Mage
Mage (Ollano, Inc.) operates mage.space, a browser-based, freemium platform that lets individual and professional creators generate AI images and videos using leading foundation models alongside Mage’s proprietary fine-tuned models. It monetizes via tiered subscriptions, Gems credits, Power Pack add-ons, and a beta Premium API.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Mage does
Mage, operated by Ollano, Inc. and headquartered in New York (368 9th Ave, 6th Floor), is a browser-based consumer platform for AI image and video generation, accessible at mage.space. Launched in 2022, the service lets users generate images and videos directly in-browser — no installation required — using a stack of third-party foundation models (Stable Diffusion 1.5/SDXL/SD3.5, Flux/Flux 2, Chroma, Z-Image, Anima, Qwen, Wan, Hunyuan, FramePack, Veo, Nano Banana, GPT Image 2, Grok Imagine) integrated via partnerships with OpenAI, Google, Black Forest Labs, Alibaba/Wan, xAI, ByteDance, KlingAI, and fal. Layered on top of these are Mage’s proprietary fine-tuned "exclusive" models (Mango, Guava, Cherry, Kiwi, Peach, Peach Max, Blueberry, Blueberry 2, Raspberry, Berry, Melon, Pear) and creative-tooling features such as Consistent AI Characters, Motion Control, References, Moodboards, Story Studio, Audio reference, Scene Builder, and Storyboard, plus 14 specialized apps (Image/Video/Skin Enhancer, Face Swap, Inpaint, Character/Outfit Swap, Relight, Character Builder, Recreate, Refine, Angles, Autocreate). The platform distinguishes itself through permissive NSFW creative freedom within legal boundaries, privacy-by-default, and commercial-use rights on creations.
The platform reaches individual creators, professional creators, and AI-influencer/storytelling users via a freemium product-led growth model. Monetization is built on tiered subscriptions (Free, Basic $10/month, Pro $30/month, Pro Plus $60/month, Max $200/month), a virtual-currency system called Mage Gems (10K–100K gem bundles expiring after 90 days), one-time Power Pack add-ons at $15 for a 3-pack, and a Premium API in limited beta. Billing is processed via Stripe and GDPR compliance is claimed. According to the About page, the platform has surpassed 10M users and 1B creations, with reported throughput of ~300K images and ~30K videos generated per day. The company discloses two funding rounds totaling approximately $3.24M (Nov 2022 seed of $455K and Nov 2023 round of $2.78M) and reports a 1–10 person team led by co-founder and CEO Roi Lee.
Mage firmographics
Firmographics- Name
- Mage
- Legal name
- Ollano Inc.
- Website
- https://mage.space
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mage (Ollano, Inc.) operates mage.space, a browser-based, freemium platform that lets individual and professional creators generate AI images and videos using leading foundation models alongside Mage’s proprietary fine-tuned models. It monetizes via tiered subscriptions, Gems credits, Power Pack add-ons, and a beta Premium API.
- Ownership category
- akta.pro rank
Where Mage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mage business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly recurring subscriptions with tiered plans (Free, Basic, Pro, Pro Plus, Max) offering increasing limits on generations, speeds, models, video features, and monthly Gems.
- Gems (On-Demand Credits): One-time purchase credits used for external models, Fast Mode unlocking, higher resolution, and longer video duration. Purchased in bundles from 10K to 110K gems.
- Power Packs: One-time add-on purchases that bundle Max features (4x concurrent generations, queue up to 100, 24 hours of boosted status) as a 3-pack for $15.
- Premium API: Limited beta premium API access for developers and businesses requiring programmatic access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited access and signup bonus |
| Subscription | Monthly | Basic tier with unlimited generations and faster speeds |
| Subscription | Monthly | Pro tier adding video generation and premium features |
| Subscription | Monthly | Pro Plus with premium video models and enhanced tools |
| Subscription | Monthly | Max tier with full access including Motion Control |
| Unit Pricing | Pay-as-you-go | Power Pack add-on bundle |
| Usage-based | Pay-as-you-go | Gems credit bundles for pay-per-use features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mage product offering
Product offeringCore offering
Mage is a browser-based generative AI platform that lets users create images and videos from text prompts using Stable Diffusion, Flux, and Mage's proprietary fine-tuned models. The platform offers unlimited generation with NSFW creative freedom, character consistency across outputs, and motion control for video animation, all delivered through a freemium tiered subscription model with optional pay-as-you-go credit purchases.
Product overview
Mage is a browser-based AI image and video generation platform built for creators of every skill level. The platform offers a tiered membership structure (Basic $10/month, Pro $30/month, Pro Plus $60/month, Max $200/month) alongside a free tier with limited quota. Core offering centers on the main platform for unlimited AI image and video generation using base models (Stable Diffusion 1.5, SDXL, SD3.5, Flux, Flux 2, Chroma, Z-Image, Anima, Qwen, Wan, Hunyuan, Veo, Nano Banana, GPT Image 2, Grok Imagine) and exclusive Mage fine-tuned models (Mango, Guava, Cherry, Kiwi, Peach, Blueberry, Raspberry, Berry, Melon, Pear). The platform integrates 14 specialized apps (Image Enhancer, Video Enhancer, Skin Enhancer, Face Swap, Inpaint, Character Swap, Outfit Swap, Relight, Character Builder, Recreate, Refine, Scene Builder, Angles) alongside features including Motion Control, Consistent AI Characters, Autocreate, Story Studio, Audio, References, Moodboards, and Storyboard. Virtual currency (Mage Gems) and Power Pack add-ons provide monetization options. Built by Ollano, Inc. and launched in 2022, the platform emphasizes unlimited creative freedom with NSFW content allowed within legal boundaries.
Differentiator
Problem solved
Functional benefit
Products and services
- Mage Platform
- Premium API
- Mage Gems
- Power Pack
- Image Enhancer
- Video Enhancer
- Skin Enhancer
- Face Swap
- Inpaint
- Character Swap
- Outfit Swap
- Relight
- Character Builder: Attributes
- Character Builder: Muse
- Recreate
- Refine
- Scene Builder
- Angles
Quantifiable outcome
- 300K images generated per day
- +2 more outcomes
Companies that use Mage
Customer profileSegments3 records
Ideal customer profiles3 records
Mage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Mage partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OpenAIcoreProvides GPT Image 2 model integration for high-precision image generation on the Mage platform.
- GooglecoreProvides Veo video generation model integration on the Mage platform.
- Black Forest LabscoreProvides Flux model integration (Flux, Flux 2, Flux Kontext Dev) for Mage's image generation capabilities.
- Wan (Alibaba)coreProvides Wan Video model integration (Wan 2.1, Wan 2.2) for AI video generation on the platform.
- KlingAIcoreProvides Kling video model integration for AI video generation capabilities.
- ByteDancecoreProvides video generation model integration through ByteDance technology partnerships.
- xAIcoreProvides Grok Imagine and Grok Video model integration for image and video generation.
- falcoreTechnology integration partner providing AI model capabilities for the Mage platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mage competitors and assessment
Company assessmentDirect peers
- Midjourney: Mid-journey operates a freemium text-to-image generation platform for creators with a Discord-first community, very similar GTM motion to Mage, and overlapping target audience of individual and professional creators.
- Runway: Runway offers browser-based AI video and image generation for creators with tiered subscriptions and creative tooling, directly overlapping Mage's image-plus-video, model-agnostic browser workspace.
- Leonardo AI: Leonardo provides a self-serve AI image generation platform with model selection, LoRA training, and tiered subscriptions, comparable to Mage's model catalog and power-user customization features.
- Pika Labs: Pika is a consumer AI video generation platform offering tiered subscriptions and creative controls, directly competing with Mage on video generation and motion/character features.
- Krea AI: Krea offers browser-based AI image and video generation with model selection and creator tools, overlapping Mage's browser-first workflow and tiered subscription model.
Broad incumbents
- Stability AI: Stability AI develops Stable Diffusion foundation models that Mage integrates (references SD/SDXL) and operates a broader image/video portfolio, making it both a partner and a broad incumbent in the same space.
- OpenAI: OpenAI provides DALL-E and Sora image and video generation as part of a much wider AI platform, competing with Mage's consumer offering through ChatGPT and API while also supplying GPT Image 2 to Mage as a model partner.
- Adobe Firefly: Adobe Firefly is a broad incumbent AI image and video generation offering integrated into Creative Cloud, serving creators with substantially more distribution and a more conservative content policy than Mage.
Emerging players
- Ideogram: Ideogram is an emerging AI image generation platform with consumer subscriptions, overlapping Mage's individual-creator segment with a narrower focus on typography and imagery.
Others
- Black Forest Labs: Black Forest Labs builds the Flux family of foundation models that Mage integrates, making it an upstream enabling partner rather than a direct consumer competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mage social profiles
Digital presenceMage compliance and trust
Trust signalCompliance1 record
Mage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mage leadership team
Management profileNumber of profiles
Profiles1 record
Mage funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mage
What does Mage do?
Mage is a browser-based generative AI platform that lets users create images and videos from text prompts using Stable Diffusion, Flux, and Mage's proprietary fine-tuned models. The platform offers unlimited generation with NSFW creative freedom, character consistency across outputs, and motion control for video animation, all delivered through a freemium tiered subscription model with optional pay-as-you-go credit purchases.
Is Mage a public or private company?
Mage is a private company. It is classified as unknown and is currently operating.
When was Mage founded?
Mage was founded in 2022. It employs 1 to 10 people.
Where is Mage based?
Mage is headquartered in New York, United States, in the North America region.
How does Mage make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are gems (On-Demand Credits), power Packs and premium API.
Who are Mage's main competitors?
Direct peers on record are Midjourney, Runway, Leonardo AI, Pika Labs and Krea AI. Broad incumbents are Stability AI, OpenAI and Adobe Firefly. Ideogram is listed as an emerging player. Black Forest Labs is listed as an others.
Does Mage have an API?
Yes. Mage offers a premium API currently in limited beta. Users interested in API access are instructed to contact [email protected]. The FAQ notes that automation is strictly forbidden on Mage, and for business needs, users should inquire about API access. The membership page confirms API availability for premium members.