Fitbank

What Fitbank does

Fitbank, operating under the Fits brand since 2025, is a Brazilian Banking-as-a-Service (BaaS) and payment institution headquartered in São Paulo (CNPJ 13.203.354/0001-85), authorized by the Banco Central do Brasil under Lei nº 12.865/2013. The company provides a cloud-native financial infrastructure platform offering over 100 API-accessible solutions spanning PIX instant payments (including QR code generation, key management, and automatic recurring payments), boleto issuance and collection, utility and tax payments (DARF, GARE, GPS, FGTS, GRU, DARJ), TED transfers, digital accounts with escrow functionality, branded and private-label card issuance, mobile top-up, credit-as-a-service, a credit marketplace (via the May 2022 EasyCrédito acquisition), receivables anticipation, closed-loop payment networks, and SLC reconciliation — all integrated directly with Brazil's SPB.

Fits targets B2B customers across five primary segments: ERPs and BPOs (embedded financial services distribution), securitizadoras and administrators (escrow and governance), banks and fintechs (24/7 scalable payment infrastructure), sub-acquirers and gateways (split payments and own-domicile boleto), and credit-focused companies (BNPL and business credit). Distribution is API-first via dev.fitbank.com.br with sandbox access, supplemented by enterprise field sales for large banks and ERP/BPO channel partners. The company also acts as a correspondent service provider for Itaú Unibanco under Resolução 4.935/2021, extending distribution reach into Itaú's banking footprint.

Revenue is generated through transaction fees on PIX, boleto, and card processing, recurring fees on digital accounts and escrow services, credit-related platform fees from CaaS and Credit Marketplace, and enterprise infrastructure licensing for full-stack deployments. Pricing is not publicly disclosed and operates on a quote-based model dependent on transaction volume and module selection. Fits is backed by J.P. Morgan (the bank's first investment in a Latin American fintech) and CSU CardSystem, has 501–1,000 employees, and is actively expanding internationally with operations in Mexico and planned entry into Guatemala.

Name

Fitbank

Legal name

O FITS INSTITUIÇÃO DE PAGAMENTO S.A.

Website

https://fitbank.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Fitbank (now Fits) is a Brazilian Banking-as-a-Service platform, authorized by the Banco Central do Brasil, offering 100+ cloud-native financial infrastructure APIs — including PIX, boleto, cards, escrow, and credit — to ERPs, BPOs, banks, fintechs, sub-acquirers, and securitizadoras across Latin America.

Ownership category

akta.pro rank

Product category

Banking as a Service Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Functions Related To Depository Banking, Nec (6099), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)

Keywords

• Banking as a Service
• Financial infrastructure API
• Payment platform
• Embedded finance
• PIX payment processing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. API/Transaction Fees: Revenue generated from transaction processing fees for PIX payments, boleto collections, utility/tax payments, bank transfers (TED), and other payment services. Fees are charged per transaction processed through the platform.
2. Digital Account Services: Revenue from digital account provisioning and management including escrow accounts, with fees for account maintenance, transactions, and specialized account services.
3. Card Services: Revenue from card issuance (named, unnamed, virtual), card management, recharge/discharge operations, and multi-benefits management.
4. Credit Solutions: Revenue from CaaS (Credit as a Service), Credit Marketplace, and Receivable Anticipation services, likely through transaction or platform fees.
5. Enterprise Infrastructure Licensing: Full infrastructure licensing for enterprises requiring complete financial infrastructure solutions, including all modules and white-label capabilities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fitbank (operating as Fits) is an "infratech" company providing a cloud-native Banking as a Service (BaaS) platform with comprehensive RESTful APIs for payments, digital accounts, cards, credit, escrow, and reconciliation. The platform is integrated with Brazil's SPB (Sistema de Pagamentos Brasileiro) and is authorized by the Banco Central do Brasil as a payment institution, enabling businesses including ERPs, BPOs, banks, fintechs, sub-acquirers, and gateways to offer financial products without building core banking infrastructure themselves.

Product overview

Fitbank (now rebranded as Fits) is an 'infratech' company providing a comprehensive financial infrastructure platform for BaaS (Banking as a Service). The platform operates on a modular architecture offering over 100 solutions including: the core Fits Financial Infrastructure Platform providing cloud-native technology integrated with Brazil's SPB; Conta Digital/Escrow for digital accounts and secure fund custody; PIX/QR Code and Boleto Collection for payment acceptance; Cobrança e Pagamentos for centralized payment processing of taxes, utilities, PIX, TED, and boleto; PIX Automático for automated instant payments; Split Conciliado for payment distribution; Credit Marketplace (EasyCrédito acquisition) for credit product distribution; Credit as a Service (CaaS) for customizable credit granting; Antecipação de Recebíveis for receivables financing; and sector-specific solutions for ERPs, BPOs, securitizadoras, banks, fintechs, subacquirers, and gateways. All capabilities are accessible via the Fit$ Cash RESTful API with comprehensive developer documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Conta Digital / Escrow (Digital Account) Digital account solution with escrow account functionality for secure custody of funds, with conditional and flexible release according to business rules. Designed for companies seeking fintechization and secure fund management.
• Cobrança e Pagamentos (Payment Collection and Settlement) Centralized payment hub for scale processing of taxes (DARF, GARE, GPS, FGTS, GRU, DARJ), utility bills, PIX, TED, and boleto transactions, fully integrated with business operations with unified returns and maximum approval rates.
• PIX/QR Code and Boleto Collection Payment collection solutions via PIX instant payment, QR codes (static and dynamic), and boleto bank slips for scalable transaction processing. Includes key management, payment generation, and instant refunds.
• PIX Automático (Automatic PIX) Automated PIX payment solution with multiple payer and receiver journey configurations, supporting recurring and scheduled payments with webhook notifications for instant payments.
• Cartão Bandeirado e Private Label (Card Issuance) Complete card management including named and unnamed card issuance, virtual cards, card activation, blocking/reissuance, PIN management, card limits, multi-benefits, and purchase rules for both branded and private label card programs.
• Credit as a Service (CaaS) Complete technological solution allowing companies and financial institutions to offer credit in a simple and customizable way, automating the credit granting process end-to-end.
• Credit Marketplace (EasyCrédito) Credit marketplace acquired via the EasyCrédito acquisition in May 2022, enabling the complete cycle of credit request management including simple signup, proposal creation, document analysis, contract generation and signing within the BaaS ecosystem.
• Antecipação de Recebíveis (Receivables Anticipation) Platform enabling acquirers, investors, and intermediaries to interact for receivables anticipation operations, providing a transparent and automated process for companies to make receivables available.
• Split Conciliado (Split Payment Reconciliation) Split payment reconciliation feature enabling automatic distribution of payments across multiple recipients, with boleto processing on own bank domicile for sub-acquirers and gateways.
• Fits Financial Infrastructure Platform Core cloud-native financial infrastructure platform providing flexible and scalable solutions for creating digital financial products and services, integrated with Brazil's SPB with elite regulatory compliance and elastic processing capacity.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Itaú UnibancocoreChannel Partner/ Reseller/ DistributorFits acts as a Corresponding Service Provider (Correspondente Prestador de Serviços) for Itaú, authorized under Resolution 4.935/2021 to perform payment services including boleto payments, utility bills, and state/municipal taxes with barcode. This provides regulatory legitimacy and access to Itaú's extensive banking infrastructure.
• EasyCréditocoreOthersFitbank acquired EasyCrédito, a credit online marketplace, in May 2022 to expand BaaS offerings beyond payments to include credit services. The acquisition aimed to develop new products including credit for companies and buy now pay later (BNPL) solutions, and expand into new markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pomelo: LatAm-focused BaaS platform headquartered in Argentina with strong Brazil and Mexico presence. Directly comparable as an API-first embedded finance infrastructure provider serving banks, fintechs, and consumer brands across the region.
• Dock: Brazilian payments technology company providing account processing, card issuance, and BaaS infrastructure. Closely matches Fitbank's card issuance, digital account, and embedded payments offering for banks and fintechs.
• Matera: Brazilian core banking and payments technology provider serving banks and large enterprises. Competes in the same banking-API and payment-processing infrastructure category as Fitbank.
• Zoop: Brazilian BaaS and payments platform serving fintechs, banks, and sub-acquirers. Provides comparable digital account, PIX, and card issuance APIs targeting the same customer segments as Fitbank.
• Celcoin: Brazilian fintech infrastructure provider offering PIX, boleto, payment slips, and BaaS APIs for fintechs and banks. Overlaps directly with Fitbank's payment hub and embedded payments modules.
• EBANX: LatAm-focused cross-border payments and BaaS company with strong Brazil presence. Comparable as an embedded payments infrastructure provider serving global merchants and fintechs entering Latin America.
• Cora: Brazilian digital banking and BaaS platform providing embedded accounts, payments, and credit APIs to SMBs and fintechs. Direct competitor in the embedded banking and payment infrastructure category.
• Asaas: Brazilian BaaS/fintech infrastructure provider offering digital accounts, PIX, boleto, and card APIs for businesses and platforms. Operates in the same SMB and fintech-embedded banking segment as Fitbank.

Broad incumbents

• Stripe Connect: Global payment platform with embedded finance/Connect offering for platforms and marketplaces. A broader incumbent increasingly competing in Brazil's BaaS market with significant capital and developer mindshare.
• Stone Co. (Ton): Brazilian payments giant operating acquiring, banking, and software (Ton) segments. Broad incumbent that overlaps with Fitbank on payments, banking-as-a-service, and SMB digital account offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fitbank.450
• LinkedInlinkedin.com/company/fitbank-450

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitbank