Carpe

What Carpe does

Carpe is a privately held, digitally-native OTC antiperspirant brand headquartered in Durham, North Carolina, founded in 2015 by Duke and UNC alumni Kasper Kubica and David Spratte. Originally developed as a dorm-room solution for sweaty hands, the company has expanded into a full-body sweat management portfolio covering underarms, hands, feet, face, scalp, groin, and breast areas, plus adjacent cosmetics (face primer with SPF, setting mist, setting powder) and new skincare/suncare extensions. Its core technology centers on proprietary aluminum-based antiperspirant formulas, including a clinical-grade regimen using Aluminum Zirconium Tetrachlorohydrex GLY at 20% (cited as 34% more effective than aluminum chloride in dermatology studies) and a flagship claim of 100-hour sweat and odor protection, with dermatologist oversight from Chief Medical Advisor Ashish Bhatia, MD.

The company sells directly to consumers through its Shopify website (mycarpe.com) with a subscription model offering 28-84 day renewal intervals and up to 40% off first orders, alongside Amazon (30% YoY growth) and a nationwide Target retail rollout launched in April 2026 with planned Walmart expansion. Pricing spans $14.99-$19.95 for underarm products to $47.95 for the premium face primer. Carpe has reportedly sold over 10 million antiperspirant sticks and accumulated over 40,000 five-star reviews. In August 2024 the company received a private equity investment from Topspin Consumer Partners to fund retail and international expansion; founders retained leadership. Cumulative disclosed funding prior to the Topspin round totals approximately $2.3M from Carolina Angel Network, Duke Angel Network, LaunchCapital, Rubicon Venture Capital, and Triangle Angel Partners (2018), with additional undisclosed participation from IrishAngels (2019).

Name

Carpe

Legal name

Carpe

Website

https://mycarpe.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Carpe is a digitally-native OTC antiperspirant brand selling dermatologist-tested sweat and odor control products across 15+ body areas via DTC, Amazon, and Target, with a subscription model and clinical-grade formulations for hyperhidrosis sufferers.

Ownership category

akta.pro rank

Product category

Antiperspirant & Sweat-Control Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industries

Deodorants & Antiperspirants (CRABADAB), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Antiperspirant lotions
• Sweat control products
• Hyperhidrosis treatments
• Personal care deodorants
• Dermatologist-tested skincare

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Carpe sells its full range of antiperspirant and deodorant products directly through its website (mycarpe.com) and via online marketplaces including Amazon. The company operates a subscription/recurring model with a subscription portal enabling customers to manage delivery schedules and intervals (28-84 days).
2. Retail Distribution: Carpe generates revenue through physical retail distribution via Target (nationwide rollout), with expansion plans to Walmart and other retail channels. This represents a traditional wholesale/retail revenue stream alongside the direct-to-consumer online business.
3. Amazon Marketplace Sales: Carpe achieves 30% year-over-year growth on Amazon with tens of thousands of monthly purchases, indicating significant marketplace commission-based and direct marketplace revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Carpe manufactures and sells over-the-counter dermatologist-tested antiperspirant lotions, sticks, powders, wipes, and related personal care products designed to control sweat and odor across the underarms, hands, feet, face, scalp, groin, and breast areas. The product line spans consumer-grade antiperspirants, clinical-grade regimens for heavy sweaters, feminine care deodorants, and sweat-resistant cosmetics, marketed under the "100-hour sweat protection" claim and sold direct-to-consumer via mycarpe.com and through Amazon and Target retail channels.

