Hood

Social Networking Platformhood.live

Hood is a Gurgaon-based pseudonymous social network for working professionals, with a Whistle module that scores company health from media data using NLP and predictive analytics.

Company typePrivate
Founded2021
HeadquartersGurugram, India
Headcount11–50
GTM typeB2C
OfferingSoftware

Hood firmographics

Firmographics

Name: Hood
Website: https://hood.live
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Short description: Hood is a Gurgaon-based pseudonymous social network for working professionals, with a Whistle module that scores company health from media data using NLP and predictive analytics.
Ownership category
akta.pro rank

Hood industry classification

Industry

Product category: Social Networking Platform
NAICS: Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Communications Services, Nec (4899), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: General-Purpose Social Networks (BPAMABAA)
akta.pro secondary industries: Professional & Business Networking Communities (MPACAJAB), UGC Moderation, Trust & Safety Platforms (MPACABAL)

Keywords

Pseudonymous social network
Company health insights
Anonymous social platform
Career decision tools
Media data analysis

Where Hood is headquartered

Location

Headquarters

HQ city: Gurugram
HQ country: India
HQ region: Asia

Markets served

Hood business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Not publicly disclosed: The revenue model is not explicitly disclosed. As a platform providing company health insights to professionals, potential revenue streams could include subscription services for premium insights, B2B enterprise licensing, or advertising.

Go-to-market motion1 record

Hood product offering

Product offering

Core offering

Hood operates a pseudonymous social networking platform that enables anonymous social interaction. Its core analytics offering, Whistle, analyzes publicly available media data to provide real-time company health scores covering financial performance, layoffs, valuation, and culture, helping professionals make informed career decisions.

Differentiator

Problem solved

Functional benefit

Brands

Whistle: A media data-driven tool that analyzes company health including financial performance, layoffs, valuation, and culture. It provides real-time scores and insights to professionals for making informed career decisions.

Products and services

Hood A pseudonymous social networking platform that enables anonymous social interactions and provides supplementary tools like Whistle for career decision support, targeting individual working professionals.
Whistle A media data-driven insights tool that analyzes news and content to assess company health, providing real-time scores on financial performance, layoffs, valuation, and culture to help professionals make informed career decisions.

Companies that use Hood

Customer profile

Segments1 record

Ideal customer profiles1 record

Hood technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Hood partnerships and signals

Strategic signal

Scale indicators1 record

Hood competitors and assessment

Company assessment

Direct peers

Glassdoor: Glassdoor is the dominant platform for employee reviews, salary data, and company health insights — the closest direct peer to Hood's Whistle product. It addresses the same "evaluate employer before joining" use case but with verified (rather than pseudonymous) employee content.
Blind: Blind (operated by Team Blind) is an anonymous professional social network focused on workplace discussion, compensation, and company culture. It is the most directly comparable peer to Hood's pseudonymous social product for working professionals.
Comparably: Comparably provides structured company culture, compensation, and leadership ratings similar to Whistle's culture and health scoring. It competes for the same HR-decision-maker and job-seeker audience.
Fishbowl: Fishbowl is an anonymous professional networking app offering industry-specific discussion and company culture conversation. It is the most direct U.S.-market analogue to Hood's pseudonymous professional social product.

Broad incumbents

LinkedIn: LinkedIn is the dominant professional networking platform and operates company insight features (employee counts, growth signals, reviews). As a broad incumbent it dwarfs Hood's professional social + insights wedge but does not specialize in pseudonymous or candid workplace sentiment.
Indeed: Indeed owns Glassdoor and combines job search with company review/insight features, serving the same employer-research use case. It is a broad incumbent with overlapping capabilities but not focused on pseudonymous content.
Reddit: Reddit hosts large pseudonymous communities (e.g., r/cscareerquestions, r/antiwork) where professionals share candid employer and company culture views. It is the broadest incumbent in pseudonymous community-driven employer sentiment and a substitute for Hood's core social product.

Regional players

Kununu: Kununu is a European-focused company review and employer-insights platform (owned by XING/NEW WORK). It is comparable to Whistle's company-health functionality but serves primarily DACH-region employers rather than Hood's India/global audience.

Emerging players

Levels.fyi: Levels.fyi aggregates compensation, career leveling, and company data for tech professionals, intersecting with Whistle's company-health use case but with a more specialized compensation focus.
Yap (formerly Blind India / workplace anonymous apps): Yap and similar anonymous workplace apps target the same pseudonymous-professional-community gap that Hood addresses, often with regional focus. They are emerging competitors with overlapping but narrower product surfaces.

Market position

Customer concentration

Hood financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hood leadership team

Management profile

Number of profiles

Profiles3 records

Hood funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hood M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hood

What does Hood do?

Is Hood a public or private company?

Hood is a private company. It is classified as venture growth investor backed and is currently operating.

When was Hood founded?

Hood was founded in 2021. It employs 11 to 50 people.

Where is Hood based?

Hood is headquartered in Gurugram, India, in the Asia region.

How does Hood make money?

One revenue line is on record: not publicly disclosed.

Who are Hood's main competitors?

Direct peers on record are Glassdoor, Blind, Comparably and Fishbowl. Broad incumbents are LinkedIn, Indeed and Reddit. Kununu is listed as a regional player. Emerging players are Levels.fyi and Yap (formerly Blind India / workplace anonymous apps).

Does Hood have an API?

No public API is recorded for Hood.

What industry is Hood in?

Hood's product category is Social Networking Platform. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of MPACAJAB, Professional & Business Networking Communities. Its NAICS code is 5132 and its SIC code is 4899.