What BigGo does

BigGo, founded in 2016 in Kaohsiung, Taiwan by Kevin Yen and Louis Liu and operated through Hong Kong-incorporated FUNMULA CO., LIMITED, is a cross-market price comparison and shopping-intelligence platform. Its core product is a search engine that aggregates product listings, prices, and historical price data from multiple online retailers via datafeeds, APIs, and web crawling, serving consumers across ten localized country platforms spanning Taiwan, Thailand, Malaysia, Japan, Indonesia, Singapore, the Philippines, Hong Kong, Vietnam, and the United States. Adjacent products include the BigGo Shopping Assistant (an NLP-driven shopping helper available as a web tool and Chrome extension), BigGo PMS (a B2B price-monitoring and dynamic-pricing service), the BigGo AD Platform (a self-serve pay-per-click advertising product for merchants), Ping/BigGo Chat (a team communication tool), and iOS/Android mobile apps, all linked by a unified BigGo account system.

Underlying technology centers on large-scale product-data ingestion, normalization, and indexing across e-commerce sources, with up to two years of price history retained per product to support price-trend analytics and alerts. A natural-language shopping assistant processes user queries against this catalog, while the platform also offers consumer-facing single sign-on via Google, Facebook, and Apple.

Name

BigGo

Legal name

FUNMULA CO.,LIMITED

Website

https://biggo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BigGo operates a cross-market price comparison platform aggregating product listings, prices, and price history from online retailers across ten Asian and US markets, monetizing via self-serve PPC advertising and affiliate/cashback partnerships with e-commerce merchants while serving price-conscious consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaohsiung

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Advertising (BigGo AD Platform): Pay-per-click advertising platform where e-commerce businesses bid on product placements. Minimum bid is NT$2 per click with no minimum budget requirement. Revenue is generated when users click on sponsored product listings, with automatic billing after accruing costs or at month-end.
2. Affiliate/Commission: Business partners can list products on the platform to attract users, with revenue generated through affiliate relationships when users complete purchases on partner stores after clicking through from BigGo.
3. Cashback Program (Taiwan only): Cashback rewards program where users can earn rewards when purchasing through partner e-commerce sites. Promotions, coupons, and exclusive promo codes are also provided to drive user engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BigGo is a price comparison platform that aggregates product listings, images, and pricing data from multiple e-commerce websites via crawling, datafeeds, and APIs, enabling consumers to compare prices, view up to two years of price history, and set price alerts. The platform also operates the BigGo AD Platform (ADP), a self-serve pay-per-click advertising system, and BigGo PMS, a price monitoring service that helps merchants develop dynamic pricing strategies.

Product overview

BigGo is a multi-product platform built around price comparison as its core offering. The platform consists of the main BigGo Price Comparison engine (Taiwan's largest price comparison platform), supported by the BigGo Shopping Assistant (AI-powered natural language shopping helper available as web tool and browser extension), and the BigGo Mobile App for on-the-go access. Beyond price comparison, BigGo has expanded into adjacent services including Ping (BigGo Chat), a communication tool; BigGo PMS (Price Monitoring System), a price intelligence service for businesses; and the BigGo AD Platform (ADP), a pay-per-click advertising platform. All services are accessible through a unified BigGo Account system that syncs preferences across platforms. The company operates country-specific domains across Taiwan, Thailand, Malaysia, Japan, Indonesia, Singapore, Philippines, Hong Kong, Vietnam, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Ping (BigGo Chat): A free, secure, and comprehensive communication software that supports Team spaces and Channel categorization.
• BigGo PMS
• BigGo AD Platform (ADP)
• BigGo Shopping Assistant

Products and services

• BigGo Price Comparison Core price comparison engine that aggregates product listings, images, specifications, and prices from multiple online stores and e-commerce platforms, allowing users to compare products and view up to two years of price history. Targeted at individual online shoppers seeking the lowest available prices.
• BigGo Shopping Assistant AI-powered shopping assistant available on the web that processes natural language queries to help users find products, compare prices, and receive shopping recommendations. Targeted at individual online shoppers looking for conversational product discovery.
• BigGo Shopping Assistant Extension Browser extension for PC users that performs smart, real-time price comparison across different stores while users browse e-commerce sites, surfacing discounts and alternative offers. Targeted at online shoppers who want automatic comparison during browsing.
• Ping (BigGo Chat) Free, secure team communication software supporting team spaces and channel categorization, accessible through the unified BigGo account. Targeted at teams needing organized group messaging.
• BigGo PMS (Price Monitoring System) Price monitoring platform that tracks competitor prices and market trends to help businesses develop the best dynamic pricing strategy. Targeted at e-commerce merchants, retailers, and pricing teams needing continuous competitor price intelligence.
• BigGo AD Platform (ADP) Self-serve advertising platform where e-commerce business partners can list products, run pay-per-click campaigns with targeting and automatic product monitoring, and boost revenue through affiliate programs. Minimum bid is NT$2 per click with no minimum budget required. Targeted at e-commerce businesses and online retailers seeking high-intent comparison traffic.
• BigGo Mobile App Mobile application available on iOS and Android that provides access to BigGo's price comparison and shopping assistant services, including product search, price comparison, and deals while on the go. Targeted at mobile individual online shoppers.
• BigGo Account Unified account system that provides seamless access across all BigGo services, including Price Comparison, BigGo Chat (Ping), and the BigGo mobile app, while syncing settings and preferences across services and devices. Targeted at all BigGo users who want a single account across products.

Quantifiable outcome

• Conversion rates of 5-8% from BigGo AD Platform clicks to orders
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Keepa: Amazon-focused price tracking platform with detailed historical price data and alerts. Comparable to BigGo's price history tracking feature, though narrower in retailer coverage.
• CamelCamelCamel: Amazon price tracking service offering price history charts and alerts. Directly comparable to BigGo's price alert and history functionality, though limited to Amazon-only data.
• Picodi: Global coupon and cashback platform operating across emerging markets including Southeast Asia. Comparable to BigGo's cashback and promo code offerings, particularly in markets where BigGo's cashback is not available.

Direct peers

• PriceRunner: Direct price comparison platform operating across multiple European countries, aggregating product prices from retailers. Highly comparable in business model and user proposition to BigGo, though focused on European markets rather than Asian.
• Idealo: Europe's largest price comparison platform for products, travel, and telecom. Operates a comparable model of aggregating prices from retailers and monetizing via pay-per-click advertising and affiliate revenue.
• Kelkoo Group: European price comparison and shopping platform serving multiple countries. Operates similar PPC advertising and affiliate monetization to BigGo, with comparable product data aggregation infrastructure.
• ShopSavvy: US-based price comparison app and browser extension that scans barcodes and compares prices across online and local retailers. Closely aligned with BigGo's Shopping Assistant browser extension model.
• Twenga: International price comparison and shopping platform operating across multiple European and emerging markets. Uses comparable merchant aggregation and pay-per-click advertising monetization.

Broad incumbents

• Google Shopping: Google's native product search and comparison offering embedded in Search. Represents the dominant broad incumbent in price comparison, with deep SEO integration that competes directly with BigGo's organic discovery model.
• Shopee: Sea Group's leading Southeast Asian marketplace platform. As a dominant regional e-commerce destination, Shopee both supplies data to BigGo and competes for end-user shopping intent via its native search and recommendations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biggotw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BigGo