What Sub70 Golf does

Sub70 Golf is a direct-to-consumer golf equipment manufacturer headquartered at 202 Lucas St., Sycamore, Illinois, designing and handcrafting custom golf clubs at a single U.S. facility and selling directly to end consumers through golfsub70.com, phone orders, and an in-person fitting facility called The Seventy. The company was founded in 2021 by golf enthusiasts who personally design clubs, manufacture them, and handle customer service. Its product portfolio spans an unusually deep iron lineup organized into four tiers (muscle back/blade, players forged, players distance, and game improvement), supplemented by drivers, fairway woods, hybrids, utility clubs, forged wedges, putters, golf bags, accessories (golf balls, gloves, head covers, towels, rangefinders), and apparel. Technical differentiators include hollow body construction, 1.7mm Variable Face Thickness (VFT) faces, Cup Face technology, DT-4 carbon steel and Carpenter 455 steel forging, precision tungsten weighting, DLC black coating, Tour Cavity designs, and Single Length iron configurations.

The business model is built on a direct-to-consumer pricing structure that bypasses traditional dealer markups of 40-50%, allowing Sub70 to price comparable forged irons roughly between $70 and $135 per club (full sets $400-$1,015). Every club is built to order with full customization across shaft, grip, length, loft, and lie; orders carry a 2-week assembly turnaround and are backed by a 100% money-back guarantee. Revenue is generated primarily through hardware sales (clubs, accessories, apparel, bags, pre-owned resale) plus ancillary custom fitting services at The Seventy. Distribution channels include the e-commerce website, inside phone sales, in-person fitting appointments, international distributors abroad, a demo club program, a trade program, and installment financing through Sezzle. Sub70 has signed co-development partnerships with PGA Tour champion Tommy Armour III (TAIII line, extended to TAIII v2 MB/CB) and PGA professional Tag Ridings (649 MB TR limited edition of 50 sets), lending tour legitimacy to the brand. Customers are horizontal-persona segmented across low-, mid-, and high-handicap golfers plus a women's line (LXX Lady Irons), with no concentration in any single enterprise account.

Name

Sub70 Golf

Legal name

Sub 70 Golf

Website

https://golfsub70.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Sub70 Golf is a Sycamore, Illinois-based direct-to-consumer manufacturer of handcrafted custom golf clubs, including irons, drivers, wedges, and putters. It serves golfers across all handicap levels through online sales, an online fitting tool, and its in-person The Seventy fitting facility, bypassing dealer markups.

Ownership category

akta.pro rank

Product category

Golf Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Custom golf clubs
• Forged golf irons
• Golf equipment
• Golf apparel
• Club fitting services

Headquarters

HQ city

Sycamore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Golf Club Sales: Primary revenue from direct sales of handcrafted golf clubs including irons, drivers, fairway woods, hybrids, wedges, putters, and utility clubs. Products are built to order with full customization options for grip, shaft, length, loft, and lie.
2. Golf Accessories: Sales of golf accessories including golf balls, gloves, head covers, ball markers, towels, rangefinders, umbrellas, and mystery boxes
3. Apparel Sales: Sales of Sub 70 branded apparel including lifestyle wear, golf wear (polos, pants, shorts), headwear, and footwear
4. Golf Bags: Sales of Sub 70 branded golf bags
5. Custom Fitting Services: In-person custom fitting services at The Seventy fitting facility in Sycamore, IL, offered by appointment for personalized club recommendations
6. Pre-Owned Clubs: Resale of pre-owned Sub 70 golf clubs including irons, drivers, fairway woods, wedges, hybrids, and putters

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sub70 Golf designs, manufactures, and sells handcrafted custom golf clubs directly to consumers from its facility in Sycamore, Illinois. Its product portfolio covers irons, drivers, fairway woods, hybrids, utility clubs, forged wedges, putters, golf bags, accessories, and apparel, all built to order with full customization of shafts, grips, length, loft, and lie. The company also provides professional custom fitting services at its dedicated "The Seventy" facility and offers a demo club program.

Product overview

Sub70 Golf is a direct-to-consumer golf equipment manufacturer offering handcrafted, award-winning custom golf clubs built in Sycamore, Illinois. The product portfolio includes a comprehensive iron lineup spanning multiple categories: Muscle Back/Blade irons (669 MB, TAIII v2 MB, TAIII, 659 MB, 649 MB TR, 649 MB Tour) for low-handicap players; Players Forged irons (669 TC, TAIII v2 CB, 659 TC, 659 CB, 639 CB) blending workability and forgiveness; Players Distance irons (699 Pro v3, 699 Pro v2, 699); and Game Improvement irons (699 v3, 669 CB, 699 v2, 699 v2 SL single length, 799, 749, LXX Lady). Additional product categories include drivers, fairway woods, forged wedges, hybrids, utility clubs, putters (blade and mallet), golf bags, accessories (golf balls, gloves, head covers, towels, rangefinders, umbrellas), and apparel (lifestyle, golf wear, headwear). Services include custom club fitting at The Seventy facility, an online fitting tool, demo club program, and iron combination sets allowing mix-and-match customization. The company utilizes a direct-to-consumer model eliminating dealer markups, offering custom shaft, grip, and spec options with 100% money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• The Seventy: A dedicated fitting facility operated by Sub 70 Golf in Sycamore, Illinois for custom club fitting and instruction services.

Products and services

• 669 MB Irons Forged muscle back irons for low-handicap golfers offering maximum workability, precise control, and shot shaping ability. Forged from DT-4 steel with minimal offset.
• TAIII v2 MB Irons Award-winning muscle back blade irons with improved launch characteristics, enhanced feel, and sleeker design tailored for highly skilled ball strikers.
• TAIII Irons Forged irons designed in collaboration with PGA champion Tommy Armour III, offering improved trajectory control, playability in long to mid irons, and precision and feel in short irons.
• 659 MB Irons Tour-caliber blade iron forged from DT-4 soft stainless steel with classic top line, minimal offset, super soft feel, and updated sole design for improved turf interaction.
• 649 MB TR Irons Limited-edition tour-proven muscle back iron designed with PGA professional Tag Ridings, featuring raised center of gravity, fade-biased tungsten weighting, and micro grooves for added spin. Only 50 sets produced.
• 649 MB Tour Irons Ultimate players blade iron designed for high-level ball strikers with 0.5mm offset, thinner topline, and maximum workability.
• 669 TC Irons Tour Cavity players iron with classic thin top line, reduced offset, anti-left tendencies, and smooth turf interaction.
• TAIII v2 CB Irons Cavity back iron blending the precision and feel of a players iron with the forgiveness and enhanced launch of a cavity back.
• 659 TC Irons Tour Cavity iron forged and milled from a single billet of DT-4 steel, offering buttery soft feel with essential feedback for low to mid handicaps.
• 659 CB Irons Forged cavity back iron with lower center of gravity, increased forgiveness, and undercut technology in long irons for hotter face and better ball speeds.
• 639 CB Irons Versatile cavity back players iron delivering soft feel, clean look, and high workability; crafted from DT-4 steel with rounded leading edge and optimized sole.
• 699 Pro v3 Irons Players distance iron combining compact design with forged C455 face, offering feel, distance, forgiveness, and workability for low to mid-handicap golfers.
• 699 Pro v2 Irons Award-winning hollow body players distance iron with expanded channel back design for improved forgiveness on off-center strikes, aimed at better players seeking distance, launch and forgiveness.
• 699 Irons Game improvement iron blending technology with sleek traditional player's club aesthetics, featuring modern head shape and ultra-thin face for maximum compression, flex, improved launch and distance.
• 699 v3 Irons Cutting-edge game improvement iron with precision-milled forged face, improved feel and aesthetics, superior stability, and premium finishes for improved distance, forgiveness, and playability.
• 669 CB Irons Most forgiving one-piece forged iron combining cavity back forgiveness with soft feel of DT-4 Carbon Steel, featuring lower center of gravity, tungsten weighting for draw bias, and improved turf interaction.
• 699 v2 Irons

