MyLio
MyLio is a Bellevue-based private company that develops cross-platform photo organization software with a privacy-first, peer-to-peer mesh architecture. It serves consumers, families, photographers, and small businesses via a freemium subscription featuring local AI and optional encrypted cloud storage.
- Company typePrivate
- Founded2012
- HeadquartersBellevue, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MyLio does
MyLio is a private Bellevue, Washington software company founded in 2012 by David Vaskevitch, former Microsoft Chief Technology Officer. It develops Mylio Photos, a cross-platform (Windows, macOS, iOS, Android) photo, video, and document organization application. The product's defining architectural choice is a peer-to-peer private mesh network that synchronizes libraries across a user's own devices without routing through a central cloud server, paired with on-device AI for face recognition, search, and image enhancement. A free single-device tier sits at the base of the funnel, with Mylio Photos+ ($9.99/month individual, $25/month business) adding multi-device sync, SpaceSaver mobile-storage optimization, Vault backups, and Shared Albums. Additional revenue lines include Mylio SecureCloud / Mylio Drive+ (optional encrypted cloud storage), Mylio Concierge expert-setup services, photo scanning, multi-year gift subscriptions, and an Impact.com affiliate program offering 25-50% commissions.
The product portfolio is organized into a base product (Mylio Photos) and a set of sub-brands and add-ons: Mylio Photos+ (premium subscription), Mylio Family (2025 launch for multi-generational shared libraries), Mylio Business (SMB/team plans with dedicated account management), Mylio SecureCloud and Mylio Drive+ (encrypted cloud options), and Mylio Concierge (one-on-one onboarding). The technology stack supports imports from Apple Photos, iPhoto, Aperture, Google Photos, Flickr, and Facebook, and exports to Frame.io, FamilySearch, and VIEWBUG, while integrating with Google Drive, OneDrive, Backblaze B2, Wasabi, and Amazon S3 for connected cloud storage. Print commerce is enabled through a direct Printique integration. Certifications include EU-U.S. and Swiss-U.S. Privacy Shield frameworks and GDPR/COPPA compliance.
MyLio targets four primary user segments: families seeking private multi-generational photo sharing, hobbyist-to-semi-pro photographers managing large cross-platform libraries, frequent travelers needing offline access, and small businesses requiring secure media management. The company self-describes its positioning as "privacy-first with no cloud lock-in," an explicit differentiator against cloud-routed incumbents. Distribution is primarily product-led and self-serve via direct download and major app stores, supplemented by an active community (webinars, live Q&A, product manual), an affiliate program, and earned media in outlets including the Wall Street Journal, Consumer Reports, Macworld, USA Today, and leading photography publications.
MyLio firmographics
Firmographics- Name
- MyLio
- Legal name
- Mylio, LLC
- Website
- https://mylio.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyLio is a Bellevue-based private company that develops cross-platform photo organization software with a privacy-first, peer-to-peer mesh architecture. It serves consumers, families, photographers, and small businesses via a freemium subscription featuring local AI and optional encrypted cloud storage.
- Ownership category
- akta.pro rank
MyLio industry classification
Industry- Product category
- Photo Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
Keywords
Where MyLio is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyLio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Mylio Photos+ Subscription: Premium subscription that adds cross-device sync, SpaceSaver optimization, Vault protection, and Shared Albums. Billed monthly or annually. Flat fee regardless of library size. Includes Mylio Drive+ (SecureCloud storage) optional add-on.
- SecureCloud Storage Add-on: Optional encrypted cloud storage (Mylio Drive+) purchasable as an add-on to Mylio Photos+. Multiple storage plan tiers available. Auto-upgrade if storage limit exceeded.
- Gift Cards / Prepaid Subscriptions: Gift cards sold for 1-year ($99), 2-year ($189), and 3-year ($279) Mylio Photos+ subscriptions. Discounts compared to regular subscription rates. Includes bonus months for the gift-giver.
- Mylio Photos (Free Tier): Free tier for single-device use. No cost as users utilize their own storage. No cloud required. Revenue generated through upsell to premium Mylio Photos+ features.
