Greenfield Robotics
- Company typePrivate
- Founded2019
- HeadquartersCheney, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Greenfield Robotics firmographics
Firmographics- Name
- Greenfield Robotics
- Legal name
- Greenfield Incorporated
- Website
- https://greenfieldincorporated.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Greenfield Robotics industry classification
Industry- Product category
- Agricultural Robotics
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Robotic Weeding & Mechanical Cultivation Systems (AFAAAGAB)
- akta.pro secondary industries
- Agricultural & Field Robotics (HDAAAIAD), Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI)
Keywords
Where Greenfield Robotics is headquartered
LocationHeadquarters
- HQ city
- Cheney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenfield Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Robot Sales and Delivery Contracts: Sale of autonomous farming robots with signed delivery contracts. The company has sold out its 2026 season and booked more than $1 million in signed delivery contracts for 2026 delivery, indicating a hardware sales model with forward contracts.
- Service and Support: Ongoing service and support for deployed robot fleets. Rodale Institute purchased a robot for 2026 trials, suggesting service contracts accompany hardware sales.
- Regulation A+ Investment Offering: Equity crowdfunding via StartEngine allowing retail investors to participate in the company's growth.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Greenfield Robotics product offering
Product offeringCore offering
Greenfield Robotics designs, manufactures, and sells BOTONY™, an autonomous farming system consisting of a fleet of small, AI-powered robots that work together as a swarm to perform mechanical weed control, replacing chemical herbicides on working farms. The robots are sold to farmers through direct delivery contracts with seasonal allocations, and are deployed across 16-17 U.S. states.
Product overview
Greenfield Robotics offers a single unified product — the BOTANY™ autonomous farming system — which consists of a fleet of small, autonomous robots that swarm fields to handle critical farm operations. The core product is complemented by a branded certification label called 'Robot-Weeded™ Cotton,' which enables farmers and brands to market produce (specifically cotton) grown without herbicides. Together, these offerings deliver herbicide-free farming at scale across 16–17 U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- BOTONY™: The Autonomous Farming System - a fleet of small, autonomous robots that handle critical farm operations by replacing herbicides, reducing tillage, and improving soil biology.
Products and services
- BOTONY™ Autonomous Farming System A fleet of small, AI-powered autonomous robots that work together using swarm robotics to handle critical farm operations including replacing chemical herbicides, reducing tillage, and improving soil biology. Sold to working farmers and research institutions through signed delivery contracts with seasonal reservations.
- Robot-Weeded™ Cotton Labeling Program A labeling program that enables farmers and brands to market cotton grown without herbicides using Greenfield Robotics' autonomous robots, providing verified transparency from field to fabric for sustainable textile supply chains.
Quantifiable outcome
- Herbicide-free weed control across working farms
- +3 more outcomes
Companies that use Greenfield Robotics
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Greenfield Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Greenfield Robotics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Grand FarmminorGrand Farm is advancing autonomous agriculture research and infrastructure development with $7 million in North Dakota state funding. Greenfield Robotics is among the industry partners collaborating with Grand Farm.
- Amity TechnologycoreAmity Technology manufactures Greenfield Robotics' autonomous farm robots. This is a critical manufacturing partnership enabling the company to scale robot production without building its own manufacturing infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Greenfield Robotics competitors and assessment
Company assessmentDirect peers
- Carbon Robotics: Carbon Robotics builds the LaserWeeder, an autonomous tractor-pulled implement that uses computer vision and high-powered lasers to kill weeds without herbicides. It is the closest direct competitor in robotic, chemical-free weeding for row crops and specialty crops.
- FarmWise: FarmWise develops autonomous mechanical weeding robots (e.g., its Titan and smaller units) that use AI-driven vision to mechanically remove weeds in vegetable and specialty crop rows, directly overlapping with BOTONY's mechanical weeding value proposition.
- Naio Technologies: Naio Technologies manufactures small autonomous weeding robots (Oz, Dino, Ted) for vegetable and specialty crop farms, making it one of the most direct mechanical-weeding robot peers and a useful European-based comparable.
- Ecorobotix: Ecorobotix builds autonomous, solar-powered weeding robots (ARA) that use computer vision and targeted mechanical or spraying action to reduce herbicide use by up to ~95%, positioning it as a direct mechanical/precision-weeding peer.
Emerging players
- Small Robot Company: Small Robot Company offers a fleet of small, AI-driven farming robots (Tom, Dick, Harry) that map and mechanically weed per-plant in row crops — a swarm-style model conceptually similar to BOTONY's architecture, though UK-focused.
- Aigen: Aigen builds solar-powered, AI-enabled agricultural service robots for weeding and crop monitoring, sharing the small-robot, herbicide-free thesis with Greenfield and competing for similar regenerative-ag customer mindshare.
- Sabanto: Sabanto retrofits tractors with autonomy kits to deliver autonomous field operations (tillage, planting, mowing) as a service, representing an emerging player in autonomous field operations that overlaps with Greenfield's broader farm-operations thesis beyond just weeding.
Broad incumbents
- John Deere (See & Spray / autonomous tractors): John Deere offers See & Spray precision spraying and autonomous tractor programs that reduce herbicide and labor use, representing the broad-incumbent response to the same herbicide-reduction problem Greenfield addresses, with vastly greater scale and dealer network.
- Blue River Technology (Deere subsidiary): Blue River Technology, now a John Deere subsidiary, pioneered computer-vision-based plant-level weed identification (See & Spray), making it the broad-incumbent R&D engine most directly comparable to Greenfield's AI-driven weed differentiation.
- XAG: XAG manufactures autonomous agricultural drones and ground robots for spraying, seeding, and crop protection across Asia and other regions, representing a broad-incumbent peer in autonomous farm robotics with overlapping precision-ag positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenfield Robotics social profiles
Digital presenceGreenfield Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenfield Robotics leadership team
Management profileNumber of profiles
Profiles3 records
Greenfield Robotics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenfield Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenfield Robotics
What does Greenfield Robotics do?
Greenfield Robotics designs, manufactures, and sells BOTONY™, an autonomous farming system consisting of a fleet of small, AI-powered robots that work together as a swarm to perform mechanical weed control, replacing chemical herbicides on working farms. The robots are sold to farmers through direct delivery contracts with seasonal allocations, and are deployed across 16-17 U.S. states.
Is Greenfield Robotics a public or private company?
Greenfield Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greenfield Robotics founded?
Greenfield Robotics was founded in 2019. It employs 11 to 50 people.
Where is Greenfield Robotics based?
Greenfield Robotics is headquartered in Cheney, United States, in the North America region.
How does Greenfield Robotics make money?
Three revenue lines are on record. Robot Sales and Delivery Contracts are the primary driver. The others are service and Support and regulation A+ Investment Offering.
Who are Greenfield Robotics's main competitors?
Direct peers on record are Carbon Robotics, FarmWise, Naio Technologies and Ecorobotix. Emerging players are Small Robot Company, Aigen and Sabanto. Broad incumbents are John Deere (See & Spray / autonomous tractors), Blue River Technology (Deere subsidiary) and XAG.
Does Greenfield Robotics have an API?
No public API is recorded for Greenfield Robotics.
What industry is Greenfield Robotics in?
Greenfield Robotics's product category is Agricultural Robotics. Its primary akta.pro industry code is AFAAAGAB, Robotic Weeding & Mechanical Cultivation Systems, with a secondary code of HDAAAIAD, Agricultural & Field Robotics. Its NAICS code is 333111 and its SIC code is 3523.