MOTH:
MOTH is a UK-based ready-to-drink cocktail brand selling bar-strength canned cocktails (10-14.9% ABV) made with named craft spirits via DTC e-commerce, 3,000+ UK supermarkets, and early US distribution to UK consumers seeking premium home cocktail alternatives.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MOTH: does
MOTH (MOTH Drinks) is a UK-based ready-to-drink (RTD) cocktail brand founded in 2021, headquartered in London. The company produces bar-strength canned cocktails in 125ml and 200ml formats at 10-14.9% ABV, with a current portfolio of 14+ SKUs spanning Margarita, Spicy Margarita, Mango Margarita, Mojito, Negroni, Paloma, Piña Colada, Espresso Martini, Strawberry Daiquiri, Passionfruit Martini, Cosmopolitan, Old Fashioned, Aperitivo Spritz, and Pink Gin Fizz. Products are formulated with named craft spirits—Tequila Enemigo, Tarquin's Cornish Gin, Duppy Share Rum, Wood Brothers Vodka, Asterley Bros vermouth—and the company operates a DTC e-commerce site on Shopify with Klaviyo email automation, Snowplow analytics, and Facebook advertising. Distribution spans 3,000+ UK supermarket listings (Waitrose, Tesco, Asda, Morrisons, Sainsbury's, Co-op), plus WH Smith, Zapp quick-commerce, Homeslice, British Airways in-flight retail, and a US launch in Massachusetts and Florida via a first American office opened in 2023.
The business model blends direct-to-consumer e-commerce (packs priced £20-£140, with subscriptions and a tiered Flame Club loyalty programme), retail/wholesale distribution through UK grocers and travel retail, and selective B2B/event sales for weddings and corporate customers. Pricing is pay-as-you-go unit pricing with free UK delivery over £28 and next-day shipping available. The company claims a 41% share of the UK premium RTD cocktail category, achieved B Corp certification in September 2023 (B Impact Score 83.8 vs. median 50.9), and has commissioned Zevero-verified lifecycle assessment work showing 31% lower GHG emissions than bar-made cocktails.
MOTH is privately held and venture-backed, completing a £4.6 million (~$6.0 million) funding round led by Beringea in September 2024. Use of proceeds is to consolidate UK leadership and accelerate US expansion. Headcount stands at 59 team members including co-founder Sam, Head of Marketing Natalie, Production Planner Lanna, and NPD & Sustainability lead Cat. The company also monetises branded merchandise (caps, socks, tote bags, playing cards), cocktail accessories, gift cards (£20-£100), and gift packaging as higher-margin add-ons that complement core cocktail can sales.
MOTH: firmographics
Firmographics- Name
- MOTH:
- Website
- https://mothdrinks.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOTH is a UK-based ready-to-drink cocktail brand selling bar-strength canned cocktails (10-14.9% ABV) made with named craft spirits via DTC e-commerce, 3,000+ UK supermarkets, and early US distribution to UK consumers seeking premium home cocktail alternatives.
- Ownership category
- akta.pro rank
MOTH: industry classification
Industry- Product category
- Ready-to-Drink Cocktails
- NAICS
- Distilleries (31214)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where MOTH: is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
MOTH: business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through mothdrinks.com with standard and next-day delivery options, offering individual cans, single-flavor packs (8/12/24 cans), and mixed variety packs. Revenue generated from product sales with pricing from £5 to £140 per item.
- Retail Distribution: Distribution through major UK supermarkets including Waitrose, Tesco, Asda, Morrisons, Sainsbury's, Co-op, and WH Smith. Products also available through quick commerce platforms like Zapp. Volume-based sales through wholesale relationships.
- Rewards Program (Flame Club): Tiered loyalty program (Member, Mate at £100+, Devotee at £400+) offering rewards including free shipping, birthday discounts, and exclusive access to new products. Drives customer retention and repeat purchases.
- Gift Products and Accessories: Sale of cocktail accessories (Giant Ice Cube Tray £5, Socks £10, Cap £18, Tote Bag £15, Playing Cards), gift cards (£20-£100), and premium gift boxes. Higher margin items complementing core cocktail sales.
