Cerence
Cerence is a publicly traded conversational AI company (NASDAQ: CRNC) that develops proprietary voice assistants and large language model technology embedded in 525M+ vehicles across 80+ automotive OEMs and Tier-1 suppliers globally.
- Company typePublic
- Founded2019
- HeadquartersBurlington, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Cerence does
Cerence is a publicly traded conversational AI company (NASDAQ: CRNC) headquartered in Burlington, Massachusetts, founded in 2019 as a spin-off from Nuance Communications' automotive division. The company develops voice and large language model technology for the automotive and transportation sectors, with its technology embedded in more than 525 million vehicles and licensed to over 80 OEMs and Tier-1 suppliers worldwide, including Audi, BMW, BYD, Geely, Mercedes-Benz, Toyota, Ford, GM, Hyundai, Volkswagen, Renault, Subaru, and Jaguar Land Rover.
The core platform comprises Cerence xUI, a hybrid agentic AI platform combining edge and cloud components with multimodal (voice, vision, motion) capabilities; Cerence Assistant, a natural voice assistance platform; CaLLM, Cerence's proprietary family of automotive-optimized large language models available in both cloud and edge versions; and a suite of purpose-built AI agents (Mobile Work Agent for Microsoft 365 access, Ownership Companion Agent for vehicle diagnostics, and Dealer Assist Agent for dealership automation). Supporting technology includes proprietary ASR, TTS, Speech Signal Enhancement, In-Car Communication, and Emergency Vehicle Detection, with the Cerence Edge SDK (CSDK) V9 providing developers a modular framework for embedded deployment. The platform runs on Microsoft Azure and is optimized with NVIDIA AI Enterprise and NIM microservices, with edge variants supported on SiMa.ai silicon.
Cerence generates revenue primarily through technology licensing and platform fees paid by automotive OEMs and Tier-1 suppliers, supplemented by professional services (UX design, integration, customization, quality assurance with SPICE, TISAX, ISO 9001/14001/21434/45001/27001 certifications) and recurring cloud/SaaS revenue from Cerence Cloud Services and generative AI applications. Distribution combines direct enterprise sales to OEMs and Tier-1s with a global distributor partner network covering Japan (AI Inc.), accessibility/kiosks (Code Factory), defense/robotics (Creoir), call centers (Diagenix), European transportation (Semvox), and industrial/logistics (Vivoka). FY2025 revenue was $251.8M, with management guiding 8% growth in core technology for FY2026 and reporting a ~$1B contract backlog.
Cerence firmographics
Firmographics- Name
- Cerence
- Legal name
- Cerence Inc.
- Website
- https://cerence.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cerence is a publicly traded conversational AI company (NASDAQ: CRNC) that develops proprietary voice assistants and large language model technology embedded in 525M+ vehicles across 80+ automotive OEMs and Tier-1 suppliers globally.
- Ownership category
- akta.pro rank
Cerence industry classification
Industry- Product category
- Automotive Conversational AI Software
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Electronic Computers (3571)
- akta.pro primary industry
- Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)
- akta.pro secondary industry
- Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)
Keywords
Where Cerence is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Cerence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Technology Licensing and Platform Revenue: Cerence generates revenue primarily through licensing its voice AI technology and platforms to automotive OEMs and Tier-1 suppliers. The company reported FY2025 revenue of $251.8 million with projected 8% growth in core technology business for FY26. Revenue includes platform fees, technology licensing, and royalties from embedded voice AI in vehicles.
- Professional Services: Cerence offers professional services including UX services, integration support, advanced customization, and quality assurance to help OEMs deploy and customize voice AI solutions. Services include SPICE, TISAX, and ISO-certified quality processes.
- Generative AI and SaaS Products: Revenue from cloud-based AI services including Cerence Cloud Services (CCS) platform for speech recognition and infotainment, as well as generative AI applications like CaLLM and Chat Pro.
Go-to-market motion3 records
Distribution channels10 records
Marketing channels9 records
Cerence product offering
Product offeringCore offering
Cerence develops and licenses AI-powered conversational and voice platforms for the automotive and transportation industries. Its core products — Cerence xUI (hybrid agentic AI platform), Cerence Assistant, CaLLM automotive language models, Audio AI (SSE/ICC/EVD), and Cerence Edge SDKs — are embedded into vehicles by automotive OEMs and Tier-1 suppliers to deliver natural, multimodal in-car voice experiences, generative AI assistants, and hands-free driver interaction.
Product overview
Cerence offers a comprehensive voice AI platform for automotive and transportation industries. The core offerings include Cerence xUI (hybrid agentic AI platform) and Cerence Assistant, supported by CaLLM family of language models for generative AI capabilities. The platform includes specialized AI agents (Mobile Work Agent, Ownership Companion Agent, Dealer Assist Agent) that extend voice experiences beyond the dashboard. Audio AI products (Speech Signal Enhancement, In-Car Communication, Emergency Vehicle Detection) provide noise processing and safety features. Speech Input (ASR) and Output (TTS) components enable natural voice interactions. Cerence Edge SDKs allow developers to build custom voice solutions. Professional services cover UX design, integration, customization, and quality assurance.
