Bidnamic
Bidnamic is a UK-based AI/ML platform that optimises Google Shopping and paid search campaigns at SKU-level granularity for ecommerce retailers. The company operates as a software-enabled agency combining proprietary bidding technology with managed services for enterprise, mid-market, and SMB clients.
- Company typePrivate
- Founded2018
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bidnamic does
Bidnamic is a UK-based machine learning platform, founded in 2018 and headquartered in Leeds, that helps ecommerce retailers optimise Google Shopping and paid search advertising at SKU-level granularity. The company operates as a software-enabled agency, combining proprietary AI bidding technology with managed services and dedicated human account teams. Its core product is a proprietary AI platform that analyses purchase intent, competitive pressure, time-of-day patterns, and device behaviour for every product in a retailer's catalogue — ranging from 500 to 500,000 SKUs — and adjusts bids continuously. Adjacent platform features include a Targeted Search Term algorithm for high-intent search matching, a Reliable Tracking Period (RTP) anomaly-detection module, a centralised Health Check monitoring system, and a feed optimisation engine. The technology is integrated with Google Ads, Google Merchant Center, Microsoft Ads (Bing), Shopify, and Google Analytics 4, and the company also offers a free Comparison Shopping Service (CSS) that helps UK and EU retailers avoid Google's 20% Shopping commission.
Bidnamic monetises through managed services and professional engagements priced on a quote basis (not publicly disclosed), with each client assigned a dedicated account manager supported by a Client Success team that conducts weekly calls and ongoing optimisation. Its go-to-market blends enterprise field sales, mid-market inside sales, and a self-serve free-tool funnel (CSS, Industry Benchmarks, Visibility Tracker, Performance Uplift Challenge) that generates qualified leads. Named customers span enterprise brands such as Huel, Herschel Supply Co., Rab, Volcom, Chilly's Bottles, and Lounge, alongside SMB retailers including LD Mountain Centre, Ivyline, Table Tennis 365, New Forest Clothing, Cooks Professional, DCUK, and Ourland Outdoor, with 70+ case studies documented.
The company is venture-backed (Series A of approximately $5 million led by Gresham House Ventures in May 2022), has 51-100 employees organised under a full C-suite (CEO, COO, CTO, CRO) plus department heads across data science, client success, marketing, demand generation, and revenue operations. It currently serves the UK/EU and US markets, with US expansion explicitly funded by the Series A round.
Bidnamic firmographics
Firmographics- Name
- Bidnamic
- Legal name
- Bidnamic
- Website
- https://bidnamic.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bidnamic is a UK-based AI/ML platform that optimises Google Shopping and paid search campaigns at SKU-level granularity for ecommerce retailers. The company operates as a software-enabled agency combining proprietary bidding technology with managed services for enterprise, mid-market, and SMB clients.
- Ownership category
- akta.pro rank
Bidnamic industry classification
Industry- Product category
- Ecommerce Advertising Software
- NAICS
- Media Buying Agencies (541830), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Bidnamic is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bidnamic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Google Ads Services: Fully managed services combining AI-powered bidding technology with human expertise. Services include Google Ads management, feed optimisation, and strategy consulting. Pricing is quote-based, indicating a custom/service-led model.
- Professional Services: Client Success team provides dedicated account managers, weekly calls, Merchant Center recommendations, and ongoing optimisation support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bidnamic product offering
Product offeringCore offering
Bidnamic provides an AI/ML-powered bidding platform combined with fully managed services that optimize Google Shopping, Search, Performance Max, and Microsoft Ads campaigns at SKU-level granularity for ecommerce retailers. Its proprietary technology analyzes purchase intent, competitive pressure, time-of-day patterns, and device behavior for each product in a catalogue of 500 to 500,000 SKUs, with complementary feed optimization and free tools (CSS, Benchmarks, Visibility Tracker).
Product overview
Bidnamic is a software-enabled agency offering a unified AI-powered platform for Google Shopping and Search Ads management. The core offering combines proprietary Bidnamic AI Technology Platform (which optimises every SKU at granular level with 24/7 continuous monitoring) with managed services including Google Ads Management, Shopping Solutions, Performance Max Solutions, Search Ads Solutions, Microsoft Ads Management, and Feed Optimisation. Free tools include Bidnamic CSS (avoids Google's 20% commission), Google Ads Benchmarks, Visibility Tracker, and Performance Uplift Challenge. The platform is designed to complement rather than replace Performance Max campaigns, providing transparency and granular control that automated solutions lack.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management Fully managed Google Shopping and Search Ads campaign management powered by AI technology that optimises purchase intent at SKU-level for ecommerce retailers seeking transparency and control beyond Performance Max.
- Shopping Solutions Google Shopping campaign management focused on matching products to high-intent searches and maximizing visibility on the Shopping carousel.
- Performance Max Solutions Strategic management and optimization for Google Performance Max campaigns, working alongside Bidnamic's core AI bidding technology for comprehensive coverage.
- Search Ads Solutions Google and Microsoft/Bing Search Ads management with keyword research, automated copy generation, and real-time optimization.
