Maven Pet
Maven Pet is a consumer health-tech company that sells an AI-powered collar sensor and subscription app to monitor dogs' and cats' respiratory rate, heart rate, activity, rest, itch, and water intake, flagging early signs of illness for pet parents and veterinary practices.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Maven Pet does
Maven Pet is a New York-headquartered consumer health technology company founded in 2021 that builds a clinically validated, AI-powered wearable pet health monitoring system. Its core product is a lightweight (14g) IPX7-rated collar sensor that turns any standard collar into a "smart collar," continuously capturing activity, rest patterns, resting respiratory rate, heart rate (sampled every 30 seconds during rest), itch behaviors, and—for dogs—water intake. Sensor data is streamed to a mobile app (iOS and Android) where an AI engine builds a personalized baseline per pet during the first 7 days and continuously updates it, flagging meaningful deviations in respiratory, cardiac, dermatologic, and behavioral signals that may indicate developing health issues. The company monetizes primarily through subscription: $19.99/month per pet on a monthly plan (6-month minimum) or $13.99/month on an annual plan ($167.88/year), with multi-pet support up to 3 pets per account. Distribution runs through direct-to-consumer e-commerce (maven.pet website and app stores) plus a secondary B2B motion via the Maven AI-Vet platform, which integrates with veterinary Practice Information Management Software (PIMS) for clinic-led deployment, and is supported by partnerships with Covetrus and Agria Pet Insurance. Maven is headquartered in New York with engineering and research operations in Porto, Portugal, and is led by Co-Founder & CEO Guilherme Coelho alongside co-founders David Barroso (Operations) and Paulo Fonseca (Mobile).
Maven Pet firmographics
Firmographics- Name
- Maven Pet
- Legal name
- Maven Pet
- Website
- https://maven.pet
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maven Pet is a consumer health-tech company that sells an AI-powered collar sensor and subscription app to monitor dogs' and cats' respiratory rate, heart rate, activity, rest, itch, and water intake, flagging early signs of illness for pet parents and veterinary practices.
- Ownership category
- akta.pro rank
Maven Pet industry classification
Industry- Product category
- Pet Health Monitoring
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industries
- Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA), Veterinary Practice Management Systems (PIMS) (HLAMAMAA), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)
Keywords
Where Maven Pet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maven Pet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription Monitoring Services: Monthly or annual subscription providing 24/7 health monitoring, AI-powered trend analysis, alerts, and ongoing product improvements. Sensor hardware included with membership.
- Multi-Pet Households: Supports up to 3 pets per account with pricing tiers for additional pets covered under the same subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - 1 Pet |
| Subscription | Annual | Annual Plan - 1 Pet (Save 30%) |
| Subscription | Annual | Additional Pets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Maven Pet product offering
Product offeringCore offering
Maven Pet provides a clinically validated, 24/7 pet health monitoring service combining a lightweight collar-attached sensor with an AI-powered mobile application for cats and dogs. The platform continuously tracks activity, rest, respiratory rate, heart rate, itch behaviors, and water intake, establishes personalized baselines, and surfaces AI-flagged health alerts and vet-ready insights to detect illness early.
Product overview
Maven Pet is a clinically validated pet health monitoring platform consisting of smart collar sensors and a mobile app. The core product line includes the Maven Dog Health Tracker and Maven Cat Health Tracker, which share the same underlying sensor hardware but are marketed as separate products for dogs and cats. Both trackers monitor activity, rest, sleeping patterns, resting respiratory rate, heart rate, itching behaviors, and (for dogs) water intake. Additional sub-products include dedicated trackers for specific metrics like Cat Activity Tracker, Cat Sleep Tracker, Dog Respiratory Rate Tracker, Dog Heart Rate Tracker, Dog Itch Tracker, and Dog Drinking Tracker. The company also offers AI-Vet, a veterinary practice platform that integrates with Practice Information Management Software to help vets monitor patient health proactively. The platform uses AI to learn each pet's baseline and detect meaningful changes early, with pricing starting at $19.99/month for one pet or $13.99/month on an annual plan.
Differentiator
Problem solved
Functional benefit
Brands
- Maven AI-Vet: AI-powered proactive pet care platform for veterinary practices that integrates with clinic PIMS and provides 24/7 health monitoring with AI-flagged health concerns.
Products and services
- Maven Dog Health Tracker A clinically validated smart collar sensor for dogs that delivers 24/7 health monitoring including heart rate, resting respiratory rate, activity, sleep, itching behaviors, and water intake, with AI-powered early detection of health changes and vet-ready insights for pet parents and veterinarians.
- Maven Cat Health Tracker A clinically validated smart collar sensor for cats that monitors heart rate, resting respiratory rate, activity, sleep, and itching behaviors 24/7, with AI-driven early detection of health changes and alerts particularly useful for cats with conditions like HCM.