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Tommy Armour IIIcoreStrategic or Co-development PartnerPGA Tour champion Tommy Armour III collaborated with Sub 70 to design the TAIII forged iron line. The two-year development partnership resulted in an iron designed for low handicap players with improved trajectory control and playability in long to mid irons, and precision and feel in short irons. The TAIII aligns with his on-course vision and classic style.
• Tag RidingsflagshipStrategic or Co-development PartnerPGA professional Tag Ridings collaborated directly with Sub 70 to design the limited-edition 649 MB TR iron. Only 50 sets were produced. The collaboration resulted in a tour-caliber muscle back iron with raised center of gravity for penetrating trajectory, fade-biased tungsten weighting, and micro grooves for enhanced spin and control. This is the exact setup Tag plays on Tour.
• International DistributorsminorChannel Partner/ Reseller/ DistributorSub 70 has established relationships with international distributors to serve customers outside the United States who cannot be served through the domestic direct-to-consumer model.
• SezzleminorOthersSub 70 offers financing through Sezzle, allowing customers to pay for purchases in installments. Featured on product pages with monthly payment options displayed.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honma Golf: Honma is a Japanese premium golf equipment maker with strong forged-iron credentials and a direct-fit ordering workflow. Overlaps with Sub 70 on premium forged positioning, handcrafted aesthetic, and built-to-order customization, though typically at substantially higher price points.
• Ben Hogan Golf: Ben Hogan Golf pioneered direct-to-consumer equipment marketing and sells premium forged and cast irons plus golf balls direct-to-consumer. Both companies are mid-sized premium-positioning DTC equipment makers targeting discerning amateur golfers.
• Tour Edge Golf: Tour Edge designs and manufactures a full line of golf clubs (drivers, irons, wedges) for men, women, and juniors and sells through both retail and direct. Comparable product breadth with Sub 70 (woods, irons, hybrids, wedges) plus a tour presence (PGA Champions Tour).
• Miura Golf: Miura is a premium Japanese-style handcrafted forged iron maker positioned in the same niche as Sub 70: elite-baller and purist segments seeking small-batch, handcrafted product. The comparable price points, custom-build workflow, and forged-construction focus make Miura the closest analogue on product positioning.
• PXG (Parsons Xtreme Golf): PXG is the highest-profile direct-to-consumer premium custom golf equipment manufacturer, selling custom-fitted clubs directly to consumers with a similar fit-and-ship business model. Both target quality-focused golfers willing to skip retailers and pay for custom-fit premium product.
• Bettinardi Golf: Bettinardi builds milled putters and irons in a U.S. facility and sells direct-to-consumer with custom options. Both are family/originator-led U.S. precision-manufacturing brands focused on handcrafted, customizable product for the serious amateur and professional segments.

Broad incumbents

• Cobra Golf (PUMA): Cobra is a major golf equipment OEM producing a full line of clubs (drivers, irons, wedges, putters) sold through retail. Comparable product breadth to Sub 70's entire category — drivers, irons, woods, wedges, putters — though operating primarily through traditional retail channels with marketing budgets orders of magnitude larger.
• Heater Sports / Wilson Golf: Wilson is a legacy golf equipment manufacturer with a comprehensive product line (woods, irons, wedges, balls, bags, accessories) sold through retail. Comparable full-stack product breadth across all categories Sub 70 serves, providing useful context on adjacent competition and category economics.

Emerging players

• Bombtech Golf: Bombtech is a direct-to-consumer golf equipment brand selling custom- and standard-fit clubs online at lower price points. Overlaps with Sub 70 on the direct selling motion and custom iron/wood fits, though positioned at the value end of the market.
• Wishon Golf: Wishon designs premium custom-fit clubs targeted at low-handicap players, offering built-to-order clubs with extensive fitting options. Overlaps with Sub 70 on serious-golfer niche and fitting-driven sales approach, though at lower volume scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sub70
• Facebookfacebook.com/golfsub70
• Instagraminstagram.com/golfsub70
• LinkedInlinkedin.com/company/sub-70-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sub70 Golf