Freakins
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Freakins firmographics
Firmographics- Name
- Freakins
- Legal name
- Since 99 Apparels PVT LTD
- Website
- https://freakins.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Freakins industry classification
Industry- Product category
- Denim Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
Keywords
Where Freakins is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Freakins business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Revenue from selling denim apparel directly to consumers through own e-commerce platform and marketplaces. One-time transaction-based revenue model for individual product purchases.
- Affiliate Marketing: Partner affiliate program where publishers earn commissions by driving sales to Freakins. Performance-based marketing revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Other | Pay-as-you-go | Return handling fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Freakins product offering
Product offeringCore offering
Freakins is a direct-to-consumer (D2C) denim apparel brand that designs, markets, and sells fashion-forward jeans and denim wear for men and women. The company offers 1,500+ styles across 35+ categories with weekly new product launches targeting Gen Z consumers. Its products are distributed through its own e-commerce platform, third-party marketplaces, and an affiliate partner program.
Product overview
Freakins is a direct-to-consumer (D2C) denim apparel brand targeting Gen Z consumers, founded in 2021 by Shaan Shah and Puneet Sehgal. The company operates primarily through its e-commerce platform (freakins.com) and also distributes through major marketplaces. The product portfolio centers on denim wear for women and men, offering over 1,500 styles across 35+ categories including baggy jeans, bootcut, straight, wide-leg, and slouchy fits. Freakins operates a sub-brand called FREAK'S STORE which collaborates with intellectual property owners like NBA for limited edition collections. Additionally, the company maintains an affiliate marketing platform (partners.freakins.com) for performance-based partnerships. The core offering is the denim apparel product line, complemented by marketplace presence and affiliate partnership programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Denim Apparel Women's denim wear including various fits such as bootcut, straight, wide-leg, and slouchy styles in multiple washes, rises (high, mid), and colors (indigo, blue, black, white, ecru), targeted at fashion-forward female consumers.
- Men's Denim Apparel Men's denim wear including baggy, straight fits with stretchable and non-stretchable options in indigo, blue, black, and white washes, targeted at male consumers seeking stylish and versatile denim.
- Baggy Jeans Loose-fitting denim jeans designed for comfort and style, available in stretchable and non-stretchable options for both men and women.
- Bootcut Jeans Fitted jeans that taper at the ankle with a slight flare, featuring high-rise designs with stretchable fabric for women.
- Straight Jeans Classic straight-leg denim with consistent width from hip to hem, available in multiple colors and stretch options.
- Wide Leg Jeans Wide-leg silhouette denim pants with high-rise design and stretchable fabric, featuring various washes including floral patterns for women.
- Slouchy Jeans Relaxed-fit denim with a casual, draped appearance featuring high-rise stretchable fabric for women.
- Affiliate Marketing Platform Performance marketing and affiliate partnership platform enabling publishers to register, access exclusive offers, and track earnings through partners.freakins.com.
Quantifiable outcome
- Reimagined denim staples with weekly rotation of fresh, Gen-Z-inspired styles in over 35 categories and 800+ designs
- +1 more outcomes
Companies that use Freakins
Customer profileSegments3 records
Ideal customer profiles3 records
Freakins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Freakins partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NBA (National Basketball Association)flagshipFREAK'S STORE (affiliated brand entity) collaborated with NBA to release a vintage-inspired Fall/Winter 2025 collection, combining streetwear aesthetics with basketball heritage branding.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Freakins competitors and assessment
Company assessmentDirect peers
- Bewakoof: India D2C fashion brand targeting young consumers with casualwear, loungewear, and apparel. Closely comparable to Freakins on D2C model, Gen Z positioning, and frequent new-launch cadence.
- The Souled Store: India D2C casualwear and pop-culture apparel brand targeting millennials and Gen Z. Comparable on D2C-first distribution, license/IP collaborations, and youth-focused brand positioning similar to Freakins.
- Spykar: Indian denim-focused fashion brand with online and offline presence. Comparable as a denim-specialist brand serving style-conscious Indian consumers in a similar price band.
- Mufti: Indian men's casualwear and denim brand with strong omnichannel presence. Comparable product category (denim-led casualwear) and target demographic of young Indian male consumers.
- Urbano Fashion: India casualwear and denim brand with omnichannel retail. Comparable on category focus (denim-led casualwear) and targeting young male and female Indian consumers.
Broad incumbents
- Pepe Jeans India: Global denim brand with established India operations competing in the same denim specialty category. Comparable on product category and customer base, with broader international scale and longer track record.
- Levi's India: Global denim market leader with extensive India presence. Indirect competitor through premium positioning and brand pull on the same Gen Z and millennial consumer base Freakins targets.
- H&M India: Global fast-fashion incumbent with India retail and online presence. Competes for the same Gen Z value-conscious shopper with broad denim and casualwear assortment at aggressive price points.
Emerging players
- Snitch: India D2C men's fashion brand rapidly scaling in casualwear and denim. Comparable on D2C model, fashion-forward positioning, and digitally-native Gen Z customer acquisition.
- Bonkers Corner: India D2C streetwear and casualwear brand targeting young consumers. Comparable on Gen Z streetwear aesthetic, D2C distribution, and bold/unconventional style positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Freakins social profiles
Digital presenceFreakins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freakins leadership team
Management profileNumber of profiles
Profiles2 records
Freakins funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freakins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freakins
What does Freakins do?
Freakins is a direct-to-consumer (D2C) denim apparel brand that designs, markets, and sells fashion-forward jeans and denim wear for men and women. The company offers 1,500+ styles across 35+ categories with weekly new product launches targeting Gen Z consumers. Its products are distributed through its own e-commerce platform, third-party marketplaces, and an affiliate partner program.
Is Freakins a public or private company?
Freakins is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freakins founded?
Freakins was founded in 2021. It employs 51 to 100 people.
Where is Freakins based?
Freakins is headquartered in Mumbai, India, in the Asia region.
How does Freakins make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are affiliate Marketing.
Who are Freakins's main competitors?
Direct peers on record are Bewakoof, The Souled Store, Spykar, Mufti and Urbano Fashion. Broad incumbents are Pepe Jeans India, Levi's India and H&M India. Emerging players are Snitch and Bonkers Corner.
Does Freakins have an API?
No public API is recorded for Freakins.
What industry is Freakins in?
Freakins's product category is Denim Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands. Its NAICS code is 45811 and its SIC code is 5600.