T-Map Mobility

What T-Map Mobility does

T-Map Mobility is a South Korea-based mobility data platform that operates the TMAP navigation application, the TMAP Auto in-vehicle connected-car platform, and the TMAP API & DATA developer platform. Incorporated in 2021 as a subsidiary of SK Telecom and headquartered in Seoul, the company offers consumer services including real-time navigation, designated-driver services, usage-based insurance (CarLife), EV charging, parking, car rental, and public-transit routing, alongside enterprise B2B products spanning map data, route optimization (up to 100–200 waypoints), origin-destination and trajectory analytics, AI marketing, and embedded OEM infotainment. The company reports 1 million cumulative vehicles on TMAP Auto (82% YoY growth) and serves enterprise customers across logistics (CJ Korea Express, Coupang Eats, Baemin, Barogo), retail (E-Mart, BGF Retail), automotive (Renault Korea, Jaguar Land Rover Korea), municipal government (Seoul, Daejeon, Gangneung, and others), and financial services (KB Financial Group).

Underlying the platform is a proprietary CCH routing algorithm, Time Machine predictive-traffic functionality, truck-constrained routing, and an open API/SDK stack covering geocoding, POI search across 150M+ data points, geofencing, real-time venue congestion, what3words integration, and driver scoring. T-Map is repositioning as an AI-driven mobility data provider via integration with SK Telecom's 'Aidat' AI service and LLM-based agents, co-developing an in-vehicle AI Orchestrator with Renault Korea, and is supported by a strategic $149.6M investment from KB Kookmin Bank (8.3% stake, August 2022).

The business model combines multiple revenue streams: data monetization via enterprise mobility-data services, OEM licensing and royalties (TMAP Auto), tiered API subscriptions (free / usage-based / 2M KRW-per-month enterprise tier), location-based advertising (TMAP Ads), and transaction fees from integrated designated-driver/ride-hailing services. Following the 2022 acquisition of Logisoft for 54.7 billion KRW, T-Map holds approximately 70% market share in Korea's designated driver industry. The company achieved its first quarterly EBITDA surplus in Q2 2025 alongside 49.3% YoY growth in its mobility data business, signaling an inflection toward operating profitability.

Name

T-Map Mobility

Legal name

Tmap Mobility Co., Ltd.

Website

https://tmapmobility.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

T-Map Mobility is a South Korean mobility data platform providing navigation, route optimization, and location-based APIs to consumers, automotive OEMs, logistics providers, governments, and financial institutions. An SK Telecom subsidiary operating the TMAP app, TMAP Auto in-vehicle platform (1M+ vehicles), and TMAP API & DATA.

Ownership category

akta.pro rank

Product category

Mobility Data & Navigation Platform

NAICS

Taxi and Ridesharing Services (48531), Other Support Activities for Transportation (4889), Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL)

akta.pro secondary industries

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC), Corporate MaaS & Commuter Benefits Platforms (THADALAG)

Keywords

• Navigation services
• Mobility data platform
• Location-based APIs
• In-vehicle navigation
• Route optimization

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Mobility Data Services: Revenue from providing mobility data to enterprises across logistics, energy, finance, and government sectors. The mobility data business grew 49.3% year-over-year in Q2 2025, including insurance discount platform CarLife (35% YoY growth) and place recommendation services.
2. Designated Driver/Ride-Hailing Services: Call integration services for designated drivers through Logisoft acquisition, enabling call sharing between drivers. The acquisition gave T-Map approximately 70% market share in the designated driver industry.
3. TMAP API Subscriptions: API access subscriptions including free tier (limited daily calls), pay-as-you-go usage-based pricing, and enterprise fixed-rate plans at 2,000,000 KRW/month. Revenue from developers and enterprises using mapping, routing, and location services.
4. TMAP API Usage-Based: Pay-per-call pricing for API usage beyond free tier limits, suitable for customers with high or fluctuating API call volumes.
5. TMAP AUTO In-Vehicle Platform: In-vehicle navigation and connected car services for automotive OEMs including Renault Korea and Jaguar Land Rover. Platform deployed across 1 million cumulative vehicles with 82% YoY growth.
6. TMAP Advertising: Location-based advertising services leveraging T-Map's map platform and user traffic for targeted advertising to businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

T-Map Mobility provides navigation and mobility data services through the TMAP consumer app, the TMAP Auto in-vehicle platform for automotive OEMs, and the TMAP API & DATA platform for developers and enterprises. Its offerings span real-time navigation, route optimization, map and movement data, usage-based insurance (CarLife), designated driver services via Logisoft, location-based advertising, and AI-powered mobility analytics for logistics, retail, financial services, and government clients.

Product overview

T-Map Mobility operates as a comprehensive mobility data platform offering both consumer-facing navigation apps and enterprise B2B data/API services. The core product is the TMAP Navigation app providing real-time routing, traffic information, and CCH-based pathfinding. The platform includes in-vehicle solution (TMAP Auto) integrated into Renault Korea and Jaguar Land Rover vehicles, and the TMAP API & DATA platform serving developers and enterprise customers with map data, movement data, route optimization, and AI marketing services. Consumer services span driving (navigation, UBI insurance, designated driver, parking, EV charging, car rental), public transport, bike routing, and place recommendations. The company is transforming into an AI-powered mobility data provider, expanding into logistics, energy, finance, and government sectors through services like CarLife (insurance), Where to Go (recommendations), and enterprise data solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TMAP: Core navigation and mobility services brand including TMAP navigation app, TMAP Auto in-vehicle platform, TMAP DATA (map data, route optimization, path guidance, mobility data, AI marketing), TMAP API & DATA, and TMAP advertising services.
• CarLife
• Where to Go

Products and services

• TMAP Navigation (네비게이션)

Quantifiable outcome

• Mobility data business revenue grew 49.3% year-over-year in Q2 2025
• +5 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Renault KoreacoreStrategic or Co-development Partner · 18 June 2026Strategic partnership at NextRise 2026 where T-Map Mobility participates as a partner company showcasing AI-based future vehicle technologies alongside Renault Korea's 'AI Orchestrator' integrated agent. T-Map's technologies complement Renault Korea's 'FutuREady' growth strategy targeting AI-based vehicles by 2027.
• SK TelecomcoreTechnology or Integration · 18 September 2025Integration with SK Telecom's AI service 'Aidat' and LLM-based agents to position T-Map Mobility as a comprehensive mobility data provider across logistics, energy, finance, and government sectors. This partnership supports T-Map's evolution into a data-driven AI mobility platform with advanced AI capabilities.
• LogisoftflagshipStrategic or Co-development Partner · 21 June 2022T-Map acquired 100% of Logisoft for 54.7 billion KRW to expand mobility services and better compete in the ride-hailing market. The acquisition integrated Logisoft's ride-hailing platform with T-Map's services, giving T-Map approximately 70% market share in the designated driver industry.
• Jaguar Land Rover KoreacoreOEM/ Whitelabel/ Licensing PartnerTMAP Auto support page exists for Jaguar Land Rover Korea, indicating partnership for in-vehicle navigation and connected car services.
• CJ Korea Express (CJ대한통운)coreStrategic or Co-development PartnerLogistics partnership where T-Map provides route optimization and navigation services for CJ Korea Express delivery and logistics operations, including customer location lookup and POI search functionality.
• Baemin (배달의민족)coreStrategic or Co-development PartnerFood delivery partnership where Baemin uses T-Map services for restaurant location search based on customer position and delivery routing optimization.
• Coupang Eats (쿠팡이츠)coreStrategic or Co-development PartnerDelivery partnership where Coupang Eats uses T-Map API for routing and location services in their food delivery operations.
• BarogocoreStrategic or Co-development PartnerLogistics partnership where Barogo uses T-Map services for delivery route optimization and fleet management.
• E-Mart (이마트)coreStrategic or Co-development PartnerRetail partnership where E-Mart uses T-Map's route information for delivery time optimization, operating online store with nationwide store network for same-day delivery fulfillment.
• BGF RetailcoreStrategic or Co-development PartnerConvenience store logistics partnership where BGF Retail uses T-Map for fleet vehicle management and route optimization for C&U convenience store deliveries.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kakao Mobility: Kakao Mobility is Korea's dominant ride-hailing, navigation, and mobility platform spun out of Kakao. It directly competes with T-Map Mobility across consumer navigation, designated driver dispatch, and enterprise mobility services within the same Korean market.
• Naver Maps / Naver LABS: Naver Maps is a leading Korean navigation and mapping service within the Naver super-app ecosystem. It directly competes with T-Map on consumer navigation, POI search, and location-based advertising in Korea.
• Waze: Waze is a community-driven navigation app offering real-time traffic and routing. It competes with TMAP's consumer navigation app on real-time traffic intelligence and route optimization, though primarily outside Korea.

Broad incumbents

• HERE Technologies: HERE Technologies is a global mapping and location platform serving automotive OEMs and enterprises with mapping, routing, and location data APIs. It competes with T-Map's TMAP API & DATA and TMAP Auto offerings, particularly for global OEMs evaluating Korean navigation providers.
• TomTom: TomTom is a global location technology provider offering maps, navigation software, and traffic services to automotive OEMs and enterprises. It competes with T-Map in OEM in-vehicle navigation and enterprise routing/traffic data.
• Google Maps Platform: Google Maps Platform is the dominant global provider of mapping, routing, and location APIs. T-Map explicitly cites Google Maps' Korean expansion as a key competitive threat across both consumer navigation and developer API services.

Emerging players

• Mapbox: Mapbox provides developer-focused mapping, navigation, and location APIs used by enterprises globally. It is comparable to T-Map's TMAP API & DATA platform in business model (API/SDK for developers) and target market (enterprise developers and logistics).
• Ridecell: Ridecell provides a mobility platform for fleet sharing, ride-hailing, and autonomous vehicle operations. It overlaps with T-Map's enterprise mobility, fleet management, and future autonomous driving initiatives.

Regional players

• Grab: Grab is Southeast Asia's leading super-app offering ride-hailing, mobility, and financial services. It is comparable to T-Map's ambition to combine ride-hailing, navigation, and mobility data, though operating in a different geography.
• Careem: Careem is a Middle East super-app for ride-hailing, payments, and mobility services. Comparable to T-Map in offering a regional mobility super-app with ride-hailing, payments, and adjacent services, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYiHTkS_hyp6_K2lNhnGwNw?themeRefresh=1
• LinkedInlinkedin.com/company/tmapmobility
• Instagraminstagram.com/tmapmobility_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T-Map Mobility