Nametag
Nametag provides enterprise workforce identity verification, combining biometrics, cryptography, and AI to detect deepfake attacks and verify real identities across hiring, onboarding, account recovery, helpdesk, and agentic AI use cases.
- Company typePrivate
- Founded2020
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nametag does
Nametag (Nametag, Inc.) is a Seattle-headquartered, Delaware-incorporated identity verification company founded in 2020 that focuses on workforce and customer identity assurance for enterprise security teams. The company verifies the real human identity behind high-risk account actions spanning hiring, onboarding, self-service password and MFA reset, helpdesk interactions, and agentic AI scenarios. Its primary buyers are enterprise CISOs, IT support leaders, and HR/security teams facing deepfake-driven impersonation, social engineering at the helpdesk, hiring fraud from synthetic identities and proxy workers, and account takeover via password/MFA reset flows.
The company's core technology is its Deepfake Defense™ engine, which combines biometrics, cryptography, and AI to detect AI-generated deepfakes, synthetic identities, presentation attacks, and injection attacks. The platform matches government-issued photo IDs against live selfies in under 30 seconds and is protected by two granted U.S. patents (12,561,418 and 12,562,904). Nametag exposes its capabilities through a modular product suite — Recruit (candidate verification), Onboard (new hire provisioning), Self-service Account Recovery, Helpdesk Verification, Signa (agentic AI security), and Step-up Authentication — backed by an API-first architecture with SDKs, webhooks, and SIEM integrations (Splunk, CrowdStrike). The platform supports identity verification across 190+ countries and 11,000+ document types.
Nametag operates an enterprise SaaS revenue model with quote-based annual subscriptions and no publicly disclosed pricing. Distribution is primarily through direct enterprise field sales supplemented by an ecosystem-led channel strategy: certified apps on the ServiceNow Store, embedded integrations with Okta, Microsoft Entra ID, Workday, Greenhouse, Cloudflare One, Yubico, and Beyond Identity, plus developer-driven API deployments. The company serves enterprise customers across biotech, healthcare, software/technology, higher education, social media, cannabis technology, and electric vehicle infrastructure — including named logos such as HubSpot, Autodesk, Reddit, ElevateBio, Lee Health, UVM Health, Vaxcyte, Scholar's Rock, Dutchie, EVgo, Northwood University, and Chattanooga State.
Nametag firmographics
Firmographics- Name
- Nametag
- Legal name
- Nametag, Inc.
- Website
- https://getnametag.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nametag provides enterprise workforce identity verification, combining biometrics, cryptography, and AI to detect deepfake attacks and verify real identities across hiring, onboarding, account recovery, helpdesk, and agentic AI use cases.
- Ownership category
- akta.pro rank
Nametag industry classification
Industry- Product category
- Identity Verification Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Identity Threat Detection & Response (ITDR) (HDAEAJAH)
- akta.pro secondary industries
- Fake Account & Synthetic Identity Detection (HDADALAD), Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE), Verification & Risk Signals (Device Fingerprinting, Behavioral Biometrics) (HDADALAJ)
Keywords
Where Nametag is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nametag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Cloud-based identity verification service with enterprise subscriptions. Pricing is quote-based and not publicly disclosed. Enterprise customers deploy through certified integrations with ServiceNow Store and direct API integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with certified integrations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Nametag product offering
Product offeringCore offering
Nametag provides a workforce identity verification platform that combines cryptography, biometrics, and AI to verify that the real human is behind high-risk account actions. Its modular solutions cover hiring (Recruit), new-hire provisioning (Onboard), self-service password/MFA reset, helpdesk impersonation prevention, agentic AI accountability (Signa), and step-up authentication, all powered by a patented Deepfake Defense™ engine that detects AI-generated deepfakes and synthetic identity fraud in under 30 seconds across 190+ countries.
Product overview
Nametag is an identity verification and account protection platform offering a unified portfolio of workforce-grade solutions. The core Deepfake Defense™ engine combines biometrics, cryptography, and AI to verify real human identities and detect deepfake/synthetic identity attacks. The platform spans the entire employee lifecycle through modular solutions: Recruit (candidate verification), Onboard (new hire provisioning), Self-service Account Recovery (password/MFA reset), Helpdesk Verification (service desk impersonation prevention), Signa (agentic AI security), and Step-up Authentication (high-security MFA). Integration with ServiceNow ITSM embeds verification directly into service desk workflows. All solutions share the Deepfake Defense engine and support reusable verified identities across the enterprise identity infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Deepfake Defense™: Identity verification technology using biometrics, cryptography, and AI to detect sophisticated deepfake and synthetic identity attacks.
- Nametag Hire (Recruit)
- Nametag Signa
Products and services
- Deepfake Defense™ Purpose-built identity assurance engine combining cryptography, biometrics, and AI to combat sophisticated identity threats including digital injection attacks and AI-generated deepfakes. Patented technology that detects presentation attacks, injection attacks, and synthetic identity fraud. Underpins all Nametag verification solutions and is offered to partners such as Beyond Identity.
- Recruit Candidate identity verification module that completes the Nametag Hire solution. Introduces native integrations with Workday and Greenhouse to verify job candidates are real people throughout the hiring process, addressing deepfake impersonation, synthetic identities, and proxy workers in recruitment. Extends verified identity from application through onboarding into device provisioning and access control.
- Onboard Automated new hire account provisioning with identity verification. Verifies new employees at onboarding to prevent threat actors (including North Korean IT workers) from infiltrating companies. Enables new hires to set up their own accounts without IT intervention. Covers device provisioning and access control with verified identity continuity.
- Self-service Account Recovery Empowers users to securely reset their own passwords and MFA tokens without IT support intervention. Customizable group-based permissioning controls who can perform which operations. Supports presigned URLs for restricted flows. Operations include MFA reset, password reset, account unlock, and temporary access pass (Entra ID). Includes GPS location capture option.
- Helpdesk Verification Identity verification for IT service desk operations, preventing social engineering attacks against support agents. Enables agents to verify the real human behind ServiceNow Incidents and Interactions before performing sensitive actions like password resets and MFA changes. Real-time verification status updates within the service desk console.
- Signa (Agentic AI Security) Verified human signatures for AI agent actions, designed to prevent AI misuse in agentic AI environments. Addresses growing challenges in verifying human identities when agentic AI takes actions on behalf of users. Provides audit trails to verify human involvement and prevent abuse as AI agents become more prevalent.
- Step-up Authentication Ultra-secure authentication factor for step-up scenarios that cannot be lost or phished. Used as a verification factor in Okta EAM and Entra ID EAM integrations. Replaces traditional MFA prompts with verified identity through government ID and selfie comparison.
- Nametag Browser SDK JavaScript SDK for adding identity verification sign-in buttons to web applications, enabling authentication without redirecting users from the site.
- Directory Agent Custom directory agent running on customer infrastructure to perform recovery operations against LDAP, Active Directory, and Okta directories. Allows flexible integration with enterprise directory infrastructure.
Quantifiable outcome
- Reduces helpdesk support tickets and resolution time while increasing user happiness (per HubSpot testimonial)
- +3 more outcomes
Companies that use Nametag
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles3 records
Nametag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature7 records
Nametag partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core / flagship and core.
- ServiceNowcore / flagshipDeepened partnership with ServiceNow embedding Nametag's identity assurance engine directly into ServiceNow IT Service Management (ITSM). Certified app available on ServiceNow Store covering both Incident Management and Interaction Management. Doubled Nametag's footprint within the platform, enabling identity verification at point of contact for chat, walk-up, phone, and virtual agent interactions in under 30 seconds without workflow redesign.
- WorkdaycoreNative integration with Workday enabling identity verification of people as part of Workday Business Processes. Supports Job Application, Pre-Hire, and Worker objects with verification results written back to Workday custom objects. Comprehensive installation guide and integration system for recruiting and onboarding workflows.
- GreenhousecoreNative integration with Greenhouse hiring platform to verify candidate identities during the hiring process and record results in the candidate application. Addresses growing concerns that generative AI makes candidate impersonation easier through deepfakes, synthetic identities, and proxy workers.
- CloudflarecoreIntegration of workforce identity verification into Cloudflare One SASE platform to address 'remote IT worker' fraud where organized operations use stolen identities and AI-generated deepfakes to infiltrate companies. Closes identity assurance gap in zero trust architectures by verifying authorized individuals before granting access to internal resources. Cloudflare One offering free access for up to 50 users to pilot the identity-verified onboarding flows.
- YubicocoreIntegration of verified identity into YubiKey as a Service platform, enabling customers to remotely verify employee identities before issuing or activating YubiKeys. Advances Yubico's 'Bring Your Own IDV' strategy to combat AI-driven fraud, deepfakes, and sophisticated impersonation attacks in remote workforces. Extends Yubico's hardware-based authentication trust across entire user lifecycle from identity creation to login.
- OktacoreExpanded partnership including Okta External Authentication Method (EAM) for MFA, Okta Custom IDV, and Okta API Services integration. Multiple integration paths enabling Okta customers to deploy workforce identity verification.
- Microsoft Entra IDcoreIntegration with Microsoft Entra ID (Azure AD) for external MFA provider setup, SAML SSO, and enterprise directory integration.
- Beyond IdentitycoreNametag's Deepfake Defense engine integrated into Beyond Identity's products for combined identity verification and passwordless authentication.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nametag competitors and assessment
Company assessmentDirect peers
- Persona: Persona is a unified identity verification platform offering document + selfie verification, reusable identities, and orchestration across workforce and customer use cases—closely aligned with Nametag's full identity lifecycle coverage and API-first model.
- ID.me: ID.me provides identity verification with strong positioning in workforce, government, and high-assurance consumer flows. Its focus on verified reusable identity directly competes with Nametag's reusability and workforce positioning.
- Jumio: Jumio is an established enterprise IDV vendor with document, selfie, and liveness capabilities, serving financial services and other regulated verticals. It competes with Nametag on enterprise IDV breadth and global document coverage.
- Onfido: Onfido (an Entrust business) provides AI-powered document and biometric verification, with reusable identities (Onfido Smart Capture). It is a direct competitor to Nametag in workforce and customer IDV with similar global coverage.
- HYPR: HYPR focuses on deepfake-resistant, passwordless authentication and identity verification. It is a Yubico partner alongside Nametag and competes head-to-head in workforce MFA and step-up authentication use cases.
- Beyond Identity: Beyond Identity delivers passwordless, device-bound authentication with deepfake-resistant identity verification—already integrated with Nametag's Deepfake Defense engine. It is a direct competitor in workforce MFA and step-up authentication.
- Veriff: Veriff is an identity verification platform supporting thousands of document types across 190+ countries, with reusable identity. It competes directly with Nametag on global document coverage and enterprise IDV orchestration.
- Prove Identity: Prove provides identity verification and authentication with a focus on phone-based identity, reusable digital trust signals, and workforce/financial services. It overlaps Nametag in workforce verification and reusable identity narratives.
Emerging players
- Socure: Socure combines document and biometric verification with predictive identity and fraud analytics, primarily in financial services. It is a relevant adjacent competitor as Nametag expands into customer and financial services use cases.
Broad incumbents
- Yubico: Yubico is the leading hardware authentication vendor and a Nametag partner (YubiKey as a Service). It is comparable as the incumbent workforce authentication layer that Nametag integrates with and that increasingly bundles identity verification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nametag social profiles
Digital presenceNametag compliance and trust
Trust signalCompliance5 records
Nametag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nametag leadership team
Management profileNumber of profiles
Profiles3 records
Nametag funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nametag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nametag
What does Nametag do?
Nametag provides a workforce identity verification platform that combines cryptography, biometrics, and AI to verify that the real human is behind high-risk account actions. Its modular solutions cover hiring (Recruit), new-hire provisioning (Onboard), self-service password/MFA reset, helpdesk impersonation prevention, agentic AI accountability (Signa), and step-up authentication, all powered by a patented Deepfake Defense™ engine that detects AI-generated deepfakes and synthetic identity fraud in under 30 seconds across 190+ countries.
Is Nametag a public or private company?
Nametag is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nametag founded?
Nametag was founded in 2020. It employs 11 to 50 people.
Where is Nametag based?
Nametag is headquartered in Seattle, United States, in the North America region.
How does Nametag make money?
One revenue line is on record: subscription-based SaaS.
Who are Nametag's main competitors?
Direct peers on record are Persona, ID.me, Jumio, Onfido, HYPR, Beyond Identity, Veriff and Prove Identity. Socure is listed as an emerging player. Yubico is listed as a broad incumbent.
Does Nametag have an API?
Yes. Nametag offers a public API enabling developers to build identity verification into enterprise applications. Supports REST API, webhooks for event-driven architectures, and a command-line tool for administrative actions. The developer documentation covers interactive validation, browser SDK, API reference, self-service account recovery, directory agents (LDAP, Okta, Active Directory), SAML SSO, logging to SIEM tools (Splunk, CrowdStrike), and enterprise data custody (AWS S3, Azure Blob Storage). API endpoints include /api/envs/*ENV*/recovery/presign for producing presigned URLs for self-service flows. Authentication uses API keys with role-based access (User, Admin, Owner). Developer documentation is at getnametag.com/docs.
What industry is Nametag in?
Nametag's product category is Identity Verification Software. Its primary akta.pro industry code is HDAEAJAH, Identity Threat Detection & Response (ITDR), with a secondary code of HDADALAD, Fake Account & Synthetic Identity Detection. Its SIC code is 7372.