What Bare Performance Nutrition does

Bare Performance Nutrition (BPN) is a Round Rock, Texas-based, veteran-owned direct-to-consumer sports nutrition brand founded in 2012 by Nick Bare. The company develops and sells clinically dosed dietary supplements, including the Strength Collection system (PRE, PUMP, POST), Whey Protein and Whey Protein Isolate, Vegan Protein, Collagen Protein, Creatine Monohydrate, endurance products (G.1.M Sport, G.1.M Sport+, Go Gels, Go Bars, Electrolytes), and a wellness line (Strong Greens, Strong Reds, Strong Multi-Vitamin, Strong Omega, Strong Joints, Peak Sleep). Products feature branded research-backed ingredients such as Creapure Creatine Monohydrate (AlzChem Trostberg GmbH, Germany), CarnoSyn Beta-Alanine, NO3-T nitrates, Amino9, CherryPURE tart cherry, Alpha-GPC, and DigeZyme digestive enzymes, and all SKUs carry NSF Certified for Sport and cGMP-compliant manufacturing certification, verified through third-party testing by NSF International and Light Labs.

BPN operates a primarily DTC go-to-market through its own e-commerce site (bareperformancenutrition.com) and iOS app, supplemented by Amazon marketplace listings for select SKUs and a 'Become a Retailer' wholesale program. Revenue is generated through one-time purchases and a subscription model offering 25% savings with flexible 30/60/90-day delivery, alongside branded apparel including a BPN x Rhone collaboration. The company targets committed athletes and fitness enthusiasts (bodybuilders, powerlifters, CrossFit, hybrid athletes, ultrarunners) and health-conscious consumers, marketing through a community-led model anchored by a 1.3M+ subscriber YouTube channel featuring 'The Committed' films, athlete documentaries, and The Nick Bare Podcast. The company has served over 920,000 customers across 15+ years, has accumulated 55,000+ verified product reviews, and completed a 2022 SEC Form D securities offering raising approximately $3.8M.

Name

Bare Performance Nutrition

Legal name

BPN Group, Inc.

Website

https://bareperformancenutrition.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bare Performance Nutrition is a veteran-owned, direct-to-consumer sports nutrition brand selling clinically dosed, NSF Certified for Sport supplements (Strength Collection, proteins, endurance, wellness) to committed athletes and fitness enthusiasts through its own e-commerce site, iOS app, and Amazon marketplace.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Sports nutrition supplements
• Performance nutrition products
• Pre-workout formulas
• Protein powder blends
• Endurance fuel supplements

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Supplement Sales: One-time and subscription-based sales of sports nutrition supplements (proteins, pre-workouts, recovery products, electrolytes, wellness supplements) through e-commerce website and mobile app.
2. Subscription Supplements: Recurring subscription model offering 25% discount with flexible delivery schedules (every 30, 60, or 90 days). Automatic delivery with ability to modify, pause, or cancel anytime.
3. Apparel and Gear: Sale of branded apparel including t-shirts, hats, shorts, and collaborative products (BPN x Rhone).
4. Amazon Marketplace: Sales through Amazon for select products including Collagen Protein and G.1.M Sport RTD beverages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bare Performance Nutrition formulates, manufactures, and sells sports nutrition supplements and apparel direct-to-consumer. Its catalog spans pre-workout, pump, post-workout recovery, whey protein, electrolytes, gels, bars, wellness (sleep, greens, reds, multivitamins), and endurance essentials. Products are sold primarily through the company's own e-commerce storefront with a subscription option, supplemented by select retail and marketplace availability.

Product overview

Bare Performance Nutrition is a veteran-owned performance nutrition supplement company offering a comprehensive portfolio of sports nutrition products. The core offerings include the Strength Collection system (PRE, PUMP, POST) for the complete training ritual, protein powders (Whey Protein, Grass-Fed Whey Protein Isolate, Vegan Protein, Collagen Protein), endurance products (G.1.M Sport, G.1.M Sport+, Go Gels, Go Bars, Electrolytes), wellness supplements (Strong Greens, Strong Reds, Strong Multi-Vitamin, Strong Omega, Strong Joints), and specialty items (Creatine Monohydrate, Peak Sleep, Endurance Essentials). All products are third-party tested and NSF Certified for Sport. The company operates primarily through direct-to-consumer e-commerce with a subscription model offering 25% savings.

Differentiator

Problem solved

Functional benefit

Products and services

• PRE
• PUMP
• POST
• Whey Protein

Quantifiable outcome

• 920,000+ customers served over 15+ years
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BPN x Rhone CollaborationminorStrategic or Co-development PartnerCollaborative apparel collection with Rhone (athletic apparel brand) featuring co-branded products including BPN x Rhone Black Tee ($68.00) and BPN x Rhone Olive - Invictus Ripstop Shorts ($94.00).
• NSF InternationalcoreTechnology or IntegrationThird-party certification organization providing NSF Certified for Sport testing for all BPN products. Verifies products do not contain banned substances or contaminants and confirms label accuracy.
• Light LabscoreTechnology or IntegrationThird-party testing laboratory testing BPN products for quality and substance safety. Products tested for 11-16 substances depending on formulation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Momentous: Momentous is a premium DTC sports nutrition brand offering NSF Certified for Sport supplements (protein, creatine, electrolytes, recovery) targeted at professional athletes and committed trainers. Closely comparable to BPN in product mix, certification positioning, and DTC model.
• Transparent Labs: Transparent Labs is a DTC sports nutrition company built on clinically dosed, fully disclosed formulas without proprietary blends, serving fitness enthusiasts and athletes. Highly comparable to BPN on transparency, ingredient quality, and target customer.
• Klean Athlete (Klean Labs): Klean Athlete is an NSF Certified for Sport supplement brand providing clean, tested nutrition products to professional and collegiate athletes. Direct competitor to BPN in the certified/clean sports nutrition niche.
• Legion Athletics: Legion Athletics is a DTC sports supplement company marketing clinically effective, naturally sweetened formulas to fitness enthusiasts with full label transparency — overlapping BPN's commitment to no-proprietary-blend, clinically-dosed positioning.
• AG1 (Athletic Greens): AG1 is a leading DTC daily health/wellness greens powder brand with subscription model and strong content/influencer-led growth, comparable to BPN's subscription and community-led GTM motion across the wellness category.
• KOS Organic: KOS is a DTC plant-based protein and wellness supplement brand targeting active, health-conscious consumers with organic ingredients. Comparable to BPN's vegan protein, wellness, and DTC subscription offerings.
• 1UP Nutrition: 1UP Nutrition is a sports nutrition supplement brand with a broad pre-workout, protein, and performance lineup sold via DTC and Amazon, competing for similar committed-athlete and gym-goer customers as BPN.
• BodyTech (NutraBio): NutraBio is a sports nutrition supplement company emphasizing full label transparency and clinically dosed formulations. Comparable to BPN's no-proprietary-blend stance and direct-to-athlete positioning.

Broad incumbents

• Optimum Nutrition (ON): Optimum Nutrition is the dominant global sports nutrition brand (Gold Standard Whey, etc.) with broad retail distribution and mass-market positioning. Comparable as the incumbent benchmark BPN competes against across protein, pre-workout, and creatine categories.

Emerging players

• Onnit: Onnit is a supplements and fitness brand offering protein, pre-workout (Alpha BRAIN-adjacent), and recovery products with strong content/brand storytelling. Comparable to BPN on founder-led content brand building in the supplements space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bpnsupps
• Facebookfacebook.com/BarePerformanceNutrition
• Instagraminstagram.com/bpnsupps
• TikToktiktok.com/@bpnsupps
• Xx.com/BPN_Supplements
• LinkedInlinkedin.com/company/bare-performance-nutrition

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bare Performance Nutrition