What Felix Health does

Felix Health is a Canadian direct-to-consumer virtual care platform founded in 2019 and headquartered in Toronto. The company provides asynchronous online consultations with licensed Canadian healthcare practitioners (doctors and nurse practitioners) across more than 20 treatment categories, including weight loss (GLP-1 medications such as Ozempic and generic semaglutide), sexual health, skin and hair care, menopause, mental health, diabetes, smoking cessation, and longevity testing. Patients complete online assessments at their convenience, receive practitioner responses typically within 24 hours via secure messaging, and have prescribed medications delivered for free through Felix's wholly-owned pharmacy network — Felix Pharmacy East in Ontario and Felix Pharmacy West in British Columbia — covering 8 Canadian provinces with direct insurance billing available in Ontario and British Columbia.

The platform is built on an asynchronous telemedicine core integrated with a proprietary pharmacy fulfillment network, a relatively unusual vertically-integrated model in Canadian telehealth. Felix's technology stack supports online assessment flows, secure instant-messaging with practitioners, prescription management, and lab requisition/review for diagnostic services (longevity panels, STI testing, metabolic health). The company has served over 1.5 million Canadian patients, holds a 4.8 Trustpilot rating and 4.9 App Store rating, and operates mobile applications on iOS and Android.

Felix's business model combines one-time online visit fees (ranging from $40 for acne to $150 for initial diabetes testing) with recurring monthly subscriptions for chronic-condition medications, notably $149/month for GLP-1 weight-loss prescriptions at generic-level pricing. Additional revenue streams include pharmacy fill fees, lab testing services, and prescription dispensing. The company has expanded into employer-benefit partnerships (Skip, Wealthsimple, Flipp, Inovia Capital) and supported the launch of the Kindly AI-enabled caregiving platform. As of October 2025, Felix reported a $150M CAD revenue run rate, achieved profitability in July 2025, and closed a $53M growth financing round led by the Canadian Business Growth Fund.

Name

Felix Health

Legal name

Felix Health Inc.

Website

https://felixforyou.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Felix Health is a Toronto-based direct-to-consumer virtual care platform that connects Canadian patients with licensed practitioners for asynchronous online consultations and prescription delivery across 20+ treatment categories, including GLP-1 weight loss, via its wholly-owned pharmacy network serving 1.5M+ patients across 8 provinces.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (6211), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

Keywords

• Online healthcare services
• Telehealth consultations
• Prescription medication delivery
• Digital pharmacy services
• Virtual clinic services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Online Visit Fees: Patients pay visit fees for initial consultations and renewals. Fees range from $40-$150 depending on treatment category. Weight loss visits are $99 (often free for referred patients), acne is $40, diabetes initial testing is $150 with $40 renewals.
2. GLP-1/Weight Loss Medications: Monthly subscription for GLP-1 medications including Ozempic and generic semaglutide at $149/month with free delivery and clinical support. Revenue from medication dispensing through Felix Pharmacy network.
3. Prescription Medications: Revenue from dispensing various prescription medications including erectile dysfunction treatments (Viagra, Cialis), skin medications (Tretinoin), birth control (Alysena), and others. Includes pharmacy fill fees ($12 per drug per refill).
4. Lab Testing Services: Revenue from diagnostic lab tests including longevity panels ($299), metabolic health tests, STI testing, and diabetes HbA1C monitoring. Tests include lab requisition, review, and diagnosis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Felix Health operates an integrated virtual care platform in Canada combining asynchronous online medical assessments, licensed practitioner consultations, and prescription fulfillment through its proprietary pharmacy network. Patients complete online assessments at their convenience, receive responses from licensed healthcare practitioners typically within 24 hours, and obtain medications delivered directly to their door with free shipping across 8 provinces. The platform supports 20+ treatment categories including weight loss (GLP-1 medications), sexual health, skin care, menopause, mental health, diabetes, and proactive health testing.

Product overview

Felix Health operates as Canada's first integrated virtual healthcare platform, offering a unified ecosystem of telehealth consultations, prescription medications, and diagnostic testing services. The platform is structured around an asynchronous telemedicine core that connects patients with licensed Canadian healthcare practitioners for online assessments and prescriptions. Key product pillars include: (1) Treatment programs for chronic and lifestyle conditions (weight loss with GLP-1 medications, erectile dysfunction, acne, hair loss, menopause, smoking cessation, diabetes, mental health, birth control, PrEP, and sexual health), (2) Diagnostic testing services (longevity/health marker testing, STI testing, metabolic health testing), and (3) An integrated pharmacy network for prescription fulfillment with direct insurance billing. The Felix Pharmacy Network consists of Felix Pharmacy East (Ontario) and Felix Pharmacy West (British Columbia) serving patients across eight provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Loss Program Doctor-backed weight loss program offering GLP-1 medications including Ozempic, Wegovy, and generic semaglutide at $149/month, with personalized treatment plans and free delivery. Targets individuals seeking medical weight loss support.
• Erectile Dysfunction Treatment Prescription treatments for erectile dysfunction including Viagra (Sildenafil) and Cialis (Tadalafil), prescribed online and delivered discreetly. Targets men seeking ED treatment without in-person consultations.
• Acne Treatment Prescription acne medication including Tretinoin (Vitamin A Acid Gel) and topical treatments, with personalized skincare plans. Visit fee $40, medication starting at $6.52 per tube plus $12 pharmacy fill fee. Targets patients seeking prescription acne treatments.
• Hair Loss Treatment Hair loss treatment program featuring Finasteride prescription medication with ongoing clinical support. Targets individuals experiencing hair loss.
• Menopause Care Menopause treatment program helping women manage symptoms through personalized care plans prescribed online. Targets women experiencing menopause symptoms.
• Smoking Cessation Nicotine replacement therapy products including ZONNIC nicotine pouches, Nicorette Gum, and Nicorette Lozenges to help adults quit smoking. Targets individuals seeking to quit smoking with NRT.
• Diabetes Care Type 2 diabetes and prediabetes management including Metformin prescriptions, HbA1C testing, and blood glucose monitoring with personalized treatment plans. Initial testing fee $150 includes consultation, lab requisition, review, diagnosis, and treatment plan; renewals $40.
• Mental Health Treatment Online mental health treatment for anxiety and depression, providing prescription medications with ongoing practitioner support. Targets patients seeking accessible mental health treatment.
• Birth Control Prescription birth control including Alysena (Alysena-28, Alysena-21) oral contraceptive, prescribed online. Targets women seeking convenient access to oral contraceptives.
• PrEP Pre-exposure prophylaxis (PrEP) medication for HIV prevention, prescribed online with discreet delivery. Targets individuals at risk of HIV seeking preventive medication.
• Longevity Testing Comprehensive health testing service analyzing up to 43 essential health markers, including biological age estimation and personalized treatment plans. Priced at $299. Targets health-conscious individuals seeking proactive health management.
• STI Testing At-home STI testing for 7 common sexually transmitted infections with discreet results and follow-up care. Targets individuals seeking confidential STI screening.
• Metabolic Health Testing Heart and metabolic health testing including diabetes screening and monitoring of key biomarkers. Targets individuals seeking metabolic health assessment.
• Felix Pharmacy Network Integrated pharmacy network including Felix Pharmacy East (Ontario, College of Pharmacists of Ontario #310516) and Felix Pharmacy West (British Columbia, College of Pharmacists of BC #21284) for prescription fulfillment and direct insurance billing. Provides free medication delivery across 8 Canadian provinces.

Quantifiable outcome

• 99% year-over-year growth in weight loss subscribers
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• KindlyminorStrategic or Co-development Partner · 1 March 2026Felix Health backed Vancouver-based Kindly's national launch of its AI-enabled care navigation platform for employees caring for aging loved ones. Over 3,000 employees have access to the platform through early employer partners.
• Halo HealthminorStrategic or Co-development Partner · 1 March 2026Co-investor and strategic partner alongside Felix Health in backing Kindly's caregiving platform launch. Supports the ecosystem of care navigation solutions.
• Novo NordiskcoreStrategic or Co-development PartnerFelix Health offers Ozempic at generic-level pricing ($149/month) through Novo Nordisk's savings program, enabling eligible patients to access affordable GLP-1 medications.
• Eli Lilly CanadacoreStrategic or Co-development PartnerFelix Pharmacy Network enrolls patients in Eli Lilly's myMounjaro and myZepbound patient support programs, providing co-pay assistance and support services for patients on these GLP-1 medications.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maple: Canadian virtual care platform offering on-demand doctor consultations and prescriptions across provinces. Directly comparable to Felix's asynchronous/online assessment model and Canadian DTC telehealth positioning.
• Hims & Hers Health: US-listed DTC telehealth and pharmacy platform selling directly to consumers across weight loss, sexual health, skin, hair loss, and mental health. Closest global analog to Felix's vertically integrated, multi-category consumer health model.
• Ro: US-based DTC telehealth and pharmacy platform operating across men's health, weight management, and chronic care. Comparable vertical integration, pharmacy fulfillment, and consumer-first positioning to Felix.
• PocketPills: Canadian online pharmacy and telehealth provider offering free medication delivery and virtual consultations. Overlaps directly with Felix's pharmacy-integrated model and Canadian patient base.
• Dialogue Health: Canadian virtual care company focused on employer- and insurer-sponsored primary care and mental health. Comparable Canadian virtual care footprint and B2B2C distribution angle to Felix's employer partnerships.
• Nurx: DTC telehealth platform focused on women's health (birth control, PrEP, STI testing, acne) with integrated pharmacy fulfillment. Closely comparable to Felix's sexual health, birth control, and PrEP categories.
• Livewell Health: Canadian telehealth and online pharmacy serving patients across multiple provinces. Comparable business model combining virtual prescribing with direct-to-patient medication delivery.

Broad incumbents

• Telus Health: Canadian telecom-backed health services business offering virtual care, employer clinics, and pharmacy services at national scale. A much larger incumbent with overlapping virtual primary care capabilities to Felix.

Emerging players

• Curology: DTC telehealth platform specializing in prescription skincare (acne, rosacea, anti-aging). Directly comparable to Felix's acne, melasma, and skin care categories with similar online assessment and prescription model.
• Keeps: DTC telehealth platform focused on hair loss treatment with subscription-based finasteride and minoxidil. Comparable consumer model and category overlap with Felix's hair loss treatment offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/felixhealthca
• Instagraminstagram.com/felixhealthca/?hl=en
• Xx.com/felixhealthca

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felix Health