Powur
Powur is a Public Benefit Corporation operating an end-to-end sales enablement and fulfillment platform for residential rooftop solar and battery storage, connecting homeowners, independent sellers, solar organizations, and licensed installers across 11+ US markets.
- Company typePrivate
- Founded2014
- HeadquartersDel Mar, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Powur does
Powur is a Delaware-incorporated Public Benefit Corporation headquartered in Del Mar, California that operates an end-to-end sales enablement and fulfillment platform for residential rooftop solar and battery storage. Founded in 2014 and structured as a B Corp, the company runs a four-sided marketplace connecting homeowners, independent sales representatives, solar business organizations, and licensed installers across 11+ US markets including Hawaii and Puerto Rico. As of the most recent data, the platform has facilitated 34,539+ home energy installations representing $1.3B+ in cumulative transaction value and 35,000+ powered homes, with $87M+ in customer savings and 6B+ lbs of carbon sequestered reported as social impact metrics.
The platform's technology stack centers on Powur Vision, an AI-powered proposal tool that analyzes satellite imagery for roof layout, shading, and solar potential to generate instant custom system designs; PowurOS, which orchestrates project documentation and logistics; and Powur AI (Paige), an NLP-based assistant serving both sellers and homeowners with knowledge retrieval and customer service. The company also offers Tesla Powerwall 3 battery storage and integrates with multiple financing partners (Concert, Lightreach, Sungage) to provide loans, leases, and PPAs. Mobile applications on iOS and Android extend the platform with real-time project tracking, document management, and live support.
Powur monetizes through four interlocking revenue streams. Independent sellers subscribe at $50/month for platform access, training, and team-building tools with up to 80% commission share and stock option grants tied to rank advancement. Solar business organizations subscribe at $350/month to the Powur Enterprise tier for white-label capabilities, CRM, advanced reporting, API access, and multi-tier compensation management. The Ambassador Program generates consumer referrals through $2,000-per-installation payouts without requiring selling activity. Finally, the Partner Program sources installation projects from Powur's seller network to licensed installers for a margin on project economics. Powur holds multi-state electrical contractor licenses (CA, AZ, TX, FL, NV) and has appeared multiple times on the Inc. 5000 list.
Powur firmographics
Firmographics- Name
- Powur
- Legal name
- Powur, PBC
- Website
- https://powur.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Powur is a Public Benefit Corporation operating an end-to-end sales enablement and fulfillment platform for residential rooftop solar and battery storage, connecting homeowners, independent sellers, solar organizations, and licensed installers across 11+ US markets.
- Ownership category
- akta.pro rank
Powur industry classification
Industry- Product category
- Solar Sales Enablement Platform
- akta.pro primary industry
- Residential Behind-the-Meter Generation (EUACALAB)
- akta.pro secondary industry
- Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems) (EUAFAJAE)
Keywords
Where Powur is headquartered
LocationHeadquarters
- HQ city
- Del Mar
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Powur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain
Revenue model
- Seller Platform Subscriptions: Independent sellers pay $50/month for full access to Powur's solar platform including proposal tools, training, commission tracking, and team building tools. This provides recurring subscription revenue.
- Enterprise Platform Subscriptions: Solar organizations pay $350/month for enterprise-level access including volume pricing, dedicated support, custom tooling, white-label capabilities, and priority onboarding.
- Commission Revenue Share: Powur generates revenue by taking a share of commissions on solar installations. Sellers earn up to 80% revenue share. The platform handles commission calculations, disbursements, and payment tracking automatically.
- Ambassador Referral Fees: Ambassadors earn $2,000 per successful referral when a homeowner completes a solar installation through Powur. This drives consumer acquisition through network referrals.
