Urbano

What Urbano does

Urbano Fashion is an India-based, direct-to-consumer online apparel brand operating exclusively through its Shopify storefront urbanofashion.com and companion mobile app. The company is registered as IMPERIAL ONLINE SERVICES PRIVATE LIMITED and is headquartered in Hyderabad, with a workforce of 51-100 employees. It sells denim-centric casualwear including jeans, trousers, cargos, shirts, T-shirts, jackets, and hoodies under the Urbano master brand, the Men Plus extended-sizing sub-brand (up to 5XL/XXXXL), and a Women's denim sub-brand. The catalog spans over 1,000 SKUs, with the Best of Denims collection alone listing 1,030 items.

The business model is built on first-party e-commerce sales with no physical retail footprint and no disclosed wholesale or marketplace presence outside India. Pricing is positioned in the value tier — basic T-shirts from approximately ₹349, jeans ₹999-₹2,399, cargo pants ₹1,199-₹1,499 — supported by persistent promotional mechanics including 45-60% storewide discounts, tiered extra-off thresholds (₹1,799+ for 10% off, ₹2,799+ for 15% off), a 5% prepaid discount, and a mobile-app-exclusive APP10 code. Customer acquisition is driven by a digital-first marketing mix: Instagram, Facebook, WhatsApp support, an extensive SEO/content blog on styling and trend guides, and a brand ambassadorship with Indian cricketer Abhishek Sharma, supported by a dedicated 'Abhishek Sharma x Urbano' collaboration line and the 'Got Game?' campaign.

No external venture or private equity funding is evidenced, and revenue is not publicly disclosed. The technology stack is a standard Shopify implementation; no proprietary technology, AI/ML capabilities, patents, or third-party logistics integrations are referenced in the source material.

Name

Urbano

Legal name

IMPERIAL ONLINE SERVICES PRIVATE LIMITED

Website

https://urbanofashion.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Urbano Fashion is an India-based direct-to-consumer online apparel brand selling denim-centric casualwear for men, plus-size men, and women through its Shopify storefront and mobile app, supported by a celebrity ambassadorship and value-tier pricing.

Ownership category

akta.pro rank

Product category

Fashion E-commerce (Apparel Retail)

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Fashion e-commerce
• Denim apparel
• Casual menswear
• Plus-size fashion
• Online clothing retail

Headquarters

HQ city

Balanagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Urbano generates revenue through direct online sales of apparel products including jeans, trousers, shirts, T-shirts, jackets, and sweatshirts. Customers purchase individual items at listed prices with promotional discounts applied at checkout. The company offers a mobile app for additional 10% discount (APP10 code).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Urbano Fashion is an Indian direct-to-consumer online apparel retailer selling men's, women's, and plus-size casual wear through its Shopify-based e-commerce site urbanofashion.com and mobile apps. The catalog centers on denim (jeans and denim jackets) complemented by shirts, T-shirts, trousers, cargo pants, hoodies/sweatshirts, and outerwear. Products are sold under the parent Urbano brand plus sub-brands including Men Plus (extended sizing up to 5XL), a Women's Collection, and the celebrity collaboration line Abhishek Sharma x Urbano.

Product overview

Urbano Fashion is an Indian e-commerce fashion brand offering a comprehensive menswear portfolio with dedicated lines for women and plus-size men. The core product offerings center on denim (jeans, denim jackets) complemented by shirts, T-shirts, trousers, cargo pants, hoodies/sweatshirts, and jackets. The brand operates multiple sub-brands including Men Plus (extended sizing), a Women's Collection, and seasonal collections like Spring Summer 2026 and Linen Blend. A notable brand partnership with Bollywood actor Abhishek Sharma (celebrity x Urbano) drives specific denim collections. The e-commerce platform is built on Shopify infrastructure with mobile app availability, offering features like WhatsApp support, order tracking, and returns management.

Differentiator

Problem solved

Functional benefit

Brands

• Urbano: Main fashion brand offering denim, casual wear, and accessories for men, women, and plus-size segments.
• Men Plus
• Abhishek Sharma x Urbano

Products and services

• Men's Jeans Denim jeans for men in Loose Fit, Straight Fit, Bootcut Fit, Regular Fit, Slim Fit, Relaxed Fit, and Jogger Fit, offered in stretchable and non-stretchable options with various washes and colors, priced roughly ₹999-2,399 after discounts.
• Men's T-Shirts Casual T-shirts for men including round neck, polo, henley, and oversized styles in cotton and cotton blend fabrics with solid, printed, and all-over printed designs; basic T-shirts start at ₹349 with regular discounts bringing them to about ₹297.
• Men's Shirts Casual and formal shirts for men in cotton, corduroy, oxford, and linen blend fabrics, with Band Collar, Button-Down Collar, Cuban Collar, Mandarin Collar, and Spread collar styles offered in half and full sleeve lengths; priced ₹899-2,199.
• Men's Trousers Dress and casual trousers for men including Korean Trousers, Chino Trousers, and Cargo styles in Slim Fit, Regular Fit, Straight Fit, and Relaxed Fit with cotton, cotton blend, linen blend, and stretchable fabric options; priced ₹999-1,699.
• Men's Cargos Cargo trousers and cargo jeans for men featuring utility-inspired designs with 6-7 pockets, in regular fit, loose fit, and tapered styles across black, beige, olive, and cream colorways; priced ₹1,199-1,499.
• Denim Jackets Denim jackets for men in regular, relaxed, and slim fits with full sleeve and sleeveless options, featuring washed finishes and utility-inspired pocket designs across light blue, dark blue, black, white, grey, and olive colorways; priced ₹999-3,199.
• Men's Jackets Outerwear collection including bomber jackets, puffer jackets in sleeveless and full-sleeve variants, and Harrington jackets designed for cold weather and seasonal transitions.
• Hoodies/Sweatshirts Sweatshirts and hoodies for men including crew-neck, zip-front, hooded, and oversized styles in cotton fleece blend fabrics with color block and graphic printed options; priced ₹799-1,999.
• Men Plus Collection Extended sizing collection (XXXXL and above) for men offering jeans, trousers, cargos, shirts, T-shirts, jackets, and hoodies in the same style variety as the standard men's collection, addressing the underserved plus-size casual-wear segment in India.
• Women's Collection Women's fashion line including jeans in Bootcut, Skinny, Jogger, Straight, Baggy, and Wide Leg fits, shirts, denim jackets, and Korean trousers designed for modern Indian street style.
• Abhishek Sharma x Urbano Collaboration Celebrity collaboration collection featuring cricketer Abhishek Sharma's approved denim picks including boundary-breaking fits, trusted denim selections, and favorite styles in loose fit, straight, bootcut, and regular jeans, plus denim jackets and shirts, promoted via the "Got Game?" campaign.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Abhishek SharmacoreGTM or Marketing Partner · 10 September 2025Abhishek Sharma, world's No.1 T20 cricketer, serves as the face of Urbano Fashion through a brand ambassador partnership. The collaboration includes a dedicated product line 'Abhishek Sharma x Urbano' featuring approved denim picks, boundary-breaking fits, and trusted selections. The partnership launched the 'Got Game?' campaign promoting high-energy denim styles.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bewakoof: Indian D2C fashion brand offering casual and streetwear-led apparel for men and women via its own website and app. Operates in the same value-to-mid fashion segment with a comparable digital-first, discount-driven playbook.
• The Souled Store: India-based D2C fashion and lifestyle brand selling casual apparel, hoodies, and trend-led menswear and womenswear online. Competes head-to-head for the same young, style-conscious online shopper with frequent collections and promotions.
• Mufti: Indian menswear and denim brand with a similar casualwear-led assortment (jeans, shirts, jackets) and value-to-mid positioning. Comparable on product mix though distributed through both offline and online channels.
• Snitch: India-based D2C menswear brand with a similar focus on trendy, fashion-forward casualwear and denim. Both target young Indian men with fast-moving style assortments sold exclusively online at comparable value-tier price points.
• Bombay Shirt Company: Indian D2C menswear brand offering custom and casual shirts, trousers, and bottoms online. Overlaps with Urbano's menswear assortment and India-focused D2C gtm.
• Bluorng: India-based D2C menswear brand specializing in denim, trousers, shirts, and casualwear. Closely comparable in product mix (denim-led, multi-fit), price band, and D2C e-commerce-only distribution model.
• Spykar: Established Indian denim and casualwear brand targeting the same young male demographic. Comparable on core product categories (jeans, shirts, jackets) and value-tier pricing, with overlapping D2C and offline reach.

Broad incumbents

• Myntra: India's leading multi-brand fashion e-commerce marketplace, operating at far greater scale than Urbano. Overlaps directly on denim, casualwear, and menswear categories and competes for the same online fashion consumer.
• Ajio: Reliance-owned fashion e-commerce marketplace with a strong private-label and curated brand assortment spanning denim and casualwear. A direct substitute for urban, style-conscious Indian shoppers.
• Levi's India: Global denim incumbent with strong Indian retail and e-commerce presence. Competes for the same denim purchase occasion at a premium price tier, anchoring the upper end of Urbano's category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/urbano.uf
• Instagraminstagram.com/urbano_fashion_
• Xx.com/urbano_fashion
• LinkedInlinkedin.com/company/imperial-online-services-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbano