What NSC Comunicação does

NSC Comunicação is a privately held, multi-platform regional media group headquartered in Florianópolis, Santa Catarina, Brazil, founded in 1979 as the Rede Globo affiliate for the state and operating today as part of Grupo NC (Grupo Nacional de Comunicação). The company delivers news, entertainment, sports, and business content through an integrated portfolio that includes six digital-signal TV stations (NSC TV in Florianópolis, Blumenau, Chapecó, Criciúma, Joinville, and Centro-Oeste), radio brands Atlântida FM (five frequencies), CBN Floripa (90.3 FM), CBN Joinville, and Itapema FM, the aggregated digital portal NSC Total, the B2B portal Negócios SC, and print newspapers. Underlying operations span free-to-air broadcast, FM radio, web publishing, and print, unified under a single editorial brand anchored by the Manual NSC de Jornalismo charter.

The company's revenue model is advertising-led, monetizing audience reach across all platforms by selling integrated communication solutions to businesses and institutions seeking visibility with Santa Catarina consumers, supplemented by community events (Run Mulher Serra, SC Que Dá Certo, JA Na Sua Cidade, Prêmio Viva Blumenau, Torcida SC) that reinforce brand affinity and advertiser relationships. In 2020, NSC extended the model through Nexpon, a wholly-owned investment arm that offers media-for-equity arrangements in exchange for advertising inventory, creating a non-traditional equity-linked revenue stream. Customer segmentation is horizontal: the primary consumer audience is the general population of Santa Catarina, while the primary B2B audience comprises regional businesses and institutions procuring multi-platform ad campaigns. Headcount is reported in the 501-1000 range, consistent with the operational breadth of broadcast, radio, digital, and print operations across an entire Brazilian state.

Name

NSC Comunicação

Legal name

NSC Comunicação

Website

https://nsccomunicacao.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NSC Comunicação is a Santa Catarina-based multi-platform regional media group operating six Rede Globo-affiliated TV stations, nine radio frequencies, digital portals (NSC Total, Negócios SC), and print, serving general public audiences and regional advertisers across the Brazilian state.

Ownership category

akta.pro rank

Product category

Regional Broadcasting

NAICS

Broadcasting and Content Providers (516), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Broadcast television
• Radio broadcasting
• Digital news portals
• Regional advertising sales
• Integrated media platforms

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising and Media Services: NSC generates revenue through advertising across its multiple media platforms including TV, radio stations, digital portals, and newspapers. The company offers integrated communication solutions to businesses and institutions seeking to reach Santa Catarina audiences.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

NSC Comunicação is an integrated regional media company headquartered in Florianópolis, Santa Catarina, that produces and distributes news, entertainment, and advertising content across broadcast television, radio, and digital platforms. It operates six Globo-affiliated TV stations, seven radio brands, the NSC Total digital news portal ecosystem (with themed sub-portals for agriculture, leisure, and lifestyle), the B2B business news platform Negócios SC, and the Nexpon media-for-equity investment arm. Its commercial offering to businesses is multi-channel advertising and sponsored content reaching Santa Catarina audiences.

Product overview

NSC Comunicação is a multiplatform media company serving Santa Catarina, Brazil. The offering consists of a unified portfolio of integrated TV, radio, newspaper, and digital platforms. Core products include NSC TV (affiliated to Rede Globo since 1979), the NSC Total news portal, multiple radio stations (ATLÂNTIDA, CBN Floripa, CBN Joinville, Itapema FM), the Nexpon investment arm, and the Negocios SC business portal. The company operates six digital TV stations, five ATLÂNTIDA radio stations, and two CBN radio stations across Santa Catarina, delivering news, entertainment, sports, and business content through integrated platforms.

Differentiator

Problem solved

Functional benefit

Brands

• NSC TV: The catarinense affiliate of Rede Globo offering local journalism and entertainment since 1979. Operates six digital signal stations in Florianópolis, Blumenau, Chapecó, Criciúma, Joinville, and Centro-Oeste regions.
• NSC Total
• ATLÂNTIDA
• CBN Floripa
• CBN Joinville
• Itapema FM
• Nexpon
• Negócios SC

Products and services

• NSC TV Broadcast television network operated by NSC Comunicação under Rede Globo affiliation since 1979, comprising six stations across Santa Catarina delivering news, entertainment, and Globo-syndicated programming to regional audiences and offering advertising slots to businesses.
• Atlântida FM FM radio brand with five stations in Santa Catarina targeting younger audiences with music, entertainment, and lifestyle programming; provides advertising inventory to regional advertisers.
• CBN Floripa CBN-branded news and talk radio station serving the Florianópolis market with journalism, business news, and current affairs programming, plus advertising slots.
• CBN Joinville CBN-branded news and talk radio station serving the Joinville market with journalism, business news, and current affairs programming, plus advertising slots.
• Itapema FM FM radio station in Santa Catarina offering music and entertainment programming with regional advertising inventory.
• NSC Total Flagship digital news portal of NSC Comunicação providing online news coverage for Santa Catarina, supported by themed vertical sub-portals (NSC Total Agro, NSC Total Lazer, NSC Total Bem Viver) serving agricultural, leisure, and lifestyle audiences respectively, with advertising and sponsored content slots for businesses.
• Negócios SC B2B business news and information platform focused on the Santa Catarina economy, serving companies, executives, and professionals with business journalism and market intelligence.
• Nexpon Investment arm of NSC Comunicação operating a media-for-equity model, taking equity stakes in startups and growth companies in exchange for media exposure and advertising inventory.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered unclear and core.

• A2CunclearOthersA2C (possibly an advertising or communication agency) is referenced on the NSC website. Nature of relationship not explicitly defined in available source material.
• Rede GlobocoreChannel Partner/ Reseller/ DistributorNSC TV is the Santa Catarina affiliate of Rede Globo since 1979, operating six local TV stations broadcasting Globo programming adapted for the Santa Catarina audience.
• Grupo NCcoreStrategic or Co-development PartnerNSC Comunicação is part of Grupo NC (Grupo Nacional de Comunicação), a communication group operating in Santa Catarina with multiple media brands including NSC TV, radio stations, and digital portals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SBT (Sistema Brasileiro de Televisão): SBT is one of Brazil's major broadcast networks and competes directly with Globo's affiliates, including NSC TV, for regional audiences and advertisers in Santa Catarina. Its presence in the same market and overlapping ad inventory categories make it a relevant incumbent comparable.
• Folha de S.Paulo: Folha is one of Brazil's largest newspaper and digital portal operations. While national rather than regional, Folha's digital subscription model and news content monetization approach provide a comparable for NSC Total's digital evolution and paywall strategy.
• RecordTV: RecordTV is Brazil's second-largest broadcast network and a competitor to Globo's affiliate ecosystem. While RecordTV operates nationally, its affiliate structure and competition for regional advertisers make it a relevant comparable for understanding the broader Brazilian TV advertising market in which NSC competes.
• Band (Grupo Bandeirantes): Band is a Brazilian broadcast network operating nationally with regional affiliates that compete with NSC's coverage areas. Its multi-platform approach (TV, radio BandNews FM, digital portal) overlaps with NSC's portfolio structure.
• Rede Globo: Rede Globo is Brazil's largest broadcast network and the content supplier for NSC TV through its affiliate arrangement. While Globo operates nationally rather than regionally, the partnership and content-sharing relationship makes Globo a critical comparable for understanding NSC's TV economics and audience access.
• Grupo Abril: Grupo Abril is a diversified Brazilian media group operating magazines, digital platforms, and branded content. While focused more on print and digital than broadcast, its experience operating multiple media brands under one corporate structure provides a relevant comparable for NSC's multi-brand portfolio management.
• O Globo: O Globo operates both a major newspaper and a digital news portal as part of the same Globo conglomerate that supplies NSC TV content. Its print-to-digital transition and integrated Globo media ecosystem offer a direct strategic comparable for NSC's multi-platform evolution.

Direct peers

• Grupo RBS: Grupo RBS is the closest analog to NSC: a multi-platform regional media group operating in Rio Grande do Sul under a Rede Globo affiliation, with TV stations, radio, newspapers, and digital portals. Its business model, audience targeting (state-level), and Globo-dependent content strategy mirror NSC's structure almost exactly.
• CBN (Central Brasileira de Notícias): CBN is the news radio network that supplies programming to NSC's CBN Floripa and CBN Joinville stations. As the parent network, CBN's growth in digital news audio (podcasts, streaming) directly influences the monetization ceiling for NSC's news radio assets.
• RPC (Grupo Paranaense de Comunicação): RPC is the Rede Globo affiliate in Paraná state, operating a similar multi-platform regional media model including TV stations, radio, and digital portals. Direct comparable to NSC given identical Globo-affiliate structure and state-level regional focus in southern Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nsccomunicacao
• LinkedInlinkedin.com/company/nsc-comunica%C3%A7%C3%A3o
• Instagraminstagram.com/somosnsc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NSC Comunicação