What Shenzhen Jijia does

Shenzhen Jijia (积加), founded in 2017 and headquartered in Shenzhen's Nanshan District, operates a cross-border e-commerce ERP SaaS platform targeting medium-to-large brand sellers, with over 90% of its customer base consisting of billion-yuan-level sellers. Its flagship product, Jijia ERP, is structured around a 1+4 architecture: a core multi-platform ERP covering operations, finance, supply chain, and management modules, plus an integration layer comprising business-finance integration, BI and data warehouse, an open API platform, and an e-commerce middle platform. The platform connects to 60+ mainstream cross-border marketplaces (Amazon, Amazon VC, Walmart, TEMU, TikTok), 600+ third-party warehouses, and 300+ logistics providers, with a Java-based architecture supporting both SaaS and local privatization deployment for data-sensitive enterprise buyers.

Jijia monetizes through subscription-based SaaS contracts with quote-based pricing tailored to enterprise scale, augmented by local privatization deployments, ERP system integration services, and BI/data warehouse projects. GTM is primarily enterprise field sales with demo booking and free trial CTAs, supported by content marketing and cross-border industry conferences. The company holds Amazon SPN, Technology Partner, Advertising Advanced Partner, and TSPN designations, plus China's National Information Security Level Protection certification, and reports 500+ billion-yuan-level brand sellers served, 1,000+ ERP integration projects completed, and customer cases citing quantifiable outcomes such as 35% EDM rate improvement, 6x advertising efficiency gains, and 7+ personnel savings.

The company has raised approximately $51.7M across three rounds in 2021-2022 from investors including Hony Capital, Yunqi Partners, Fosun RZ Capital, and Harvest Capital. Recent product launches include a full-channel profit dashboard (Oct 2024) and Amazon VC automation upgrades (Apr 2026), with industry-specific solutions for large-item manufacturing, footwear/apparel, and 3C electronics extending reach beyond digital-native sellers into traditional manufacturing exporters. AI capability is currently limited to ChatGPT-powered operational efficiency tools rather than proprietary models.

Name

Shenzhen Jijia

Legal name

深圳市积加跨境网络科技有限公司

Website

https://gcbnt.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Shenzhen Jijia is a Shenzhen-based cross-border e-commerce ERP SaaS provider, serving medium-to-large Chinese brand sellers on Amazon, Walmart, TEMU, and TikTok with a multi-platform ERP integrating 60+ marketplaces, supply chain, finance, and BI modules via a Java-based platform supporting cloud and local deployment.

Ownership category

akta.pro rank

Product category

Cross-border E-commerce ERP Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Cross-border ERP
• E-commerce platform
• Supply chain management
• Financial integration
• Multi-channel advertising

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS ERP Subscription: Cloud-based ERP subscription model providing multi-platform cross-border e-commerce management including operations, finance, supply chain, and BI capabilities. Offers different deployment options including independent deployment and local privatization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Shenzhen Jijia provides Jijia ERP, a cross-border e-commerce multi-platform ERP system enabling unified management across 60+ mainstream platforms including Amazon, Walmart, TEMU, and TikTok. The platform covers full-channel operations, supply chain, finance, and analytics with integrated business-finance capabilities designed for medium-to-large cross-border brand sellers, including IPO-ready financial integration.

Product overview

Shenzhen Jijia (积加) offers a comprehensive cross-border e-commerce ERP platform architecture consisting of 积加ERP as the core product with four integrated modules (1+4 model): the main ERP system covering Operations, Finance, Supply Chain, and Management modules, plus ERP System Integration services including Business-Finance Integration, BI & Data Warehouse, Open Platform (API), and E-commerce Middle Platform. The platform integrates with 60+ mainstream cross-border e-commerce platforms including Amazon, Amazon VC, Walmart, TEMU, and TikTok, providing unified management of sales, customer service, inventory, fulfillment, finance, and analytics. Industry-specific solutions are available for large items, footwear/apparel, and 3C products. The company also provides independent deployment and local privatization options with Java architecture for enterprise-grade security and stability.

