SION
Sion is a B2B SaaS commission management platform for travel agencies, host agencies, independent advisors, and hotels, automating booking capture, payment reconciliation, invoice chasing, and statement generation via native GDS integrations. Acquired by Bilt in March 2026 for $30 million.
- Company typePrivate
- Founded2021
- HeadquartersOceanport, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SION does
Sion Inc. is a Delaware-incorporated B2B SaaS company headquartered in Oceanport, New Jersey, that builds commission management software for the travel industry. Founded in 2018 (per firmographic data; the company timeline references 2021 in some sources), Sion's platform automates the end-to-end commission lifecycle for travel agencies, host agencies, independent advisors, and travel management companies: real-time booking capture via native integrations with Sabre, Amadeus, and Travelport GDS systems, automated payment reconciliation against Onyx, TACS, and EFT feeds using a weighted multi-field matching algorithm, one-click branded invoice generation and supplier follow-up, and automated commission statement production with configurable host/independent contractor splits. The platform also includes a verified supplier database of 200,000+ profiles with brand, chain, preferred-program, and consortia affiliation data.
Sion generates revenue primarily through tiered SaaS subscriptions (monthly and annual billing) with a 60-day free trial and quote-based enterprise pricing, plus a secondary transaction-fee stream from supplier-side commission processing introduced in 2025. The company sells direct via website demo requests and self-serve onboarding, with strategic distribution through host agencies (e.g., Gifted Travel Network), GDS investor networks (Sabre Ventures, Amadeus Ventures, Virtuoso), and post-March 2026 the Bilt hospitality platform serving 6+ million homes. As of acquisition, Sion reported 1,000+ travel agencies, 8,000+ travel advisors, and $9.8B+ in tracked booking revenue on the platform, with named customers spanning leisure agencies (Marchay, Jetset, Departure Lounge, Travel Experts Inc, Live Luxe, Fora, Skylark), host agencies (Gifted Travel Network, Mast Travel, Coastline, Pickles Travel), and hotels (Rocco Forte, SHA Wellness, Queen of Clubs). On March 11, 2026, Bilt acquired Sion for $30 million, and Sion continues to operate independently under co-founders Irving Betesh (CEO), Alfons Musry (COO), and Mark Nauroth (CTO).
SION firmographics
Firmographics- Name
- SION
- Legal name
- Sion Inc.
- Website
- https://sioncentral.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Sion is a B2B SaaS commission management platform for travel agencies, host agencies, independent advisors, and hotels, automating booking capture, payment reconciliation, invoice chasing, and statement generation via native GDS integrations. Acquired by Bilt in March 2026 for $30 million.
- Ownership category
- akta.pro rank
SION industry classification
Industry- Product category
- Travel Commission Management Software
- akta.pro primary industry
- Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE)
- akta.pro secondary industry
- Accounts Payable Automation & Invoice Payments for Travel Suppliers (THACAJAI)
Keywords
Where SION is headquartered
LocationHeadquarters
- HQ city
- Oceanport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SION business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing for travel agencies. Includes 60-day free trial period. Pricing available upon contact with sales team. Annual and monthly billing options available.
- Supplier Commission Processing: Commission payment processing services for travel suppliers (hotels) with preferential beta pricing. Payments processed through third-party providers including Airwallex with associated transaction and FX fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription tiers with custom pricing |
| Subscription | Annual | Annual subscription option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SION product offering
Product offeringCore offering
SION is a cloud-based SaaS platform that automates commission tracking, reconciliation, invoice generation, and chasing for travel agencies, host agencies, online travel agencies, travel management companies, and independent travel advisors. The platform integrates with major GDS systems (Sabre, Amadeus, Travelport) for real-time booking data sync and offers a separate supplier-facing portal enabling hotels to process commission payouts to travel advisors with faster payments and lower fees.
Product overview
SION is a web-based SaaS commission management platform purpose-built for travel agencies, host agencies, independent contractors, and travel suppliers. The core SION platform consists of four integrated modules: Commission Tracking (for real-time booking data and CRM), Commission Reconciliation (automated payment matching against Onyx, TACS, and EFTs), Commission Chasing (automated invoice generation and supplier follow-up), and Agent Statements (automated commission splits and advisor statements). SION also launched a separate Supplier Portal (SION for Suppliers) enabling hotels and travel suppliers to manage and process commission payouts directly. The platform integrates with major GDS providers (Amadeus, Sabre, Travelport) and payment processors (Airwallex, Stripe). In March 2026, SION was acquired by Bilt for $30 million and continues to operate independently under its co-founders, with plans to integrate with Bilt's payments infrastructure for its network of over 8,000 travel advisors managing $7B+ in annual travel booking revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- SION Platform (Commission Management SaaS) Web-based SaaS platform for travel agencies, host agencies, and independent travel advisors that automates commission tracking, reconciliation, invoice chasing, and agent statement generation. Integrates with Sabre, Amadeus, and Travelport GDS systems and manages over $9.8 billion in tracked booking revenue across more than 1,000 agencies and 8,000+ advisors.
