Ozark Regional Transit
Ozark Regional Transit Authority is a nonprofit public transit operator serving the four-county Northwest Arkansas region with zero-fare fixed-route buses, app-based on-demand transit, and ADA paratransit across Fayetteville, Springdale, Rogers, and Bentonville.
- Company typePrivate
- Founded1970
- HeadquartersSpringdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ozark Regional Transit firmographics
Firmographics- Name
- Ozark Regional Transit
- Legal name
- Ozark Regional Transit Authority
- Website
- https://ozark.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ozark Regional Transit Authority is a nonprofit public transit operator serving the four-county Northwest Arkansas region with zero-fare fixed-route buses, app-based on-demand transit, and ADA paratransit across Fayetteville, Springdale, Rogers, and Bentonville.
- Ownership category
- akta.pro rank
Ozark Regional Transit industry classification
Industry- Product category
- Public Transit Services
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991), Other Transit and Ground Passenger Transportation (48599), Interurban and Rural Bus Transportation (48521)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Paratransit / ADA Complementary Bus Operators (TLAFAGAI)
- akta.pro secondary industries
- Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI), Ambulatory Paratransit (ADA/Dial-a-Ride) Operators (TLAFAKAA), ADA/Accessible Paratransit (Complementary to Fixed-Route Transit) (THAIAHAA)
Keywords
Where Ozark Regional Transit is headquartered
LocationHeadquarters
- HQ city
- Springdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ozark Regional Transit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Transit Funding & Grants: ORT receives federal transit funding from the Federal Transit Administration (FTA) and is categorized as a Tier 2 recipient (awarding less than $670,000 in federal funds annually). The agency also receives direct federal grants (e.g., $14.9M DOT grant for EV charging infrastructure) and local government funding from the cities of Fayetteville, Springdale, Rogers, and Bentonville.
- Farebox Revenue (On-Demand Transit): On-demand transit rides are charged at $1.25 per trip for up to 5 riders, with discounted passes for seniors and riders with disabilities. Fixed-route service remains zero-fare.
- Transit Advertising: ORT generates supplemental revenue by selling advertising space on the exterior and interior of buses and at bus stop shelters. Advertising is managed through partner Houck Ads, which sells exterior wraps, interior panels, shelter advertising, and full bus wraps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Zero-fare fixed-route bus service |
| Unit Pricing | Pay-as-you-go | Standard On-Demand Transit fare |
| Unit Pricing | Pay-as-you-go | Standard 10-Trip On-Demand Pass |
| Unit Pricing | Pay-as-you-go | Standard 30-Trip On-Demand Pass |
| Unit Pricing | Pay-as-you-go | Community Care Discount Pass (10 trips) |
| Unit Pricing | Pay-as-you-go | Community Care Discount Pass (30 trips) |
| Freemium | Pay-as-you-go | ADA Paratransit Service |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Ozark Regional Transit product offering
Product offeringCore offering
Ozark Regional Transit Authority operates public bus and paratransit services across Northwest Arkansas. Its core offerings are zero-fare fixed-route bus service, app-based On-Demand Transit (ODT) at $1.25 per trip, and free ADA Paratransit for riders with disabilities, with bike racks on every bus and integrations with CityMapper and PassioGO for real-time trip planning.
Product overview
Ozark Regional Transit (ORT) operates as a multi-service public transportation authority serving Northwest Arkansas with three core offerings: Fixed Routes (zero-fare scheduled bus service), On-Demand Transit (ODT, an app-based ride-hailing service), and ADA Paratransit (accessible transport for disabled riders). The system serves Fayetteville, Springdale, Rogers, and Bentonville. Additional offerings include bus passes (both digital and paper), bulk pass programs for organizations, and transit advertising opportunities. The transit network integrates with CityMapper for trip planning and PassioGO for real-time bus tracking.
Differentiator
Problem solved
Functional benefit
Brands
- ORT On-Demand: App-based ride service that provides curb-to-curb transportation without a fixed route, available in Fayetteville, Springdale, Rogers, and Bentonville.
Products and services
- Fixed Routes Zero-fare scheduled bus routes serving Fayetteville, Springdale, Rogers, and Bentonville. Routes operate Monday through Friday with stops every 30 minutes, covering neighborhoods, shopping centers, employment hubs, medical facilities, and schools.
- On-Demand Transit (ODT) App-based ride-hailing service providing curb-to-curb transportation within designated zones in Fayetteville, Springdale, Rogers (Monday-Saturday), and Bentonville (Saturday only). Fares are $1.25 per trip for up to 5 passengers.
- ADA Paratransit Origin-to-destination shared-ride service for individuals with disabilities who are unable to use fixed-route buses. Operates within 3/4 mile of fixed routes, same days and times as fixed-route service. Free of charge for eligible riders certified under ADA.
- Bulk Pass Purchase Program Program allowing businesses, nonprofits, schools, healthcare providers, and community organizations to purchase On-Demand Transit passes in bulk for employees, clients, students, or program participants.
Quantifiable outcome
- Record ridership of 345,000+ in 2025, surpassing previous high set in 2016
- +3 more outcomes
Companies that use Ozark Regional Transit
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Ozark Regional Transit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Ozark Regional Transit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Houck AdsminorHouck Ads is ORT's transit advertising partner, managing the sale and execution of bus advertising (exterior wraps, interior panels, shelter advertising, and full bus wraps). Contact: Cayce Wallace, Senior Account Executive, Office: 417-848-9202.
- CityMappercoreCityMapper provides a leading global transit app integrated with ORT's system, enabling riders to plan multi-modal trips in real-time combining walking, biking, buses, and ride-sharing. ORT is also installing QR codes at bus stops (starting along 8th Street in Bentonville and expanding system-wide) linked to CityMapper for instant route information.
