Roxy Leisure
Roxy Leisure Ltd is a UK competitive socialising operator running 14+ multi-activity bar venues under the Roxy Ball Room and Roxy Lanes brands, serving social adults, groups, and private-event customers with proprietary tech-enhanced games, food and beverage, and event packages.
- Company typePrivate
- Founded2013
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roxy Leisure does
Roxy Leisure Ltd is a UK-based competitive socialising operator founded in 2013 by brothers Matt and Ben Jones, headquartered in Leeds. The company runs a multi-venue estate of 14+ bars under the brands Roxy Ball Room, Roxy Lanes, and the umbrella tagline "Booze & Ball Games," spanning 13 cities across England, Scotland, and Wales including Birmingham, Bristol, Cardiff, Cheltenham, Edinburgh, Leeds, Leicester, Liverpool, London, Manchester, Nottingham, Sheffield, and York. Each venue combines a full bar and kitchen (pizzas, hotdogs, wings, draught beer, cocktails) with an activity floor featuring proprietary tech-enhanced games (Tech Darts, Tech Shuffle/Supercharged Shuffleboard, Crazy Pool) alongside traditional offerings such as bowling, karaoke rooms, batting cages, shuffleboard, and pool.
The business model is direct-to-consumer, monetising across four streams: food and beverage sales, per-session activity and gaming bookings, gift cards, and group/event packages (corporate parties, birthdays, Christmas events). Pricing is anchored on Mix & Match bundles (2 activities from £15 per person, 3 from £20 per person), with a 25% student discount and seasonal event packages. Distribution is omnichannel — in-venue sales, proprietary website booking, and a native mobile app (Roxy Rewards loyalty programme launched in 2025) — supported by organic social marketing (Instagram, TikTok, YouTube, LinkedIn) and event-driven acquisition via live sports screenings including the FIFA World Cup.
Roxy Leisure raised approximately $9.83 million from Foresight Group in January 2020 and has publicly targeted an opening cadence of 5 new venues per year. The company has no disclosed institutional investor beyond Foresight, no M&A activity, and no disclosed revenue. Recent strategic emphasis has been on geographic expansion, loyalty/CRM build-out via the Roxy Rewards app, and brand-building partnerships (Macmillan Cancer Support, Only A Pavement Away).
Roxy Leisure firmographics
Firmographics- Name
- Roxy Leisure
- Legal name
- Roxy Leisure Ltd
- Website
- https://roxyleisure.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roxy Leisure Ltd is a UK competitive socialising operator running 14+ multi-activity bar venues under the Roxy Ball Room and Roxy Lanes brands, serving social adults, groups, and private-event customers with proprietary tech-enhanced games, food and beverage, and event packages.
- Ownership category
- akta.pro rank
Roxy Leisure industry classification
Industry- Product category
- Competitive Socialising Venues
- NAICS
- Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industries
- Sports Bars (CRANACAC), Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where Roxy Leisure is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Roxy Leisure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Core revenue stream from alcohol and food sales at physical venues. Customers purchase drinks and meals while enjoying entertainment activities.
- Activity and Gaming Bookings: Revenue from booking arcade games, karaoke rooms, darts, shuffleboard, pool, and other entertainment activities. Priced per session or as part of package deals.
- Gift Cards: Pre-paid gift cards sold to consumers for use on activities, food, and beverages at any Roxy venue.
- Group Packages and Events: Revenue from private event bookings, corporate parties, birthday celebrations, and special event packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mix & Match - 2 activities from £15 per person |
| Unit Pricing | Pay-as-you-go | Mix & Match - 3 activities from £20 per person |
| Other | Pay-as-you-go | Student Discount - 25% off |
| Unit Pricing | Pay-as-you-go | Christmas Packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Roxy Leisure product offering
Product offeringCore offering
Roxy Leisure operates a UK chain of competitive socialising venues that combine a bar and kitchen offering with interactive entertainment activities such as bowling, darts, shuffleboard, pool, karaoke rooms, batting cages, and proprietary games. The company sells activity sessions, Mix & Match multi-activity packages, food and beverages, group party bookings, Christmas packages, and gift cards at 14+ venues across the UK, supported by an online booking system and a loyalty mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Mix & Match Activity Packages Multi-activity bundled offering that lets customers combine entertainment activities at a single venue; 2 activities from £15 per person and 3 activities from £20 per person, available at all Roxy venues across the UK.
- Group Parties and Private Events Private event bookings for birthdays, work parties, team building, and corporate celebrations across Roxy venues, with dedicated booking channel and group packages.
- Gift Cards and Gift Vouchers Pre-paid gift cards and vouchers redeemable across all Roxy venues for activities, food, and beverages, available for purchase online.
- Christmas Party Packages Seasonal party packages available at various price points during the Christmas period, offered at Roxy venues for festive celebrations and corporate Christmas parties.
- Roxy Rewards Loyalty Programme Free-to-join loyalty membership delivered through iOS and Android apps that awards points on gaming activity, plus a 100-point sign-up bonus, birthday rewards, and exclusive offers and discounts on future games.
- Live Sport and Event Screenings Live broadcast screenings of major sporting events at Roxy venues, including FIFA World Cup 2026 coverage, football, boxing, rugby, and F1, paired with food and drink bundles and pre/post-match gaming.
Companies that use Roxy Leisure
Customer profileSegments3 records
Ideal customer profiles3 records
Roxy Leisure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roxy Leisure partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Macmillan Cancer SupportminorCharitable partnership supporting Macmillan Cancer Support through fundraising initiatives at Roxy venues. Customers can contribute to cancer support causes while enjoying entertainment activities.
- Only A Pavement AwayminorCharitable partnership helping homeless people find employment opportunities within the hospitality industry. Roxy Leisure provides job opportunities and support for individuals transitioning from homelessness into the workforce.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Roxy Leisure competitors and assessment
Company assessmentDirect peers
- Puttshack: Tech-enabled indoor mini-golf chain combined with bars and food; aggressive UK and US rollout. Competes directly for the same group-night-out occasion with a similar bar-plus-interactive-games model.
- Junkyard Golf Club: UK crazy golf and bar concept with multiple sites in major cities. Directly comparable themed-games-plus-drinks proposition for group nights out.
- Swingers (Crazy Golf Bar): UK and US competitive socialising operator combining crazy golf with street-food vendors and cocktail bars. Same core concept (games + bar + food) targeting the same late-20s professional segment.
- Boom Battle Bar: UK and international bar operator offering darts, shuffleboard, mini-golf, karaoke and other competitive games. Almost identical competitive socialising proposition to Roxy with broader game range.
- Bounce (Ping Pong Bar): London-origin ping pong bar with multiple UK and international locations combining table tennis, food, cocktails, and private event hire. Direct competitor in the bar-plus-activities category.
- Lane7: UK bowling-and-games bar chain combining ten-pin bowling with darts, shuffleboard, karaoke, pool, and food/drink. Directly competitive with Roxy's mix & match multi-activity model.
- All Star Lanes: UK boutique bowling alley and entertainment venue chain with F&B and music programming. Operates in overlapping UK city footprint and competes for bowling-led group occasions.
- Flight Club (Red Engine): UK operator of tech-enhanced darts venues paired with food and cocktails, operating multiple sites across London and other UK cities. Closest direct competitor to Roxy's Tech Darts + bar concept under the same competitive socialising umbrella.
Emerging players
- Pixel Bar: Smaller UK venue chain combining arcade gaming, consoles, and a bar offering. Niche overlap with Roxy's arcade-game element while narrower on activities like darts and shuffleboard.
Broad incumbents
- Topgolf: Global tech-enabled driving range and entertainment venue chain with F&B. Competes for the same casual group occasion, though venue type (large-format golf) differs from Roxy's urban bar footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roxy Leisure social profiles
Digital presenceRoxy Leisure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roxy Leisure leadership team
Management profileNumber of profiles
Profiles2 records
Roxy Leisure funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roxy Leisure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roxy Leisure
What does Roxy Leisure do?
Roxy Leisure operates a UK chain of competitive socialising venues that combine a bar and kitchen offering with interactive entertainment activities such as bowling, darts, shuffleboard, pool, karaoke rooms, batting cages, and proprietary games. The company sells activity sessions, Mix & Match multi-activity packages, food and beverages, group party bookings, Christmas packages, and gift cards at 14+ venues across the UK, supported by an online booking system and a loyalty mobile application.
Is Roxy Leisure a public or private company?
Roxy Leisure is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roxy Leisure founded?
Roxy Leisure was founded in 2013. It employs 11 to 50 people.
Where is Roxy Leisure based?
Roxy Leisure is headquartered in Leeds, United Kingdom, in the Europe region.
How does Roxy Leisure make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are activity and Gaming Bookings, gift Cards and group Packages and Events.
Who are Roxy Leisure's main competitors?
Direct peers on record are Puttshack, Junkyard Golf Club, Swingers (Crazy Golf Bar), Boom Battle Bar, Bounce (Ping Pong Bar), Lane7, All Star Lanes and Flight Club (Red Engine). Pixel Bar is listed as an emerging player. Topgolf is listed as a broad incumbent.
Does Roxy Leisure have an API?
No public API is recorded for Roxy Leisure.
What industry is Roxy Leisure in?
Roxy Leisure's product category is Competitive Socialising Venues. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 7131 and its SIC code is 7990.