Differentiator
Problem solved
Functional benefit
Brands
- Cerence xUI: Hybrid agentic AI platform for automotive voice assistance
- Cerence Assistant
- CaLLM
- Cerence Edge SDK
- Mobile Work Agent
- Ownership Companion Agent
- Dealer Assist Agent
- Audio AI
Quantifiable outcome
- Up to 70% reduction in operational errors in voice-directed warehouse workflows and field service operations
- +3 more outcomes
Companies that use Cerence
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Cerence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Cerence partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, major, core and minor.
- BYDflagshipCerence expanded partnership with BYD in April 2026 to deploy next-generation LLM-powered in-car AI assistants using the Cerence xUI agentic platform and CaLLM technology across BYD's global vehicle lineup. The collaboration began in spring 2026 with the ATTO 2 DM-i model, aiming to provide conversational AI across multiple languages and regions with automotive-grade reliability.
- VivokamajorCerence AI and Vivoka expanded strategic partnership in March 2026 to deliver embedded voice AI solutions for global industrial markets including logistics and field services. The joint solution combines Cerence's neural voice-based conversational AI with Vivoka's VDK 6 platform, claiming up to 70% reduction in operational errors.
- SiMa.aimajorCerence partnered with SiMa.ai for low-power conversational AI in vehicles. Cerence demonstrated CaLLM Edge running on SiMa.ai hardware at CES 2026 for faster, lower-latency in-car interaction without cloud connectivity. SiMa.ai was named to Forbes' Best Startup Employers 2026 list.
- NeusoftmajorNeusoft Corporation and Cerence AI signed a Memorandum of Understanding in January 2026 to collaborate on large language model-based voice AI technologies for automotive applications, developing intelligent voice interaction solutions.
- GeelyflagshipGeely partnered with Cerence AI to deploy its agentic AI platform Cerence xUI designed to simplify and improve in-car voice experience for overseas markets. Geely plans to deploy the system in the Geely Galaxy M9 from April 2026, featuring 'Say What You See' voice command technology that reads UI elements in real time.
- MicrosoftcoreCerence collaborates with Microsoft on automotive cloud and AI solutions, including Cerence Mobile Work Agent bringing Microsoft 365 Copilot safely into vehicles through voice-first experience. Cerence xUI platform runs on Microsoft Azure cloud infrastructure. Also announced at Microsoft Ignite 2024 as sector-specific AI solution partner.
- NVIDIAcoreMultiple premium global automakers selected Cerence xUI hybrid AI platform optimized with NVIDIA AI Enterprise software and running on Microsoft Azure. The platform combines Cerence's CaLLM language models with NVIDIA NIM microservices to deliver low-latency, production-ready generative AI for vehicles. This expands the January 2025 Cerence-NVIDIA collaboration.
- ECARXmajorCerence received ECARX 2026 Quality Pioneer Award for third consecutive year, recognizing reliable, compliant, and seamless AI solutions and continuous innovation across Geely brands including Proton, smart Automobile, Group Lotus, and Lynk & Co.
- AI Inc.minorAI Inc. is Cerence's distributor partner in Japan, focusing on public announcements, hospitality, and entertainment industries. AI Inc. leverages cutting-edge voice technology and digital marketing solutions.
- Code FactoryminorCode Factory is Cerence's long-standing partner offering embedded ASR, TTS, and SSE technologies for self-service kiosks, accessibility services, e-learning, and passenger information systems. Their VoiceTopping product enables voice interaction in kiosks and embedded solutions.
- CreoirminorCreoir is Cerence's trusted speech technology partner for defense, robotics, and self-service industries, delivering robust offline Voice UI solutions using Cerence Speech Signal Enhancement algorithms.
- DiagenixminorDiagenix delivers advanced Conversational and Generative AI solutions for call centers using Cerence ASR and TTS technologies, specializing in custom speech applications and voice biometric security.
- SemvoxminorSemvox is Cerence's solution-driven partner in Conversational AI for public transportation, industrial, and logistics sectors in Europe, integrating Cerence ASR and TTS solutions.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Cerence competitors and assessment
Company assessmentBroad incumbents
- Google (Android Automotive / Google Assistant): Google Assistant via Android Automotive OS is increasingly the native voice stack in new vehicles from Volvo, Polestar, GM, Renault, Honda and others. As an embedded native alternative, Google's stack directly threatens Cerence's per-vehicle licensing model on next-generation OEM programs.
