BellRing Brands
BellRing Brands (NYSE: BRBR) is a publicly traded consumer packaged goods company that sells Premier Protein RTD shakes, Dymatize sports nutrition powders, and PowerBar products through major retailers in over 90 countries, serving health-conscious consumers and fitness enthusiasts with convenient protein nutrition.
- Company typePublic
- Founded2022
- HeadquartersSt Louis, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What BellRing Brands does
BellRing Brands, Inc. (NYSE: BRBR) is a consumer packaged goods company focused on the proactive wellness and sports nutrition categories, formed through the March 10, 2022 spin-off of Post Holdings' active nutrition business. The company operates three flagship brands: Premier Protein, the #1 ready-to-drink protein and proactive wellness brand sold in over 20 countries; Dymatize, the #1 hydrolyzed protein powder brand targeting performance nutrition; and PowerBar, an iconic sports nutrition brand with primary concentration in Europe across 35+ international markets. Core product lines include ready-to-drink protein shakes (30g protein, 1g sugar, 24 vitamins/minerals), hydrolyzed whey protein isolate powders (Dymatize ISO100, 25g protein per serving), nutrition bars, frozen breakfast items, indulgent dessert shakes, and non-dairy almondmilk shakes. Proprietary formulation technology centers on a milk protein blend combining whey (fast-absorbing) and casein (sustained-release) for optimized amino acid delivery, with complete essential amino acid profiles across the portfolio.
BellRing generates revenue almost entirely through one-time product sales of branded protein nutrition items, with FY2026 net sales guided to $2.325B-$2.365B (Q1 FY2026: $537.3M; Q2 FY2026: $598.7M). Distribution spans club (Costco, Sam's Club), mass (Walmart, Target), food retail, drug, convenience, specialty (Vitamin Shoppe), and e-commerce channels (Amazon, direct-to-consumer) in over 90 countries. The go-to-market relies on category leadership at major retailers, brand-led marketing (approximately 4% of sales), social/digital engagement (Instagram, TikTok, Facebook, Pinterest), influencer/ambassador programs, and cause-marketing platforms such as the ANA-backed 'Shakes for Shifts' initiative. BellRing is headquartered in St. Louis, MO with Premier Protein brand offices in Emeryville, CA, and is led by President & CEO Darcy Davenport pending a CEO succession announced February 3, 2026.
The business currently faces significant headwinds including disclosed retailer inventory destocking (May 2025), a roughly 84% stock decline over 12 months ending February 2025, multiple securities class action lawsuits alleging sales growth was driven by retailer inventory stockpiling rather than underlying demand, ongoing leadership transition, and margin pressure from protein and freight input costs. The portfolio is being defended through aggressive product line extensions (Indulgence, Almondmilk, Frozen Breakfast, Dymatize Creatine) and partnership activations (American Nurses Association, Milk Bar) while management focuses on restoring organic growth credibility.
BellRing Brands firmographics
Firmographics- Name
- BellRing Brands
- Legal name
- BellRing Brands, Inc.
- Website
- https://bellring.com
- Company type
- Public
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BellRing Brands (NYSE: BRBR) is a publicly traded consumer packaged goods company that sells Premier Protein RTD shakes, Dymatize sports nutrition powders, and PowerBar products through major retailers in over 90 countries, serving health-conscious consumers and fitness enthusiasts with convenient protein nutrition.
- Ownership category
- akta.pro rank
BellRing Brands industry classification
Industry- Product category
- Protein Nutrition Products
- NAICS
- Other Snack Food Manufacturing (311919)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050)
- akta.pro primary industry
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)
- akta.pro secondary industries
- Health/Protein Snack Bars Manufacturing (AFAKAIAN), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where BellRing Brands is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BellRing Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Protein Product Sales: BellRing Brands generates revenue primarily through the sale of ready-to-drink protein shakes, protein powders, and nutrition bars under the Premier Protein, Dymatize, and PowerBar brands. Net sales were $537.3 million in Q1 FY2026 and $598.7 million in Q2 FY2026, with full-year FY2026 guidance of $2.325-$2.365 billion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Consumer retail pricing for protein shakes and powders |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
BellRing Brands product offering
Product offeringCore offering
BellRing Brands manufactures and sells protein-based nutrition products including ready-to-drink protein shakes, protein powders, and nutrition bars under the Premier Protein, Dymatize, and PowerBar brands. The company distributes these consumer packaged goods through club, mass, food, eCommerce, specialty, drug, and convenience retail channels across more than 90 countries.
Product overview
BellRing Brands is a consumer brands company focused on the proactive wellness category, operating primarily as a holding company with three main brands: Premier Protein (the #1 ready-to-drink protein and proactive wellness brand), Dymatize (the #1 hydrolyzed protein powder brand for performance nutrition), and PowerBar (an iconic sports nutrition brand concentrated in Europe). The company's product portfolio spans ready-to-drink protein shakes, protein powders, and nutrition bars, distributed across club, mass, food, eCommerce, specialty, drug and convenience channels in over 90 countries. Premier Protein leads the RTD protein shake market with various lines including standard 30g protein shakes, Coffeehouse shakes, shakes with oats, almondmilk non-dairy options, and the premium Indulgence line. Dymatize focuses on performance nutrition with its flagship ISO100 hydrolyzed whey protein isolate and specialized supplements. The company positions itself around 'good energy' and convenient nutrition, competing in the growing protein-centric food economy.
Differentiator
Problem solved
Functional benefit
Brands
- Premier Protein: Ready-to-drink protein shakes and powders, #1 ready-to-drink protein and convenient nutrition brand
- Dymatize
- PowerBar
- Premier Protein Indulgence
- Shakes for Shifts
- Premier Protein Almondmilk
Products and services
- Premier Protein Shakes
Quantifiable outcome
- Premier Protein RTD shake volume increased 11.7% in Q2 FY2026 despite challenging competitive environment
- +1 more outcomes
Companies that use BellRing Brands
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
BellRing Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BellRing Brands partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Milk BarminorPremier Protein and Milk Bar collaborated to create a co-branded Protein Menu featuring limited-edition items including Blueberry Pancake Super Cookie (made with Premier Protein Vanilla 100% Whey Protein Powder), Mega Milkshake Caramel Cake, and Power-Packed Tiramisu Truffle (featuring Premier Protein Café Latte High Protein Shake). Items were available at Milk Bar flagship locations in NYC, LA, and DC, with nationwide shipping for select items.
- American Nurses Association (ANA)corePremier Protein launched Shakes for Shifts, a purpose-driven platform supporting nurses nationwide. Premier Protein committed $450,000 to ANA as a founding sponsor, providing financial support, product donations, and year-round engagement to support nurse wellbeing during National Nurses Week and beyond. The partnership includes sampling programs, grants for continuing education, and sponsorships of nursing conferences.
- Dunkin'minorDymatize partnered with Dunkin' to launch ISO100 protein powder in Dunkin' Cappuccino and Mocha Latte flavors - the first restaurant collaboration for Dymatize. Each serving provides 25 grams of protein and 95mg of caffeine. Products available at major retailers nationwide.
- Post Consumer Brands / PEBBLES CerealminorDymatize partnered with PEBBLES cereal to launch limited-edition ISO100 PEBBLES Birthday Cake Protein Powder in celebration of PEBBLES cereal's 50th birthday. The product featured the iconic cereal flavor in a protein powder format.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
BellRing Brands competitors and assessment
Company assessmentDirect peers
- Simply Good Foods Company: Owns Quest Nutrition (RTD protein shakes, protein bars) and Atkins brands. Closest direct competitor to BellRing in the convenient protein nutrition category, with similar product formats, retail channels, and consumer targets.
