ResVR
- Company typePrivate
- Founded2021
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ResVR firmographics
Firmographics- Name
- ResVR
- Legal name
- ResVR Inc.
- Website
- https://resvr.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ResVR industry classification
Industry- Product category
- Proptech SaaS / Real Estate Visualization Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Rendering, Graphics & Simulation Middleware (MPAFAFAB)
- akta.pro secondary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
Keywords
Where ResVR is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ResVR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - ResVR Pilot: ResVR Pilot is a monthly subscription priced at $4,000 per model per month with a 6-month minimum commitment. After the initial period, contracts shift to month-to-month. Includes all finishes, structural options, upgrades, elevations, builder dashboard & analytics, buyer-facing virtual showhome, lead capture & CRM integration, and white-glove onboarding with unlimited support.
- SaaS Subscription - Enterprise: Custom-priced annual subscription (12-month term) for builders with multi-community portfolios. Includes everything in Pilot plus volume pricing across multiple models, multi-community portfolio dashboard, custom integrations (Salesforce, HubSpot), SLA & premium support, priority onboarding, dedicated customer success manager, and custom branding options.
- Professional Services: Professional services for content production (building 3D assets for floor plans, elevations, and finish options) are provided as part of the onboarding process. Fees are described in the Sign-Up Form and invoiced according to agreed terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pilot plan at $4,000/model/month with 6-month minimum commitment |
| Subscription | Multi-year contract | Enterprise custom plan for multi-community builders with 12-month term |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ResVR product offering
Product offeringCore offering
ResVR provides a B2B SaaS virtual showhome platform for production homebuilders that ingests the full builder option catalog and renders it as an interactive, real-time 3D experience accessible on any device via the browser. The platform replaces fragmented visualization tools (static renders, PDFs, disconnected portals) with a unified system spanning upgrades/elevations visualization, full design customization, community/lot selection, and an AI-powered conversational assistant that guides buyers 24/7. Revenue is generated through monthly SaaS subscriptions (ResVR Pilot at $4,000/model/month) and custom-priced enterprise plans for multi-community builders.
Product overview
ResVR is a virtual platform that replaces fragmented visualization tools with a unified system for production homebuilders. The platform is offered as a product suite comprising four core products: ResVR ShowHome™ (focused on upgrades and elevations), ResVR Studio (full design customization), ResVR Community (lot and neighborhood visualization), and ResVR Assistant™ (AI-powered conversational guidance). These products share the underlying ResVR Digital Platform infrastructure built on Unreal Engine and NVIDIA cloud technology. Pricing tiers include ResVR Pilot ($4,000/month) for initial deployment and ResVR Enterprise for multi-community portfolios requiring custom integration and dedicated support.
Differentiator
Problem solved
Functional benefit
Products and services
- ResVR ShowHome™ A streamlined virtual showhome product focused on upgrades and elevations, enabling buyers to explore plans, structural options, and finish packages interactively in real time 24/7 from any device without app downloads. Designed for production homebuilders who need to showcase plans, options, and upgrades at scale.
- ResVR Studio™ A full design customization platform that gives buyers complete creative control to explore unlimited options and configurations with real-time visualization of any change. Designed for production homebuilders seeking deeper design freedom beyond package-based selections.
- ResVR Community™ A full community visualization platform enabling buyers to navigate site plans, see lots, models, and elevations at a glance, and compare locations across a builder's portfolio. Designed for production homebuilders operating multi-community portfolios.
- ResVR Assistant™ An AI-powered real-time voice guidance and conversational system integrated into the 3D experience, providing context-aware answers, 24/7 availability, multilingual support, and capturing buyer interaction data for builder analytics. Built with Artificial Agency AI and NVIDIA infrastructure.
Quantifiable outcome
- 28% average upgrade revenue lift for builders using ResVR
- +6 more outcomes
Companies that use ResVR
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
ResVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature7 records
ResVR partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Artificial AgencycoreResVR partnered with Artificial Agency to develop ResVR Assistant™, an AI-powered real-time voice guidance system integrated into immersive 3D home experiences. Artificial Agency's generative behavior AI enables the assistant to perceive the experience around buyers, understand what they are trying to accomplish, and actively help them move forward through the home-buying journey. Brian Tanner at Artificial Agency noted this goes beyond adding voice and chat — it introduces agents that provide guidance embedded in the homebuying journey itself.
- NVIDIAcoreResVR is deployed on NVIDIA's Graphics Delivery Network, enabling real-time, context-aware AI conversations within the virtual showhome environment. NVIDIA's infrastructure supports the Unreal Engine-based 3D rendering and AI-powered assistant capabilities at scale.
- Landmark HomesflagshipLandmark Homes partnered with ResVR to launch Canada's first AI-powered full virtual ShowHome experience, unveiled at IBS 2026. This marked ResVR's first full production deployment, embedding an interactive 3D showhome directly into Landmark's website. The partnership represents a broader rollout plan with additional ResVR products. Landmark Homes is an Edmonton-based builder founded in 1977 with over 20,000 homes built across Alberta. Director of Sales and Marketing Micah Dueck called it 'a major step forward in how homes are sold.'
