What Fuchs Gewürze does

Fuchs Gewürze is the flagship consumer spice and seasoning brand of Fuchs Gruppe, a German food seasoning company founded in 1946 and headquartered in Dissen, Germany. Fuchs Gruppe operates as the food division of Fuchs SE, a publicly traded German conglomerate (OTCMKTS: FUPBY) primarily known for lubricants and specialty chemicals. The company serves two primary customer segments: individual consumers purchasing spices, herbs, blends, and seasoning pastes for home cooking through the manufacturer-direct Fuchs Gruppe Shop e-commerce platform (with DHL delivery and free shipping from €35), and food manufacturing and foodservice companies purchasing production-ready seasoning blends through a dedicated B2B bulk ordering portal. The product portfolio spans single spices, single herbs, blends, fonds (stocks), marinades, seasoning pastes, fine foods, and lifestyle cooking lines, organized across multiple sub-brands including Fuchs, Ostmann, BioWagner, Bamboo Garden, Fuego, Kattus, Fuchs Professional, and Let's Do.

The company's revenue model is based on unit-pricing for consumer retail products (typically €1.39-€4.99 per item) and quote-based bulk pricing for B2B customers. Distribution runs through owned e-commerce storefronts with manufacturer-direct fulfillment rather than third-party retail, supported by content assets including a spice encyclopedia (Gewürzlexikon), recipe collections, and seasonal campaigns. The multi-brand portfolio reflects an acquisition-driven growth strategy (including Bart Ingredients in 2017), with sub-brands retained to address distinct consumer segments — organic (BioWagner), Asian cuisine (Bamboo Garden), Latin American (Fuego), and commercial-grade (Fuchs Professional). Recent strategic emphasis is on trend-driven limited-edition B2B collections (Next Wave and Modern Snack) and co-branded partnerships with content, sports, and education platforms (Chefkoch, BVB, Viki, GemüseAckerdemie). The firmographics list 11-50 employees for the Fuchs Gewürze legal entity, though this likely reflects the Dissen office headcount rather than total operational scale across the broader Fuchs Gruppe portfolio.

Name

Fuchs Gewürze

Legal name

Fuchs Gruppe

Website

https://fuchs.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuchs Gewürze is the flagship consumer spice and seasoning brand of Fuchs Gruppe (food division of Fuchs SE), selling single spices, blends, herbs, and fine foods to individual consumers via the Fuchs Gruppe Shop and to food manufacturers and foodservice companies through a dedicated B2B channel in the German-speaking market.

Ownership category

akta.pro rank

Product category

Spices and Seasonings Manufacturing

NAICS

Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

Keywords

• Spice manufacturing
• Seasoning blends
• Culinary herbs
• Food industry flavors
• Specialty food retail

Headquarters

HQ city

Dissen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spice and Seasoning Product Sales: Fuchs Gewürze generates revenue primarily through the direct sale of spices, herbs, seasoning blends, and culinary ingredients to consumers via its Fuchs Gruppe Shop e-commerce platform and to business customers through its B2B channel. Product categories include single spices, herb blends, seasoning mixes, fonds, seasoning pastes, and gift sets, sold at unit prices ranging from approximately €1.39 to €4.39 for consumer retail sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fuchs Gewürze produces and supplies spices, herbs, seasoning blends, and culinary ingredients under multiple brands (Fuchs, Ostmann, BioWagner, Bamboo Garden, Fuego, Kattus). The company sells directly to individual consumers via its Fuchs Gruppe Shop e-commerce platform and serves food manufacturing and foodservice companies with production-ready seasoning blends through a dedicated B2B shop.

Product overview

Fuchs Gewürze is the flagship consumer spice and seasoning brand of Fuchs Gruppe, a German food seasoning company. The offering is a multi-brand portfolio centered on the core Fuchs Gewürze brand, which provides single spices, single herbs, and blended seasonings in various formats (shakers, bags, refill packs). The product line is complemented by specialty sub-brands including Fuchs Professional (commercial-grade seasonings), Ostmann (consumer seasonings with lifestyle collections), BioWagner (organic seasonings), Bamboo Garden (Asian cuisine specialty), Fuego (Latin American cuisine), and Kattus. Additional product lines span fine foods (Feinkost) such as stocks, sauces, marinades, and sushi, as well as Lebensmittel (foods) including organic products, vegetables, and convenience items. Seasonal offerings cover grilling, baking, and holiday themes. The company also operates a B2B commercial shop and limited-edition trend collections like the Next Wave and Modern Snack Collections.

Differentiator

Problem solved

Functional benefit

Brands

• Fuchs-Professional: Professional-grade seasonings for commercial food service and manufacturing
• Ostmann
• BioWagner
• Bamboo Garden
• Fuego
• Kattus
• Let's Do

Products and services

• Fuchs Gewürze & Kräuter Core consumer spice and herb offerings including single spices (Einzelgewürze), single herbs (Einzelkräuter), spice and herb blends (Mischungen), seasoning pastes, and refill bags (Nachfüllbeutel) sold in shaker and bag formats for home cooking.
• Fuchs Professional Professional-grade seasoning line including specialty products such as Belém Pfeffer and rPET packaging solutions designed for commercial food service and manufacturing use.
• Ostmann German consumer seasoning brand offering spice blends, single spices, single herbs, grilling spices, baking ingredients, and lifestyle cooking collections including the Chefkoch x Ostmann collaboration.
• BioWagner Organic seasoning sub-brand offering organic spices (Bio Gewürze), organic herbs (Bio Kräuter), and organic spice blends (Bio Mischungen) for health-conscious consumers.
• Bamboo Garden Asian cuisine specialty brand offering Asian products, sushi ingredients, and organic Asian products for consumers seeking Asian-inspired cooking.
• Fuego Latin American cuisine brand offering chips and dips, tortillas and fillings, seasoning mixes, salsas, and marinades for consumers preparing Mexican and Latin-inspired meals.
• Kattus Specialty food brand within the Fuchs Gruppe portfolio offering premium specialty food products.
• Fuchs Feinkost Fine food product line including antipasti, stocks (Fonds), marinades, sauces, cooking oils (Speiseöl), sushi, and seasoning pastes (Würzpasten).
• Fuchs Lebensmittel Food products line including organic foods (Bio Lebensmittel), vegetables and mushrooms (Gemüse & Pilze), coconut milk (Kokosmilch), pasta and rice (Nudeln & Reis), chips and dips, and tortillas and tacos.
• Fuchs Saisonküche Seasonal cooking collections including grilling (Grillen), canning (Einmachen), baking (Backen), and Christmas (Weihnachten) seasonal offerings.
• Let's Do Lifestyle cooking product line including Let's Do Like Meat (plant-based meat alternatives) and Let's Do Airfryer (air fryer seasonings) collections.
• B2B Shop (Fuchs Gruppe B2B) Business-to-business online shop for bulk and commercial customers offering larger volume purchases and industrial-sized product formats for food manufacturing and foodservice companies.
• Next Wave Collection Limited-edition sauce seasoning blends targeting food manufacturing and foodservice companies, including Birria Ramen Broth, Ancho & Black Garlic Sauce, and Umami Garlic Butter Seasoning. Complimentary samples offered to attract new business partnerships.
• Modern Snack Collection Limited-edition snack seasonings including Cherry Chipotle Pretzel Seasoning, Caribbean Sofrito Popcorn Seasoning, and Kimchi Bacon Snack Nut Seasoning, positioned as production-ready innovation tools for food brands.

Quantifiable outcome

• Over 15,000 customer ratings/reviews on the Fuchs Gruppe Shop platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Viki x FuchsminorStrategic or Co-development PartnerA collaboration between digital cooking personality Viki and the Fuchs brand, featured on the Fuchs Gruppe Shop under a dedicated 'Viki x Fuchs' landing page. The partnership likely involves co-branded content or product collections.
• BVB (Borussia Dortmund) x OstmannminorGTM or Marketing PartnerA marketing partnership between Ostmann (a Fuchs Gruppe brand) and Borussia Dortmund (BVB), one of Germany's most prominent football clubs. Listed under 'Kooperationen' (cooperations) on the Ostmann/Fuchs website, suggesting co-branded products or promotional campaigns targeting BVB fans and consumers.
• GemüseAckerdemie x OstmannminorStrategic or Co-development PartnerA strategic partnership between Ostmann (Fuchs Gruppe brand) and the GemüseAckerdemie (Vegetable Academy), an initiative focused on educating children and communities about vegetable cultivation and healthy eating. This partnership aligns with Fuchs Gruppe's positioning around natural, high-quality ingredients.
• Chefkoch x OstmannminorGTM or Marketing PartnerA collaboration between Ostmann (Fuchs Gruppe brand) and Chefkoch, one of Germany's leading recipe and cooking platforms. The partnership is showcased on the Ostmann shop with a dedicated 'Chefkoch x Ostmann' product collection, likely combining Ostmann's seasoning products with Chefkoch's recipe content and audience reach.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Symrise: Major German-headquartered flavor and fragrance manufacturer with a substantial taste, nutrition, and health segment serving food and beverage manufacturers. Comparable to Fuchs in its B2B seasoning/blend offering and German industrial roots.
• McCormick & Company: Global market leader in spices, seasonings, and flavor solutions with both consumer and B2B foodservice/industrial divisions. Directly comparable to Fuchs Gewürze in category, customer base (consumers + food manufacturers), and product breadth.
• Givaudan: Swiss global leader in flavors, fragrances, and active cosmetic ingredients. Overlaps with Fuchs in savory flavor development and industrial seasoning solutions, though at a much broader scale.
• Kerry Group: Irish-founded taste and nutrition company supplying seasonings, coatings, and functional ingredients to food manufacturers worldwide. Comparable to Fuchs in serving food-industry customers with blended seasoning solutions.

Direct peers

• Olam Food Ingredients (ofi): Vertically integrated supplier of spices, seasonings, and culinary ingredients serving both food manufacturers and consumers. Comparable to Fuchs in its private-label and branded offering across the spice/seasoning value chain.
• Gewürzmühle Brecht: German mid-market spice and seasoning manufacturer serving both retail consumers and food industry customers. Closely comparable to Fuchs Gewürze in category, geography, and dual B2C/B2B model.
• Bart Ingredients: UK-based herb and spice company acquired by Fuchs Gewürze in 2017. Directly comparable as a Fuchs-owned/legacy peer in the same category and previously a standalone herb/spice brand.
• Ducros (McCormick España): Spanish-market spice and seasoning brand owned by McCormick. Comparable to Fuchs Gewürze in offering branded single spices and blends to consumers across European markets.
• AVO-Werke August Beisse: German producer of spices, herbs, and seasoning blends for food retailers and industry. Comparable to Fuchs in product portfolio and focus on the German market.
• Raps GmbH: German manufacturer of spices, seasonings, and food ingredients serving industrial customers and retailers. Comparable to Fuchs Gewürze in product range and DACH market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuchs Gewürze