JustSpices
- Company typePrivate
- Founded2014
- HeadquartersDüsseldorf, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
JustSpices firmographics
Firmographics- Name
- JustSpices
- Legal name
- Just Spices GmbH
- Website
- https://justspices.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
JustSpices industry classification
Industry- Product category
- Spice Mixes and Seasonings
- NAICS
- Seasoning and Dressing Manufacturing (31194), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
- akta.pro secondary industries
- Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where JustSpices is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
JustSpices business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Spice Mix Product Sales: Core revenue from selling proprietary spice mixes and seasonings in various categories (soups, breakfast, baking, dips, Italian, potatoes, Airfryer, Asian, etc.) and cuisine types. Products are sold in jars with prices ranging from €4.99 to €5.49 per unit.
- Gift Cards: Digital gift cards sold in denominations of €15, €25, €35, €50, and €100. Available in various seasonal designs for occasions like birthdays, Christmas (Merry Spicemas), and thank-you notes.
- Custom Spice Sets: Customers can create custom spice sets by selecting their own combinations, with potential discounts on bundled purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Spice Mixes |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Custom Spice Sets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
JustSpices product offering
Product offeringCore offering
JustSpices manufactures and sells natural, additive-free spice mixes and seasonings in cans (€4.99–€5.49 per unit) targeted at German home cooks. The portfolio spans multiple cuisines (Italian, Asian, Indian, Mexican, Greek, Oriental) and applications (grilling, salads, breakfast, baking, Airfryer, Thermomix). The company complements the core spice range with themed gift sets, ready-to-eat meals, pasta sauces, DIY kits, digital gift cards, and a content ecosystem of over 1,500 recipes.
Product overview
JustSpices is a German spice and seasoning company offering a core portfolio of natural spice mixes in cans, supplemented by gift sets, ready-to-eat meals, pasta sauces, and DIY kits. The product line is organized around spice mixtures for various cuisines (Italian, Asian, Indian, Mexican, Greek, Oriental), applications (grilling, salads, baking, Airfryer, Thermomix), and food types (meat, vegetables, potatoes, fish). The ecosystem includes a digital recipe platform (Rezeptwelt) with over 1,500 recipes, a loyalty program (Good Food Club), and a blog. The company positions itself as a direct-to-consumer e-commerce brand, owned by Kraft Heinz since 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Gewürzmischungen (Spice Mixes)
Companies that use JustSpices
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
JustSpices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature1 record
JustSpices partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Thermomix / Vorwerk (Cookidoo)corePartnership with Thermomix ecosystem allows JustSpices recipe integration with Cookidoo app. Customers can save recipes to their Cookidoo app via the Thermomix icon on recipe pages. Products are specifically marketed for Thermomix usage.
- Arvato Supply Chain Solutions SEminorHandles returns processing and logistics for JustSpices. Returns are shipped to Arvato facility in Gütersloh, Germany.
- AWIN AGminorAffiliate marketing network partner managing publisher relationships and affiliate commissions for external website traffic referrals.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
JustSpices competitors and assessment
Company assessmentDirect peers
- Ankerkraut: Hamburg-based German DTC spice blend brand with a similar product line of artisanal seasoning mixes, gift sets, and recipe content. Closest direct competitor to JustSpices in the German online spice segment.
Broad incumbents
- Fuchs Gewürze: Germany's largest spice manufacturer, offering mainstream branded and private-label spice blends via supermarkets. Comparable product category but mass-market positioning versus JustSpices' premium DTC focus.
- Ostmann: Established German spice and seasoning brand distributed through major grocery retailers. Operates in the same packaged spice category as JustSpices but with broader mass-market retail distribution.
- McCormick & Company: Global spice and seasoning leader with extensive branded and private-label portfolios. Comparable at the category level; serves as the strategic reference point for Kraft Heinz's rationale in acquiring JustSpices.
- Schwartz (Schwartz Spices): UK mainstream spice brand owned by McCormick with broad retail distribution. Comparable at product-category level — pre-mixed seasonings and recipe-led merchandising.
- Kotányi: Austrian spice and herb brand with strong DACH-region presence and broad retail distribution. Comparable as a regional spice incumbent competing for the same German-speaking consumer.
Emerging players
- Burlap & Barrel: US-based DTC spice brand focused on single-origin and chef-developed blends. Comparable DTC, content-led, premium positioning to JustSpices, though primarily in the US market.
- SpiceWalla: Premium DTC spice brand founded by a former Whole Foods buyer, focused on small-batch blends and gift sets. Comparable business model — DTC, premium, chef-curated — but in the US market.
Others
- HelloFresh: European meal-kit leader with proprietary recipe content and branded ingredient inclusions. Adjacent comparable given JustSpices' expansion into ready-to-eat meals and pasta sauces — a category HelloFresh has historically targeted.
- Lebkuchen Schmidt / Vanezia: German specialty food and gift brand that has co-created limited-edition products with JustSpices. Adjacent comparable as a DACH-region giftable food brand leveraging similar seasonal/occasion merchandising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JustSpices social profiles
Digital presenceJustSpices compliance and trust
Trust signalCompliance2 records
JustSpices financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustSpices leadership team
Management profileNumber of profiles
Profiles6 records
JustSpices funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustSpices M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustSpices
What does JustSpices do?
JustSpices manufactures and sells natural, additive-free spice mixes and seasonings in cans (€4.99–€5.49 per unit) targeted at German home cooks. The portfolio spans multiple cuisines (Italian, Asian, Indian, Mexican, Greek, Oriental) and applications (grilling, salads, breakfast, baking, Airfryer, Thermomix). The company complements the core spice range with themed gift sets, ready-to-eat meals, pasta sauces, DIY kits, digital gift cards, and a content ecosystem of over 1,500 recipes.
Is JustSpices a public or private company?
JustSpices is a private company. It is classified as corporate owned and is currently operating.
When was JustSpices founded?
JustSpices was founded in 2014. It employs 101 to 250 people.
Where is JustSpices based?
JustSpices is headquartered in Düsseldorf, Germany, in the Europe region.
How does JustSpices make money?
Three revenue lines are on record. Spice Mix Product Sales are the primary driver. The others are gift Cards and custom Spice Sets.
Who are JustSpices's main competitors?
Ankerkraut is listed as a direct peer. Broad incumbents are Fuchs Gewürze, Ostmann, McCormick & Company, Schwartz (Schwartz Spices) and Kotányi. Emerging players are Burlap & Barrel and SpiceWalla. Others are HelloFresh and Lebkuchen Schmidt / Vanezia.
Does JustSpices have an API?
No public API is recorded for JustSpices.
What industry is JustSpices in?
JustSpices's product category is Spice Mixes and Seasonings. Its primary akta.pro industry code is AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes), with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 31194 and its SIC code is 2090.