- Concierge / Expert Setup Service: One-on-one onboarding assistance with Mylio experts. Included with subscription; may also be available as a paid professional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free single-device photo organizer |
| Subscription | Monthly | Individual & Family plans with multi-device sync |
| Subscription | Monthly | Business plan with team features and account manager |
| Subscription | Multi-year contract | 1-year gift subscription (save $120) |
| Subscription | Multi-year contract | 2-year gift subscription (save $174) |
| Subscription | Multi-year contract | 3-year gift subscription (save $228) |
| Usage-based | Monthly | Mylio Drive+ / SecureCloud (encrypted cloud storage add-on) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
MyLio product offering
Product offeringCore offering
MyLio provides a privacy-first photo organization and management platform (Mylio Photos) that unifies photos, videos, and documents from multiple devices and sources into a single library across Windows, macOS, iOS, and Android. The product uses a proprietary peer-to-peer mesh network to sync media device-to-device without routing through the cloud, with local AI handling face recognition and search, and offers optional encrypted cloud backup via Mylio SecureCloud. The platform is available as a free single-device tier (Mylio Photos) and a paid premium subscription (Mylio Photos+) with multi-device sync, SpaceSaver optimization, Mylio Vault backup protection, and Shared Albums.
Product overview
MyLio offers Mylio Photos as its core free photo organizing product, available on Mac, Windows, Android, and iOS. The product portfolio consists of a free base tier (Mylio Photos) with premium subscriptions (Mylio Photos+) adding multi-device sync, cloud storage (SecureCloud/Drive+), and advanced backup features (Vault). MyLio also provides family-focused (Mylio Family) and business-focused (Mylio Business) variants, along with ancillary services including expert setup (Concierge) and photo scanning. The platform emphasizes privacy-first architecture with local AI processing, peer-to-peer device sync, and selective cloud storage options. Key features include face recognition, AI search, duplicate detection, automatic backup, and organization tools like LifeCalendar.
Differentiator
Problem solved
Functional benefit
Brands
- Mylio Photos: Privacy-first media library for organizing photos, videos, and documents across devices.
- Mylio Photos+
- Mylio Family
- Mylio Business
- Mylio SecureCloud
- Mylio Concierge
- Mylio Drive+
Products and services
- Mylio Photos Free photo organizing software for Mac, Windows, Android, and iOS that unifies photos, videos, and documents from multiple devices and sources into a single library, with face recognition, AI search, automatic backup, and organization features; includes AI face recognition, AI search, LifeCalendar, and basic organizing tools with no cloud requirement.
- Mylio Photos+ Premium subscription offering unlimited photos, videos, and documents with multi-device sync via a private mesh network, SpaceSaver optimization (up to 15x more storage on mobile), Mylio Vault protection for automatic backups, and Shared Albums for online gallery sharing; $9.99/month for individuals and families.
- Mylio Family Family-focused version of Mylio that creates a shared library connecting generations, enabling families to share photos privately with every moment from every generation saved and accessible to all family members.
- Mylio Business Business-focused version offering individual and team plans with dedicated account management for secure media management and easy access for keeping work photos, videos, and documents private and readily available; $25/month for team/business use.
- Mylio SecureCloud Optional encrypted cloud storage add-on for Mylio Photos+ users; files are encrypted before storage and only the user's logged-in devices can access them, with separate storage plan tiers and auto-upgrade if the storage limit is exceeded.
- Mylio Concierge Expert setup and onboarding service providing one-on-one assistance from Mylio's team of experts, including personalized setup and a 30-day money-back guarantee; included with subscription.
- Photo Scanning Service External scanning service partner for converting physical photos and albums into digital format for import into Mylio.
- Gift Mylio Photos+ Gift card service allowing users to purchase Mylio Photos+ memberships as gifts for friends and family, available in 1-year ($99), 2-year ($189), and 3-year ($279) options with bonus months for the purchaser.
Quantifiable outcome
- Handles libraries of 500,000+ photos, documents, and videos
- +3 more outcomes
Companies that use MyLio
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
MyLio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature11 records
MyLio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PrintiqueminorDirect integration with Printique allows users to select photos from their Mylio library and seamlessly design high-quality prints, photo books, calendars, and wall art directly within the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
MyLio competitors and assessment
Company assessmentDirect peers
- Google Photos: Google's flagship photo storage and organization service with AI-powered face recognition, search, and 15GB free storage. Directly competes with Mylio for cross-platform users seeking AI-driven photo management, with the structural advantage of free storage and tight Android integration.
- Adobe Lightroom: Subscription-based photo editing and organization platform with cloud sync, AI search, and professional-grade tools. Directly targets Mylio's photographer segment (hobbyist to semi-pro) with a more mature feature set and brand.
- Amazon Photos: Cloud photo storage service bundled free with Prime membership, offering unlimited photo storage and 5GB video. Directly competes with Mylio SecureCloud on price (free for Prime members vs. Mylio's paid tiers).
- SmugMug: Subscription photo platform for photographers offering storage, portfolio, print fulfillment, and client delivery. Overlaps with Mylio's photographer and family segments, with stronger commercial/portfolio features.
- Capture One: Professional photo editing and cataloging software with tethered capture and studio workflows. Competes with Mylio for serious photographers needing advanced file management, though priced higher and aimed at prosumer/professional use.
- Flickr: Long-standing photo sharing and organization platform with 1,000 free photos and Pro tiers. Mylio explicitly supports Flickr import, positioning it as a transition path; both serve enthusiast photographers and family archivists.
- ACDSee: Desktop-focused photo management and editing software with local storage emphasis and AI organization. Closely comparable to Mylio's desktop-first approach and appeals to users seeking local-first alternatives to cloud services.
- Apple Photos: Apple's default photo management app for iOS, iPadOS, and macOS with on-device face recognition, Memories, and iCloud Photos sync. Directly competes with Mylio's free tier for Apple ecosystem users, with deep OS-level integration Mylio cannot match.
Emerging players
- Photo Mechanic: Fast photo browsing, culling, and metadata tool used by professional photographers for high-volume ingest. Partial overlap with Mylio's declutter/duplicate-removal and travel-photographer workflows.
- CyberLink PhotoDirector: Consumer photo editing and organization suite with AI face tagging, layer editing, and cloud options. Competes with Mylio on AI-driven organization for mainstream consumers at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MyLio social profiles
Digital presenceMyLio compliance and trust
Trust signalCompliance4 records
MyLio financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyLio leadership team
Management profileNumber of profiles
Profiles1 record
MyLio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyLio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyLio
What does MyLio do?
MyLio provides a privacy-first photo organization and management platform (Mylio Photos) that unifies photos, videos, and documents from multiple devices and sources into a single library across Windows, macOS, iOS, and Android. The product uses a proprietary peer-to-peer mesh network to sync media device-to-device without routing through the cloud, with local AI handling face recognition and search, and offers optional encrypted cloud backup via Mylio SecureCloud. The platform is available as a free single-device tier (Mylio Photos) and a paid premium subscription (Mylio Photos+) with multi-device sync, SpaceSaver optimization, Mylio Vault backup protection, and Shared Albums.
Is MyLio a public or private company?
MyLio is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyLio founded?
MyLio was founded in 2012. It employs 11 to 50 people.
Where is MyLio based?
MyLio is headquartered in Bellevue, United States, in the North America region.
How does MyLio make money?
Five revenue lines are on record. Mylio Photos+ Subscription is the primary driver. The others are secureCloud Storage Add-on, gift Cards / Prepaid Subscriptions, mylio Photos (Free Tier) and concierge / Expert Setup Service.
Who are MyLio's main competitors?
Direct peers on record are Google Photos, Adobe Lightroom, Amazon Photos, SmugMug, Capture One, Flickr, ACDSee and Apple Photos. Emerging players are Photo Mechanic and CyberLink PhotoDirector.
Does MyLio have an API?
No public API is recorded for MyLio.
What industry is MyLio in?
MyLio's product category is Photo Management Software. Its primary akta.pro industry code is HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 54151 and its SIC code is 7330.