Caribou
Caribou (dba Move Health) provides healthcare insurance planning software for financial advisors, delivering real-time cost analysis tools and connecting clients to licensed, non-commissioned health plan advisors for end-to-end enrollment and ongoing service.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Caribou does
Caribou, doing business as Move Health, is a healthcare insurance planning software and services company founded in 2019 and headquartered in Miami, Florida. The company operates a cloud-based platform that provides financial advisors with real-time healthcare cost analysis using only three client data points, alongside an integrated workflow (HealthPlanner) that connects advisors' clients to licensed, non-commissioned health plan advisors for enrollment and ongoing service. The product suite spans Medicare planning (Supplements, Part D, Medicare Advantage), ACA Marketplace and off-marketplace coverage, and ancillary products such as dental, vision, and accident/critical illness insurance.
The underlying platform is web-based (accessible at app.movehealth.io) and is marketed as a first-of-its-kind tool built specifically for the financial advisory channel. Caribou holds SOC 2 Type 2 and HIPAA compliance certifications and represents over 100 insurance carriers nationally, enabling unbiased plan recommendations. The company also runs the "advisors.movehealth.io" marketing site targeting RIAs and wealth managers, and serves end clients directly via movehealth.io.
Caribou's business model combines a low annual subscription fee from financial advisors for platform access with carrier commissions on policies placed through its licensed agent team. Health plan advisors are non-commissioned salaried employees (many holding the CMIP designation), positioning Caribou's value proposition around conflict-free guidance. The company has raised approximately $3.075 million across three disclosed funding rounds (2020, 2022, 2024) and employs between 11 and 50 people, with named customers including Voya Financial, Modera, Corient, Kestra, and Merit.
Caribou firmographics
Firmographics- Name
- Caribou
- Legal name
- Move Health LLC
- Website
- https://caribouwealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caribou (dba Move Health) provides healthcare insurance planning software for financial advisors, delivering real-time cost analysis tools and connecting clients to licensed, non-commissioned health plan advisors for end-to-end enrollment and ongoing service.
- Ownership category
- akta.pro rank
Caribou industry classification
Industry- Product category
- Financial Advisory Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing) (FSAIAGAI)
Keywords
Where Caribou is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caribou business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Financial Advisor Annual Subscription: Financial advisors pay a small annual subscription cost for Move Health's healthcare planning technology and access to an experienced, certified team of experts.
- Insurance Carrier Commissions: Move Health receives compensation from insurance carriers they represent. They carry certifications for over 100 carriers. Compensation is standardized with no conflict of interest. Health Plan Advisors are non-commissioned salaried team members, so this revenue comes from carrier relationships, not advisor commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription for advisors - single low annual price |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Caribou product offering
Product offeringCore offering
Caribou operates a cloud-based healthcare insurance planning platform for financial advisors that delivers real-time healthcare cost analysis using only three client data points. The platform connects advisors and their clients to a team of non-commissioned, licensed health plan advisors for Medicare planning, ACA Marketplace and off-marketplace health insurance, and ancillary coverage, with certifications spanning 100+ insurance carriers.
Product overview
Move Health is a single unified healthcare insurance planning platform designed for financial advisors, consisting of the Move Health Platform (core SaaS tool with analysis capabilities and client management) complemented by white-glove service offerings. The platform enables proactive healthcare planning conversations using real-time data, while the company provides integrated Medicare planning services (including Medicare Supplements, Part D, and Medicare Advantage), Health Insurance planning (ACA Marketplace and off-marketplace options), and ancillary coverage services (dental, vision, accident/critical illness). Advisors access the platform at app.movehealth.io and connect their clients to licensed, non-commissioned health plan advisors for enrollment and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Move Health Platform Cloud-based healthcare insurance planning platform for financial advisors providing real-time healthcare cost analysis tools, client management, and connections to licensed health plan advisors for enrollment support.
- Medicare Planning Services Expert guidance and enrollment support for Medicare beneficiaries including Medicare Supplements (Medigap), Part D Coverage, Medicare Advantage plans, and transitioning to Medicare, delivered by licensed non-commissioned advisors.
- Health Insurance Planning Services Affordable Care Act Marketplace plan guidance (including advanced premium tax credit optimization), off-marketplace coverage options, and healthcare sharing programs delivered by licensed advisors.
- Ancillary Coverage Services Additional coverage products including dental, vision, and accident/critical illness insurance to complement primary health coverage for individuals and families.
- HealthPlanner Structured process and tool within the Move Health platform that guides advisors through healthcare planning analysis and client enrollment workflows from analysis through ongoing coverage support.
- White-Glove Guidance & Enrollment Support Dedicated licensed health plan advisor services providing personalized consultation, plan recommendations, and ongoing support throughout the enrollment and coverage management process for advisor clients.
Quantifiable outcome
- Healthcare costs delivered in seconds with only 3 client data points
- +2 more outcomes
Companies that use Caribou
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Caribou technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Caribou partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 100+ Insurance CarrierscoreMove Health carries certifications and represents over 100 insurance carriers across the country. This extensive carrier network enables them to provide unbiased recommendations and find optimal coverage for each client without conflict of interest.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Caribou competitors and assessment
Company assessmentDirect peers
- DPL Financial Partners: DPL Financial Partners operates a commission-free insurance and annuity platform purpose-built for financial advisors, the closest direct analog to Move Health's non-commissioned advisor model serving the same advisor channel with healthcare/insurance planning.
- RightCapital: RightCapital is a financial planning software platform for RIAs and fee-only advisors that has added healthcare planning and Medicare analysis features, directly overlapping with Move Health's advisor-facing healthcare cost analysis offering.
Broad incumbents
- eMoney Advisor: eMoney Advisor (a Fidelity company) is a leading financial planning platform used by advisors that has been expanding healthcare-cost planning functionality, making it a broad incumbent competing for the same advisor-driven healthcare planning workflow.
- MoneyGuidePro: MoneyGuidePro (part of Envestnet) is a widely adopted goal-based financial planning platform for advisors with built-in healthcare cost modules, positioning it as an incumbent alternative to a standalone healthcare-planning tool like Move Health.
- OneDigital: OneDigital is a large insurance brokerage and benefits consulting firm that combines benefits advisory with technology, representing a broader incumbent that competes for healthcare and benefits planning conversations with the same advisor/employer audience.
- Zinnia: Zinnia (formerly SE2) is an insurance technology platform serving carriers and distributors with digital policy administration and advisor tooling, representing an incumbent tech stack that insurance carriers could choose to develop internally instead of partnering with Move Health.
- iPipeline: iPipeline provides digital solutions for life insurance, annuity, and wealth management distribution, including advisor-facing tools for insurance sales and illustrations — a broad incumbent that overlaps with Move Health's advisor-channel distribution and enrollment workflows.
Emerging players
- Lumiant: Lumiant (formerly Advicent/Naviplan-adjacent planning software) provides experience-driven financial planning software for advisors and has been expanding into life-stage planning topics that intersect with Move Health's healthcare-in-retirement focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Caribou social profiles
Digital presenceCaribou compliance and trust
Trust signalCompliance2 records
Caribou financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caribou leadership team
Management profileNumber of profiles
Profiles2 records
Caribou funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caribou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caribou
What does Caribou do?
Caribou operates a cloud-based healthcare insurance planning platform for financial advisors that delivers real-time healthcare cost analysis using only three client data points. The platform connects advisors and their clients to a team of non-commissioned, licensed health plan advisors for Medicare planning, ACA Marketplace and off-marketplace health insurance, and ancillary coverage, with certifications spanning 100+ insurance carriers.
Is Caribou a public or private company?
Caribou is a private company. It is classified as venture growth investor backed and is currently operating.
When was Caribou founded?
Caribou was founded in 2019. It employs 11 to 50 people.
Where is Caribou based?
Caribou is headquartered in Miami, United States, in the North America region.
How does Caribou make money?
Two revenue lines are on record. Financial Advisor Annual Subscription is the primary driver. The others are insurance Carrier Commissions.
Who are Caribou's main competitors?
Direct peers on record are DPL Financial Partners and RightCapital. Broad incumbents are eMoney Advisor, MoneyGuidePro, OneDigital, Zinnia and iPipeline. Lumiant is listed as an emerging player.
Does Caribou have an API?
No public API is recorded for Caribou.
What industry is Caribou in?
Caribou's product category is Financial Advisory Software. Its primary akta.pro industry code is FSAIAGAI, Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing). Its NAICS code is 524292 and its SIC code is 6411.