Holoride
Holoride builds an in-vehicle XR entertainment platform that synchronizes immersive content with real-time vehicle motion data, serving car manufacturers, content creators, and consumers through a Unity-based SDK and subscription licensing.
- Company typePrivate
- Founded2018
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Holoride does
Holoride, founded in 2018 and headquartered in Munich, Germany, builds an in-vehicle extended reality (XR) entertainment platform that synchronizes immersive content with real-time vehicle motion, location, and route data. The company positions itself as a creator of a new media category called "Elastic Content," where each driving event alters the virtual experience, and claims its Spatial Perception Engine is a proprietary synchronization layer that reduces motion sickness by aligning visual input with physical vehicle movement. The platform is composed of three layers: a Spatial Perception Engine that connects to vehicle software ecosystems, a Spatial Experience SDK (developed in collaboration with Unity Technologies) that lets third-party developers build motion-aware content, and end-user Spatial Apps & Agents. A hardware retrofit device (holoride retrofit hr1) enables vehicles without native integration to deliver motion data to compatible VR headsets such as the HTC VIVE Flow.
The company operates a dual B2B and B2C go-to-market. B2B customers are car manufacturers, tier-1 suppliers, and content/media companies that license the platform for native vehicle integration, brand-exclusive content, or to monetize connected-car data. B2C customers access the platform via subscription licenses (monthly or annual, with a Family Account tier of up to five users) sold through an online store delivering to Germany and Austria, and via VR app stores. Monetization streams include subscription license fees, Holo Credits (an in-app virtual currency for content purchases, currently Germany/Austria only), hardware sales of the retrofit device, and B2B licensing royalties. Disclosed funding includes a ~$12M round in April 2021 and subsequent undisclosed investments from Vendetta Capital (December 2021) and Fuel Ventures Asia (December 2024).
Holoride firmographics
Firmographics- Name
- Holoride
- Legal name
- holoride technologies Europe GmbH
- Website
- https://holoride.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Holoride builds an in-vehicle XR entertainment platform that synchronizes immersive content with real-time vehicle motion data, serving car manufacturers, content creators, and consumers through a Unity-based SDK and subscription licensing.
- Ownership category
- akta.pro rank
Holoride industry classification
Industry- Product category
- In-Vehicle XR Entertainment Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR/AR Gaming Platforms (BPAMAKAG)
- akta.pro secondary industries
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)
Keywords
Where Holoride is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Holoride business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Subscription License Fees: Holoride offers various subscription models for the use of the holoride platform. Customers purchase licenses through the online store or B2B portal, with automatic renewal for the corresponding period depending on the selected subscription model (monthly or annual). Family accounts with up to five user accounts are also available.
- Holo Credits (Virtual Currency): Virtual means of payment within the holoride Platform used to pay for certain content or offerings. Users purchase Credits which can be transferred between Family Account members. Currently available only for users with permanent residence in Germany or Austria.
- B2B Licensing to Car Manufacturers: Holoride enables car manufacturers and suppliers to expand their digital business model by offering unique in-car experiences. Partners can offer customers access to an experience catalogue or develop brand-exclusive titles. Manufacturers can monetize existing vehicle data and cross-sell connected car features, data plans, or transportation services.
- Content Creator Platform Revenue Share: Content creators and media companies can develop motion- and location-aware content for moving vehicles. Holoride provides tools for creating Elastic Content and enables creators to reach captive automotive audiences, with revenue sharing arrangements for content consumption.
- Hardware Sales (holoride retrofit): Sale of holoride retrofit hardware device that enables vehicles without native integration to use the platform. The device is sold through the online store with delivery to Germany and Austria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription License |
| Subscription | Annual | Annual Subscription License |
| Subscription | Monthly | Family Account |
| Transaction based/ take rate | Pay-as-you-go | Holo Credits |
| Subscription | Multi-year contract | B2B Enterprise Licensing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Holoride product offering
Product offeringCore offering
Holoride operates an in-vehicle extended reality (XR) entertainment platform that synchronizes immersive VR/XR content with real-time vehicle motion data to deliver passenger entertainment during car rides. The company licenses this platform to automotive OEMs and supplies consumer-facing subscriptions and retrofit hardware, enabling content creators to produce motion-aware XR experiences accessible via VR headsets or embedded vehicle displays.
Product overview
Holoride offers a unified in-vehicle XR entertainment platform (the holoride Platform) that delivers spatially-aware, motion-synchronized experiences to passengers. The platform consists of the core Spatial Perception Engine that synchronizes vehicle data with content, combined with the Spatial Experience SDK for developer content creation. The holoride retrofit (hardware device hr1) enables vehicles without native integration to use the platform. Additional offerings include the Development Kit and Ride Recordings for developers, Spatial Apps & Agents for interactive experiences, and Geospatial Audio for adaptive soundscapes. The platform is accessed via subscription license models (monthly/yearly) with virtual holo Credits available for content purchases in select regions. The platform is SaaS-delivered, compatible with HTC VIVE Flow headsets and Unity game engine development.
Differentiator
Problem solved
Functional benefit
Products and services
- holoride Platform
Quantifiable outcome
- Minimizes motion sickness by syncing visual content with actual vehicle motion
- +1 more outcomes
Companies that use Holoride
Customer profileSegments4 records
Ideal customer profiles3 records
Holoride technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature6 records
Holoride partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Chinese Partners (Unnamed)minorHoloride plans to deepen collaboration with Chinese partners to develop immersive in-vehicle entertainment technology, expanding presence in China leveraging local market openness to new technologies.