- Wedding and Events: B2B/corporate sales for weddings and events with bespoke catering packages. Direct contact via [email protected] for bulk orders and signature serve customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Margarita Single Pack - 8 cans |
| Unit Pricing | Pay-as-you-go | Margarita Single Pack - 12 cans |
| Unit Pricing | Pay-as-you-go | Bestseller Pack - Mixed 12 cocktails |
| Unit Pricing | Pay-as-you-go | Cooler Pack - 6 cocktails |
| Unit Pricing | Pay-as-you-go | Giant Ice Cube Tray |
| Unit Pricing | Pay-as-you-go | MOTH Socks |
| Unit Pricing | Pay-as-you-go | MOTH Cap |
| Unit Pricing | Pay-as-you-go | Super Host Pack |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Gift Box Add-on |
Go-to-market motion3 records
Distribution channels12 records
Marketing channels9 records
MOTH: product offering
Product offeringCore offering
MOTH manufactures and sells bar-strength ready-to-drink cocktails in 125ml and 200ml cans at 10-14.9% ABV, formulated with award-winning craft spirits (Tequila Enemigo, Tarquin's Cornish Gin, Duppy Share Rum, Wood Brothers Vodka, Asterley Bros vermouth) and real fruit ingredients. The line spans Margarita, Spicy Margarita, Mango Margarita, Mojito, Negroni, Paloma, Piña Colada, Espresso Martini, Strawberry Daiquiri, Passionfruit Martini, Cosmopolitan, and Old Fashioned variants, complemented by curated mixed packs, gift sets, branded merchandise, and digital gift cards.
Product overview
MOTH is a British ready-to-drink (RTD) cocktail brand offering premium canned cocktails in 125ml and 200ml formats. The product portfolio centers on 14+ classic cocktailSKUs (Margarita, Spicy Margarita, Mango Margarita, Mojito, Negroni, Paloma, Piña Colada, Espresso Martini, Strawberry Daiquiri, Passionfruit Martini, Cosmopolitan, Old Fashioned, Aperitivo Spritz, Pink Gin Fizz) made with award-winning craft spirits and real ingredients at bar-strength alcohol levels (10-14.9% ABV). Products are sold as single cans, themed mixed packs (Margarita Pack, Fruity Pack, Cooler Pack, Tequila Pack, Rum Pack, Vodka Pack), and gifting options (Taster Pack, Bestseller Pack, Super Host Pack). The brand also offers merchandise (caps, socks, playing cards, tote bags), cocktail accessories (ice cube trays, martini glasses), and a loyalty program (Flame Club). Distribution spans UK supermarkets (Waitrose, Tesco, Asda, Morrisons, Sainsbury's) and US retail locations, with direct-to-consumer online sales via Shopify. MOTH is B Corp certified and emphasizes sustainability, having achieved 31% lower GHG emissions than bar-made cocktails.
Differentiator
Problem solved
Functional benefit
Products and services
- Margarita Classic Margarita canned cocktail at 14.9% ABV in a 125ml can, made with Tequila Enemigo (5x award-winner), Triple Sec, and fresh lime. Vegan and gluten-free, positioned for individual consumers seeking bar-quality at-home serves.
- Spicy Margarita Spicy Margarita canned cocktail at 14.9% ABV in a 125ml can, made with Tequila Enemigo, Triple Sec, lime, and chillies (cayenne and bird's eye) with a smoky cherrywood finish.
- Mango Margarita Mango Margarita canned cocktail at 14.9% ABV in a 125ml can, made with Tequila Enemigo, mango, Triple Sec, and fresh lime, using real mango juice.
- Mojito Classic Mojito canned cocktail at 10% ABV in a 200ml can, made with Duppy Share Rum, mint, lime, and soda, positioned as a ready-to-drink classic.
- Negroni Negroni canned cocktail at 14.9% ABV in a 125ml can, made with Tarquin's Cornish Gin, Asterley Bros vermouth, and amaro. Vegan and gluten-free.
- Paloma Paloma canned cocktail at 10% ABV in a 200ml can, made with tequila, grapefruit, soda, and lime.
- Piña Colada Piña Colada canned cocktail at 10% ABV in a 200ml can, made with Duppy Share white rum, pineapple, and coconut. Silky-sweet and tropical.
- Espresso Martini Espresso Martini canned cocktail at 14.9% ABV in a 125ml can, made with Wood Brothers vodka, cold brew coffee, and coffee liqueur.
- Strawberry Daiquiri Strawberry Daiquiri canned cocktail made with Duppy Share white rum, strawberries, and lime, with real fruit.
- Passionfruit Martini Passionfruit Martini canned cocktail at 14.9% ABV in a 125ml can, made with Wood Brothers vodka, vanilla, and passionfruit liqueur. Distributed via British Airways in-flight sales.
- Cosmopolitan Cosmopolitan canned cocktail made with vodka, Triple Sec, cranberry, and lime, positioned as a classic vibrant serve.
- Old Fashioned Old Fashioned canned cocktail made with whisky, bitters, and sugar, positioned as a rich and bold classic.
- Summer Bestseller Pack (12-cocktail mixed pack) 12-can mixed pack of MOTH's best-selling cocktails including Margarita, Mojito, Piña Colada, Paloma, Passionfruit Martini, and Spicy Margarita, priced at £39.
- Cooler Pack Mixed 6-can pack containing 3 Margarita and 3 Mojito cocktails, priced at £20, designed for summer refreshment with real fruit and herbs.
- Margarita Pack Tequila-based trio pack featuring Classic Margarita, Spicy Margarita, and Mango Margarita, made with award-winning Tequila Enemigo, available in 8, 12, or 24 can sizes.
- Fruity Pack Mixed pack of fruity canned cocktails featuring tequila, mango, Triple Sec, and lime.
- Rum Pack Spirit-focused mixed pack featuring rum-based canned cocktails including Mojito, built on Duppy Share rum.
- Vodka Pack Spirit-focused mixed pack featuring vodka-based canned cocktails including Passionfruit Martini, made with Wood Brothers vodka.
- Tequila Pack Spirit-focused mixed pack featuring tequila-based canned cocktails including Mango Margarita, on award-winning Tequila Enemigo.
- Taster Pack Multi-flavor introduction pack that lets consumers try several MOTH canned cocktail varieties to identify favorites.
- Super Host Pack Premium gifting pack priced at £140 containing the full range of MOTH cocktails for entertaining hosts.
- Flame Club Rewards Program Free three-tier loyalty program (Member / Mate at £100+ / Devotee at £400+) offering free shipping, birthday discounts, exclusive product access, and free gifts such as the Giant Ice Cube Tray.
- Giant Ice Cube Tray Cocktail accessory at £5 standalone, also redeemable as a free reward for Flame Club Members.
- MOTH Cap Branded cap available in Marg? and Passion? variants, priced at £18 each.
- Martini Glass Gift Pack Discounted martini glass gift pack sized to serve MOTH canned cocktails.
- MOTH Digital Gift Card Digital gift card denominations of £20, £40, and £100 for purchasing MOTH products.
- MOTH Socks Cocktail-themed branded socks priced at £10 standalone.
- MOTH Tote Bag Branded MOTH tote bag priced at £15.
- MOTH Playing Cards Branded MOTH playing cards sold as standalone lifestyle merchandise.
Quantifiable outcome
- 31% lower GHG emissions vs bar-made cocktails (Espresso Martini)
- +3 more outcomes
Companies that use MOTH:
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
MOTH: technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MOTH: partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- Tequila EnemigocorePremium tequila brand used in Margarita and Spicy Margarita products. Described as a 5x award-winner and 'award-winning tequila so clear and flavourful, that it defies logic'. Winner of more awards than any other tequila brand since 2016.
- Tarquin's Cornish GincoreHandcrafted award-winning gin from England's first Cornish distillery in over 100 years. Features beautiful, balanced botanicals including handpicked violets. Used in Negroni and Pink Gin Fizz products.
- Duppy Share RumcoreIndependent rum brand named after Jamaican spirits believed to steal the best rum. Bespoke secret recipe includes sunny vibrations of mango, banana, and herby thyme. Used in Mojito, Strawberry Daiquiri, and Piña Colada products.
- Wood Brothers VodkacoreIndependent vodka from Oxfordshire family distillery. Brothers craft vodka with warm vanilla and cool pine notes, smooth as skating over ice. Used in Passionfruit Martini product.
- Asterley BrossecondarySmall batch English vermouth made by two South London brothers. Organic ingredients with deep flavours. Used in Negroni product.
- ZeverocoreCarbon footprint partner working with MOTH to calculate and verify environmental impact using GHG Protocol Product Standard. Conducted study showing MOTH Espresso Martini creates 30.64% less GHG emissions than bar-made cocktails.
- British AirwayssecondaryAirline partner for in-flight cocktail sales. Passionfruit Martini available through High Life Café on all short-haul flights.