- Partner Installations: Powur partners with installers who fulfill solar installations. The platform provides vetted, financially secured projects and handles finance management through partnerships, taking a margin on project economics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Powur Seller Platform for independent energy entrepreneurs |
| Subscription | Monthly | Powur Enterprise for solar organizations and business owners |
| Transaction based/ take rate | Pay-as-you-go | Ambassador referral program for clean energy advocates |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Powur product offering
Product offeringCore offering
Powur operates a cloud-based, AI-powered solar sales enablement and fulfillment platform that connects homeowners, independent sales representatives, installer partners, and financing providers. The platform automates proposal generation, project tracking, commission management, and consumer financing workflows, enabling residential solar and battery storage (Tesla Powerwall 3) adoption across 11+ US markets through subscription tiers ($50/month Seller Platform, $350/month Enterprise) and a referral-based Ambassador Program.
Product overview
Powur is a comprehensive solar sales enablement and fulfillment platform that combines multiple interconnected products and modules. The core platform consists of Powur Vision (AI-powered proposal and design tool), the Powur App (mobile application for iOS and Android), and the Powur Seller Platform ($50/month subscription). Enterprise clients access Powur Enterprise ($350/month) for advanced features including white-label capabilities and API access. The platform integrates Powur AI (Paige) for AI-powered designs, customer service, and sales enablement. Supporting products include the Ambassador Program (referral-based earning), Partner Program (for installers and sales organizations), and third-party products like Tesla Powerwall 3. Financing integrations with Concert, Lightreach, and Sungage provide flexible customer payment options.
Differentiator
Problem solved
Functional benefit
Brands
- Powur Enterprise: Platform for solar business owners providing tools, team, and technology to scale their operations with custom compensation plans and project management.
- Powur Ambassador
- Powur University
- Powur Vision
- Powur AI (Paige)
Products and services
- Powur Seller Platform $50/month subscription platform for independent sales professionals and energy entrepreneurs. Includes full platform access, AI-powered proposal and quoting tools (Powur Vision), training/onboarding through Powur University, commission tracking and payouts, a $2,500 cash advance at Milestone 1, stock option grant eligibility, and team building / passive income tools. Targets individuals wanting to build a career in residential solar sales.
- Powur Enterprise $350/month enterprise program for solar business owners providing custom team and org structure, branded seller experience, advanced reporting and analytics, multi-tier compensation management, CRM and lead pipeline tools, automated proposal generation, integrated financing options, dedicated account management, white-label capabilities, API access, priority support, and compliance and license management. Requires application approval.
- Powur Ambassador Program Referral program allowing individuals to earn $2,000 per successful referral by introducing homeowners to Powur. No selling required — Powur handles the proposal, financing, and installation. Limited time offer through September 7, 2026. Targets community members who want to support clean energy adoption.
- Powur Partner Program Program for licensed solar installers and sales organizations offering access to high-quality equipment with no upfront costs, nationwide sales network, finance management, customer service, O&M support, design/finance/permitting expertise, and training on the latest technology. Partners operate across 11+ markets including Hawaii and Puerto Rico.
Quantifiable outcome
- Homeowners can save $76/month ($912/year, ~$62,748 over 25 years) compared to rising utility costs with 4% annual inflation
- +6 more outcomes
Companies that use Powur
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Powur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Powur partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ConcertcoreFinancing partner providing flexible loan solutions for homeowners. Concert enables customers to access financing options that fit various financial situations, expanding the addressable customer base for sellers.
- LightreachcoreFinancing partner offering innovative loan solutions for residential solar. Lightreach provides customers with flexible financing options that complement other lenders in Powur's network.
- SungagecoreFinancing partner providing loan solutions for solar installations. Sungage expands the financing ecosystem available to Powur customers, enabling more homeowners to access solar with payment options that suit their needs.
- TeslacoreTesla Powerwall 3 battery storage is offered as a product option through Powur's platform. The Powerwall 3 offers 13.5kWh capacity, 11.5kW continuous power, and 89% round-trip efficiency for homeowners seeking energy storage.
Scale indicators12 records
Recent moves2 records
Expansion highlights6 records
Powur competitors and assessment
Company assessmentDirect peers
- EnergySage: EnergySage operates a leading U.S. solar marketplace where homeowners compare quotes from pre-screened installers. Like Powur, it is a software/transaction platform sitting between consumers and solar installers, addressing the same customer acquisition problem.
