Mednow
Mednow is a Canadian virtual pharmacy platform that dispenses and delivers prescription medications nationwide via proprietary apps, serving individual consumers and employer groups, with adjacent services including specialty pharmacy, medication management, pharmacogenetic testing, and medical device distribution.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mednow does
Mednow is a Canadian digital pharmacy and healthcare technology company that operates a virtual-first pharmacy platform serving individual consumers and employer groups across Canada. The platform combines proprietary web and mobile applications with a network of licensed pharmacy locations and partnered brick-and-mortar pharmacies to dispense and deliver prescription medications, with same-day delivery offered in major metropolitan areas. The product surface extends beyond prescription fulfillment to include PillSmart (medication management and adherence), Medvisit (in-home pharmacist visits), pharmacogenetic testing, and a product distribution line for medical devices such as Dexcom continuous glucose monitors.
The business operates a multi-channel go-to-market model. The legacy channel is direct-to-consumer, marketed to individual patients who transfer their prescriptions to Mednow for home delivery and recurring auto-refill. The newer channel targets employer and broker partners, exemplified by a named partnership with Tucows for employee pharmacy benefits and a distribution agreement with Sterling Capital Brokers to access group benefits distribution. The specialty pharmacy assets acquired in December 2021 (Infusicare for home infusion, London Pharmacare for long-term care, and Liver Care Canada for hepatology) generate clinical revenue with higher per-patient economics and stickier provider relationships than retail fill.
The company is listed on the Toronto Stock Exchange under the ticker MNOW, was founded in 2018, and operates with 51-100 employees. Funding to date totals approximately $44 million across disclosed equity rounds in 2020, 2021, and 2023, with a sharp down-round in size in 2023 indicating constrained capital availability. The competitive position rests on multi-provincial pharmacy accreditations, a national delivery footprint, and recurring refill economics rather than proprietary technology differentiation.
Mednow firmographics
Firmographics- Name
- Mednow
- Legal name
- Mednow Pharmacy Inc.
- Website
- https://mednow.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mednow is a Canadian virtual pharmacy platform that dispenses and delivers prescription medications nationwide via proprietary apps, serving individual consumers and employer groups, with adjacent services including specialty pharmacy, medication management, pharmacogenetic testing, and medical device distribution.
- Ownership category
- akta.pro rank
Mednow industry classification
Industry- Product category
- Online Pharmacy Services
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000)
- akta.pro primary industry
- Mail-Order Pharmacy & Home Delivery (HLAEAKAF)
- akta.pro secondary industries
- Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit) (HLALADAH), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)
Keywords
Where Mednow is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Mednow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Prescription Medication Sales: Mednow generates revenue primarily through dispensing prescription medications. Patients pay dispensing fees ($10.99) plus medication costs, with insurance billing handled directly. Revenue is transaction-based per prescription filled.
- Over-the-Counter (OTC) Product Sales: Sale of non-prescription medications, vitamins, supplements, and health products through the online store. Revenue generated per transaction with free shipping on orders over $50 or when accompanying prescriptions.
- Employer/Broker Pharmacy Benefit Plans: B2B revenue from employer pharmacy benefit programs, preferred pharmacy partnerships, and wellness solutions sold to plan sponsors, HR departments, and insurance brokers.
- Medvisit Home Doctor Services: Revenue from in-home and virtual doctor visit services for patients, particularly seniors and families in the GTA. Services covered by provincial health plans (OHIP) or private payment.
- Medical Device Sales (Dexcom): Sales of Dexcom G7 sensors, receivers, and transmitters for diabetes management. Devices sold with or without prescription, with insurance coverage assistance provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Prescription Dispensing |
| Unit Pricing | Pay-as-you-go | Immunity Pack Vitamin Supplement |
| Unit Pricing | Pay-as-you-go | Relaxation Pack Vitamin Supplement |
| Unit Pricing | Pay-as-you-go | Maternity Pack Vitamin Supplement |
| Transaction based/ take rate | Pay-as-you-go | Over-the-Counter Delivery |
| Unit Pricing | Pay-as-you-go | Dexcom G7 Products |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Mednow product offering
Product offeringCore offering
Mednow operates a Canadian virtual pharmacy that dispenses prescription medications and over-the-counter health products for direct home delivery, with mobile app-based refill management and pharmacist chat. The platform also delivers in-home doctor visits, virtual pharmacist consultations, PillSmart multi-medication compliance packaging, and condition-specific programs for diabetes and mental health, and serves employer, broker, and clinic partners with embedded pharmacy benefit services.
Product overview
Mednow is a Canadian virtual pharmacy platform offering a digital-first pharmacy experience with prescription medications, pharmacist consultations, and medication management tools. The core offering consists of the Mednow Virtual Pharmacy Platform and mobile app (iOS/Android) providing free prescription delivery across Canada with direct insurance billing. Key integrated services include Medvisit (in-home doctor visits in GTA), PillSmart (free daily dose packaging), virtual pharmacist consultations (7 days/week), Dexcom G7 CGM devices, and Mednow Vitamin Packs (Immunity, Relaxation, Maternity). The platform also serves employers and benefits plan sponsors through medication management, diabetes care, mental health support, and healthcare navigation programs. Mednow operates accredited pharmacies in British Columbia, Ontario, and Nova Scotia, with delivery coverage across all Canadian provinces and territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Mednow Virtual Pharmacy Platform
Quantifiable outcome
- Save up to 25% on dispensing fees
- +3 more outcomes
Companies that use Mednow
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Mednow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mednow partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TucowscoreTucows uses Mednow as its employee pharmacy benefits provider, offering personalized care, prescription transfers, and free delivery to employees. Tucows' Chief People Officer Jessica Johannson has publicly praised the service as 'the gold standard' of pharmacy care. Tucows is a technology company providing enterprise benefits to employees.
- Infusicare Canada Inc.coreMednow acquired Infusicare Canada Inc. for C$1.85 million to expand specialty pharmacy capabilities focusing on biologic drugs. The acquisition integrates Infusicare's specialty services with Mednow's digital healthcare platform to enhance medication access and adherence for patients requiring specialty medications.
- Sterling Capital Brokers Ltd.coreSterling Capital Brokers recommends Mednow as the preferred pharmacy for policyholders and plan members. CEO John Griffin states Mednow will have 'a real and positive impact' for their clients who expect premium benefits.
- DexcomcorePartnership to offer Dexcom G7 continuous glucose monitoring devices through Mednow pharmacy. Mednow delivers Dexcom G7 sensors, receivers, and transmitters to diabetes patients with prescription support and coverage assistance. This is a product distribution partnership offering CGM devices to Mednow's patient base.
- Uber DirectminorThird-party delivery partner used for delivering prescriptions and orders to customers. Referenced in privacy policy and terms of use as a delivery service option.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mednow competitors and assessment
Company assessmentEmerging players
- Capsule Pharmacy: Capsule is a US-based digital pharmacy delivering prescriptions same-day with chat-based pharmacist support — analogous to Mednow's mobile-first prescription delivery plus 1:1 pharmacist consultation model.
- Alto Pharmacy: Alto is a US-based digital pharmacy offering free same-day prescription delivery and adherence packaging — a comparable model demonstrating proof-of-concept for the mail-order digital pharmacy category Mednow operates in.
- Well Health Technologies: WELL Health is a Canadian Omni-Channel digital health company with clinic network, telehealth, and pharmacy operations, providing a publicly traded benchmark for Canadian digital healthcare consolidation plays.
Others
- PharmaChoice Canada: PharmaChoice is a Canadian independent pharmacy banner network with member pharmacies offering digital services — relevant benchmark for traditional pharmacy co-op models Mednow competes with via its accredited pharmacy entities.
Broad incumbents
- London Drugs: Western Canada pharmacy retailer with prescription services and delivery, holding overlapping licences in BC, Alberta, and Saskatchewan where Mednow also operates accredited pharmacies.
- Shoppers Drug Mart (Loblaw Companies): Canada's largest pharmacy retailer, operated by Loblaw, with national storefront footprint, the PC Health app, and growing prescription delivery capability — the dominant incumbent that Mednow is disrupting.
- TELUS Health (MyCare): TELUS Health is a major Canadian integrated virtual care platform with telehealth, pharmacy delivery, and employer benefit programs — competes broadly with Mednow across both virtual care and pharmacy channels.
Direct peers
- PocketPills: PocketPills is Canada's leading digital pharmacy offering free prescription delivery with pharmacist consultations across all provinces — the closest direct competitor to Mednow with an almost identical mail-order pharmacy + medication management model.
- Felix Health: Felix is a Canadian virtual care and online pharmacy platform combining telehealth consultations with home-delivered prescriptions, competing directly with Mednow's D2C + virtual care positioning.
- Maple Corporation: Maple is a Canadian virtual care platform offering on-demand doctor visits and prescriptions, overlapping with Mednow's Medvisit and pharmacy services on the telehealth and prescription delivery intersection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mednow social profiles
Digital presenceMednow compliance and trust
Trust signalCompliance4 records
Mednow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mednow leadership team
Management profileNumber of profiles
Profiles2 records
Mednow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mednow M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mednow
What does Mednow do?
Mednow operates a Canadian virtual pharmacy that dispenses prescription medications and over-the-counter health products for direct home delivery, with mobile app-based refill management and pharmacist chat. The platform also delivers in-home doctor visits, virtual pharmacist consultations, PillSmart multi-medication compliance packaging, and condition-specific programs for diabetes and mental health, and serves employer, broker, and clinic partners with embedded pharmacy benefit services.
Is Mednow a public or private company?
Mednow is a private company. It is classified as public and is currently operating.
When was Mednow founded?
Mednow was founded in 2018. It employs 51 to 100 people.
Where is Mednow based?
Mednow is headquartered in Toronto, Canada, in the North America region.
How does Mednow make money?
Five revenue lines are on record. Prescription Medication Sales are the primary driver. The others are over-the-Counter (OTC) Product Sales, employer/Broker Pharmacy Benefit Plans, medvisit Home Doctor Services and medical Device Sales (Dexcom).
Who are Mednow's main competitors?
Emerging players on record are Capsule Pharmacy, Alto Pharmacy and Well Health Technologies. PharmaChoice Canada is listed as an others. Broad incumbents are London Drugs, Shoppers Drug Mart (Loblaw Companies) and TELUS Health (MyCare). Direct peers are PocketPills, Felix Health and Maple Corporation.
Does Mednow have an API?
No public API is recorded for Mednow.
What industry is Mednow in?
Mednow's product category is Online Pharmacy Services. Its primary akta.pro industry code is HLAEAKAF, Mail-Order Pharmacy & Home Delivery, with a secondary code of HLALADAH, Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit). Its NAICS code is 45611 and its SIC code is 5912.