Differentiator

Problem solved

Functional benefit

Products and services

• Jijia ERP (积加ERP) Cross-border e-commerce multi-platform full-channel ERP system providing unified management across 60+ mainstream platforms, covering operations, finance, supply chain, and management with deep operational coverage and integrated business-finance capabilities for medium-to-large cross-border brand sellers.
• Business-Finance Integration Service (业财集成)

Quantifiable outcome

• EDM rate improved by 35%
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and supporting.

• AmazoncoreTechnology or IntegrationAmazon Technology Partner and SPN Service Provider providing multi-platform integration with Amazon marketplace, including Amazon VC capabilities, advertising management, and TSPN cooperation for seller performance solutions.
• WalmartcoreTechnology or IntegrationOfficial platform integration partner for Walmart marketplace, providing order management, inventory synchronization, and advertising management for cross-border sellers on Walmart.
• 金蝶 (Kingdee)majorTechnology or IntegrationIntegration partnership for financial management system connectivity, enabling business-finance integration for customers using Kingdee financial software.
• 钉钉 (DingTalk)supportingTechnology or IntegrationIntegration with DingTalk for enterprise collaboration and digital transformation,打通 sales, procurement, logistics, and financial data barriers.
• 飞书 (Feishu/Lark)supportingTechnology or IntegrationIntegration with Feishu for enterprise collaboration capabilities, supporting digital transformation initiatives.
• 微信 (WeChat)supportingTechnology or IntegrationWeChat integration for business collaboration and digital communication capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maishi ERP (麦店ERP) / Captain BI: Maishi/Captain BI is a direct cross-border ERP peer offering Amazon-focused multi-store management, advertising, and BI for Chinese sellers. It targets the same mid-to-large seller segment as Jijia and is frequently shortlisted alongside Jijia in customer evaluations.
• Sihai ERP (赛盒ERP): Sihai (赛盒) is a cross-border e-commerce ERP competitor focused on multi-platform operations for Chinese Amazon sellers. It offers overlapping functionality in orders, inventory, and shipping management.
• Lingxing ERP (领星ERP): Lingxing is the leading direct competitor in Chinese cross-border e-commerce ERP, serving Amazon-focused sellers with similar multi-platform order, finance, and supply chain management. It competes head-to-head with Jijia for billion-yuan-level brand sellers and is widely regarded as the category leader.
• Dianxiaomi (店小秘): Dianxiaomi is a major cross-border e-commerce ERP with extensive marketplace integrations, serving sellers across Amazon, eBay, Shopee, Lazada and more. It is a direct competitor, particularly strong among SMB and mid-market sellers.
• ECCang (易仓科技): ECCang provides cross-border e-commerce ERP and supply chain management, with comparable inventory, order, and logistics capabilities. It competes with Jijia in the cross-border seller management space and serves large enterprise sellers.

Others

• Sailvan Times (赛维时代): Sailvan Times is a large cross-border apparel/e-commerce seller and serves as both a reference customer profile for Jijia's target segment and an indicator of the listed-company cross-border seller category.
• Anchor (安克创新): While primarily a consumer electronics brand, Anker is a flagship Chinese cross-border seller and could be a customer/ecosystem reference point for Jijia's cross-border ERP category, illustrating the scale of sellers Jijia targets.

Broad incumbents

• Kingdee (金蝶): Kingdee is a major Chinese ERP incumbent offering financial management and ERP suites across multiple industries. Jijia integrates with Kingdee (per partnership data) but also competes in the financial/accounting layer for cross-border sellers needing IPO-grade financials.
• Yonyou (用友): Yonyou is a leading Chinese ERP and cloud services provider with broad offerings across financials, HR, and supply chain. As a broad incumbent, it offers overlapping capabilities for large enterprises but does not specialize in cross-border e-commerce workflows.

Regional players

• Helium 10: Helium 10 is a Western Amazon seller-tool suite (keyword research, analytics). It is a partial peer in the Amazon seller tooling category but serves Western sellers directly and competes indirectly for the same end-customer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Jijia