UberMedia
UberMedia is a privately held mobile insights platform, founded in 2010 in Pasadena, California, that powers advertising, location measurement, and business intelligence for brand and enterprise clients through aggregated mobile data and analytics.
- Company typePrivate
- Founded2010
- HeadquartersPasadena, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UberMedia does
UberMedia is a privately held mobile insights platform headquartered in Pasadena, California, founded in 2010. The company operates a data and analytics platform that powers advertising, location measurement, and business intelligence for brand and enterprise clients in the mobile ecosystem. Its current product surface spans three documented lines — mobile advertising, location-based measurement, and business intelligence — though detailed product specifications and pricing are not publicly disclosed.
The company's evolution is reflected in its M&A history: an initial wave of 2011 acquisitions (Echofon, UberTwitter, Mixx) positioned it in social media and Twitter-based consumer applications, while the 2017 acquisition of Cintric signaled a strategic pivot toward location analytics and B2B mobile intelligence. UberMedia has raised approximately $34.6 million across four funding rounds between 2010 and 2014 from a tier-1 investor base including Accel, Index Ventures, Breyer Capital, Comcast Ventures, and Blue Chip Venture Company. The company currently operates with 51-100 employees and remains private, with no public ticker or IPO activity disclosed.
The platform's go-to-market is positioned as a B2B data and advertising infrastructure layer for the mobile ecosystem, though no named enterprise customers, case studies, or revenue figures are available in public source material. The absence of disclosed funding events after 2014 and limited recent public visibility represent a notable data gap for investors evaluating current momentum.
UberMedia firmographics
Firmographics- Name
- UberMedia
- Website
- https://um.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UberMedia is a privately held mobile insights platform, founded in 2010 in Pasadena, California, that powers advertising, location measurement, and business intelligence for brand and enterprise clients through aggregated mobile data and analytics.
- Ownership category
- akta.pro rank
UberMedia industry classification
Industry- Product category
- Mobile Location Intelligence
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)
Keywords
Where UberMedia is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Markets served
UberMedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Swap/Trading Fees: Market makers compete to fill swap orders across 35+ networks, suggesting transaction fee revenue from trading activity.
- Yield Products: Users deposit idle assets to access onchain yield, potentially generating revenue through yield-sharing or product fees.
- Debit Card Spending: Roadmap includes debit cards for spending balance anywhere cards are accepted, suggesting interchange or transaction fee revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
UberMedia product offering
Product offeringCore offering
UberMedia operates a mobile insights platform that delivers advertising, location measurement, and business intelligence products. Its solutions process mobile and location data signals to help brands and agencies understand audiences, measure campaigns, and make data-driven decisions. The company is headquartered in Pasadena, California, and supports a client base of brands and agencies with mobile-first analytics needs.
Product overview
near.com is a multichain DeFi hub built on NEAR technology, offering a single unified account for financial operations onchain. The core platform combines Swap (trading across 35+ networks), Earn (onchain yield generation), Confidential (privacy features), and Private Deals (peer-to-peer trading). The product portfolio includes $22B in volume, 123 assets, and 41 supported chains. Roadmap features include AI-Assisted Financial Management, Real-World Assets tokenization, Virtual Bank Accounts, and Debit Cards. Ledger and SwapKit are additional products powered by the same NEAR technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Insights Platform Software platform that aggregates and analyzes mobile signals to deliver audience, location, and campaign insights for brands, agencies, and media buyers.
- Advertising Measurement Product capability within the platform that measures advertising reach, frequency, and effectiveness using mobile data signals. Designed for brand marketers and agencies running mobile and cross-channel campaigns.
- Location Measurement Location intelligence offering built on mobile location data that helps clients analyze movement patterns, visitation, and geographic trends for marketing and business decisions.
- Business Intelligence Decision-support offering that converts mobile and location signals into business insights for brands, agencies, and enterprise clients.
Quantifiable outcome
- Market makers compete to fill orders across 35+ networks, delivering competitive rates
- +2 more outcomes
Companies that use UberMedia
Customer profileSegments3 records
Ideal customer profiles1 record
UberMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
UberMedia partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
UberMedia competitors and assessment
Company assessmentDirect peers
- Foursquare: Foursquare operates a global location data platform powering consumer insights, advertising, and business intelligence — overlapping directly with UberMedia's mobile insights and location analytics stack.
- Placer.ai: Placer.ai provides location analytics and foot-traffic intelligence for brands, retailers, and real-estate tenants — a comparable location-measurement offering targeting similar B2B use cases.
- Mobilewalla: Mobilewalla is a mobile audience and consumer intelligence platform providing device-level data for advertising and analytics — directly comparable to UberMedia's mobile insights business.
- GroundTruth: GroundTruth (formerly xAd) operates a location data platform that powers advertising, measurement, and consumer intelligence — directly comparable to UberMedia's mobile insights + location measurement positioning.
- PlaceIQ: PlaceIQ is a location data and intelligence platform serving advertisers and brands with audience targeting and foot-traffic measurement — closely aligned with UberMedia's location-measurement core.
Broad incumbents
- Nielsen: Nielsen is a global measurement and data analytics leader spanning TV, digital, mobile, and location — overlapping with UberMedia in mobile/audience measurement but serving a far broader portfolio.
- LiveRamp: LiveRamp provides data connectivity, identity resolution, and audience monetization infrastructure powering advertising — comparable to UberMedia's advertising/data infrastructure layer at broader enterprise scale.
- Comscore: Comscore is a long-established cross-platform media measurement and analytics company serving advertisers and publishers — overlapping with UberMedia in digital advertising measurement but with a much broader portfolio.
- The Trade Desk: The Trade Desk is a leading programmatic advertising platform with growing measurement and identity capabilities — a broader incumbent that intersects UberMedia's advertiser-targeting and measurement space.
Emerging players
- Similarweb: Similarweb offers digital intelligence and audience insights across web and mobile — a comparable data/analytics platform serving marketers and strategists, though it leans digital-overall rather than mobile/location-specific.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
UberMedia social profiles
Digital presenceUberMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
UberMedia leadership team
Management profileNumber of profiles
Profiles3 records
UberMedia funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UberMedia M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UberMedia
What does UberMedia do?
UberMedia operates a mobile insights platform that delivers advertising, location measurement, and business intelligence products. Its solutions process mobile and location data signals to help brands and agencies understand audiences, measure campaigns, and make data-driven decisions. The company is headquartered in Pasadena, California, and supports a client base of brands and agencies with mobile-first analytics needs.
Is UberMedia a public or private company?
UberMedia is a private company. It is classified as venture growth investor backed and is currently operating.
When was UberMedia founded?
UberMedia was founded in 2010. It employs 51 to 100 people.
Where is UberMedia based?
UberMedia is headquartered in Pasadena, United States, in the North America region.
How does UberMedia make money?
Three revenue lines are on record. Swap/Trading Fees are the primary driver. The others are yield Products and debit Card Spending.
Who are UberMedia's main competitors?
Direct peers on record are Foursquare, Placer.ai, Mobilewalla, GroundTruth and PlaceIQ. Broad incumbents are Nielsen, LiveRamp, Comscore and The Trade Desk. Similarweb is listed as an emerging player.
Does UberMedia have an API?
No public API is recorded for UberMedia.
What industry is UberMedia in?
UberMedia's product category is Mobile Location Intelligence. Its primary akta.pro industry code is HDAEAIAJ, API Analytics, Monetization & Developer Experience Tooling. Its SIC code is 7310.