What Cirrus Systems does

Cirrus Systems, Inc. (doing business as Cirrus LED) is a Portsmouth, New Hampshire-based manufacturer of outdoor LED digital signage and cloud-based signage management software, founded in 2011 by CEO David Rycyna. The company designs and builds modular LED display panels with gold wire-bonded LEDs in a solid-state (fanless, wire-free), IP67-rated architecture, available in 4mm, 6mm, 9mm, and 12mm pixel pitches, plus OOH billboards, indoor/window solutions, and a patent-pending quick-lock frame system. Hardware is paired with ScreenHub, a proprietary cloud-native content management system that handles scheduling, multi-site workspace management, role-based access, health monitoring, and 24/7 display monitoring, and with AI Solutions and a People Counter add-on that analyze foot traffic and passing vehicles for targeted advertising. Manufacturing is vertically integrated in New Hampshire with SMT robotics, and the company holds UL, FCC, and hurricane (160 mph) certifications.

The company monetizes primarily through a subscribe-to-own (hardware-as-a-service) model with 0% interest over 5 years that bundles hardware, software, a 5-year warranty, and a next-generation display every 7 years; one-time outright hardware purchases are also offered, and ScreenHub software is provided free to hardware customers. Pricing is quote-based (no public list) and varies by sign size, pixel pitch, single- vs. double-sided configuration, and installation complexity, with an optional Cirrus Complete labor warranty. Distribution is a direct enterprise field-sales motion plus inside sales (877-636-2331) and an authorized sign-company reseller/installer network supported by a Field Service Technician training program.

Cirrus serves more than 10,000 businesses and organizations across the United States, with primary verticals in restaurants and food service (McDonald's franchisee Taylor Goble expanded from 1 to 10 locations reporting a 17% sales lift, and Puckett's Restaurant reported 40%+ revenue growth in two months), automotive dealerships (BMW, Mercedes-Benz, Ford), education (UConn, Post University, Atlantic Cape College), government and municipalities, healthcare, entertainment, and places of worship. The company is privately held, has raised approximately $4.05 million across a 2024 SEC Rule 506(b) offering and earlier Maine Technology Institute grants, and reports headcount in the 101–250 range; an SEC Form D filed in February 2024 states the company has no revenues at this time, which is in tension with its operational scale and warrants verification.

Name

Cirrus Systems

Legal name

Cirrus Systems, Inc.

Website

https://cirrusled.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Cirrus Systems (dba Cirrus LED) manufactures patented outdoor LED displays, OOH billboards, and cloud-native ScreenHub signage software, serving 10,000+ North American businesses across automotive, restaurant, education, and government verticals via direct enterprise field sales and an authorized partner network.

Ownership category

akta.pro rank

Product category

Outdoor LED Digital Signage

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

akta.pro secondary industries

Connected Lighting & Smart Switches Retail (CRAIAMAB), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Outdoor LED displays
• Digital signage hardware
• LED billboard manufacturing
• Signage content management
• On-premise marketing displays

Headquarters

HQ city

Saco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. LED Display Hardware Subscription: Cirrus offers a subscribe-to-own model (hardware-as-a-service) with no interest, spreading costs over 5 years. The subscription includes a new next-generation display every 7 years and lifetime parts & labor warranty. This is the primary revenue stream and the company's core commercial model.
2. One-Time Hardware Purchase: Customers may purchase signs outright in addition to the subscription model. Pricing depends on sign size, resolution (pixel pitch), single or double-sided configuration, and installation complexity.
3. Professional Services (Installation & Labor): Optional Cirrus Complete labor warranty covers service calls and on-site support. Standard warranty covers parts only. Installation is typically handled by authorized partners or certified electricians.
4. Securities Offering: SEC Form D filed February 2024 under Rule 506(b) for a $4 million equity/debt/other securities offering. The offering has been fully sold with no remaining securities. Company reports no revenues at this time.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cirrus Systems manufactures and sells patented modular outdoor LED signage hardware (displays, billboards, indoor solutions, and digital window posters) bundled with its proprietary cloud-based ScreenHub content management software. The company also offers AI-powered foot traffic and vehicle analytics, professional installation services, and a subscribe-to-own hardware-as-a-service model targeting businesses across automotive, restaurant, education, government, retail, and billboard operator verticals in North America.

Product overview

Cirrus Systems offers an all-in-one on-premise marketing platform centered on intelligent LED displays and cloud-native software. The core product portfolio includes Outdoor LED Signs (with IP67-rated modular displays in 4mm, 6mm, 9mm, and 12mm pixel pitches), OOH LED Billboards, and Indoor Solutions (including digital window posters). These hardware products are unified by the ScreenHub cloud-based content management platform, which provides content creation, scheduling, and 24/7 display monitoring. AI Solutions add foot traffic and vehicle analytics to help businesses deliver targeted messaging. The company operates on a subscription model with hardware-as-a-service pricing that includes a 5-year warranty and new next-generation displays every 7 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor LED Signs IP67-rated modular outdoor LED displays featuring gold wire-bonded LEDs, available in 4mm, 6mm, 9mm, and 12mm pixel pitches. Configurable to any size with crane-free installation, 30-second module replacement, and a 10-year lifespan. Designed for businesses needing weatherproof, high-visibility roadside or storefront signage.
• OOH LED Billboards Large-format outdoor LED billboard displays for out-of-home advertising in high-traffic areas and highway-adjacent locations with extended viewing distances. Targets billboard operators and automotive dealerships.
• Indoor Solutions

Quantifiable outcome

• 15% average revenue increase for customers using digital signage (company-reported, based on U.S. Small Business Administration research)
• +9 more outcomes

Named customers25 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• ReVision EnergyminorStrategic or Co-development PartnerReVision Energy, a certified B-Corp and employee-owned solar company located in New Hampshire, partnered with Cirrus to install a 186-kilowatt solar project at the Portsmouth, NH manufacturing facility in February 2021. The 428-panel array offsets 33% of Cirrus's electricity usage. ReVision Energy's mission is to transition businesses from fossil fuels to renewable energy.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Daktronics: Public LED display manufacturer headquartered in Brookings, SD. Daktronics is the dominant North American player in large-format LED displays for sports venues, transportation, and out-of-home advertising, with Watchfire Signs as a subsidiary serving the same SMB/business signage segment Cirrus targets.
• Watchfire Signs: LED sign manufacturer focused on businesses, schools, and out-of-home advertisers. Acquired by Daktronics in 2021, Watchfire is a direct competitor in the same SMB/restaurant/education segment where Cirrus competes, offering on-premise LED signs with similar resolution tiers and financing options.
• Prismaflex International: France-based manufacturer of LED displays and digital signage solutions, with a strong European footprint and growing presence in North America. Prismaflex competes with Cirrus in outdoor LED signage for retail, automotive, and QSR verticals, offering modular and custom-format displays.
• Lighthouse Technologies: Hong Kong-based LED display manufacturer serving OOH, sports, and commercial signage markets globally. Lighthouse (now part of Unilumin) competes directly in the high-resolution outdoor LED billboard and digital signage space where Cirrus operates, particularly with larger-format and highway installations.
• Yaham Optoelectronics: Chinese LED display manufacturer producing outdoor LED signs, OOH billboards, and traffic/transportation displays. Yaham is a direct competitor in the commercial outdoor LED signage segment Cirrus targets, competing on price with overseas-manufactured alternatives.
• STRATACACHE: US-based digital signage, retail media, and customer engagement company with hardware (including LED) and software components. STRATACACHE offers a full-stack solution to retailers and brands similar to Cirrus, though focused more on indoor and software-driven experiences.
• Broadsign: Montreal-based digital out-of-home (DOOH) advertising platform with CMS and programmatic capabilities for OOH networks. While software-centric, Broadsign serves the same billboard operators and end advertisers that are key customers for Cirrus's OOH LED billboard product line.

Broad incumbents

• Samsung Electronics: Global electronics giant with a broad commercial display portfolio (including the acquired ADTI LED display business). While Samsung's core commercial display focus is indoor LCD/LED, its scale, distribution, and brand create overlapping capability in adjacent signage categories where Cirrus competes.
• LG Electronics: Global display manufacturer with a broad commercial signage portfolio spanning indoor LED, OLED, and outdoor display products. LG competes with Cirrus in digital signage through IT/channel partners, particularly in retail and QSR where the company also targets SMB buyers.
• Sharp NEC Display Solutions: Joint venture between Sharp and NEC producing commercial-grade LCD and LED displays for signage, education, and enterprise. While primarily focused on indoor professional displays, the company's channel relationships and product breadth compete for the same IT-led signage budget as Cirrus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CirrusLED
• Facebookfacebook.com/CirrusLED

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirrus Systems