- Maven AI-Vet (for Veterinary Practices) An AI-powered proactive pet care platform for veterinary practices that integrates with Practice Information Management Software (PIMS), monitors patient pets 24/7, flags AI-detected health concerns, and delivers data-driven insights to support faster diagnosis and treatment.
Quantifiable outcome
- 68% of pet deaths could be avoided if health issues were caught early
- +2 more outcomes
Companies that use Maven Pet
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Maven Pet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Maven Pet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- CovetruscorePartnership with Covetrus, a global leader in animal-health technology and services. Covetrus provides technology infrastructure and services supporting Maven's veterinary platform.
- Agria Pet InsurancecoreCollaboration with Agria Pet Insurance to shift pet care from reactive treatment to proactive prevention. Combined data from Maven Pet shows 10% of monitored pets receive concerning health alerts monthly.
- Ontario Veterinary CollegecoreResearch validation partner. One of four academic institutions validating Maven's clinical approach alongside University of Florida, Tufts University, and UTAD.
- University of FloridacoreResearch validation partner validating Maven's clinical approach through published studies.
- Tufts UniversitycoreResearch validation partner validating Maven's clinical approach through published studies.
- UTADcoreResearch validation partner validating Maven's clinical approach through published studies.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Maven Pet competitors and assessment
Company assessmentDirect peers
- FitBark: Dog activity and health tracker mounted on a collar with a subscription app. Competes with Maven in the D2C dog wearable segment, focused on activity and sleep patterns.
- Tractive: Subscription-based pet GPS and activity tracker with health monitoring features. Competes directly with Maven in D2C pet wearables, with strong international reach.
- PetPace: Direct competitor offering a smart collar health monitoring platform for dogs and cats, tracking vital signs and activity. Closest clinical-grade pet wearable peer to Maven, often used in veterinary research.
- Whistle (Fi): Leading consumer pet wearable brand offering GPS and activity/health tracking on a collar-mounted device with a subscription. Direct D2C competitor in connected pet health with materially larger consumer brand presence.
- Sure Petcare (Animo): Activity and behavior monitor for dogs and cats from the Sure Petcare (part of Cargill) pet-tech portfolio. Comparable wearable form factor and health-tracking use cases to Maven.
Emerging players
- Felcana: UK-based pet health technology company developing wearables and digital tools for monitoring pet health. Comparable early-stage clinical pet health monitoring play, geographically focused on Europe.
Broad incumbents
- IDEXX Laboratories: Dominant animal health diagnostics and software company serving veterinary practices globally. While not a wearable, IDEXX is the incumbent whose diagnostic, practice management, and telehealth ecosystem Maven's AI-Vet platform partially overlaps with and would integrate into.
- Zoetis: Global animal health company with diagnostics, monitoring, and digital health offerings across companion and livestock animals. A broad incumbent whose companion-animal health ambitions intersect with Maven's category.
Others
- Covetrus: Animal-health technology and distribution partner to Maven (and to thousands of vet practices globally). Relevant as both a strategic partner and a potential integrator/competitor in the veterinary monitoring stack.
- Agria Pet Insurance: Major pet insurer that is already a Maven partner. Insurance peers (Trupanion, Embrace, MetLife) represent both collaboration opportunities and a long-term distribution/underwriting channel for Maven-style monitoring data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maven Pet social profiles
Digital presenceMaven Pet compliance and trust
Trust signalCompliance1 record
Maven Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maven Pet leadership team
Management profileNumber of profiles
Profiles8 records
Maven Pet funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maven Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maven Pet
What does Maven Pet do?
Maven Pet provides a clinically validated, 24/7 pet health monitoring service combining a lightweight collar-attached sensor with an AI-powered mobile application for cats and dogs. The platform continuously tracks activity, rest, respiratory rate, heart rate, itch behaviors, and water intake, establishes personalized baselines, and surfaces AI-flagged health alerts and vet-ready insights to detect illness early.
Is Maven Pet a public or private company?
Maven Pet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maven Pet founded?
Maven Pet was founded in 2021. It employs 11 to 50 people.
Where is Maven Pet based?
Maven Pet is headquartered in New York, United States, in the North America region.
How does Maven Pet make money?
Two revenue lines are on record. Subscription Monitoring Services are the primary driver. The others are multi-Pet Households.
Who are Maven Pet's main competitors?
Direct peers on record are FitBark, Tractive, PetPace, Whistle (Fi) and Sure Petcare (Animo). Felcana is listed as an emerging player. Broad incumbents are IDEXX Laboratories and Zoetis. Others are Covetrus and Agria Pet Insurance.
Does Maven Pet have an API?
No public API is recorded for Maven Pet.
What industry is Maven Pet in?
Maven Pet's product category is Pet Health Monitoring. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of HLAMAGAA, Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing). Its NAICS code is 541940 and its SIC code is 3841.