Tequila Enemigo
Tequila Enemigo is a privately held, ultra-premium tequila producer founded in 2012 that makes additive-free Blue Weber Agave expressions (Blanco, Extra Añejo, Cristalino, and Finito Premier Cru), selling via e-commerce, select retailers, and exclusive on-premise placement in luxury venues across Mexico, the UK, and the US.
- Company typePrivate
- Founded2012
- HeadquartersManhasset, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tequila Enemigo does
Tequila Enemigo is a privately held, ultra-premium tequila producer founded in Mexico City in 2012 by three friends and commercially anchored by Enemigo Ltd (registered in England and Wales, Company Number 09970956). The company produces an additive-free portfolio of 100% Blue Weber Agave tequilas: Enemigo 55 Blanco (unaged, 55 iterations), Enemigo 00 Extra Añejo (aged 3+ years in custom new American Oak barrels; the "00" denotes a flawless-from-inception liquid), Enemigo 89 Añejo Cristalino (aged over a year and filtered through a proprietary three-phase carbon-cellulose system), and the appointment-only Enemigo Finito Premier Cru Extra Añejo.
Production methods are differentiated rather than commodity: lowland volcanic-soil agave grown 7–12 years, water filtered through Volcán de Tequila mineral soil, custom Quercus alba new American Oak barrels hand-crafted by coopers with 30+ years of experience and air-dried 26+ months in Cuba, Missouri, and a Maestro Tequilero who scientifically monitors aging progress. The brand has accumulated 15 Double Golds, 5 Tequila of the Year awards, and 60 total prizes, with coverage from Forbes, Rolling Stone, CNN, and Esquire.
Commercially, Enemigo operates a direct-to-consumer model: own e-commerce storefront (enemigo.rocks), select retail partners via a kegnbottle.com locator, exclusive on-premise placement limited to "best-in-class venues of the luxury cities of the world," and a Finito tasting-request system for venues and high-value customers. The go-to-market targets affluent consumers and luxury hospitality venues across Mexico, the UK, and (as of 2025) the United States; pricing is not publicly disclosed but is positioned at the premium end of the category. Revenue mechanics are one-time product sales, with no disclosed subscription, licensing, or recurring component. Growth is described by the company as "by choice not necessity," and the firm has not disclosed institutional funding, ownership changes, or revenue figures.
Tequila Enemigo firmographics
Firmographics- Name
- Tequila Enemigo
- Legal name
- Enemigo Ltd
- Website
- https://tequilaenemigo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tequila Enemigo is a privately held, ultra-premium tequila producer founded in 2012 that makes additive-free Blue Weber Agave expressions (Blanco, Extra Añejo, Cristalino, and Finito Premier Cru), selling via e-commerce, select retailers, and exclusive on-premise placement in luxury venues across Mexico, the UK, and the US.
- Ownership category
- akta.pro rank
Tequila Enemigo industry classification
Industry- Product category
- Premium Tequila
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Tequila Enemigo is headquartered
LocationHeadquarters
- HQ city
- Manhasset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tequila Enemigo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Premium Tequila Sales: Tequila Enemigo generates revenue through the sale of premium tequila products including Blanco, Extra Añejo, and Añejo Cristalino expressions. The brand sells directly through e-commerce and through select retail partners. Products are positioned at the premium end of the market, sold only in best-in-class luxury venues globally.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tequila Enemigo product offering
Product offeringCore offering
Tequila Enemigo produces and sells a portfolio of premium, additive-free tequila expressions crafted from 100% Blue Weber Agave grown in lowland volcanic soil and aged in custom new American Oak barrels. The lineup includes Enemigo 55 Blanco, Enemigo 00 Extra Añejo, Enemigo 89 Añejo Cristalino (using a proprietary three-phase Carbon-Cellulose filtration system), and Enemigo Finito Premier Cru, sold direct-to-consumer via the enemigo.rocks e-commerce platform, through select retailers, and poured exclusively in best-in-class luxury venues worldwide.
Product overview
Tequila Enemigo is a family-owned premium tequila brand founded in Mexico City in 2012 by three friends. The company produces a portfolio of four distinct tequila expressions, each named after the number of iterations required to perfect the recipe. The core lineup includes Enemigo 55 Blanco (unaged), Enemigo 00 Extra Añejo (aged 3+ years), and Enemigo 89 Añejo Cristalino (filtered aged Añejo), with Enemigo Finito positioned as the ultra-premium Premier Cru expression available by appointment. All expressions are crafted from 100% Blue Weber Agave grown in lowland volcanic mineral-rich soil, filtered through Volcán de Tequila water, aged in custom new American Oak barrels, and are free from additives. The brand emphasizes European luxury meeting Mexican authenticity, with products poured in luxury venues worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Enemigo 55 Blanco: Unaged Blanco tequila crafted with 100% Blue Weber Agave. Named after the 55 iterations created to perfect the expression. Originally crafted only for the Mexican market. Globally bottled at 38% ABV, with US version at 40% to meet legal requirements.
- Enemigo 00 Extra Añejo
- Enemigo 89 Añejo Cristalino
Quantifiable outcome
- Award-winning recognition with 15 Double Golds, 5 Tequila of the Year Awards, and 60 Total Prizes
- +1 more outcomes
Companies that use Tequila Enemigo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Tequila Enemigo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tequila Enemigo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MadaLuxe Spirits LLCminorListed as a contact entity for Tequila Enemigo, appearing on the website footer alongside privacy policy links. Nature of relationship is not explicitly defined as a formal partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tequila Enemigo competitors and assessment
Company assessmentBroad incumbents
- Patrón Tequila: Category-defining premium tequila now owned by Bacardi, distributed globally across on-premise and off-premise. Comparable as the benchmark Enemigo competes against in premium tequila, with much broader scale and portfolio breadth.
- Don Julio: Premium and ultra-premium tequila owned by Diageo, with a 1942 and Real Extra Añejo at the top of the category. Comparable as the dominant luxury tequila incumbent that defines on-premise premium placement economics for brands like Enemigo.
Direct peers
- Cincoro Tequila: Ultra-premium tequila founded by NBA team owners, positioned at the top of the category with Cristalino and Extra Añejo expressions. Closely comparable to Enemigo's Cristalino-led premium portfolio and luxury hospitality channel focus.
- Clase Azul: Iconic ultra-premium Mexican tequila known for hand-painted decanters and high on-premise presence in luxury hotels and restaurants. Comparable to Enemigo on luxury venue placement, premium price points, and aspirational branding around craftsmanship.
- Código 1530: Premium additive-free tequila with strong on-premise presence and celebrity co-ownership. Directly comparable on the additive-free positioning, premium distribution strategy, and entry into the US market that Enemigo is now pursuing.
- DeLeón Tequila: Premium luxury tequila positioned around celebrity (Diddy) affiliation and high-end nightlife. Comparable on luxury on-premise channel strategy and premium pricing, though with different brand narrative drivers.
- Gran Patrón Piedra: Ultra-premium extra-aged tequila line from Patrón, sold in limited quantities with handcrafted packaging. Comparable to Enemigo 00 Extra Añejo and Finito on limited-production, gift-grade ultra-premium positioning within a larger brand family.
- Casa Dragones: Ultra-premium sipping tequila brand focused on small-batch Joven and Añejo expressions sold in luxury venues and gift packaging. Directly comparable to Enemigo in premium positioning, limited production philosophy, and luxury hospitality channel strategy.
Emerging players
- LALO Tequila: Additive-free Blanco-focused premium tequila founded by the grandson of Don Julio. Comparable to Enemigo as an emerging additive-free challenger brand building premium credibility and distribution, though narrower product range.
- 818 Tequila: Celebrity-backed premium tequila (Kendall Jenner) with strong US mass distribution and a focus on Blanco, Reposado, and Añejo. Comparable as a newer premium tequila brand investing in award-driven positioning, though with broader mass-market distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Tequila Enemigo social profiles
Digital presenceTequila Enemigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tequila Enemigo leadership team
Management profileNumber of profiles
Profiles2 records
Tequila Enemigo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tequila Enemigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tequila Enemigo
What does Tequila Enemigo do?
Tequila Enemigo produces and sells a portfolio of premium, additive-free tequila expressions crafted from 100% Blue Weber Agave grown in lowland volcanic soil and aged in custom new American Oak barrels. The lineup includes Enemigo 55 Blanco, Enemigo 00 Extra Añejo, Enemigo 89 Añejo Cristalino (using a proprietary three-phase Carbon-Cellulose filtration system), and Enemigo Finito Premier Cru, sold direct-to-consumer via the enemigo.rocks e-commerce platform, through select retailers, and poured exclusively in best-in-class luxury venues worldwide.
Is Tequila Enemigo a public or private company?
Tequila Enemigo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tequila Enemigo founded?
Tequila Enemigo was founded in 2012. It employs 11 to 50 people.
Where is Tequila Enemigo based?
Tequila Enemigo is headquartered in Manhasset, United States, in the North America region.
How does Tequila Enemigo make money?
One revenue line is on record: premium Tequila Sales.
Who are Tequila Enemigo's main competitors?
Broad incumbents on record are Patrón Tequila and Don Julio. Direct peers are Cincoro Tequila, Clase Azul, Código 1530, DeLeón Tequila, Gran Patrón Piedra and Casa Dragones. Emerging players are LALO Tequila and 818 Tequila.
Does Tequila Enemigo have an API?
No public API is recorded for Tequila Enemigo.
What industry is Tequila Enemigo in?
Tequila Enemigo's product category is Premium Tequila. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 312140 and its SIC code is 5180.