True Sync Media

What True Sync Media does

True Sync Media, Inc. is a Denver, Colorado-based private company founded in 2017 that provides business TV entertainment solutions through a plug-and-play hardware device connected via WiFi. The device streams curated, family-friendly premium content — spanning action sports, cooking, trivia, automotive, scenery, sports, lifestyle, nature, music, arts, educational, and travel categories — to any TV or monitor in a business location. A cloud-based dashboard enables centralized screen management, content scheduling, analytics, and a built-in advertising creation tool, with a Smart Content Curation system that generates custom playlists based on business type and audience preferences.

The company's go-to-market combines a product-led, self-serve website flow for SMBs with an inside-sales motion for enterprise and advertiser relationships. The hardware business model eliminates monthly subscription fees, and the company instead monetizes through one-time hardware sales and a shared advertising model: businesses display third-party ads and promotions on their screens and earn a share of the resulting revenue. Named reference customers include Old Chicago, Dog Haus, and Little Pub Company, all in the restaurant/bar vertical, though the company targets six vertical segments — restaurants/bars, dental/medical offices, gyms/fitness centers, retail, salons/spas, and auto service centers — plus a horizontal advertiser-side business.

True Sync Media has raised approximately $1.55M cumulatively across a 2019 funding round ($937K) and an April 2024 SEC Form D Regulation D offering ($610K of an $800K target), with a $10K minimum investment. Leadership includes founder Scott Davis (business development), President and board member Lee R. Hill, and CFO and board member Thomas Mill. The company has no disclosed patents, trademarks, awards, partnerships, M&A activity, or AI/ML research outputs, and operates exclusively in the United States.

Name

True Sync Media

Legal name

True Sync Media, Inc.

Website

https://truesyncmedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

True Sync Media provides plug-and-play hardware devices and a cloud dashboard that stream curated TV entertainment to U.S. businesses across multiple verticals, monetizing through hardware sales and shared advertising revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Device Sales: One-time sale of plug-and-play hardware devices to businesses. Device enables streaming of premium content to TVs and monitors. No monthly subscription fees charged.
2. Advertising Revenue (Business): Businesses earn revenue by displaying advertisements and promotions through the platform's free marketing airtime feature. Turnkey advertising system allows businesses to monetize their screen inventory.
3. Advertising Slots (Advertiser-facing): Sell advertising slots to brands seeking to reach captive audiences in business waiting environments. Advertisers get custom campaign strategies with full creative control. Campaigns can run for as little as one week.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

True Sync Media provides a plug-and-play hardware device and cloud-based platform that streams curated entertainment, advertising, and business messaging to TVs and monitors in commercial venues such as restaurants, medical offices, gyms, retail stores, salons, and auto service centers. Businesses receive the hardware with no monthly subscription fees, while the company monetizes through advertising sold on the network and free airtime allocated to the venue for its own promotions.

Product overview

TrueSync Media offers a unified business TV entertainment solution combining plug-and-play hardware devices with a centralized cloud-based software platform. The core offering consists of the TrueSync Media Platform, which streams curated content to business screens, supported by the TrueSync Dashboard for network management, screen control, content scheduling, and analytics. The Smart Content Curation System intelligently generates custom playlists based on business type and customer demographics. Businesses receive a hardware device that connects to any TV or monitor, enabling immediate content streaming without technical expertise. The built-in Ad Creator allows businesses to display custom promotions and branding alongside entertainment. The platform operates on a no-monthly-fee model, monetizing through advertising revenue sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• TrueSync Media Platform Cloud-based media platform that streams curated entertainment and advertising content to screens in commercial venues, enabling business owners to remotely manage their TV/monitor content through a centralized dashboard.
• TrueSync Hardware Device Plug-and-play Wi-Fi-connected media device that connects to any TV or monitor, enabling 5-minute self-installation and delivery of streamed entertainment, advertising, and business messaging content.
• TrueSync Advertising Network Self-service advertising offering on the TrueSync network of in-venue screens, including a Built-in Ad Creator tool, that delivers ads to captive audiences at restaurants, medical offices, gyms, retail, salons, and auto service centers.

Quantifiable outcome

• Over $200 per month in ad revenue per location for some businesses
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Loop TV: Loop TV delivers free, ad-supported short-form and long-form video content to business venues via a streaming device, operating a near-identical business model to TrueSync across restaurants, bars, and waiting-room environments.
• ReachTV: ReachTV provides free ad-supported TV programming to venues, with strong concentration in airports, hotels, and restaurants — a direct competitor targeting similar captive audiences with similar hardware-plus-ad model.
• Atmosphere TV: Atmosphere provides ad-supported streaming TV content for businesses via plug-and-play hardware, monetizing through both venue and advertiser revenue — the closest direct competitor to TrueSync's model and target verticals.

Broad incumbents

• Stingray Digital: Stingray offers in-store music, digital signage, and video content services to businesses globally — a broader incumbent with overlapping capabilities in business-venue video and advertising monetization.
• ScreenCloud: ScreenCloud is a digital signage platform for businesses across industries, offering centralized content management — comparable in target market and dashboard functionality though typically subscription-based.
• BrightSign: BrightSign manufactures media players that power digital signage networks globally — comparable hardware layer and venue-customer base, though BrightSign focuses on players rather than curated content.

Emerging players

• Enplug: Enplug offers cloud-managed digital signage displays for businesses with content apps and analytics — comparable venue entertainment and dashboard offering for SMB and enterprise customers.
• Yodeck: Yodeck provides plug-and-play digital signage for SMBs using media players and cloud dashboards — comparable hardware-plus-software stack and SMB target market to TrueSync.
• UpShow: UpShow focuses on digital signage and entertainment screens for fitness centers — directly comparable to TrueSync's gym vertical with a similar device-plus-cloud-platform model.

Regional players

• Captive Media: Captive Media provides interactive digital signage and entertainment for venues, primarily in the UK — comparable business-venue entertainment model though geographically distinct from TrueSync's US focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TrueSyncMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Sync Media