- Epic GamescoreResVR is built on Epic Games' Unreal Engine, the gold standard for AAA gaming and architectural visualization. This provides photorealistic rendering quality, smooth performance across all devices, and a future-proof foundation with continuous updates. Unreal Engine enables the real-time interactivity that distinguishes ResVR from static rendering approaches.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
ResVR competitors and assessment
Company assessmentBroad incumbents
- Matterport: Matterport is a leading 3D spatial capture and digital twin platform widely used in real estate, including new construction. ResVR competes with Matterport for homebuilder visualization budgets, but Matterport's broader scope (existing-home listings, commercial, facilities) and larger scale make it a broad incumbent rather than a direct peer.
- Envision Home Builder CRM: Envision is an established homebuilder sales/marketing platform with visualization, configurator, and CRM capabilities used by many U.S. production builders. It overlaps with ResVR's buyer-experience and option-selection use cases but as part of a broader homebuilder suite.
- Hyphen Solutions: Hyphen Solutions provides enterprise SaaS for production homebuilders (ERP, scheduling, procurement). While not a visualization-first vendor, it competes for the same production-builder IT budget and could expand into buyer-facing visualization, pressuring ResVR from the ERP side.
- Buildertrend: Buildertrend is a leading construction management SaaS platform for residential builders and remodelers. It overlaps with ResVR's customer base (small-to-mid builders) but is focused on project management rather than buyer-facing 3D visualization; nonetheless it could move into that space.
Direct peers
- Cedreo: Cedreo is a SaaS home design and 3D visualization platform built specifically for homebuilders and remodelers. Like ResVR, it targets small-to-mid residential builders with floor plan, elevation, and finish visualization, and competes head-to-head for the same production-builder workflow.
- RoOomy: RoOomy provides 3D home visualization and virtual staging technology for real estate and new construction. It targets a similar buyer-visualization workflow as ResVR and serves MLS and builder channels, making it a direct functional competitor despite different go-to-market emphasis.
Emerging players
- Virtual Staging Labs: Virtual Staging Labs applies AI-driven 3D rendering to real estate and new-construction listings. It overlaps with ResVR's visualization layer but is more focused on AI virtual staging for existing listings, placing it as an emerging adjacent player in the buyer-visualization category.
Regional players
- HomeSphere: HomeSphere is a B2B platform connecting homebuilders with manufacturers and rebates, primarily serving U.S. production builders. While focused on procurement rather than visualization, it shares ResVR's production-homebuilder ICP and could expand into buyer-facing tools.
Others
- ARCXIS (formerly BSI): ARCXIS provides inspection, quality assurance, and digital services for the homebuilding industry, with growing digital/visualization offerings. It is adjacent to ResVR's visualization work but operates further upstream in the construction lifecycle as an enabling partner.
- New Home Star: New Home Star is a sales and marketing services provider for production homebuilders, including sales training, lead management, and onboarding. It is thematically related to ResVR because it serves the same production-builder sales motion but is a consulting/services peer rather than a software competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
ResVR social profiles
Digital presenceResVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ResVR leadership team
Management profileNumber of profiles
Profiles2 records
ResVR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ResVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ResVR
What does ResVR do?
ResVR provides a B2B SaaS virtual showhome platform for production homebuilders that ingests the full builder option catalog and renders it as an interactive, real-time 3D experience accessible on any device via the browser. The platform replaces fragmented visualization tools (static renders, PDFs, disconnected portals) with a unified system spanning upgrades/elevations visualization, full design customization, community/lot selection, and an AI-powered conversational assistant that guides buyers 24/7. Revenue is generated through monthly SaaS subscriptions (ResVR Pilot at $4,000/model/month) and custom-priced enterprise plans for multi-community builders.
Is ResVR a public or private company?
ResVR is a private company. It is classified as venture growth investor backed and is currently operating.
When was ResVR founded?
ResVR was founded in 2021. It employs 11 to 50 people.
Where is ResVR based?
ResVR is headquartered in Calgary, Canada, in the North America region.
How does ResVR make money?
Three revenue lines are on record. SaaS Subscription - ResVR Pilot is the primary driver. The others are saaS Subscription - Enterprise and professional Services.
Who are ResVR's main competitors?
Broad incumbents on record are Matterport, Envision Home Builder CRM, Hyphen Solutions and Buildertrend. Direct peers are Cedreo and RoOomy. Virtual Staging Labs is listed as an emerging player. HomeSphere is listed as a regional player. Others are ARCXIS (formerly BSI) and New Home Star.
Does ResVR have an API?
No public API is recorded for ResVR.
What industry is ResVR in?
ResVR's product category is Proptech SaaS / Real Estate Visualization Software. Its primary akta.pro industry code is MPAFAFAB, Rendering, Graphics & Simulation Middleware, with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its NAICS code is 513210 and its SIC code is 7372.