Storyteq
Storyteq is an AI-powered Content Marketing Platform from Inspired Thinking Group, serving global enterprise brands with integrated digital asset management, creative automation, localization, and workflow tools across 40+ languages.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Storyteq does
Storyteq is the technology arm of Inspired Thinking Group (ITG) and operates an AI-powered Content Marketing Platform (CMP) that integrates digital asset management, creative automation, content workflow management, and AI-driven intelligence (Halo Intelligence) into a single enterprise system. Founded in 2017 (originally as CanopyCloud of ITG) and headquartered in Amsterdam, the company serves global multi-brand organizations across FMCG, automotive, retail, pharmaceutical, travel, fitness, gaming, and media verticals. Its modular platform comprises Content Portal (enterprise DAM with AI Smart Tagging), Adaptation Studio (creative automation and localization across 40+ languages), Collaboration Hub (briefs, reviews, approvals), Platform Services (managed creative support), and Storyteq AI. Notable technical components include proprietary Halo Intelligence, the Storyteq Extension for Adobe After Effects, and an API for integrations with adjacent MarTech systems. The company has been a Gartner Magic Quadrant Leader for Content Marketing Platforms for four consecutive years (2023-2026) and for Digital Asset Management for two consecutive years (2024-2025).
Storyteq generates revenue through annual SaaS platform subscriptions supplemented by professional services covering onboarding, training, template building, and managed services; pricing is quote-based and not publicly disclosed. Distribution runs through direct enterprise field sales, augmented by a strategic partner program that includes agency partners (Superside, The Marmalade, Publicis Groupe) and technology integrators (Adobe Firefly, Google Ads, Sprinklr, OpenText, AdFusion via Comcast Technology Solutions). The company reports an enterprise customer base that includes Heineken (scaled to 160 countries with 40% production cost reduction), Renault (+36.7% sales from localized content), Haleon (30+ brands unified across 170 markets), Škoda (80,000 localized assets annually), Avolta (33% faster time-to-market), KFC, Nestle, BMW, GSK, and others. The company operates five offices (Amsterdam, London, Birmingham, New York, Auckland), employs 251-500 people, and has expanded capability through acquisitions of Pixelz.ai (generative AI) and ReviewStudio (creative proofing) in 2023. Compliance posture includes ISO 27001:2022 certification, GDPR and CCPA compliance, and stated alignment with the EU AI Act.
Storyteq firmographics
Firmographics- Name
- Storyteq
- Legal name
- Storyteq
- Website
- https://storyteq.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Storyteq is an AI-powered Content Marketing Platform from Inspired Thinking Group, serving global enterprise brands with integrated digital asset management, creative automation, localization, and workflow tools across 40+ languages.
- Ownership category
- akta.pro rank
Storyteq industry classification
Industry- Product category
- Content Marketing Platform (Marketing Technology)
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Storyteq is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Storyteq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual subscription licensing for platform access. Initial contract term is one year with automatic annual renewal. License price may be adjusted annually subject to Service Producer Price Index (SPPI).
- Professional Services: Onboarding, training, template building, and managed services included as part of full-service support for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
| Other | Multi-year contract | Professional services and managed services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Storyteq product offering
Product offeringCore offering
Storyteq sells an AI-powered Content Marketing Platform that brings together enterprise digital asset management, creative automation, and content production workflows. Enterprise customers use it to centralize brand assets, automatically version and localize creative for every channel and market, and run campaign briefs, reviews, and approvals in a single governed environment. The company also offers Platform Services (managed creative support) and standalone acquired brands ReviewStudio (online proofing) and Pixelz.ai (AI image generation).
Product overview
Storyteq is an AI-powered Content Marketing Platform (CMP) offered as a unified platform with modular components. The core platform integrates strategic intelligence, digital asset management, creative automation, and content production workflows. Key modules include Content Portal (Enterprise DAM with AI Smart Tagging), Adaptation Studio (creative automation for localization), Collaboration Hub (workflow and approvals), Platform Services (managed creative support), and Storyteq AI (AI capabilities including Halo Intelligence). The platform is complemented by acquired tools including ReviewStudio for online proofing and Pixelz.ai for image generation. Storyteq operates as the tech arm of Inspired Thinking Group (ITG) and has been recognized as a Leader in Gartner Magic Quadrant for Content Marketing Platforms for four consecutive years (2023-2026).