- Microsoft Ads Management Bing/Microsoft Ads management for retailers, including feed optimization and campaign structure for the Microsoft Advertising network.
- Feed Optimisation Product feed optimization service that enhances titles, descriptions, and attributes to maximise relevance signals and improve product matching to high-intent searches.
- Bidnamic AI Technology Platform Proprietary AI-powered technology platform that optimises every SKU in a retailer's catalogue at granular level, analyzing purchase intent, competitive pressure, time-of-day patterns, and device behavior for 500 to 500,000 products.
- Free Bidnamic CSS Free Comparison Shopping Service (CSS) that helps UK and EU retailers avoid Google's hidden 20% commission on Google Shopping ads.
- Google Ads Benchmarks Free industry benchmarking tool that compares retailer performance against real data from their vertical, updated quarterly.
- Visibility Tracker Free real-time competitor monitoring tool that tracks which competitors dominate which keywords and identifies visibility shifts before revenue impact.
- Performance Uplift Challenge Free audit and diagnostic service that analyses current Google Ads campaigns to identify optimization opportunities.
Quantifiable outcome
- +62% ROAS for previously underperforming items (LD Mountain Centre)
- +7 more outcomes
Companies that use Bidnamic
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Bidnamic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Bidnamic partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights6 records
Bidnamic competitors and assessment
Company assessmentDirect peers
- Optmyzr: PPC bid management and optimization platform offering rule-based and AI-driven bidding, budget pacing, and Shopping campaign tools. Closely comparable to Bidnamic as a third-party Google Ads automation layer for ecommerce and lead-gen advertisers.
- Marin Software: Enterprise cross-channel bid management platform with deep Google Ads and Shopping automation. Comparable to Bidnamic as a paid search and Shopping bidding technology provider serving large advertisers and agencies.
- Skai: AI-powered omnichannel advertising platform (formerly Kenshoo) with strong Google Shopping and retail media capabilities. Comparable to Bidnamic in offering SKU-level and feed-driven Shopping optimization for retailers.
- Productsup: Product feed management and commerce data platform that optimises feeds for Shopping ads and marketplaces. Comparable to Bidnamic on the feed optimisation and Shopping ad relevance side of the stack.
- GoDataFeed: Feed management and Shopping ads optimisation platform for ecommerce retailers. Comparable to Bidnamic as a feed-first Shopping ads solution that improves Ad Rank and feed quality signals.
Broad incumbents
- Shape (formerly Shape Digital): UK-based digital performance agency offering paid search, Shopping, and SEO services. Comparable to Bidnamic's agency-style managed services for ecommerce advertisers but operating as a broader agency rather than a tech-led platform.
- Brainlabs: Large global performance marketing agency with strong paid search and Shopping practices. Comparable to Bidnamic as a managed-service Shopping competitor but at significantly larger scale and broader service portfolio.
- Croud: Tech-enabled digital marketing agency offering paid search, Shopping, and programmatic services. Comparable to Bidnamic's hybrid tech-plus-services model for ecommerce advertisers, but with a much wider service surface.
Emerging players
- ChannelEngine: Marketplace and feed management platform helping brands sell across Google Shopping, Amazon, and other channels. Comparable to Bidnamic on the feed and Shopping optimisation layer but with a broader marketplace commerce focus.
- Quartile: AI-driven retail media optimisation platform focused on Amazon, Walmart, and other marketplaces. Comparable to Bidnamic on the AI bidding and feed optimisation axis but anchored in marketplace advertising rather than Google Shopping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bidnamic social profiles
Digital presenceBidnamic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bidnamic leadership team
Management profileNumber of profiles
Profiles10 records
Bidnamic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bidnamic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bidnamic
What does Bidnamic do?
Bidnamic provides an AI/ML-powered bidding platform combined with fully managed services that optimize Google Shopping, Search, Performance Max, and Microsoft Ads campaigns at SKU-level granularity for ecommerce retailers. Its proprietary technology analyzes purchase intent, competitive pressure, time-of-day patterns, and device behavior for each product in a catalogue of 500 to 500,000 SKUs, with complementary feed optimization and free tools (CSS, Benchmarks, Visibility Tracker).
Is Bidnamic a public or private company?
Bidnamic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bidnamic founded?
Bidnamic was founded in 2018. It employs 51 to 100 people.
Where is Bidnamic based?
Bidnamic is headquartered in Leeds, United Kingdom, in the Europe region.
How does Bidnamic make money?
Two revenue lines are on record. Managed Google Ads Services are the primary driver. The others are professional Services.
Who are Bidnamic's main competitors?
Direct peers on record are Optmyzr, Marin Software, Skai, Productsup and GoDataFeed. Broad incumbents are Shape (formerly Shape Digital), Brainlabs and Croud. Emerging players are ChannelEngine and Quartile.
Does Bidnamic have an API?
No public API is recorded for Bidnamic.
What industry is Bidnamic in?
Bidnamic's product category is Ecommerce Advertising Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 541830 and its SIC code is 7311.