Urja Mobility
Urja Mobility (MTOW Mobility Private Limited) deploys and leases lithium iron phosphate battery packs and Battery-as-a-Service plans to e-rickshaw drivers and commercial fleet operators across 35+ Indian cities, using IoT telemetry and an AI-enabled Battery Management System to drive uptime and predictive maintenance.
- Company typePrivate
- Founded2023
- HeadquartersFaridabad, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Urja Mobility does
Urja Mobility (legal entity MTOW Mobility Private Limited) is an India-based clean-energy technology company that designs, deploys, and operates lithium iron phosphate (LFP) battery systems and a Battery-as-a-Service (BaaS) leasing platform targeted at India's electric three-wheeler ecosystem, principally e-rickshaw drivers and commercial fleet operators. Founded in New Delhi in November 2023 by Pankaj Chopra with Anagh Ojha as co-founder and CTO, the company sells four core LFP pack variants (51.2V 105Ah, 51V 230Ah, 64V 105Ah, 51.2V 100Ah) and layers proprietary IoT telemetry, an AI-enabled Battery Management System, and predictive maintenance analytics on top of the hardware to maximize lifecycle value and uptime. The technology stack includes multi-layer BMS protection against thermal runaway, State of Charge and State of Health tracking, thermal profiling, and a fleet dashboard used for sub-4-hour hardware recovery in metros.
Urja earns revenue through a mix of subscription-based BaaS leasing to drivers (monthly plans with a 12–24 month ownership option), direct hardware sales of battery packs and chargers, and usage-based Energy-as-a-Service billing tied to daily MWh throughput (currently around 42.8 MWh per day with a stated scale-up plan to 300 MWh). Its go-to-market combines enterprise field sales to commercial fleet operators, a B2C leasing program across 10 cities with a stated target of 50,000 drivers, a channel partner network in 35+ cities spanning West Bengal, Uttar Pradesh, Bihar, Madhya Pradesh, Telangana, and Assam, and an e-commerce storefront on urjamobility.in.
The company's commercial position is reinforced by an anchor financial partnership with Mufin Green Finance, which acquired a 20% equity stake in December 2023 and led the ~$12 million (INR 100 crore) pre-Series A round in October 2024, and by a 2025 strategic MoU with Eastman Auto & Power covering supply of 20,000+ lithium-ion batteries and integration of Urja's IoT/analytics software. Reported operational metrics include 10,000+ batteries deployed, 15,000+ active leases, 96.4% online fleet uptime, a 0.2% annual service rate, and a 0.9% lease default ratio in 2025. Note that the firm's public short description references hydrogen fuel cell systems, but the substantive product, technology, and partnership data across all other sources describe lithium-ion and LFP battery systems; this analysis reflects the lithium-ion/LFP evidence base.
Urja Mobility firmographics
Firmographics- Name
- Urja Mobility
- Legal name
- MTOW Mobility Private Limited
- Website
- https://urjamobility.in
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urja Mobility (MTOW Mobility Private Limited) deploys and leases lithium iron phosphate battery packs and Battery-as-a-Service plans to e-rickshaw drivers and commercial fleet operators across 35+ Indian cities, using IoT telemetry and an AI-enabled Battery Management System to drive uptime and predictive maintenance.
- Ownership category
- akta.pro rank
Urja Mobility industry classification
Industry- Product category
- Electric Vehicle Batteries
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- akta.pro primary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
- akta.pro secondary industries
- E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC), Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG), Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ)
Keywords
Where Urja Mobility is headquartered
LocationHeadquarters
- HQ city
- Faridabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Urja Mobility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Battery-as-a-Service (BaaS) Leasing: Monthly leasing of high-performance lithium-ion batteries for electric two-wheelers and three-wheelers under structured usage plans. Converts upfront battery ownership costs into predictable operational expenses.
- Battery Hardware Sales: Sale of battery packs and energy storage systems including 51.2V LFP battery packs (100Ah, 105Ah variants), 64V 105Ah LFP battery packs, and associated products
- Energy Sales: Sale of energy from deployed battery infrastructure. Currently delivering 42.8 MWh in past 24 hours with plans to scale from 45 MWh to 300 MWh daily
- B2C Battery Leasing: Direct-to-consumer battery leasing for e-rickshaw drivers with monthly plans and ownership option after 12-24 months
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly B2C leasing plan for e-rickshaw drivers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Urja Mobility product offering
Product offeringCore offering
Urja Mobility designs, manufactures, and leases lithium iron phosphate (LFP) battery packs for electric 3-wheelers (e-rickshaws) and commercial EV operators. The company operates a Battery-as-a-Service (BaaS) and Energy-as-a-Service (EaaS) model, offering AI-enabled Battery Management Systems (BMS), IoT real-time monitoring, and a Battery Intelligence Platform. It also sells advanced chargers and inverters (including the Zuice brand) and provides rapid on-site field support with sub-4-hour hardware recovery across India.
Product overview
Urja Mobility offers a portfolio of lithium iron phosphate (LFP) battery packs for electric 3-wheelers and energy storage, alongside Battery-as-a-Service (BaaS) and Energy-as-a-Service (EaaS) leasing models. The product lineup includes four distinct battery packs (51.2V 105Ah, 51V 230AH, 64V 105Ah, and 51.2V 100Ah LFP), supported by a proprietary Battery Intelligence Platform with IoT-enabled telemetry for real-time monitoring and predictive analytics. The company provides complementary services including rapid field support, charging and swapping infrastructure, and partners with Zuice for inverters. The core value proposition centers on converting upfront battery costs into operational expenses through BaaS leasing.
Differentiator
Problem solved
Functional benefit
Products and services
- 51.2V 105Ah LFP Battery Pack
Quantifiable outcome
- 10,000+ batteries deployed with 0.2% annual service rate indicating high reliability
- +3 more outcomes
Companies that use Urja Mobility
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Urja Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Urja Mobility partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Eastman Auto & PowercoreStrategic partnership and MoU signed for supply of 20,000+ lithium-ion batteries for electric three-wheelers and integration of Urja Mobility's IoT/software for remote monitoring and analytics.
- Ecostar InnovationminorTrusted partner with 10,000 to 15,000+ successful battery finances across India covering major cities like Delhi, Gurgaon, Jaipur, and Meerut. Rated 10/10 for excellent support and reliable order fulfillment.
- ZuiceminorPartner brand offering smart home and consumer-ready solar inverters. Explore complete Zuice inverter lineup on their dedicated partner platform.
Scale indicators10 records
Recent moves1 record
Expansion highlights6 records
Urja Mobility competitors and assessment
Company assessmentDirect peers
- Sun Mobility: India's largest Battery-as-a-Service and battery-swapping network for 2W and 3W EVs. Directly competes with Urja Mobility on BaaS leasing, swap-station infrastructure, and fleet electrification across Indian cities.
- Bounce Infinity: Indian BaaS and battery-swapping operator focused on electric scooters and 3-wheelers. Comparable on subscription-based battery leasing, IoT-enabled monitoring, and asset-light EV energy delivery.
- Honda Power Pack Energy India: Honda's India-anchored Mobile Power Pack eXchange business for swappable batteries on 3-wheelers and small EVs. Competes head-on in the same LFP swap-station format Urja Mobility targets.
- Lithion Power: India-focused battery-swap network for 3-wheelers and last-mile EV fleets. Highly comparable BaaS model, geographic overlap, and target customer (e-rickshaw and commercial fleet operators).
Broad incumbents
- Gogoro: Taiwan-based pioneer of battery-swapping for 2W EVs with the world's densest swap network. Comparable on BaaS + IoT platform model, though Gogoro is also an OEM while Urja is a pure energy-layer play.
- NIO Power: NIO's battery-swap and BaaS arm for premium EVs. Broadly comparable swap-station architecture and software platform, but operates at a much higher price point and passenger-EV segment.
- Ola Electric: India's largest 2W EV OEM with its own battery and charging infrastructure buildout. A broad incumbent that competes for the same Indian EV battery ecosystem but owns vehicle manufacturing end-to-end.
- Amara Raja Batteries: One of India's largest lead-acid and emerging lithium-ion battery manufacturers. A broad incumbent whose future cell-pack roadmap intersects directly with Urja's e-rickshaw replacement wedge.
- Exide Industries: India's dominant lead-acid battery maker transitioning to lithium-ion. Competes indirectly as a cell/pack supplier to the same 3W and commercial EV customers Urja serves.
Emerging players
- Lithium Urban Technologies: India-based EV fleet services company with its own charging and battery infrastructure for corporate fleets. Adjacent emerging player targeting commercial fleet electrification, similar to Urja's B2B motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urja Mobility social profiles
Digital presenceUrja Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urja Mobility leadership team
Management profileNumber of profiles
Profiles4 records
Urja Mobility funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urja Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urja Mobility
What does Urja Mobility do?
Urja Mobility designs, manufactures, and leases lithium iron phosphate (LFP) battery packs for electric 3-wheelers (e-rickshaws) and commercial EV operators. The company operates a Battery-as-a-Service (BaaS) and Energy-as-a-Service (EaaS) model, offering AI-enabled Battery Management Systems (BMS), IoT real-time monitoring, and a Battery Intelligence Platform. It also sells advanced chargers and inverters (including the Zuice brand) and provides rapid on-site field support with sub-4-hour hardware recovery across India.
Is Urja Mobility a public or private company?
Urja Mobility is a private company. It is classified as venture growth investor backed and is currently operating.
When was Urja Mobility founded?
Urja Mobility was founded in 2023. It employs 11 to 50 people.
Where is Urja Mobility based?
Urja Mobility is headquartered in Faridabad, India, in the Asia region.
How does Urja Mobility make money?
Four revenue lines are on record. Battery-as-a-Service (BaaS) Leasing is the primary driver. The others are battery Hardware Sales, energy Sales and B2C Battery Leasing.
Who are Urja Mobility's main competitors?
Direct peers on record are Sun Mobility, Bounce Infinity, Honda Power Pack Energy India and Lithion Power. Broad incumbents are Gogoro, NIO Power, Ola Electric, Amara Raja Batteries and Exide Industries. Lithium Urban Technologies is listed as an emerging player.
Does Urja Mobility have an API?
No public API is recorded for Urja Mobility.
What industry is Urja Mobility in?
Urja Mobility's product category is Electric Vehicle Batteries. Its primary akta.pro industry code is IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly), with a secondary code of CRACASAI, E-Mobility Batteries & Swappable Packs (Consumer). Its NAICS code is 33591.