- FleetiocoreFleetio is a digital fleet maintenance platform adopted by ORT for real-time fleet visibility, digital inspections, preventive maintenance scheduling, issue tracking, compliance reporting, and lifecycle cost analytics. Implementation has saved 8–16 hours per week in maintenance operations and improved FTA compliance.
- Art VenturesminorArt Ventures partnered with ORT to transform Route 20 into a moving art gallery featuring local artists through the Crystal Bridges Museum of American Art's CB2U program. The partnership brings art directly onto buses, celebrating creativity, inclusivity, and community connection.
- Springdale E.A.S.T. Program (J.O. Kelly Middle School & Helen Tyson Middle School)minorSpringdale E.A.S.T. (Environmental And Spatial Technology) program students collaborated with ORT to create an interactive digital experience exploring the history of landmarks along Routes 61 and 62 in Springdale, preserving Northwest Arkansas community stories through mapping technology and multimedia design.
- Helen Tyson Middle School E.A.S.T. ProgramminorStudents from Helen Tyson Middle School partnered with ORT for the 'Mapping NWA History Through Transit' project for America 250 (2026), creating an interactive digital map of historical and cultural landmarks near ORT bus routes, accessible via QR codes on buses and at bus stops. The project involves collaboration with Shiloh Museum of Ozark History, Rogers Historical Museum, and Washington County Historical Society.
- Crystal Bridges Museum of American Art (CB2U Program)minorCrystal Bridges' CB2U program enables local artists to display their work on ORT's Route 20 buses through the Mobile Art Gallery on Wheels initiative, a collaboration between ORT, Art Ventures, and Crystal Bridges that celebrates local creativity and community connection through public transit.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Ozark Regional Transit competitors and assessment
Company assessmentDirect peers
- Spokane Transit Authority: Regional transit authority serving the Spokane metro with fixed routes, paratransit, and vanpool. Comparable scope and structure as a multi-jurisdiction public transit district.
- Rock Region Metro: Public transit authority serving Central Arkansas (Little Rock, North Little Rock, Conway). Comparable nonprofit regional bus/transit model with fixed routes, paratransit, and microtransit in a mid-size Southern metro area.
- Tulsa Transit: Municipal transit operator serving Tulsa, Oklahoma with fixed-route bus service and ADA paratransit. Comparable in scale, regional scope, and government-funded operating model to ORT.
- Lane Transit District: Special district transit agency serving Eugene-Springfield, Oregon with fixed-route buses, ADA paratransit, and on-demand service. Comparable scale, funding mix, and integrated fixed-route/paratransit structure to ORT.
- Greater Dayton RTA: Regional Transit Authority serving the Dayton, Ohio metro with fixed-route buses and paratransit. Closely comparable in scale and the multi-city regional transit model that ORT operates.
Emerging players
- Via Transportation: On-demand microtransit platform powering shared ride services for transit agencies nationwide. Relevant because ORT's ODT model competes with or could partner with Via-style microtransit software providers.
- Spare: Microtransit and paratransit software platform used by transit agencies for on-demand ride booking. Adjacent technology peer as ORT scales its ODT and ADA paratransit operations.
Broad incumbents
- IndyGo: Indianapolis Public Transportation Corporation operating fixed-route buses, paratransit (Open Door), and microtransit pilots in a similarly mid-sized US metro. Larger than ORT but the most direct analog for a multi-service public transit authority.
- Sun Metro: City of El Paso's transit system operating fixed-route buses, Brio BRT, and Sun Metro Paratransit. Comparable mid-size regional transit with mixed fixed-route and accessible services.
- Memphis Area Transit Authority (MATA): Public transit operator serving the Memphis metro with fixed-route buses, MATAPlus paratransit, and on-demand pilots. Larger than ORT but directly comparable in service mix and Southern US regional context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ozark Regional Transit social profiles
Digital presenceOzark Regional Transit compliance and trust
Trust signalCompliance4 records
Ozark Regional Transit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ozark Regional Transit leadership team
Management profileNumber of profiles
Profiles2 records
Ozark Regional Transit funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ozark Regional Transit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ozark Regional Transit
What does Ozark Regional Transit do?
Ozark Regional Transit Authority operates public bus and paratransit services across Northwest Arkansas. Its core offerings are zero-fare fixed-route bus service, app-based On-Demand Transit (ODT) at $1.25 per trip, and free ADA Paratransit for riders with disabilities, with bike racks on every bus and integrations with CityMapper and PassioGO for real-time trip planning.
Is Ozark Regional Transit a public or private company?
Ozark Regional Transit is a private company. It is classified as state government owned and is currently operating.
When was Ozark Regional Transit founded?
Ozark Regional Transit was founded in 1970. It employs 11 to 50 people.
Where is Ozark Regional Transit based?
Ozark Regional Transit is headquartered in Springdale, United States, in the North America region.
How does Ozark Regional Transit make money?
Three revenue lines are on record. Government Transit Funding & Grants are the primary driver. The others are farebox Revenue (On-Demand Transit) and transit Advertising.
Who are Ozark Regional Transit's main competitors?
Direct peers on record are Spokane Transit Authority, Rock Region Metro, Tulsa Transit, Lane Transit District and Greater Dayton RTA. Emerging players are Via Transportation and Spare. Broad incumbents are IndyGo, Sun Metro and Memphis Area Transit Authority (MATA).
Does Ozark Regional Transit have an API?
No public API is recorded for Ozark Regional Transit.
What industry is Ozark Regional Transit in?
Ozark Regional Transit's product category is Public Transit Services. Its primary akta.pro industry code is TLAFAGAI, Paratransit / ADA Complementary Bus Operators, with a secondary code of TLAFAJAI, Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA). Its NAICS code is 485113 and its SIC code is 4100.