- Waitrose, Tesco, Asda, Morrisons, Sainsbury's, Co-opcoreMajor UK supermarket chains distributing MOTH products across 3,000+ retail locations nationwide.
- WH SmithsecondaryTravel and high street retailer distributing MOTH products for on-the-go purchases.
- ZappminorQuick commerce delivery platform partner for rapid on-demand delivery of MOTH products.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
MOTH: competitors and assessment
Company assessmentDirect peers
- Slingsby: UK premium craft gin and RTD brand from Harrogate, positioned in upscale retail and on-trade; directly comparable as a UK craft premium canned cocktail competitor targeting similar social occasions and gifting use cases.
- Three Cents: European premium mixer and RTD cocktail brand positioned for on-trade and retail, with award-winning tonics and pre-mixed serves; overlaps with MOTH's bar-strength premium positioning and design-led brand aesthetic.
- Cutwater Spirits: US-based premium canned cocktail brand (now owned by Anheuser-Busch) offering spirits-based RTDs (Margarita, Gin & Tonic, Negroni, etc.) at bar-strength ABV; directly comparable product format, target consumer, and growth trajectory to MOTH.
- On The Rocks: US premium canned cocktail brand (E&J Gallo) with a classic cocktail range (Margarita, Negroni, Old Fashioned) sold through US retail; direct competitor in the premium RTD cocktail category with similar bar-strength positioning.
- The London Essence Co. UK premium mixer brand with elegant, design-led positioning in grocery and on-trade; comparable to MOTH in targeting premium cocktail occasions, supermarket premium shelf space, and the same London-base consumer.
- Funkin Cocktails: UK-based premium ready-to-drink cocktail brand (nitro canned cocktails and mixers) sold through UK supermarkets and on-trade; the closest direct competitor to MOTH in the UK premium RTD space, with overlapping retail distribution and consumer targeting.
Broad incumbents
- Sipsmith: UK craft gin distiller (Beam Suntory) with a growing RTD canned cocktail range; relevant comparator for premium spirit-based canned serves and UK on-trade credibility, though materially larger and broader portfolio than MOTH.
- Fever-Tree: Global premium mixer brand that has expanded into canned RTD serves; comparable premium positioning, UK origin, and trade-up consumer appeal, though materially larger scale and broader portfolio than MOTH.
- Whitley Neill: UK premium gin brand (Halewood) with RTD canned serves, supermarket distribution and cocktail-led brand storytelling; comparable target consumer, channel mix, and UK premium positioning to MOTH, though with a larger parent.
- High Noon: US leading premium hard seltzer/spirit-based RTD brand (E&J Gallo); competes for the same premium canned alcoholic beverage occasions as MOTH in the US market and represents a large-scale benchmark for category economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MOTH: social profiles
Digital presenceMOTH: compliance and trust
Trust signalCompliance1 record
MOTH: financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOTH: leadership team
Management profileNumber of profiles
Profiles4 records
MOTH: funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOTH: M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOTH:
What does MOTH: do?
MOTH manufactures and sells bar-strength ready-to-drink cocktails in 125ml and 200ml cans at 10-14.9% ABV, formulated with award-winning craft spirits (Tequila Enemigo, Tarquin's Cornish Gin, Duppy Share Rum, Wood Brothers Vodka, Asterley Bros vermouth) and real fruit ingredients. The line spans Margarita, Spicy Margarita, Mango Margarita, Mojito, Negroni, Paloma, Piña Colada, Espresso Martini, Strawberry Daiquiri, Passionfruit Martini, Cosmopolitan, and Old Fashioned variants, complemented by curated mixed packs, gift sets, branded merchandise, and digital gift cards.
Is MOTH: a public or private company?
MOTH: is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOTH: founded?
MOTH: was founded in 2021. It employs 11 to 50 people.
Where is MOTH: based?
MOTH: is headquartered in London, United Kingdom, in the Europe region.
How does MOTH: make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, rewards Program (Flame Club), gift Products and Accessories and wedding and Events.
Who are MOTH:'s main competitors?
Direct peers on record are Slingsby, Three Cents, Cutwater Spirits, On The Rocks, The London Essence Co. and Funkin Cocktails. Broad incumbents are Sipsmith, Fever-Tree, Whitley Neill and High Noon.
Does MOTH: have an API?
No public API is recorded for MOTH:.
What industry is MOTH: in?
MOTH:'s product category is Ready-to-Drink Cocktails. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 31214 and its SIC code is 2080.