T-Map Mobility
T-Map Mobility is a South Korean mobility data platform providing navigation, route optimization, and location-based APIs to consumers, automotive OEMs, logistics providers, governments, and financial institutions. An SK Telecom subsidiary operating the TMAP app, TMAP Auto in-vehicle platform (1M+ vehicles), and TMAP API & DATA.
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What T-Map Mobility does
T-Map Mobility is a South Korea-based mobility data platform that operates the TMAP navigation application, the TMAP Auto in-vehicle connected-car platform, and the TMAP API & DATA developer platform. Incorporated in 2021 as a subsidiary of SK Telecom and headquartered in Seoul, the company offers consumer services including real-time navigation, designated-driver services, usage-based insurance (CarLife), EV charging, parking, car rental, and public-transit routing, alongside enterprise B2B products spanning map data, route optimization (up to 100–200 waypoints), origin-destination and trajectory analytics, AI marketing, and embedded OEM infotainment. The company reports 1 million cumulative vehicles on TMAP Auto (82% YoY growth) and serves enterprise customers across logistics (CJ Korea Express, Coupang Eats, Baemin, Barogo), retail (E-Mart, BGF Retail), automotive (Renault Korea, Jaguar Land Rover Korea), municipal government (Seoul, Daejeon, Gangneung, and others), and financial services (KB Financial Group).
Underlying the platform is a proprietary CCH routing algorithm, Time Machine predictive-traffic functionality, truck-constrained routing, and an open API/SDK stack covering geocoding, POI search across 150M+ data points, geofencing, real-time venue congestion, what3words integration, and driver scoring. T-Map is repositioning as an AI-driven mobility data provider via integration with SK Telecom's 'Aidat' AI service and LLM-based agents, co-developing an in-vehicle AI Orchestrator with Renault Korea, and is supported by a strategic $149.6M investment from KB Kookmin Bank (8.3% stake, August 2022).
The business model combines multiple revenue streams: data monetization via enterprise mobility-data services, OEM licensing and royalties (TMAP Auto), tiered API subscriptions (free / usage-based / 2M KRW-per-month enterprise tier), location-based advertising (TMAP Ads), and transaction fees from integrated designated-driver/ride-hailing services. Following the 2022 acquisition of Logisoft for 54.7 billion KRW, T-Map holds approximately 70% market share in Korea's designated driver industry. The company achieved its first quarterly EBITDA surplus in Q2 2025 alongside 49.3% YoY growth in its mobility data business, signaling an inflection toward operating profitability.
T-Map Mobility firmographics
Firmographics- Name
- T-Map Mobility
- Legal name
- Tmap Mobility Co., Ltd.
- Website
- https://tmapmobility.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- T-Map Mobility is a South Korean mobility data platform providing navigation, route optimization, and location-based APIs to consumers, automotive OEMs, logistics providers, governments, and financial institutions. An SK Telecom subsidiary operating the TMAP app, TMAP Auto in-vehicle platform (1M+ vehicles), and TMAP API & DATA.
- Ownership category
- akta.pro rank
T-Map Mobility industry classification
Industry- Product category
- Mobility Data & Navigation Platform
- NAICS
- Taxi and Ridesharing Services (48531), Other Support Activities for Transportation (4889), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL)
- akta.pro secondary industries
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC), Corporate MaaS & Commuter Benefits Platforms (THADALAG)
Keywords
Where T-Map Mobility is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
T-Map Mobility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Mobility Data Services: Revenue from providing mobility data to enterprises across logistics, energy, finance, and government sectors. The mobility data business grew 49.3% year-over-year in Q2 2025, including insurance discount platform CarLife (35% YoY growth) and place recommendation services.
- Designated Driver/Ride-Hailing Services: Call integration services for designated drivers through Logisoft acquisition, enabling call sharing between drivers. The acquisition gave T-Map approximately 70% market share in the designated driver industry.
- TMAP API Subscriptions: API access subscriptions including free tier (limited daily calls), pay-as-you-go usage-based pricing, and enterprise fixed-rate plans at 2,000,000 KRW/month. Revenue from developers and enterprises using mapping, routing, and location services.
- TMAP API Usage-Based: Pay-per-call pricing for API usage beyond free tier limits, suitable for customers with high or fluctuating API call volumes.
- TMAP AUTO In-Vehicle Platform: In-vehicle navigation and connected car services for automotive OEMs including Renault Korea and Jaguar Land Rover. Platform deployed across 1 million cumulative vehicles with 82% YoY growth.
