Jigsaw Homes Group

Name

Jigsaw Homes Group

Legal name

Jigsaw Homes Group Limited

Website

https://jigsawhomes.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Affordable Housing

NAICS

Real Estate Property Managers (53131), New Multifamily Housing Construction (except For-Sale Builders) (236116), New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Operators Of Apartment Buildings (6513), General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Affordable housing
• Social housing
• Shared ownership
• Property management
• Tenancy services

Headquarters

HQ city

Ashton-under-lyne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Social/Affordable Rent: Rental income from social and affordable housing properties managed across the North West and East Midlands. Properties allocated via local authority nominations.
2. Shared Ownership Sales: Sale of homes through shared ownership arrangements via Snugg Homes, part of Jigsaw Homes Group. 46 homes at Birch Fields available through shared ownership.
3. Property Management Services: Management and letting of properties, repair and maintenance of housing stock, revenue collection, money and welfare advice.
4. Development Services: Development of new homes funded through institutional investment and partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jigsaw Homes Group is a non-profit housing association that builds, renovates and manages over 37,500 affordable and social homes for rent and shared ownership sale across the North West and East Midlands of England. The group also delivers property maintenance, repairs and a range of resident support services through its subsidiaries and sub-brands.

Product overview

Jigsaw Homes Group operates as an affordable housing provider offering social and affordable homes for rent and shared ownership sale. The core product is the housing management service covering over 37,500 homes across the North West and East Midlands. The group provides supplementary digital services including My Jigsaw (customer portal for tenancy management and payments), Jigsaw Rewards (resident engagement platform), Jigsaw Support (specialist support services), and Jigsaw Foundation (community investment funding). The subsidiary Snugg Homes handles shared ownership arrangements. These services work together to deliver the group's mission of 'Creating homes, Building lives' across its housing portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Jigsaw Support: Support services including homelessness and housing advice services, Housing First, complex families, domestic abuse support, employment support projects and agency managed properties
• Snugg Homes
• My Jigsaw
• Jigsaw Rewards
• Jigsaw Foundation
• Jigsaw Homes Group

Products and services

• Social and Affordable Rental Housing Rental of social and affordable homes to individuals and families, allocated primarily via local authority nominations. Covers over 37,500 properties across the North West and East Midlands.
• Shared Ownership Homes (Snugg Homes) Partial home ownership product sold through Snugg Homes, a brand within Jigsaw Group, allowing buyers to purchase a share and pay rent on the remainder with staircasing options to full ownership.
• Property Management and Repairs Services Management, letting, repair and maintenance of housing stock, revenue collection, and welfare and money advice for residents across the housing portfolio.
• Jigsaw Support Services Specialist support services for vulnerable residents covering homelessness advice, Housing First, domestic abuse support, complex families, and employment support projects, plus agency-managed properties.
• Affordable Housing Development Programme New-build affordable housing development programme funded through institutional investment and development partnerships, including modular/factory-built homes via partners such as ilke Homes and Vistry.

Quantifiable outcome

• 72.8% tenant satisfaction with overall service (2025/26)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• VistrymajorStrategic or Co-development Partner · 19 February 2026Vistry partnered with Jigsaw Homes Group to develop 43 affordable properties as part of a 763-home landmark development called Linby Meadows in Nottinghamshire. Supported by Nottinghamshire County Council which acquired the land in March 2025.
• Nottinghamshire County CouncilmajorChannel Partner/ Reseller/ Distributor · 1 March 2025Acquired the land for Linby Meadows development, unlocking a £6m investment in local services including education, highways, public transport, and healthcare infrastructure.
• ilke HomesmajorTechnology or Integration · 1 January 2022Modular housing pioneer manufacturing precision-engineered affordable homes at their 250,000 sq. ft factory in Knaresborough, North Yorkshire for the Birch Fields development.
• Walking With The Wounded (WWTW)coreStrategic or Co-development Partner · 1 January 2018Partnership to offer ex-military personnel and veterans vital support when integrating back into society. Jigsaw's lettings team takes direct referrals from WWTW on behalf of military personnel. 25 ex-military personnel have been housed since 2018.
• Armed Forces CovenantcoreStrategic or Co-development PartnerJigsaw Group is committed to the Armed Forces Covenant, a pledge that those who serve or have served in the armed forces, along with their families, be treated with respect and fairness.
• Casey GroupminorChannel Partner/ Reseller/ DistributorPrincipal contractor working on Tameside developments who partnered to revitalise Dukinfield Central Community Garden.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• L&Q Group: One of the UK's largest housing associations managing around 110,000 homes nationally. Directly comparable to Jigsaw as a large, regulated social landlord developing and managing affordable housing across multiple English regions with a similar revenue model of affordable rent, shared ownership, and care/support services.
• Clarion Housing Group: Largest UK housing association, owning/managing over 125,000 homes. Comparable to Jigsaw in scale and scope: build-to-rent affordable housing, development pipeline, shared ownership sales, and a similar regulator-facing operating model with G1/V1-equivalent governance.
• Peabody: Major London-based housing association with ~88,000 homes. Comparable in business model (social/affordable rent, shared ownership, development), scale (peer-group review), and regulatory positioning, though geographically focused more on London/South East rather than the North.
• Notting Hill Genesis: Housing association formed via merger serving ~170,000 residents across multiple English regions. Comparable to Jigsaw as a multi-regional social landlord with new-build development programmes and a community-investment arm, sharing G1/V1 standing and an institutional-grade operating model.
• Hyde Group: Large London/South East housing association managing over 50,000 homes. Comparable to Jigsaw's model of affordable rent, shared ownership, and new-build development, with a similar focus on resident engagement and tenant satisfaction measurement.
• Home Group: One of the UK's largest housing associations, operating c.55,000 homes across England and Scotland. Directly comparable to Jigsaw in scale, social-housing operating model, supported-housing services, and a similar institutional funding approach for development.
• Sovereign Housing Association: Large housing association with over 82,000 homes across southern and central England. Comparable to Jigsaw in build pipeline, shared ownership sales, repairs/maintenance scale, and community investment programmes.
• Together Housing Group: Northern England-based housing association managing over 39,000 homes, with strong overlap with Jigsaw's geographic footprint (North West) and similar focus on affordable rent, shared ownership, and supported housing.
• Guinness Partnership: Housing association managing around 67,000 homes across England. Directly comparable in scale, affordable rent and shared ownership focus, and the integration of development with asset management and resident services.
• Anchor Hanover Group: Major UK housing and care provider operating over 67,000 homes. Comparable to Jigsaw for the affordable-rent portfolio and development activity, with additional overlap in support services for older and vulnerable residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jigsaw-homes-group-ltd
• Xx.com/JigsawHG

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jigsaw Homes Group