Coinpanion

What Coinpanion does

Coinpanion was a Vienna-based, privately held cryptocurrency investment platform founded in 2019 that aimed to make digital-asset investing as accessible as stock investing via ETFs. The platform served individual retail investors through a 100% mobile application available on iOS and Android, offering crypto bundles for diversified exposure alongside individual cryptocurrencies, and operated a product-led, self-serve go-to-market model with no direct sales channel.

The company's core technology was a proprietary multi-exchange trading system that aggregated prices across multiple cryptocurrency exchanges to deliver better execution prices to end users, paired with a security architecture delivered through a core-tier partnership with Fireblocks, a digital asset custody provider. Revenue was generated primarily through transaction-based trading fees, advertised at rates as low as 0.25%, on a pay-as-you-go pricing model; the company targeted a horizontal retail segment and prioritized low fees, mobile convenience, and bundled diversification as its primary value propositions.

In December 2023, Coinpanion merged with Revix and BitFund to form a combined investment platform called Altify, ceasing independent operations on December 18, 2023, with all user assets migrated to the Altify platform under existing login credentials. The successor entity inherited Coinpanion's mobile distribution, low-fee positioning, Fireblocks security layer, and multi-exchange trading technology, consolidating three small European crypto-investment brands into a single operating platform.

Name

Coinpanion

Website

https://coinpanion.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

11–50 employees

Short description

Coinpanion was a Vienna-based, mobile-first cryptocurrency investment platform founded in 2019 that served retail investors via crypto bundles and individual crypto trading. It ceased independent operations in December 2023 after merging with Revix and BitFund into Altify.

Ownership category

akta.pro rank

Product category

Cryptocurrency Investment Platform

NAICS

Securities and Commodity Exchanges (5232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto/Web3 Neobanks (FSABAFAG)

Keywords

• Cryptocurrency investment platform
• Mobile investment app
• Crypto portfolio bundles
• Digital asset trading
• Retail crypto investing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Trading Fees: Platform generated revenue through trading fees on cryptocurrency transactions. The source mentions fees as low as 0.25%, indicating a transaction-fee based revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Coinpanion was a mobile-first cryptocurrency investment platform that enabled individual retail investors to buy pre-built crypto bundles and individual cryptocurrencies through a 100% mobile application. The platform leveraged a multi-exchange trading system to aggregate pricing across venues and offered trading fees as low as 0.25%. In December 2023, Coinpanion merged with Revix and BitFund to form the combined platform Altify, and the standalone Coinpanion product was discontinued.

Product overview

Coinpanion was a cryptocurrency investment platform offering crypto bundles and individual crypto investments. In December 2023, Coinpanion merged with Revix and BitFund to form Altify, a unified investment platform. The successor platform Altify offers multi-exchange trading for better crypto prices, reduced fees as low as 0.25%, and security through Fireblocks partnership. Coinpanion is no longer operating as a standalone platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Coinpanion Mobile Crypto Investment App Mobile-first cryptocurrency investment application that allowed individual retail investors to buy crypto bundles and individual cryptocurrencies, with trading fees as low as 0.25%. The platform aggregated prices across multiple exchanges via a proprietary multi-exchange trading system and integrated Fireblocks for custody and security. Discontinued as a standalone product after the December 2023 merger into Altify.
• Crypto Bundles Pre-built, diversified cryptocurrency portfolio products offered through the Coinpanion app, designed to give retail investors ETF-like, one-tap exposure to a basket of digital assets without needing to select and manage individual coins.

Quantifiable outcome

• Fees reduced to as low as 0.25%

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FireblockscoreTechnology or Integration · 1 December 2023Fireblocks partnership provides the highest level of security for the Altify platform (the successor platform to Coinpanion). Fireblocks is a digital asset custody and infrastructure provider that enables secure cryptocurrency storage and transactions.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bitpanda: Austrian-headquartered European retail broker offering crypto, stocks, ETFs, and precious metals via mobile app with a self-serve PLG model. Directly comparable to Coinpanion given overlapping geography, customer base (European retail investors), product category (crypto bundles and individual assets), and self-serve mobile distribution.
• eToro: Global multi-asset retail investment platform offering crypto alongside stocks and ETFs via mobile and web, with social/trading features and a self-serve sign-up funnel. Closely comparable to Coinpanion in target customer (retail investors), offering (crypto bundles/individual assets), and PLG mobile-first distribution.
• SwissBorg: European mobile wealth management app focused on crypto and themed bundles for retail investors, with multi-venue execution and self-custody integration. Closely comparable to Coinpanion in bundling strategy, European retail focus, mobile-first UX, and curated crypto exposure.
• Robinhood: US mobile-first commission retail brokerage offering crypto alongside stocks, options, and ETFs with a self-serve PLG model. Comparable to Coinpanion in mobile-first retail investment positioning, zero-/low-fee pricing narrative, and bundled diversification products.

Broad incumbents

• Revolut: Global neobank with a broad fintech product suite including crypto trading, staking, and savings across European markets. Comparable to Coinpanion on crypto retail brokerage within a digital banking app, though crypto is one feature among many rather than the core focus.
• Coinbase: US-headquartered global crypto exchange and brokerage serving retail investors via mobile and web with staking, custody, and advanced trading. Comparable to Coinpanion on retail crypto brokerage and mobile UX, though Coinbase operates at vastly greater scale and across more product lines.
• Binance: Largest global crypto exchange by volume, offering retail spot trading, staking, and tokenized products via mobile app. Comparable to Coinpanion on retail crypto trading and mobile distribution, though Binance operates a much broader and deeper product set.
• Kraken: Established global crypto exchange and brokerage with retail and pro trading, staking, and custody. Comparable to Coinpanion on retail crypto trading and security-first positioning, though Kraken offers more advanced products and operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coinpanioncom
• LinkedInlinkedin.com/company/coinpanion

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coinpanion