- Unity TechnologiescoreHoloride's Spatial Experience SDK is developed in close collaboration with Unity Technologies, the leading game engine provider. This partnership enables developers to create Elastic Content using familiar Unity tools and workflows.
- Car Manufacturers (Unnamed)corePartnerships with car manufacturers enable native integration of the holoride platform into vehicles, allowing manufacturers to expand their digital business model and offer unique in-car entertainment experiences. No specific manufacturer names disclosed.
- Content Creators & Media Companies (Unnamed)corePartnerships with content creators and media companies enable development of motion- and location-aware content for moving vehicles. Partners benefit from holoride's automotive expertise and easy-to-use toolset to build stable, scalable, automotive-grade solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Holoride competitors and assessment
Company assessmentDirect peers
- Xreal: Xreal (formerly Nreal) makes consumer AR glasses and is explicitly listed alongside Holoride among the top 10 VR-in-automotive companies. Both target XR experiences in vehicles and pursue partnerships with OEMs to make glasses/screens usable during transit.
- HTC VIVE: HTC VIVE is a current Holoride hardware partner (VIVE Flow compatibility) but also a broader XR hardware incumbent that could expand into automotive-tied XR content experiences. The bidirectional partnership-versus-competition dynamic makes it a key peer.
- Xperi (DTS / TiVo): Xperi provides connected car entertainment and audio solutions to OEMs and is an adjacent peer in monetizing in-vehicle passenger time. It overlaps with Holoride's B2B OEM pitch for differentiated in-cabin media experiences.
- Cerence Inc. Cerence provides AI-powered in-car assistant and infotainment software to OEMs globally. It competes for the same OEM software-budget wallet as Holoride and increasingly overlaps in immersive, motion-aware passenger experiences.
- Cinemo GmbH: Cinemo is a Karlsruhe-based provider of in-vehicle infotainment software to OEMs and Tier-1s. It is a direct competitor for OEM in-cabin entertainment middleware budgets and could integrate motion-aware content features.
Broad incumbents
- Continental AG: Continental is a major Tier-1 automotive supplier with extensive infotainment and HMI product lines. As OEMs consolidate in-cabin software suppliers, Continental is a likely competitor or acquirer in the in-vehicle XR entertainment space.
- Apple (CarPlay / Vision Pro): Apple's CarPlay dominates in-car infotainment interfaces and Vision Pro represents a potential passenger-XR platform. Apple is a broad incumbent that could either partner with or sideline niche XR-in-car players like Holoride.
- Unity Technologies: Unity is both a core technology partner (Spatial Experience SDK built in collaboration with Unity) and a broad incumbent in XR/3D development toolchains. Unity's broader reach across XR, gaming, and automotive simulation makes it a natural category peer and potential competitive threat in the developer tools layer.
- Harman International (Samsung): Harman is a Tier-1 automotive supplier of infotainment, connected car, and audio solutions to OEMs. It competes indirectly with Holoride for OEM in-cabin entertainment budget and could absorb or replicate the in-car XR entertainment proposition at scale.
Emerging players
- Pimax: Pimax is an emerging VR headset maker focused on high-fidelity consumer and enterprise headsets. It represents an emerging XR hardware player whose headset adoption could either expand or compete with Holoride's compatible-device ecosystem.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Holoride social profiles
Digital presenceHoloride compliance and trust
Trust signalCompliance7 records
Holoride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holoride leadership team
Management profileNumber of profiles
Profiles3 records
Holoride funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holoride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holoride
What does Holoride do?
Holoride operates an in-vehicle extended reality (XR) entertainment platform that synchronizes immersive VR/XR content with real-time vehicle motion data to deliver passenger entertainment during car rides. The company licenses this platform to automotive OEMs and supplies consumer-facing subscriptions and retrofit hardware, enabling content creators to produce motion-aware XR experiences accessible via VR headsets or embedded vehicle displays.
Is Holoride a public or private company?
Holoride is a private company. It is classified as venture growth investor backed and is currently operating.
When was Holoride founded?
Holoride was founded in 2018. It employs 51 to 100 people.
Where is Holoride based?
Holoride is headquartered in Munich, Germany, in the Europe region.
How does Holoride make money?
Five revenue lines are on record. Subscription License Fees are the primary driver. The others are holo Credits (Virtual Currency), B2B Licensing to Car Manufacturers, content Creator Platform Revenue Share and hardware Sales (holoride retrofit).
Who are Holoride's main competitors?
Direct peers on record are Xreal, HTC VIVE, Xperi (DTS / TiVo), Cerence Inc. and Cinemo GmbH. Broad incumbents are Continental AG, Apple (CarPlay / Vision Pro), Unity Technologies and Harman International (Samsung). Pimax is listed as an emerging player.
Does Holoride have an API?
No public API is recorded for Holoride.
What industry is Holoride in?
Holoride's product category is In-Vehicle XR Entertainment Software. Its primary akta.pro industry code is BPAMAKAG, VR/AR Gaming Platforms, with a secondary code of MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 7131 and its SIC code is 7990.