- Palmetto: Palmetto is a clean energy technology platform offering solar quoting, design, monitoring, and financing under both direct and partner models. It overlaps Powur in AI-driven residential solar design, lead-to-install workflow software, and subscription-based pro tools.
- Aurora Solar: Aurora Solar provides cloud-based solar design and sales software (including remote/Aurora Pay and financing integration) used by thousands of solar installers. Powur's Powur Vision competes directly with Aurora's design/proposal tools, and Aurora similarly sells subscriptions to solar sales organizations.
- Solar.com: Solar.com runs a national solar marketplace and matching platform for homeowners, with installer network management and quoting tools. It competes with Powur for both homeowner demand and installer relationships.
- Arcadia Power: Arcadia is a clean energy platform that helps households and businesses access renewables, including community solar and rooftop solar subscriptions. It targets the same homeowner segment and operates a tech-enabled platform model like Powur.
- Open Solar: Open Solar provides solar design and sales software (with Google Solar API integration) for installers, including proposal, design and workflow automation. It targets the same residential solar sales-org customer as Powur Enterprise.
Broad incumbents
- Sunrun: Sunrun is the largest U.S. residential solar installer with its own subscription/leasing/PPA model and direct sales force. It competes for the same homeowners, with a vertically integrated model that contrasts with Powur's decentralized platform approach.
- Sunnova Energy: Sunnova is a national residential solar and storage service provider offering leases and PPAs. It overlaps with Powur at the customer (homeowner) and product (solar + storage) level but owns installations directly rather than orchestrating a network.
Others
- Mosaic: Mosaic is a solar financing platform offering loans for residential solar projects. It sits adjacent to Powur's stack alongside financing partners Concert, Lightreach, and Sungage, and is comparable as an enabling layer in the solar value chain.
Regional players
- EverBright: EverBright (formed from a partnership between ADT and Sunpro) is a residential solar installer operating across multiple U.S. states with its own direct sales organization. It is comparable to Powur as an installer-of-record partner competing for homeowners in shared regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Powur social profiles
Digital presencePowur compliance and trust
Trust signalCompliance6 records
Powur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powur leadership team
Management profileNumber of profiles
Profiles10 records
Powur funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powur
What does Powur do?
Powur operates a cloud-based, AI-powered solar sales enablement and fulfillment platform that connects homeowners, independent sales representatives, installer partners, and financing providers. The platform automates proposal generation, project tracking, commission management, and consumer financing workflows, enabling residential solar and battery storage (Tesla Powerwall 3) adoption across 11+ US markets through subscription tiers ($50/month Seller Platform, $350/month Enterprise) and a referral-based Ambassador Program.
Is Powur a public or private company?
Powur is a private company. It is classified as venture growth investor backed and is currently operating.
When was Powur founded?
Powur was founded in 2014. It employs 101 to 250 people.
Where is Powur based?
Powur is headquartered in Del Mar, United States, in the North America region.
How does Powur make money?
Five revenue lines are on record. Seller Platform Subscriptions are the primary driver. The others are enterprise Platform Subscriptions, commission Revenue Share, ambassador Referral Fees and partner Installations.
Who are Powur's main competitors?
Direct peers on record are EnergySage, Palmetto, Aurora Solar, Solar.com, Arcadia Power and Open Solar. Broad incumbents are Sunrun and Sunnova Energy. Mosaic is listed as an others. EverBright is listed as a regional player.
Does Powur have an API?
Yes. Powur offers API access and integrations as part of the Enterprise tier. The API enables custom team and org structure, branded seller experience, advanced reporting and analytics, multi-tier compensation management, CRM and lead pipeline tools, automated proposal generation, white-label capabilities, and compliance and license management. Specific API type (REST, GraphQL, webhooks), authentication method, rate limits, and versioning are not specified in available sources.
What industry is Powur in?
Powur's product category is Solar Sales Enablement Platform. Its primary akta.pro industry code is EUACALAB, Residential Behind-the-Meter Generation, with a secondary code of EUAFAJAE, Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems).