Quartile
Quartile is an AI-powered retail media optimization platform that automates and manages cross-channel advertising for 5,300+ brands across Amazon, Walmart, Google, Meta, and other marketplaces, combining patented machine learning with dedicated account teams.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Quartile does
Quartile is an AI and machine learning-powered retail media optimization platform that enables brands and agencies to manage, automate, and optimize advertising campaigns across major marketplaces and channels — including Amazon Sponsored Ads and DSP, Walmart Connect, Google Ads, Meta, Microsoft, Instacart, and Criteo — from a single dashboard. The platform is built on six patented machine learning technologies that drive real-time dynamic bidding, hourly placement adjustments, per-ASIN campaign structuring, and keyword surfacing; it is augmented by a full-service model in which every customer is assigned a dedicated account team. The product portfolio spans a core platform offered in SMB and Mid-Market/Enterprise tiers, a rules-based customization module (Quartile Versa), a cross-channel attribution module (Google to Amazon), and a 2025 Pro Suite upgrade that adds Amazon Marketing Cloud audience targeting, competitive market intelligence (MarketIQ), and a conversational AI Data Assistant.
The company generates revenue primarily through recurring subscription fees structured around Standard Pricing Tiers, with fees scaling by aggregate monthly advertising spend managed, the number of advertising platforms covered, and the level of service. Additional revenue streams include usage-based DSP and media purchase services, as well as add-ons such as Promotion Management and SEO Optimization. Quartile sells through a hybrid GTM motion combining direct enterprise field sales with inside sales for mid-market, supplemented by exclusive channel partnerships in Japan, China, and India, and localized portal interfaces in Japanese and Mandarin Chinese. Founded in 2016 in New York and backed by Rockbridge Growth Equity, Quartile operates as a remote-first organization with offices across the US, UK, and Brazil, and reports managing more than $2B in annual retail ad spend across 5,300+ brands in over 32 countries.
Quartile firmographics
Firmographics- Name
- Quartile
- Legal name
- Quartile, LLC
- Website
- https://quartile.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Quartile is an AI-powered retail media optimization platform that automates and manages cross-channel advertising for 5,300+ brands across Amazon, Walmart, Google, Meta, and other marketplaces, combining patented machine learning with dedicated account teams.
- Ownership category
- akta.pro rank
Quartile industry classification
Industry- Product category
- Retail Media Optimization Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where Quartile is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Quartile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Management Platform Fees: Subscription-based fees determined by Standard Pricing Tiers based on client's aggregate monthly advertising spend (Ad Spend) in Quartile managed channels, number of advertising platforms (Channels) managed, and level of Service. Fees are quoted in Order Forms and can be adjusted based on pricing tiers.
- DSP and Media Purchase Services: Demand-side platform and media purchase services where Quartile passes through costs associated with media spend through Amazon DSP seat. May include variable component based on media spend volume plus fixed monthly amount.
- Service Add-ons: Additional services such as Promotion Management Services, SEO Optimization Services, and other offerings added via Order Forms that increase total fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Pricing Tiers based on advertising spend and channel count |
| Subscription | Monthly | Introductory/Evaluation Period Pricing |
| Subscription | Annual | Annual Term Pricing |
| Subscription | Monthly | Month-to-Month Premium Pricing |
| Usage-based | Monthly | DSP Media Spend Pass-Through |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Quartile product offering
Product offeringCore offering
Quartile provides an AI and machine learning-powered retail media optimization platform that enables brands to manage, automate, and optimize advertising campaigns across major marketplaces (Amazon, Walmart, Google, Meta, Microsoft, Instacart, Criteo) from a single dashboard. The platform delivers real-time dynamic bidding, per-ASIN campaign management, hourly bid adjustments, and omnichannel data ingestion, complemented by dedicated human account support for full-funnel advertising optimization.