- Glanbia plc: Owns Optimum Nutrition (ON), BSN, and Isopure — leading global sports nutrition and protein powder brands. Direct competitor to Dymatize in hydrolyzed whey isolate powders and performance nutrition retail channels.
- Fairlife (Coca-Cola Company): Premium RTD protein shakes and dairy-based high-protein beverages owned by Coca-Cola. Direct competitor to Premier Protein in club and mass channels with substantial marketing and distribution scale advantages.
- Orgain (Nestlé Health Science): Plant-based and dairy protein shakes, powders, and nutritional products. Comparable to Premier Protein's mainstream RTD positioning and Almondmilk launch, with strong pharmacy and grocery distribution following Nestlé acquisition.
Broad incumbents
- Post Holdings: Former parent of BellRing, now a diversified packaged food holding company with cereals, refrigerated retail, and foodservice brands. Comparable operating model, distribution scale, and CPG marketing know-how.
- The Hershey Company: Owns ONE Brands (protein bars), Skinny Pop, and Dot's Homestyle Pretzels — competing in protein-confectionery and better-for-you snacks. Broad incumbent in adjacent protein snack categories with significant retail leverage.
- Mondelez International: Owns Clif Bar and other protein/energy bar brands. Broad incumbent in the global snacks and confectionery space competing with PowerBar and adjacent protein bar categories through established distribution.
- Herbalife Ltd. Global nutrition company offering meal replacement shakes, protein powders, and sports supplements. Comparable sports-nutrition and weight-management positioning, with multi-channel direct selling and traditional retail distribution.
Emerging players
- Celsius Holdings: Fast-growing functional beverage brand with energy and fitness-positioned drinks. Competes for the same health-conscious consumer occasions as Premier Protein Coffeehouse and Indulgence lines, with rapid retail penetration in convenience and club.
Others
- GNC Holdings: Specialty nutritional supplement retailer and brand owner. Indirectly comparable as a distribution channel for sports nutrition and a competitor in branded protein powders, but operates primarily through retail rather than as a direct CPG manufacturer like BellRing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BellRing Brands social profiles
Digital presenceBellRing Brands compliance and trust
Trust signalCompliance2 records
BellRing Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
BellRing Brands leadership team
Management profileNumber of profiles
Profiles6 records
BellRing Brands subsidiaries and ownership
Company hierarchySubsidiaries3 records
BellRing Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BellRing Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BellRing Brands
What does BellRing Brands do?
BellRing Brands manufactures and sells protein-based nutrition products including ready-to-drink protein shakes, protein powders, and nutrition bars under the Premier Protein, Dymatize, and PowerBar brands. The company distributes these consumer packaged goods through club, mass, food, eCommerce, specialty, drug, and convenience retail channels across more than 90 countries.
Is BellRing Brands a public or private company?
BellRing Brands is a public company. It is classified as public and is currently operating.
When was BellRing Brands founded?
BellRing Brands was founded in 2022. It employs 101 to 250 people.
Where is BellRing Brands based?
BellRing Brands is headquartered in St Louis, United States, in the North America region.
How does BellRing Brands make money?
One revenue line is on record: protein Product Sales.
Who are BellRing Brands's main competitors?
Direct peers on record are Simply Good Foods Company, Glanbia plc, Fairlife (Coca-Cola Company) and Orgain (Nestlé Health Science). Broad incumbents are Post Holdings, The Hershey Company, Mondelez International and Herbalife Ltd.. Celsius Holdings is listed as an emerging player. GNC Holdings is listed as an others.
Does BellRing Brands have an API?
No public API is recorded for BellRing Brands.
What industry is BellRing Brands in?
BellRing Brands's product category is Protein Nutrition Products. Its primary akta.pro industry code is AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes), with a secondary code of AFAKAIAN, Health/Protein Snack Bars Manufacturing. Its NAICS code is 311919 and its SIC code is 2000.