until a February 2025 Series 4 of approximately $18 million led by Aura Group. The company holds registered trademarks for both "eGift®" and "Giftaway®", and operates exclusively within the Philippines with nationwide geographic coverage.
Giftaway firmographics
Firmographics- Name
- Giftaway
- Legal name
- Giftaway Inc.
- Website
- https://giftaway.ph
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giftaway operates the Philippines' largest eGift voucher marketplace, selling digital gift vouchers redeemable at 24,400+ locations across 300+ merchant brands. It serves individual consumers for personal gifting and corporate buyers for bulk employee and client rewards, generating revenue through transaction fees on each voucher sold.
- Ownership category
- akta.pro rank
Giftaway industry classification
Industry- Product category
- Digital Gift Voucher Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB), Corporate & Client Gifting Programs (HSACANAE), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Giftaway is headquartered
LocationHeadquarters
- HQ city
- Legaspi
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Giftaway business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- eGift Voucher Sales: Giftaway generates revenue through the sale of eGift vouchers to consumers. The company acts as the official eGift operator and distributor for merchant brands, taking a transaction fee or margin on each voucher sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed denomination eGifts from P100 to P5,000 |
| Transaction based/ take rate | Pay-as-you-go | Bulk/corporate order pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Giftaway product offering
Product offeringCore offering
Giftaway operates a digital eGift voucher marketplace that lets gift-givers purchase branded vouchers redeemable at over 24,400 physical store locations across 300+ Philippine merchant brands. Vouchers carry unique 8-character codes delivered instantly by email or SMS, with real-time merchant validation at point of sale. The platform serves both individual consumers for personal gifting and corporate buyers for bulk employee rewards, client appreciation, and incentive programs.
Product overview
Giftaway operates an eGift voucher marketplace platform that connects gift-givers with over 24,400 merchant locations across the Philippines. The core product is the Giftaway eGift system—a digital voucher with unique redemption codes that function as cash at participating brands. The platform offers three main product tiers: (1) the flagship Giftaway eGift Vouchers (core product) available through giftaway.ph and shop.giftaway.ph, (2) the Universal Plus eGift accepted at 1,600+ locations for maximum recipient flexibility, and (3) the Giftaway Multi Grocery eGift for grocery shopping. The platform also supports Bulk eGift Orders for corporate customers. The extensive merchant network spans Food & Beverage (Jollibee, Greenwich, Bonchon, McDonald's, Starbucks, local restaurants), Retail (SM, Robinsons, Watsons, Lazada, Zalora), Transportation (Grab, Angkas, Move It, Autosweep RFID, Easytrip), Digital Services (Steam, Gameclub), Education (Philippine Coding Camp, MatheMagis, Brilliant Nurse), and Lifestyle services (salons, spas, coworking). eGifts are delivered via email or SMS with instant or scheduled delivery, and redemption is validated through each merchant's POS system.
Differentiator
Problem solved
Functional benefit
Products and services
- Giftaway eGift Vouchers Digital gift vouchers (eGifts) with unique alphanumeric codes that function as cash at over 24,400 participating merchant locations across the Philippines. Available in fixed denominations from P100 to P5,000 with custom value options, delivered instantly or on a scheduled date via email or SMS, and redeemable at 300+ merchant brands.
- Universal Plus eGift A single eGift voucher accepted at over 1,600 locations across multiple brands, providing recipients the flexibility to choose their preferred merchant after purchase.
- Giftaway Multi Grocery eGift An eGift voucher usable at top grocery partners, allowing recipients to shop at selected grocery stores within the Giftaway network.
- Bulk eGift Orders Corporate and bulk ordering service for organizations to purchase multiple eGift vouchers in a single transaction, with dedicated account support via [email protected] and [email protected], plus Official Receipts (OR) for service fees and Acknowledgement Receipts (AR) for gift value.
- eGift Shop The e-commerce storefront at shop.giftaway.ph where individual consumers browse the merchant catalog and purchase eGifts in standard denominations starting from P100, with immediate or scheduled digital delivery.