Product overview

Carpe is a digitally-native sweat control brand offering a comprehensive portfolio of dermatologist-tested antiperspirant and personal care products for full-body sweat management. The company sells directly to consumers via its website and e-commerce platforms, having expanded from its original hand lotion product (created in a dorm room for sweaty hands) to a full range of body sweat solutions. The product line includes core antiperspirant products (Underarm Stick, Face Primer w/ SPF, Hand Lotion, Foot Lotion), clinical-grade regimens for heavy sweaters (Clinical Grade Underarm Regimen), feminine care products (Feminine Care Deodorant), body-area specific solutions (Women's and Men's Groin Powder, Breast Products, Scalp Regimen), and cosmetics/makeup setting products (All-Day Matte Collection, Setting Mist, Setting Powder). Newer launches include Underarm+ Skincare and Sweat-Resistant Sunscreen. Products are sold individually, in bundles, or through subscription programs, with the company's signature claim being 100-hour sweat and odor protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Underarm Stick Primary antiperspirant stick for underarm sweat control priced at $14.99–$19.95, with multiple scent options including Fresh Powder, Soft Cashmere, and Birchwood & Lavender, claiming 100-hour sweat and odor protection.
• Clinical Grade Underarm Regimen Comprehensive clinical-strength regimen for heavy sweaters, combining Clinical Grade Underarm Antiperspirant (Aluminum Zirconium Tetrachlorohydrex GLY 20%), Clinical Grade Exfoliating Wash, and Clinical Grade Underarm PM Wipes, designed for severe hyperhidrosis cases.
• Face Primer with SPF 30 Sweat-absorbing face primer with SPF 30 protection priced at $47.95, designed for people who experience facial sweating, providing a matte finish that resists makeup breakdown from perspiration.
• Feminine Care Deodorant Deodorant specifically formulated for feminine care areas, priced at $19.95, addressing sweat and odor in sensitive areas for women.
• Hand Lotion Antiperspirant lotion for sweaty hands — the original product that started the company from a dorm-room solution.
• Foot Lotion Antiperspirant lotion for sweaty feet, providing all-day dryness for plantar hyperhidrosis.
• Women's Groin Powder Powder for excessive groin sweating designed for women, helping prevent chafing and moisture in sensitive areas.
• Men's Groin Powder Powder for excessive groin sweating designed for men, helping prevent chafing and discomfort.
• Scalp Regimen Multi-product regimen for scalp sweating, including Scalp Serum, Scalp Powder, and complementary treatment products.
• Breast Products Products for sweat management in the breast area, helping prevent irritation and discomfort.
• Face Lotion Face lotion for controlling facial oil and sweat, designed to be applied over makeup.
• Underarm+ Skincare New underarm product combining antiperspirant with skincare benefits.
• Sweat-Resistant Sunscreen Sunscreen designed to resist sweat and provide sun protection for active lifestyles.

Quantifiable outcome

• 10 million+ antiperspirant sticks sold
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• TargetcoreChannel Partner/ Reseller/ Distributor · 13 April 2026Carpe launched a nationwide rollout at Target in April 2026 with multiple new scents (Soft Cashmere, Birchwood & Lavender) priced at $14.99 for antiperspirant deodorants. The partnership represents Carpe's major entry into physical retail, where 80% of antiperspirant purchases occur, leveraging the brand's strong online momentum including tens of thousands of monthly purchases on Target's website.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lume Deodorant: DTC whole-body deodorant brand built around odor control across multiple body areas, founded by an OB/GYN. Closest direct peer to Carpe given comparable whole-body positioning, female founder-led origin, and subscription-driven DTC model.
• Native: DTC-born natural deodorant brand acquired by P&G in 2017, now distributed across mass retail. Most analogous competitor in terms of digital-native origin, consumer-brand positioning, and progression from online to Target/Walmart shelves.
• Certain Dri: Clinical-strength antiperspirant brand using aluminum chloride for heavy sweating. Direct competitor in the hyperhidrosis / clinical-strength segment where Carpe's clinical-grade regimen competes head-to-head.
• Schmidt's Naturals: Natural deodorant brand (acquired by Unilever) known for plant-based formulations. Comparable as a digitally-native deodorant brand that scaled through retail, though differentiated by natural positioning versus Carpe's clinical/aluminum approach.

Emerging players

• Duradry: DTC hyperhidrosis treatment brand offering multi-step clinical regimens. An emerging competitor in the same niche clinical segment, with comparable specialty-positioning and subscription model.
• ZeroSweat: DTC clinical antiperspirant brand targeting hyperhidrosis sufferers. Emerging niche competitor in the same specialty clinical strength segment, with comparable subscription/DTC motion.

Broad incumbents

• Dove (Unilever): Mass-market personal care brand and category leader in deodorants and antiperspirants. Represents the dominant incumbent Carpe must displace for mass shelf share at Target and Walmart.
• Secret (Procter & Gamble): P&G's flagship women's deodorant brand with a clinical-strength line. Direct incumbent competitor in both mass and clinical-strength deodorant segments where Carpe competes.
• Old Spice (Procter & Gamble): Iconic men's deodorant brand from P&G with clinical variants. Represents the dominant incumbent in men's sweat protection that Carpe competes against for shelf placement and consumer share.
• Degree (Unilever): Unilever's performance-oriented deodorant brand with clinical-strength offerings targeting active consumers. Broad incumbent competitor in the clinical/efficacy segment where Carpe's 100-hour claim competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRlz-jSOiPExZSmTS8zNPeA
• Facebookfacebook.com/carpelotion
• Instagraminstagram.com/mycarpe
• TikToktiktok.com/@mycarpe
• Xx.com/carpelotion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpe