Buymie
Buymie is an Ireland-based mobile grocery delivery platform that uses a network of trained personal shoppers to pick and deliver orders within one to three hours from partnered retailers including Dunnes Stores, Lidl, Asda, The Co-op, and Woodie's across Ireland and the UK.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Buymie does
Buymie Technologies Limited is an Ireland-headquartered, private mobile platform that operates an on-demand grocery delivery service connecting consumers to a network of trained personal shoppers who pick and deliver from partnered retail stores within one to three hours. Founded in 2015 and headquartered in Dublin, with a secondary office in Stamford (UK), Buymie operates across Dublin, Cork, Galway, and Limerick in Ireland and has begun expanding into the United Kingdom through partnerships with Asda and The Co-op. The platform aggregates approximately 40,000 SKUs across five retail partners — Dunnes Stores, Lidl, Asda, The Co-op, and Woodie's — and is delivered exclusively through native iOS and Android apps, with distribution to specific postcodes rather than national coverage.
The underlying technology is a postcode-based fulfilment engine that routes a customer order to the closest supported store and the nearest available personal shopper, supported by an internal training programme (BEST) covering food handling, cold-chain, and contamination prevention. Operational features include real-time order notifications, customer-controlled substitution preferences, fraud screening via third-party provider Ravelin, and integration with Visa, Mastercard, Apple Pay, and Google Pay. The app supports same-day and scheduled delivery up to seven days in advance.
Buymie generates revenue through four streams: a transaction/service fee embedded in listed retail prices, a €3 small-basket fee on orders between €30 and €40, platform commissions from retail partners, and subscription revenue from two tiers — Buymie Plus (monthly consumer membership with waived delivery fees above €40) and Buymie for Business (corporate accounts where employers provide grocery allowances to employees). The go-to-market model is product-led: customers self-onboard via app store downloads, with free delivery on the first four orders and a referral programme capping invites at five per user. No revenue, GMV, or valuation figures are disclosed.
Buymie firmographics
Firmographics- Name
- Buymie
- Legal name
- Buymie Technologies Limited
- Website
- https://buymie.eu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Buymie is an Ireland-based mobile grocery delivery platform that uses a network of trained personal shoppers to pick and deliver orders within one to three hours from partnered retailers including Dunnes Stores, Lidl, Asda, The Co-op, and Woodie's across Ireland and the UK.
- Ownership category
- akta.pro rank
Buymie industry classification
Industry- Product category
- On-Demand Grocery Delivery
- akta.pro primary industry
- On-demand Grocery Delivery Platforms (CRAFAFAA)
- akta.pro secondary industries
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB), Grocery & Convenience Delivery Platforms (BPAMAHAC)
Keywords
Where Buymie is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Buymie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Service and Delivery Fees: Buymie charges customers a service fee above retail prices (included in listed prices) plus delivery fees. An additional small basket fee of €3 applies for orders between €30-€40.
- Buymie Plus Subscription: Monthly subscription program that waives delivery fees for orders where product cost is €40 or above. Free trial eligibility determined by Buymie at its discretion.
- Buymie for Business: Corporate service allowing employers to provide grocery delivery allowances to employees. Employers act as data controllers; Buymie processes orders and shares transaction data with employers.
- Platform Commission from Retail Partners: Revenue shared from retail partners (Dunnes Stores, Lidl, Woodie's, Asda, The Co-op) when customers order through the Buymie platform. Partners benefit from increased sales reach and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Ordering |
| Subscription | Monthly | Buymie Plus Membership |
| Subscription | Monthly | Buymie for Business |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Buymie product offering
Product offeringCore offering
Buymie operates a mobile on-demand grocery delivery platform that connects consumers to a network of trained personal shoppers who pick and deliver groceries from partner retailers (Dunnes Stores, Lidl, Asda, The Co-op, Woodie's) within 1-3 hours. Customers order through the iOS/Android Buymie app, gaining access to approximately 40,000 products across multiple retailers, with the company earning revenue from delivery fees, subscriptions (Buymie Plus), corporate accounts (Buymie for Business), and commissions from retail partners.
Product overview
Buymie operates as a mobile on-demand grocery delivery platform connecting customers with a network of trained personal shoppers. The core product is the Buymie App available on iOS and Android, which enables ordering from 40,000 products across partnered retailers including Dunnes Stores, Lidl, Asda, The Co-op, and Woodie's. The platform's flagship feature is 1-hour delivery using personal shoppers who pick and deliver groceries from local stores. Supporting offerings include Buymie Plus (subscription with free delivery benefits), Buymie for Business (B2B employee benefit), a referral program with bonus credits, and a promotional voucher system with Dunnes Stores partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Buymie Personal Shopper Service On-demand grocery delivery service using a network of trained personal shoppers who pick and deliver groceries from partner retailers (Dunnes Stores, Lidl, Asda, The Co-op, Woodie's) within 1-3 hours for individual consumers in Ireland and the UK.
- Buymie App (iOS/Android) Mobile application available on iOS and Android that allows consumers to browse 40,000 products from partnered retailers, place grocery orders, track shopper location and delivery status in real-time, and configure substitution and personalization preferences.
- Buymie Plus Subscription Paid monthly membership program offering free delivery on orders over €40, with free trial eligibility at Buymie's discretion and a 14-day full-refund cancellation window if no orders have been placed.
- Buymie for Business B2B service enabling employers to set up corporate grocery delivery allowance accounts for employees, with shared transaction data for expense administration and recurring monthly billing.
Quantifiable outcome
- Delivery in as little as 1 hour
- +2 more outcomes
Companies that use Buymie
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Buymie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Buymie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AsdacoreUK retail chain partnership for grocery delivery expansion. Buymie facilitates on-demand delivery from Asda stores as part of its multi-retailer platform strategy.
- Dunnes StorescoreMajor Irish supermarket chain partnership offering daily deals and mix-and-match promotions. Dunnes €10 off every €50 voucher program available through Buymie. Access to 40,000 products.
- LidlcoreEuropean discount supermarket partnership. Lidl included in Buymie's app for grocery delivery service.
- The Co-opcoreUK convenience store chain partnership for grocery delivery expansion in Ireland and the UK.
- Woodie'sminorIrish home improvement retailer partnership delivering in South East Dublin areas D14, D16, D18, A94 & A96. Marks expansion beyond grocery into home improvement products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Buymie competitors and assessment
Company assessmentDirect peers
- Deliveroo: UK-headquartered on-demand food and grocery delivery platform operating across Ireland and the UK with a similar marketplace model connecting consumers to riders; directly comparable to Buymie in geography, target customer, and platform economics.
- Just Eat Takeaway: Pan-European online food and grocery delivery marketplace with established Ireland and UK operations; competes with Buymie for the same on-demand grocery consumer occasion and the same retail-partner relationships.
- Getir: Turkish-origin rapid grocery delivery operator (now including Gorillas and n11) active in the UK and Europe; closest direct competitor in 10–15 minute grocery delivery, though Getir operates dark stores while Buymie uses partner retailer stock.
Emerging players
- Flink: Berlin-based rapid grocery delivery company expanding across European cities; competes for the same on-demand grocery customer but uses a warehouse-led dark-store model rather than Buymie's retailer-borrowed inventory approach.
- Jiffy: UK-based rapid grocery delivery startup operating in multiple British cities; competes with Buymie for the same UK on-demand grocery occasion with similar 30-minute delivery promise.
Broad incumbents
- Ocado Retail: UK online grocery leader with proprietary automated warehouses and a strong scheduled-delivery proposition; competes with Buymie for the same UK grocery spend but via a different inventory and timing model.
- Tesco Online Grocery: UK's largest grocer with a national online delivery and click-and-collect operation; competes with Buymie via its own first-party grocery app and also supplies the broader UK grocery-delivery competitive landscape Buymie operates in.
Others
- Dunnes Stores Click & Collect: Buymie's anchor Irish retail partner; also operates its own click-and-collect grocery service. A direct channel relationship that both powers and threatens Buymie's Irish grocery proposition.
- Lidl Plus / Lidl Home Delivery: Buymie's second anchor retail partner; Lidl continues to invest in its own direct home-delivery proposition in Ireland and the UK, making it both a critical supplier and a structural risk to Buymie's marketplace model.
Regional players
- Shipt: US-based personal-shopper grocery delivery service owned by Target; useful international comparable for the personal-shopper-led model Buymie employs, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Buymie social profiles
Digital presenceBuymie compliance and trust
Trust signalCompliance1 record
Buymie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buymie leadership team
Management profileNumber of profiles
Profiles4 records
Buymie funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buymie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buymie
What does Buymie do?
Buymie operates a mobile on-demand grocery delivery platform that connects consumers to a network of trained personal shoppers who pick and deliver groceries from partner retailers (Dunnes Stores, Lidl, Asda, The Co-op, Woodie's) within 1-3 hours. Customers order through the iOS/Android Buymie app, gaining access to approximately 40,000 products across multiple retailers, with the company earning revenue from delivery fees, subscriptions (Buymie Plus), corporate accounts (Buymie for Business), and commissions from retail partners.
Is Buymie a public or private company?
Buymie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Buymie founded?
Buymie was founded in 2015. It employs 51 to 100 people.
Where is Buymie based?
Buymie is headquartered in Dublin, Ireland, in the Europe region.
How does Buymie make money?
Four revenue lines are on record. Service and Delivery Fees are the primary driver. The others are buymie Plus Subscription, buymie for Business and platform Commission from Retail Partners.
Who are Buymie's main competitors?
Direct peers on record are Deliveroo, Just Eat Takeaway and Getir. Emerging players are Flink and Jiffy. Broad incumbents are Ocado Retail and Tesco Online Grocery. Others are Dunnes Stores Click & Collect and Lidl Plus / Lidl Home Delivery. Shipt is listed as a regional player.
Does Buymie have an API?
No public API is recorded for Buymie.
What industry is Buymie in?
Buymie's product category is On-Demand Grocery Delivery. Its primary akta.pro industry code is CRAFAFAA, On-demand Grocery Delivery Platforms, with a secondary code of AFAIAMAB, On-Demand Grocery Delivery Marketplaces.