Quantifiable outcome
- eGift delivery within 60 minutes for immediate delivery orders
- +1 more outcomes
Companies that use Giftaway
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Giftaway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Giftaway partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- Jollibee GroupmajorJollibee Group brands including Jollibee, Greenwich, Chowking, Mang Inasal, and others are available as eGift vouchers through Giftaway's platform. Giftaway serves as the official eGift distributor for JFC brands.
- SM MallsmajorSM Gift Pass and SM Malls Online available as eGift vouchers through Giftaway's platform, covering hundreds of SM retail locations.
- Grab HoldingsmajorGiftaway offers Grab eGifts valid for GrabCar, GrabFood, GrabMart, and GrabExpress services across the Philippines.
- Mercury DrugcoreOne of the largest drugstore chains in the Philippines with 975 locations available for eGift redemption.
- WatsonscoreHealth and beauty retailer with 1,235 locations available for eGift redemption.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Giftaway competitors and assessment
Company assessmentDirect peers
- Giftbit: Digital gift card platform focused on SMB and enterprise bulk incentives delivered by email. Directly comparable self-serve and B2B bulk-distribution model to Giftaway.
- Giftcards.com: Specialty retailer of physical and digital gift cards from hundreds of brands via an online storefront. Directly comparable in being a gift-card generalist marketplace for consumers.
- Tango Card: US-based digital gift card and rewards platform offering multi-merchant catalogs and bulk corporate incentive distribution. Closely comparable marketplace model and B2B bulk-order use case to Giftaway.
- Givex: Provides gift card, loyalty, and stored-value solutions to merchants with both closed-loop and open-loop products. Comparable as a multi-merchant stored-value and rewards infrastructure provider.
Broad incumbents
- Blackhawk Network: Global prepaid and gift card network connecting retailers, brands, and financial institutions. Comparable as a much larger incumbent operating the closed-loop gift card rails Giftaway depends on.
- Qwikcilver (Pine Labs): Asia-focused digital gift card and stored-value platform now part of Pine Labs. Highly comparable in product model and Asia market exposure, with broader enterprise payments footprint.
- InComm Payments: Global prepaid products and gift card distributor operating at massive scale. Comparable as a broader incumbent in the gift card distribution value chain.
- Stored Value Solutions (SVS): Operates gift card programs for major retailers and restaurants globally. Comparable as a behind-the-scenes eGift program manager serving large enterprise merchants.
- Paytronix: Loyalty, gift card, and stored-value platform for restaurants and convenience stores. Comparable as a B2B infrastructure provider that powers merchant gift programs overlapping with Giftaway's merchant base.
Regional players
- Rewardle: Asia-Pacific customer engagement and digital gift card platform for retail and hospitality. Comparable as an APAC-headquartered rewards and gift card platform focused on regional merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Giftaway social profiles
Digital presenceGiftaway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftaway leadership team
Management profileNumber of profiles
Giftaway funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftaway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftaway
What does Giftaway do?
Giftaway operates a digital eGift voucher marketplace that lets gift-givers purchase branded vouchers redeemable at over 24,400 physical store locations across 300+ Philippine merchant brands. Vouchers carry unique 8-character codes delivered instantly by email or SMS, with real-time merchant validation at point of sale. The platform serves both individual consumers for personal gifting and corporate buyers for bulk employee rewards, client appreciation, and incentive programs.
Is Giftaway a public or private company?
Giftaway is a private company. It is classified as venture growth investor backed and is currently operating.
When was Giftaway founded?
Giftaway was founded in 2012. It employs 11 to 50 people.
Where is Giftaway based?
Giftaway is headquartered in Legaspi, Philippines, in the Asia region.
How does Giftaway make money?
One revenue line is on record: eGift Voucher Sales.
Who are Giftaway's main competitors?
Direct peers on record are Giftbit, Giftcards.com, Tango Card and Givex. Broad incumbents are Blackhawk Network, Qwikcilver (Pine Labs), InComm Payments, Stored Value Solutions (SVS) and Paytronix. Rewardle is listed as a regional player.
Does Giftaway have an API?
No public API is recorded for Giftaway.
What industry is Giftaway in?
Giftaway's product category is Digital Gift Voucher Marketplace. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant). Its NAICS code is 45942 and its SIC code is 5961.