- Apple (CarPlay / CarPlay Ultra): Apple CarPlay (and CarPlay Ultra) provide voice-driven in-cabin experiences and serve as a competing HMI/voice layer. Apple's platform strategy competes with Cerence for driver attention and OEM design wins in next-generation cockpits.
- Amazon (Alexa Auto): Amazon's Alexa Auto is a competing embedded voice stack in vehicles and is the explicit defendant in Cerence's ITC patent infringement complaint. Amazon represents both a hyperscaler-funded technology competitor and an active legal adversary.
- Qualcomm: Qualcomm's Snapdragon Digital Chassis and automotive AI platforms compete for the same in-cabin compute and AI orchestration layer as Cerence's xUI. As OEMs consolidate voice/AI onto silicon platforms, Qualcomm represents an architectural alternative to Cerence's NVIDIA/Microsoft-coupled stack.
- Harman International (Samsung): Harman (a Samsung subsidiary) provides a broad automotive technology portfolio — including audio, infotainment, and connected-car solutions — and is a direct competitor to Cerence in the automotive voice/AI cabin stack. Notably, Samsung and Cerence recently settled patent litigation ($49.5M one-time payment to Cerence).
- Nuance Communications (Microsoft): Nuance — acquired by Microsoft in 2021 — is the entity from which Cerence was originally spun off in 2019. While Microsoft and Cerence now collaborate via Azure, Nuance remains a foundational voice AI peer and the originating technology lineage for Cerence's stack.
- Aptiv: Aptiv is a Tier-1 automotive supplier offering infotainment, user experience, and ADAS platforms. Its broader cockpit electronics portfolio overlaps with Cerence's voice/HMI offerings, competing at the Tier-1 integration layer for OEM cabin programs.
Direct peers
- SoundHound AI: SoundHound AI is the closest direct peer — an independent voice AI company that competes head-to-head with Cerence in automotive and increasingly in adjacent enterprise verticals. Both companies provide conversational AI, ASR/TTS, and domain-tuned LLM stacks for in-vehicle and customer-experience use cases.
Others
- Cerence spin-off / Mobileye (Intel): Mobileye (Intel-owned, now publicly traded) focuses on ADAS and autonomous-driving compute. While not a direct voice competitor, Mobileye represents an adjacent automotive-AI compute ecosystem that increasingly overlaps with the cabin AI stack where Cerence operates.
Regional players
- TomTom: TomTom provides automotive-grade location, navigation, and increasingly in-cabin software stacks (e.g., TomTom Indigo). It is a regional/niche competitor in European OEM cockpit software, addressing overlapping use cases such as in-car assistants and connected-car software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cerence social profiles
Digital presenceCerence compliance and trust
Trust signalCompliance7 records
Cerence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerence leadership team
Management profileNumber of profiles
Profiles14 records
Cerence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerence M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerence
What does Cerence do?
Cerence develops and licenses AI-powered conversational and voice platforms for the automotive and transportation industries. Its core products — Cerence xUI (hybrid agentic AI platform), Cerence Assistant, CaLLM automotive language models, Audio AI (SSE/ICC/EVD), and Cerence Edge SDKs — are embedded into vehicles by automotive OEMs and Tier-1 suppliers to deliver natural, multimodal in-car voice experiences, generative AI assistants, and hands-free driver interaction.
Is Cerence a public or private company?
Cerence is a public company. It is classified as public and is currently operating.
When was Cerence founded?
Cerence was founded in 2019. It employs 1,001 to 5,000 people.
Where is Cerence based?
Cerence is headquartered in Burlington, United States, in the North America region.
How does Cerence make money?
Three revenue lines are on record. Technology Licensing and Platform Revenue is the primary driver. The others are professional Services and generative AI and SaaS Products.
Who are Cerence's main competitors?
Broad incumbents on record are Google (Android Automotive / Google Assistant), Apple (CarPlay / CarPlay Ultra), Amazon (Alexa Auto), Qualcomm, Harman International (Samsung), Nuance Communications (Microsoft) and Aptiv. SoundHound AI is listed as a direct peer. Cerence spin-off / Mobileye (Intel) is listed as an others. TomTom is listed as a regional player.
Does Cerence have an API?
Yes. Cerence offers Cerence Edge SDKs for building custom voice solutions. CSDK V9 delivers accurate, on-device voice AI with modular APIs, robust audio handling, and enterprise-ready security for real-world deployment. Partners like Code Factory S.L. and Vivoka use CSDK V9 in kiosk and field service applications where reliability, offline capability, and hands-free performance are essential. Developer documentation is at www.cerence.com/products/developer-platforms.
What industry is Cerence in?
Cerence's product category is Automotive Conversational AI Software. Its primary akta.pro industry code is IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS), with a secondary code of IMACAJAG, Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing. Its NAICS code is 33431 and its SIC code is 3571.