Product overview
Quartile is a retail media optimization platform operating as a unified platform-plus-modules architecture. The core Quartile platform provides AI-driven campaign management across major marketplaces and advertising channels (Amazon, Walmart, Google, Meta, Microsoft, Instacart, Criteo). The platform is offered in two tiers: Quartile for Small Business and Quartile for Mid-Market/Enterprise. The portfolio includes two named modules: Quartile Versa (for rules-based campaign customization and control) and Promo Management (for coupon, deal, and promotional campaign coordination). An additional module, Google to Amazon, enables cross-channel attribution by leveraging Google data for Amazon campaigns. Pro Suite is an add-on upgrade comprising three sub-features — AMC Audiences for Sponsored Campaigns, MarketIQ, and AI Data Assistant — that add Amazon Marketing Cloud audience targeting, competitive market intelligence, and conversational AI insights to the core platform. Together, these products deliver full-funnel advertising optimization from a single dashboard, combining patented machine learning technologies with dedicated human account support.
Differentiator
Problem solved
Functional benefit
Products and services
- Quartile Core Platform AI-driven retail media optimization platform enabling brands to manage, automate, and optimize advertising campaigns across major marketplaces (Amazon, Walmart, Google, Meta, Microsoft, Instacart, Criteo) from a single dashboard. Provides real-time data ingestion, dynamic bidding, granular per-ASIN campaign control, and dedicated account support.
- Quartile Versa Campaign control module built on Quartile's AI technology that empowers brands and agencies to customize campaign structures, set rules-based optimizations, and adjust ad spending at account, ASIN, campaign, and branded term levels for maximum performance.
- Quartile Pro Suite Advanced platform upgrade comprising three tools: AMC Audiences for Sponsored Campaigns (Amazon Marketing Cloud-powered audience targeting), MarketIQ (market intelligence and competitive benchmarking), and AI Data Assistant (conversational AI for performance insights and data visualization).
- Quartile for Small Business Targeted platform offering for small businesses, providing AI-driven campaign management and automation for brands managing lower ad spend volumes on Amazon and other channels.
- Quartile for Mid-Market / Enterprise Enterprise-tier platform offering for mid-market and enterprise brands, providing advanced features, dedicated strategic support, and scalable campaign management across multiple channels and geographies.
- Promo Management Promotion management module covering coupon management, deal optimization, and promotional campaign coordination across marketplaces, including Amazon promotion management services.
- Google to Amazon Cross-channel module enabling brands to leverage Google advertising data and audiences to inform and optimize Amazon campaigns, supporting multi-channel attribution and funnel strategy.
- Amazon DSP Media Purchase Services Demand-side platform and media purchase services through Quartile's Amazon DSP seat, with media spend costs passed through to clients plus variable and fixed monthly fees.
- SEO Optimization Services Service offering covering product listing optimization, keyword strategy, and search ranking improvement across e-commerce platforms and websites.
Quantifiable outcome
- 41% average increase in ROAS when using Quartile
- +12 more outcomes
Companies that use Quartile
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Quartile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
Quartile partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Legoliss Co., Ltd.flagshipExclusive partnership with Legoliss Co., Ltd., a subsidiary of Mitsui, to bring Quartile's advanced technology to Japanese agencies, brands, and sellers. Legoliss brings deep market knowledge and local connections, combining Quartile's AI optimization with local expertise to redefine e-commerce advertising in Japan.
- LTMATE Technology Co., Ltd.corePartnership with LTMATE Technology Co., Ltd., a comprehensive cross-border operations service provider, to introduce Quartile's solutions to the Chinese market. LTMATE's extensive network and expertise in building overseas brands are instrumental in facilitating brand growth and cross-border e-commerce success in China.
- Escape Velocity Digital Pvt. Ltd.coreCollaboration with Escape Velocity Digital Pvt. Ltd., a digital media technology services company with strong presence in the Indian market, to leverage their media technology experience and Quartile's innovative solutions to enhance media decision-making and advertising outcomes for Indian customers.
- Canaccord GenuityminorInvestment bank that served as exclusive financial advisor to Quartile and Rockbridge in connection with the Sidecar acquisition transaction.
- ScienecoreSciene built an AI Companion platform on Databricks to help Quartile scale Customer Success operations. The platform helps Quartile manage over 1,000 brands across its global team, generating context-aware emails, meeting decks, and account diagnostics with significant productivity gains including 8x reduction in email reply time and 12x faster meeting deck preparation.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Quartile competitors and assessment
Company assessmentEmerging players
- Stackline: Stackline is an ecommerce analytics and advertising platform offering competitive intelligence, market research, and Amazon/Walmart advertising optimization. It overlaps with Quartile's MarketIQ competitive benchmarking and AMC-powered analytics features for enterprise brands.
- Jungle Scout: Jungle Scout is a leading Amazon seller intelligence and product research platform that has expanded into advertising tools. It overlaps with Quartile on Amazon PPC optimization for SMB sellers but is less focused on enterprise cross-channel management.
- Helium 10: Helium 10 is an Amazon seller tool suite covering advertising, keyword research, and product research. While primarily SMB-focused, it overlaps with Quartile on Amazon PPC optimization and serves a similar seller audience, making it a partial competitor at the lower end of the market.
Direct peers
- Skai: Skai (formerly Kenshoo) is an omnichannel marketing platform spanning retail media, paid search, paid social, and programmatic. It overlaps with Quartile on cross-channel advertising optimization and analytics, particularly for enterprise advertisers managing Amazon, Google, and Meta campaigns.
- Perpetua: Perpetua provides e-commerce advertising optimization across Amazon, Walmart, Instacart, and other marketplaces. It competes head-to-head with Quartile on AI-powered bid management, sponsored ads optimization, and AMC-powered audience targeting for enterprise and mid-market brands.
- Pacvue: Pacvue is a leading commerce-focused media optimization platform for Amazon, Walmart, and other marketplaces. It is directly comparable to Quartile as both offer AI-driven bid management, AMC audience activation, and retail media analytics for enterprise brands and agencies.
- Teikametrics: Teikametrics is an AI-powered marketplace optimization platform serving brands on Amazon, Walmart, and other channels. It directly competes with Quartile in bid management, keyword optimization, and multi-channel advertising automation for SMB through enterprise customers.
- Marin Software: Marin Software is a cross-channel digital advertising management platform historically focused on paid search and social, with growing retail media capabilities. It overlaps with Quartile in campaign automation, bidding, and unified reporting across Google, Meta, and Amazon.
Broad incumbents
- GroupM Nexus: GroupM (WPP's media investment group) operates massive retail media buying operations across Amazon, Walmart, and other marketplaces. It competes with Quartile for enterprise brand budgets and increasingly builds proprietary technology that overlaps with Quartile's optimization platform.
- Tinuiti: Tinuiti is a large independent performance marketing agency with strong Amazon, Walmart, and Google capabilities. It competes with Quartile in managed retail media services for enterprise brands while also building proprietary ad-tech, making it both a partner and competitor in the retail media space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Quartile social profiles
Digital presenceQuartile compliance and trust
Trust signalCompliance1 record
Quartile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quartile leadership team
Management profileNumber of profiles
Profiles9 records
Quartile subsidiaries and ownership
Company hierarchySubsidiaries2 records
Quartile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quartile M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quartile
What does Quartile do?
Quartile provides an AI and machine learning-powered retail media optimization platform that enables brands to manage, automate, and optimize advertising campaigns across major marketplaces (Amazon, Walmart, Google, Meta, Microsoft, Instacart, Criteo) from a single dashboard. The platform delivers real-time dynamic bidding, per-ASIN campaign management, hourly bid adjustments, and omnichannel data ingestion, complemented by dedicated human account support for full-funnel advertising optimization.
Is Quartile a public or private company?
Quartile is a private company. It is classified as private equity controlled and is currently operating.
When was Quartile founded?
Quartile was founded in 2016. It employs 1 to 10 people.
Where is Quartile based?
Quartile is headquartered in New York, United States, in the North America region.
How does Quartile make money?
Three revenue lines are on record. Advertising Management Platform Fees are the primary driver. The others are DSP and Media Purchase Services and service Add-ons.
Who are Quartile's main competitors?
Emerging players on record are Stackline, Jungle Scout and Helium 10. Direct peers are Skai, Perpetua, Pacvue, Teikametrics and Marin Software. Broad incumbents are GroupM Nexus and Tinuiti.
Does Quartile have an API?
No public API is recorded for Quartile.
What industry is Quartile in?
Quartile's product category is Retail Media Optimization Platform. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAAAGAK, Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services). Its NAICS code is 541830 and its SIC code is 7311.