- TMAP Advertising: Location-based advertising services leveraging T-Map's map platform and user traffic for targeted advertising to businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited daily API calls for developers to test and integrate TMAP services |
| Usage-based | Monthly | Usage-based post-pay pricing for customers with high or fluctuating API usage |
| Subscription | Monthly | Enterprise fixed-rate monthly subscription for high-volume API usage |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
T-Map Mobility product offering
Product offeringCore offering
T-Map Mobility provides navigation and mobility data services through the TMAP consumer app, the TMAP Auto in-vehicle platform for automotive OEMs, and the TMAP API & DATA platform for developers and enterprises. Its offerings span real-time navigation, route optimization, map and movement data, usage-based insurance (CarLife), designated driver services via Logisoft, location-based advertising, and AI-powered mobility analytics for logistics, retail, financial services, and government clients.
Product overview
T-Map Mobility operates as a comprehensive mobility data platform offering both consumer-facing navigation apps and enterprise B2B data/API services. The core product is the TMAP Navigation app providing real-time routing, traffic information, and CCH-based pathfinding. The platform includes in-vehicle solution (TMAP Auto) integrated into Renault Korea and Jaguar Land Rover vehicles, and the TMAP API & DATA platform serving developers and enterprise customers with map data, movement data, route optimization, and AI marketing services. Consumer services span driving (navigation, UBI insurance, designated driver, parking, EV charging, car rental), public transport, bike routing, and place recommendations. The company is transforming into an AI-powered mobility data provider, expanding into logistics, energy, finance, and government sectors through services like CarLife (insurance), Where to Go (recommendations), and enterprise data solutions.
Differentiator
Problem solved
Functional benefit
Brands
- TMAP: Core navigation and mobility services brand including TMAP navigation app, TMAP Auto in-vehicle platform, TMAP DATA (map data, route optimization, path guidance, mobility data, AI marketing), TMAP API & DATA, and TMAP advertising services.
- CarLife
- Where to Go
Products and services
- TMAP Navigation (네비게이션)
Quantifiable outcome
- Mobility data business revenue grew 49.3% year-over-year in Q2 2025
- +5 more outcomes
Companies that use T-Map Mobility
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles7 records
T-Map Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature11 records
T-Map Mobility partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Renault KoreacoreStrategic partnership at NextRise 2026 where T-Map Mobility participates as a partner company showcasing AI-based future vehicle technologies alongside Renault Korea's 'AI Orchestrator' integrated agent. T-Map's technologies complement Renault Korea's 'FutuREady' growth strategy targeting AI-based vehicles by 2027.
- SK TelecomcoreIntegration with SK Telecom's AI service 'Aidat' and LLM-based agents to position T-Map Mobility as a comprehensive mobility data provider across logistics, energy, finance, and government sectors. This partnership supports T-Map's evolution into a data-driven AI mobility platform with advanced AI capabilities.
- LogisoftflagshipT-Map acquired 100% of Logisoft for 54.7 billion KRW to expand mobility services and better compete in the ride-hailing market. The acquisition integrated Logisoft's ride-hailing platform with T-Map's services, giving T-Map approximately 70% market share in the designated driver industry.
- Jaguar Land Rover KoreacoreTMAP Auto support page exists for Jaguar Land Rover Korea, indicating partnership for in-vehicle navigation and connected car services.
- CJ Korea Express (CJ대한통운)coreLogistics partnership where T-Map provides route optimization and navigation services for CJ Korea Express delivery and logistics operations, including customer location lookup and POI search functionality.
- Baemin (배달의민족)coreFood delivery partnership where Baemin uses T-Map services for restaurant location search based on customer position and delivery routing optimization.
- Coupang Eats (쿠팡이츠)coreDelivery partnership where Coupang Eats uses T-Map API for routing and location services in their food delivery operations.
- BarogocoreLogistics partnership where Barogo uses T-Map services for delivery route optimization and fleet management.
- E-Mart (이마트)coreRetail partnership where E-Mart uses T-Map's route information for delivery time optimization, operating online store with nationwide store network for same-day delivery fulfillment.
- BGF RetailcoreConvenience store logistics partnership where BGF Retail uses T-Map for fleet vehicle management and route optimization for C&U convenience store deliveries.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
T-Map Mobility competitors and assessment
Company assessmentDirect peers
- Kakao Mobility: Kakao Mobility is Korea's dominant ride-hailing, navigation, and mobility platform spun out of Kakao. It directly competes with T-Map Mobility across consumer navigation, designated driver dispatch, and enterprise mobility services within the same Korean market.