Differentiator
Problem solved
Functional benefit
Products and services
- Storyteq Content Marketing Platform Unified AI-powered Content Marketing Platform for enterprise marketing and brand teams that brings together digital asset management, creative automation, and content production workflows in a single governed environment.
- Content Portal Enterprise Digital Asset Management module with AI Smart Tagging and AI Descriptive Search that lets teams find, organize, govern reuse of, and distribute assets across channels from one place.
- Adaptation Studio Creative automation module that instantly versions and localizes creative assets for every channel, format, and market, with AI translations in 40+ languages and omni-channel output.
- Collaboration Hub Workflow management module that centralizes campaign briefs, reviews, and approvals, with configurable automated workflows and AI-powered brand governance.
- Platform Services Managed creative support offering that provides template building, adaptation services, and expert assistance for campaign execution on top of the Storyteq platform.
- Storyteq AI AI capabilities integrated across the platform, including Halo Intelligence for insights, AI Smart Tagging, descriptive search, translations, and content governance, available to enterprise customers as part of the platform.
- ActiveDAM AI-enabled Digital Asset Management solution from Storyteq that uses data and AI to surface best-performing work and enable teams to share and modify content, positioned as a 'Netflix experience' for brand assets.
- ReviewStudio Online proofing and creative collaboration platform acquired by ITG/Storyteq, supporting review workflows for creative teams.
- Pixelz.ai Generative AI image creation tool acquired by Storyteq, with over 60,000 users and around 3 million images generated, including an AI Studio tool trialed by brands like Heineken.
Quantifiable outcome
- 40% reduction in production costs
- +7 more outcomes
Companies that use Storyteq
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles2 records
Storyteq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature10 records
Storyteq partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- AdobecoreIntegration of Adobe Firefly's generative AI capabilities into the Storyteq content marketing platform, enhancing existing AI features for seamless access to Adobe's creative models. The combination of ITG's proprietary Halo Intelligence with Adobe Firefly enables users to create more personalized and optimized content at scale.
- Comcast Technology SolutionscoreStrategic integration of AdFusion and Storyteq platforms for omni-channel advertising execution, enabling seamless content distribution across advertising channels.
- SupersideflagshipSuperside is a flagship strategic partner helping agencies deliver more for their clients. Superside reports 60-70% productivity increase using Storyteq. Anthony Higgins noted 'Storyteq aligns perfectly with our organization's future goals.'
- The MarmaladeflagshipCreative agency partner that combined with Storyteq to scale Nutella's storytelling, achieving 50% faster production and double the content volume.
- Publicis GroupecoreMajor global advertising holding company partner collaborating on content marketing initiatives for enterprise clients.
- BoomerangminorListed as a partner company in the Storyteq partner ecosystem.
- PowerGrautminorListed as a partner company in the Storyteq partner ecosystem.
- Pixelz.aicoreAcquired company that enhanced Storyteq's generative AI capabilities and expanded image creation tools. Pixelz.ai had over 60,000 users and generated around 3 million images.
- GooglecoreGoogle Ads Creative Partner enabling Storyteq to help advertisers worldwide reach audiences with more relevant and personalized digital creative assets.
- SprinklrcoreNew integration enabling push and pull of content between Sprinklr and Storyteq platforms, helping campaigns go live faster.
- OpenTextcoreNew connector integration enabling content exchange between OpenText and Storyteq platforms.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Storyteq competitors and assessment
Company assessmentDirect peers
- Celtra: Celtra provides creative automation and dynamic content production for digital advertising, with strong display and video templating. It overlaps directly with Storyteq's Adaptation Studio for multi-channel versioning at scale and is frequently evaluated alongside Storyteq in creative management platform selections.
- Aprimo: Aprimo is an enterprise marketing operations and content marketing platform combining DAM, workflow, planning, and AI-driven content operations. It competes head-to-head with Storyteq in the Gartner Magic Quadrant for Content Marketing Platforms for large multi-brand organizations.
- Bynder: Bynder is a leading enterprise Digital Asset Management platform with creative workflow and brand portal capabilities. It directly overlaps with Storyteq's Content Portal / ActiveDAM and is consistently evaluated alongside Storyteq in Gartner's DAM Magic Quadrant.
- Frontify: Frontify is a brand asset management and brand guideline platform with DAM, brand portals, and creative workflow. It competes with Storyteq's Content Portal and Brand Portals for enterprise brand and marketing operations teams.
- Cloudinary: Cloudinary is a media experience platform for image and video management, transformation, and delivery at scale. It overlaps with Storyteq's AI-powered DAM, smart tagging, and dynamic media adaptation capabilities for digital-first enterprises.
- Lytho: Lytho (formerly inMotionNow) is a brand and marketing operations platform combining DAM, creative project management, and workflow automation. It directly competes with Storyteq's Collaboration Hub and Content Portal modules in mid-market and enterprise segments.
- Brandfolder (by Smartsheet): Brandfolder is an enterprise DAM with AI-powered tagging, content workflow, and brand portal features. It is a direct competitor in the DAM Magic Quadrant space and overlaps with Storyteq's Content Portal and AI Smart Tagging capabilities.
Broad incumbents
- Adobe: Adobe is the dominant incumbent in creative and marketing technology with Adobe Experience Cloud (including AEM for content management), Adobe GenStudio for performance marketing content, and the Firefly generative AI family. It is both Storyteq's deepest technology partner and its most consequential competitor for enterprise CMP and DAM workflows.
Emerging players
- Canva (Canva Enterprise): Canva Enterprise has rapidly expanded upmarket into enterprise content creation with brand controls, templates, and Magic Studio AI features. It competes with Storyteq for in-house marketing teams seeking self-serve creative production, though it lacks Storyteq's deep enterprise workflow and DAM governance.
- Hightail (formerly YouSendIt): Hightail provides creative file sharing, review, and approval workflows used by agencies and marketing teams. It overlaps with Storyteq's ReviewStudio collaboration capabilities and serves adjacent enterprise creative operations use cases.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Storyteq social profiles
Digital presenceStoryteq compliance and trust
Trust signalCompliance4 records
Storyteq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storyteq leadership team
Management profileNumber of profiles
Profiles6 records
Storyteq subsidiaries and ownership
Company hierarchySubsidiaries2 records
Storyteq funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storyteq M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storyteq
What does Storyteq do?
Storyteq sells an AI-powered Content Marketing Platform that brings together enterprise digital asset management, creative automation, and content production workflows. Enterprise customers use it to centralize brand assets, automatically version and localize creative for every channel and market, and run campaign briefs, reviews, and approvals in a single governed environment. The company also offers Platform Services (managed creative support) and standalone acquired brands ReviewStudio (online proofing) and Pixelz.ai (AI image generation).
Is Storyteq a public or private company?
Storyteq is a private company. It is classified as corporate owned and is currently operating.
When was Storyteq founded?
Storyteq was founded in 2017. It employs 251 to 500 people.
Where is Storyteq based?
Storyteq is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Storyteq make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Storyteq's main competitors?
Direct peers on record are Celtra, Aprimo, Bynder, Frontify, Cloudinary, Lytho and Brandfolder (by Smartsheet). Adobe is listed as a broad incumbent. Emerging players are Canva (Canva Enterprise) and Hightail (formerly YouSendIt).
Does Storyteq have an API?
Yes. Storyteq offers an API for integrations. The platform provides open APIs for integrating with leading MarTech solutions including DAMs, creative suites, and workflow tools. API terms of use are documented in the Storyteq Software Integrations and API Terms of Use. Developer documentation is at docs.storyteq.com/home/storyteq-software-integrations-and-api-terms-of-us.
What industry is Storyteq in?
Storyteq's product category is Content Marketing Platform (Marketing Technology). Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7370.