- SION for Suppliers (Hotel Commission Payments Platform) Supplier-facing portal enabling hotels and travel suppliers to manage and automate commission payouts to travel agencies and advisors. Offers faster payment processing (commissions processed in days vs. weeks), reduced transaction and FX fees compared to industry norms, and transparent transaction management. Beta launched in 2025 with Rocco Forte Hotels as the first major partner.
Quantifiable outcome
- 85% invoice follow-up success rate
- +4 more outcomes
Companies that use SION
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
SION technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
SION partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Rocco Forte HotelsflagshipFirst hotel group partner for Sion's supplier-side commission processing platform. Rocco Forte Hotels uses Sion to streamline commission payments to travel agents, ensuring faster payments with complete transparency. Leading luxury hospitality brand.
- MVC Solutions (Casto Travel)coreStrategic partnership to help travel agencies gain control over commissions. MVC Solutions provides BPO services including after-hours calls, accounting, payroll, and reconciliation of physical commission checks. Sion's commission management platform integrates with MVC's operational services.
- TravelportcoreGDS integration partnership enabling automatic booking sync for Travelport+, Galileo, and Apollo users. Bookings flow seamlessly into Sion without manual entry, reducing errors and saving time.
- SabrecoreGDS integration partnership for automated booking sync and commission tracking. One of three major GDS systems integrated with Sion.
- AmadeuscoreGDS integration partnership for automated booking sync and commission tracking. One of three major GDS systems integrated with Sion.
- VirtuosocoreStrategic partnership providing verified supplier profiles and consortium affiliation data. Virtuoso is a leading luxury travel network.
- AirwallexcoreThird-party payment provider for commission payout processing. Airwallex processes cross-border payments for travel agent commissions.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
SION competitors and assessment
Company assessmentDirect peers
- Onyx CenterSource: Dominant commission payment processor for the travel industry (~70% market share per Sion's own commentary). Directly competes with SION's reconciliation and supplier-payment workflows and is the primary incumbent SION is displacing.
- Trisept Solutions (TravCom): Legacy travel-agency back-office platform (TravCom) referenced by Sion's customer Travel Experts Inc as the prior system being replaced. Competes in travel-agency commission tracking and reconciliation.
Broad incumbents
- Sabre Corporation: Major GDS provider whose Travelport+/SabreSonic data feeds power SION's booking ingest; also an investor via Sabre Ventures. Overlaps with SION's data layer and adjacent travel-agency tooling but operates as a broad travel-tech incumbent.
- Amadeus: Global GDS provider and Sion integration partner plus investor (Amadeus Ventures). Competes indirectly via Cytric Travel & Expense and broader agency/booking platforms.
- Travelport: GDS provider (Travelport+, Galileo, Apollo) integrated with Sion via Travelport Booking Feed. Operates broader agency and travel-commerce platforms that overlap with SION's adjacent workflows.
- Navan (formerly TripActions): Corporate travel and expense management platform serving TMCs and corporate travel programs. Competes for TMC wallet share adjacent to SION's TMC reconciliation and corporate-payment workflows.
Emerging players
- Lemax: Cloud platform for tour operators and travel agencies covering booking, invoicing, and supplier management. Comparable to SION's automation of travel-supplier financials, though focused more on tour operators than independent advisors.
- TravelJoy: SaaS CRM and workflow platform for travel advisors, including itinerary, client, and commission tracking. Direct functional overlap with SION's commission tracking and statement automation modules.
- Travefy: Itinerary-building and client-management platform for travel advisors. Adjacent competitor to SION's CRM and tracking features, though without SION's commission reconciliation depth.
Regional players
- Fora Travel: Host travel agency network with proprietary advisor tools; while a Sion customer/partner logo, it also operates internal commission systems that could substitute for third-party SaaS in the host-agency segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SION social profiles
Digital presenceSION financial estimates
Financial estimateRevenue estimate
Valuation estimate
SION leadership team
Management profileNumber of profiles
Profiles6 records
SION funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SION
What does SION do?
SION is a cloud-based SaaS platform that automates commission tracking, reconciliation, invoice generation, and chasing for travel agencies, host agencies, online travel agencies, travel management companies, and independent travel advisors. The platform integrates with major GDS systems (Sabre, Amadeus, Travelport) for real-time booking data sync and offers a separate supplier-facing portal enabling hotels to process commission payouts to travel advisors with faster payments and lower fees.
Is SION a public or private company?
SION is a private company. It is classified as corporate owned and is currently acquired.
When was SION founded?
SION was founded in 2021. It employs 11 to 50 people.
Where is SION based?
SION is headquartered in Oceanport, United States, in the North America region.
How does SION make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are supplier Commission Processing.
Who are SION's main competitors?
Direct peers on record are Onyx CenterSource and Trisept Solutions (TravCom). Broad incumbents are Sabre Corporation, Amadeus, Travelport and Navan (formerly TripActions). Emerging players are Lemax, TravelJoy and Travefy. Fora Travel is listed as a regional player.
Does SION have an API?
No public API is recorded for SION.
What industry is SION in?
SION's product category is Travel Commission Management Software. Its primary akta.pro industry code is THACAJAE, Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts), with a secondary code of THACAJAI, Accounts Payable Automation & Invoice Payments for Travel Suppliers.