- Naver Maps / Naver LABS: Naver Maps is a leading Korean navigation and mapping service within the Naver super-app ecosystem. It directly competes with T-Map on consumer navigation, POI search, and location-based advertising in Korea.
- Waze: Waze is a community-driven navigation app offering real-time traffic and routing. It competes with TMAP's consumer navigation app on real-time traffic intelligence and route optimization, though primarily outside Korea.
Broad incumbents
- HERE Technologies: HERE Technologies is a global mapping and location platform serving automotive OEMs and enterprises with mapping, routing, and location data APIs. It competes with T-Map's TMAP API & DATA and TMAP Auto offerings, particularly for global OEMs evaluating Korean navigation providers.
- TomTom: TomTom is a global location technology provider offering maps, navigation software, and traffic services to automotive OEMs and enterprises. It competes with T-Map in OEM in-vehicle navigation and enterprise routing/traffic data.
- Google Maps Platform: Google Maps Platform is the dominant global provider of mapping, routing, and location APIs. T-Map explicitly cites Google Maps' Korean expansion as a key competitive threat across both consumer navigation and developer API services.
Emerging players
- Mapbox: Mapbox provides developer-focused mapping, navigation, and location APIs used by enterprises globally. It is comparable to T-Map's TMAP API & DATA platform in business model (API/SDK for developers) and target market (enterprise developers and logistics).
- Ridecell: Ridecell provides a mobility platform for fleet sharing, ride-hailing, and autonomous vehicle operations. It overlaps with T-Map's enterprise mobility, fleet management, and future autonomous driving initiatives.
Regional players
- Grab: Grab is Southeast Asia's leading super-app offering ride-hailing, mobility, and financial services. It is comparable to T-Map's ambition to combine ride-hailing, navigation, and mobility data, though operating in a different geography.
- Careem: Careem is a Middle East super-app for ride-hailing, payments, and mobility services. Comparable to T-Map in offering a regional mobility super-app with ride-hailing, payments, and adjacent services, though in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
T-Map Mobility social profiles
Digital presenceT-Map Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
T-Map Mobility leadership team
Management profileNumber of profiles
Profiles1 record
T-Map Mobility subsidiaries and ownership
Company hierarchySubsidiaries1 record
T-Map Mobility funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T-Map Mobility M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T-Map Mobility
What does T-Map Mobility do?
T-Map Mobility provides navigation and mobility data services through the TMAP consumer app, the TMAP Auto in-vehicle platform for automotive OEMs, and the TMAP API & DATA platform for developers and enterprises. Its offerings span real-time navigation, route optimization, map and movement data, usage-based insurance (CarLife), designated driver services via Logisoft, location-based advertising, and AI-powered mobility analytics for logistics, retail, financial services, and government clients.
Is T-Map Mobility a public or private company?
T-Map Mobility is a private company. It is classified as corporate owned and is currently operating.
When was T-Map Mobility founded?
T-Map Mobility was founded in 2021. It employs 101 to 250 people.
Where is T-Map Mobility based?
T-Map Mobility is headquartered in Seoul, South Korea, in the Asia region.
How does T-Map Mobility make money?
Six revenue lines are on record. Mobility Data Services are the primary driver. The others are designated Driver/Ride-Hailing Services, TMAP API Subscriptions, TMAP API Usage-Based, TMAP AUTO In-Vehicle Platform and TMAP Advertising.
Who are T-Map Mobility's main competitors?
Direct peers on record are Kakao Mobility, Naver Maps / Naver LABS and Waze. Broad incumbents are HERE Technologies, TomTom and Google Maps Platform. Emerging players are Mapbox and Ridecell. Regional players are Grab and Careem.
Does T-Map Mobility have an API?
Yes. TMAP API is an Open API platform providing location-based services including map display, POI search (150万+ data points), geocoding, reverse geocoding, traffic information, route guidance for cars and pedestrians, time machine routing (future traffic prediction), truck-specific routing, multi-waypoint navigation (up to 200 waypoints), route optimization (up to 100 waypoints), road API for route reconstruction, static map generation, what3words address lookup, real-time venue congestion data, fuel price information, driver scoring, TMS API for logistics/delivery fleet management, and EDC SDK for third-party TMAP control. Developer documentation is at tmapapi.tmapmobility.com/index.html.
What industry is T-Map Mobility in?
T-Map Mobility's product category is Mobility Data & Navigation Platform. Its primary akta.pro industry code is TLAEAAAL, TMS Planning & Optimization (Network Design, Mode/Carrier Selection), with a secondary code of TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office). Its NAICS code is 48531 and its SIC code is 4700.