Divot Assets
Divot Assets is a Boston-based private software and services firm that provides inventory audit, tracking software, barcode labels, and consulting to operations running physical-asset inventory workflows.
- Company typePrivate
- Founded-
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Divot Assets does
Divot Assets is a privately held, for-profit software and services company headquartered in Boston, Massachusetts. Its stated offering spans four functional areas: inventory audits, tracking software, barcode labels, and consulting. Operationally, this positions the firm as an integrated provider of physical-asset visibility infrastructure, layering proprietary tracking software with the consumable hardware (barcode labels) and human-led audit/consulting services required to deploy and maintain it across customer operations.
The product mix suggests a workflow-bundled go-to-market rather than a pure SaaS model: customers likely engage the firm for periodic physical inventory counts, receive a software layer to track and reconcile inventory movements, and procure barcode labels as an ongoing consumable — with consulting engagements anchored to deployment, process design, or reconciliation projects. This services-and-consumables architecture tends to generate recurring revenue from label replenishment and audit retainers alongside project-based work, though no pricing model, contract structure, or customer segment breakdown is disclosed in the available data.
Divot Assets employs between 101 and 250 people and maintains a web presence at divotassets.com, but the company's own webpage returned only a loading/verification screen during the data-collection attempt, leaving founder, leadership, funding, investor, ownership, customer, and revenue information unverified. As a result, while the functional description is supported, all claims about scale, capital structure, customer base, and growth are not grounded in available evidence and should be treated as unknown.
Divot Assets firmographics
Firmographics- Name
- Divot Assets
- Website
- https://divotassets.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Divot Assets is a Boston-based private software and services firm that provides inventory audit, tracking software, barcode labels, and consulting to operations running physical-asset inventory workflows.
- Ownership category
- akta.pro rank
Divot Assets industry classification
Industry- Product category
- Inventory Management Software
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Fixed Assets Accounting (Capitalization, Depreciation, Asset Register) (BPAAAGAF)
- akta.pro secondary industry
- Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK)
Keywords
Where Divot Assets is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Divot Assets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Divot Assets product offering
Product offeringCore offering
Divot Assets is a software company that provides inventory audits, tracking software, barcode labels, and related consulting services. The firm helps organizations monitor, count, and manage physical inventory and assets by combining a proprietary software platform with physical barcode identification products and hands-on audit and advisory work.
Differentiator
Problem solved
Functional benefit
Products and services
- Inventory Audits
Companies that use Divot Assets
Customer profileIdeal customer profiles1 record
Divot Assets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Divot Assets competitors and assessment
Company assessmentEmerging players
- Sortly: Visual, mobile-first inventory and asset tracking app with QR/barcode label generation. Overlaps with Divot's lighter-weight inventory and barcode use cases, primarily serving SMB and mid-market.
- Itemit: Asset tracking SaaS with QR/barcode tagging, audit, and inventory workflows. Targets similar fixed-asset and equipment use cases, particularly in UK/Europe and increasingly the US.
- Cheqroom: Equipment and asset checkout/tracking software with QR/barcode labeling and audit features. Adjacent overlap in barcode-led asset tracking, particularly in education, AV, and operations use cases.
Broad incumbents
- Infor EAM: Enterprise asset management suite from Infor used by larger organizations for fixed asset, maintenance, and inventory tracking. Represents the broad-incumbent ceiling against which mid-market asset tracking vendors compete.
- Accruent (Meridian / BlueCielo): Enterprise asset and facility lifecycle management platform with strong fixed-asset and document/label capabilities. Competes for the same enterprise fixed-asset audit and tracking budget at the larger end of the market.
Direct peers
- Asset Panda: Cloud-based fixed asset tracking and asset management software with barcode/RFID and audit features. Direct overlap with Divot Assets' tracking software and barcode label offering for similar mid-market and enterprise customers.
- UpKeep: Mobile-first CMMS and asset/equipment tracking platform with barcode scanning and inventory management. Comparable in workflow (track, scan, audit) and target market of operations and facilities teams.
- Wasp Barcode Technologies: Long-standing provider of barcode label hardware/software and asset tracking solutions, including fixed asset management. Overlaps directly with Divot's barcode labels + tracking software combination.
- Fiix (by Rockwell Automation): Cloud CMMS and asset management software focused on maintenance and equipment tracking. Competes for the same operations/asset-tracking budget with overlapping barcode and inventory capabilities.
- EZOfficeInventory: Asset tracking and management software with barcode/QR labeling, check-in/out, and audit features. Closely comparable product surface area to Divot Assets' tracking + barcode + audit bundle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Divot Assets social profiles
Digital presenceDivot Assets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divot Assets leadership team
Management profileNumber of profiles
Divot Assets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divot Assets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divot Assets
What does Divot Assets do?
Divot Assets is a software company that provides inventory audits, tracking software, barcode labels, and related consulting services. The firm helps organizations monitor, count, and manage physical inventory and assets by combining a proprietary software platform with physical barcode identification products and hands-on audit and advisory work.
When was Divot Assets founded?
Divot Assets was founded in -1. It employs 11 to 50 people.
Where is Divot Assets based?
Divot Assets is headquartered in Boston, United States, in the North America region.
Who are Divot Assets's main competitors?
Emerging players on record are Sortly, Itemit and Cheqroom. Broad incumbents are Infor EAM and Accruent (Meridian / BlueCielo). Direct peers are Asset Panda, UpKeep, Wasp Barcode Technologies, Fiix (by Rockwell Automation) and EZOfficeInventory.
Does Divot Assets have an API?
No public API is recorded for Divot Assets.
What industry is Divot Assets in?
Divot Assets's product category is Inventory Management Software. Its primary akta.pro industry code is BPAAAGAF, Fixed Assets Accounting (Capitalization, Depreciation, Asset Register), with a secondary code of FSAEAHAK, Machinery, Equipment & Fixed Asset Appraisal. Its NAICS code is 51 and its SIC code is 7372.