SetPro
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
SetPro firmographics
Firmographics- Name
- SetPro
- Legal name
- SetPro Technologies Pvt. Ltd.
- Website
- https://setpro.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SetPro industry classification
Industry- Product category
- Production Management Software
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Set Operations & Facilities Support (Power, Generators, Site Services) (MPADAFAF)
- akta.pro secondary industries
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH), Event Stagehands & Production Support Crew (HSACAEAJ)
Keywords
Where SetPro is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SetPro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Starter Plan: Monthly subscription at ₹4,999/month providing access to core features including e-KYC, contract templates, mobile e-signatures, talent database, invoicing, and production insurance list. Billed monthly.
- SaaS Subscription - Enterprise Plan: Custom enterprise pricing with all Starter Plan features plus one-click payments, analytics, time cards, role-based access control, crew marketplace, accounting integrations, TDS/GST compliance, pricing and vendor analytics, insurance marketplace, and reconciliation frameworks. Quote-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan at ₹4,999/month covering core production management features |
| Subscription | Monthly | Enterprise plan with full feature access and custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SetPro product offering
Product offeringCore offering
SetPro is a cloud-based SaaS platform and mobile application that manages the entire entertainment production lifecycle from planning to payroll. It combines a talent and equipment marketplace, digital contracts with e-signatures, AI-powered invoicing and GST/TDS compliance, cloud-based call sheets, one-click payroll, and an AI decision intelligence engine for real-time cost tracking and crew benchmarking. The platform is sold to production houses, vendors, talent managers, and individual crew in movies, commercials, TV series, documentaries, and web series.
Product overview
SetPro is an all-in-one platform for entertainment productions, combining a web-based platform (SetPro) and mobile application (SetPro Go) to manage the entire production lifecycle. The platform integrates multiple modules including Talent & Equipment Marketplace for hiring, Digital Contracts & E-Signatures for onboarding, Digital Invoicing & Payroll for payments, Cloud-Based Call Sheets & Production Reports for operations, AI-Powered Decision Intelligence for analytics, and an Insurance Marketplace. The product architecture includes a Starter Plan (₹4,999/month) with core features and an Enterprise Plan with advanced capabilities including one-click payments, role-based access control, and accounting integrations with ZohoBooks, Tally, and SAP.
Differentiator
Problem solved
Functional benefit
Products and services
- SetPro (Core Web Platform) All-in-one cloud-based SaaS platform for managing entertainment productions including movies, commercials, TV series, documentaries, and web series. Provides tools for crew onboarding, smart contracts and e-signatures, digital invoicing with GST/TDS compliance, cloud-based call sheets and daily production reports, real-time cost reports, crew intelligence, pricing insights, talent and equipment marketplace, insurance marketplace, and role-based access control. Sold to production houses, vendors, talent managers, and individual crew via tiered subscriptions (Starter at ₹4,999/month and custom Enterprise).
- SetPro Go (Mobile Application) Mobile application for iOS and Android devices enabling production management on-the-go with features for invoice submission and generation, mobile approvals, contract e-signatures, and crew management. Designed for individual crew, freelancers, and production staff who need to manage invoices and approvals directly from set during shoots.
Quantifiable outcome
- Users can save at least 10% of their production budget
- +3 more outcomes
Companies that use SetPro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
SetPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature12 records
SetPro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered integration.
- ZohoBooksintegrationAccounting software integration allowing SetPro users to seamlessly connect with ZohoBooks for financial management.
- TallyintegrationAccounting software integration enabling SetPro users to connect with Tally for accounting and compliance needs.
- SAPintegrationEnterprise accounting platform integration for large production houses using SAP for their financial systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
SetPro competitors and assessment
Company assessmentDirect peers
- Wrapbook: Wrapbook provides payroll, production accounting, and production management software for film, TV, and commercial productions. It directly overlaps with SetPro's payroll, invoicing, and crew management functionality and targets a similar production-house buyer, primarily in the US.
- Greenslate: Greenslate provides payroll, accounting, and HR software tailored to entertainment and advertising productions. It competes head-on with SetPro's payroll and invoicing modules for production houses and crew, with a similar vertical-SaaS go-to-market.
- StudioBinder: StudioBinder offers production management software for film and video projects covering call sheets, shooting schedules, breakdowns, and collaboration. It directly overlaps SetPro's call-sheet and production-report functionality for similar production-house customers.
- ProductionHUB: ProductionHUB is an established online directory and marketplace for crew, equipment vendors, and production services. It is a direct analog to SetPro's talent and equipment marketplace, with similar two-sided marketplace dynamics for production houses.
Broad incumbents
- Cast & Crew (Entertainment Partners): Cast & Crew / Entertainment Partners is a long-established incumbent offering production payroll, accounting, residuals, and software to Hollywood and global productions. It is a much broader incumbent with overlapping capabilities (payroll, compliance, crew management) but serves a wider portfolio beyond what SetPro covers.
Emerging players
- Celtx: Celtx provides pre-production and production management software covering scripts, storyboards, scheduling, and collaboration for film/video teams. It is an emerging player with partial overlap on production planning, but its core strength is pre-production rather than SetPro's crew/payroll/compliance focus.
- Slated: Slated is a marketplace and deal-making platform connecting filmmakers, financiers, and crew for film financing and packaging. It is thematically adjacent to SetPro's marketplace ambitions but operates earlier in the project lifecycle and does not overlap directly on production management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
SetPro social profiles
Digital presenceSetPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
SetPro leadership team
Management profileNumber of profiles
SetPro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SetPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SetPro
What does SetPro do?
SetPro is a cloud-based SaaS platform and mobile application that manages the entire entertainment production lifecycle from planning to payroll. It combines a talent and equipment marketplace, digital contracts with e-signatures, AI-powered invoicing and GST/TDS compliance, cloud-based call sheets, one-click payroll, and an AI decision intelligence engine for real-time cost tracking and crew benchmarking. The platform is sold to production houses, vendors, talent managers, and individual crew in movies, commercials, TV series, documentaries, and web series.
Is SetPro a public or private company?
SetPro is a private company. It is classified as unknown and is currently operating.
When was SetPro founded?
SetPro was founded in 2022. It employs 11 to 50 people.
Where is SetPro based?
SetPro is headquartered in San Francisco, United States, in the North America region.
How does SetPro make money?
Two revenue lines are on record. SaaS Subscription - Starter Plan is the primary driver. The others are saaS Subscription - Enterprise Plan.
Who are SetPro's main competitors?
Direct peers on record are Wrapbook, Greenslate, StudioBinder and ProductionHUB. Cast & Crew (Entertainment Partners) is listed as a broad incumbent. Emerging players are Celtx and Slated.
Does SetPro have an API?
No public API is recorded for SetPro.
What industry is SetPro in?
SetPro's product category is Production Management Software. Its primary akta.pro industry code is MPADAFAF, Set Operations & Facilities Support (Power, Generators, Site Services), with a secondary code of MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production). Its NAICS code is 51211 and its SIC code is 7812.