Degree

What Degree does

Degree is a Norwegian B2B e-commerce consultancy founded in 2008 and headquartered in Oslo, serving mid-to-large Norwegian enterprises with full-service commerce platform delivery. The firm operates exclusively in the domestic Norwegian market, offering services that span strategic consulting, UX/UI design, platform implementation, project management, and ongoing IT managed services. Its client base spans industries including telecom distribution (Modino, Telenor), industrial and manufacturing distribution (EFAS, TOOLS, Tingstad, Relekta), HoReCa (Culina, BAMA), and travel (Berg-Hansen), with several client relationships exceeding a decade.

The firm's technical stack is centered on certified partnerships with leading commerce and PIM platforms: Optimizely (CMS and e-commerce), DynamicWeb (all-in-one CMS, e-commerce, PIM), Crystallize (headless commerce), InRiver PIM (certified Solution Partner), and Bluestone PIM. Degree integrates these platforms with enterprise ERP systems including SAP and Visma, often via an Azure-based integration layer, and has developed proprietary EDI and Tradesolution integrations for the HoReCa vertical. The firm has recently added AI-Powered PIM Solutions, integrating generative AI into PIM workflows to automate product description generation, SEO enrichment, and multi-market content translation.

Degree generates revenue through professional services billed on a project or retainer basis, with quote-based pricing and no publicly disclosed rates. Its go-to-market is sales-led, relying on direct enterprise engagement, thought leadership content, partner marketing with platform vendors, and customer referrals. The firm employs between 11 and 50 staff and is led by CEO Ann-Jeanette Rustad, with no disclosed external funding or parent company.

Name

Degree

Legal name

Degree

Website

https://degree.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Degree is a Norwegian B2B e-commerce consultancy founded in 2008, headquartered in Oslo, serving mid-to-large Norwegian enterprises with consulting, platform implementation, PIM, and managed IT services across commerce platforms including Optimizely, DynamicWeb, and InRiver.

Ownership category

akta.pro rank

Product category

B2B E-commerce Consulting

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Online For-Profit Career Universities (EDAHALAJ)

Keywords

• B2B e-commerce consulting
• Product information management
• E-commerce implementation services
• Digital commerce strategy
• Managed IT services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. E-commerce consulting and advisory services: Degree provides strategic consulting for B2B e-commerce, including insight phases, digital strategy development, UX/UI design, and concept development. These are professional services billed on project or retainer basis.
2. E-commerce implementation and development: Degree develops and implements e-commerce solutions on platforms like Optimizely, DynamicWeb, and Crystallize, including PIM implementation, integration with ERP systems, and custom development.
3. IT services and managed services: Degree offers IT service delivery including infrastructure management, proactive monitoring, cybersecurity, user support, automated backup solutions, and IT equipment procurement and management.
4. Project management services: Degree provides project management for technology-intensive e-commerce projects, using methodologies like Prince2 and agile principles (Kanban, sprints) to deliver projects on time and within budget.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Degree is a Norwegian B2B e-commerce consultancy that helps mid-to-large businesses build, implement, and operate online commerce and PIM solutions. The company provides strategic consulting, project management, PIM and e-commerce platform implementation (Optimizely, DynamicWeb, Crystallize, InRiver, Bluestone), ERP integrations (SAP, Visma), AI-enhanced PIM workflows, and ongoing IT managed services.

Product overview

Degree is a leading Norwegian B2B e-commerce consulting and solutions company offering a unified portfolio of services and platform implementations. The core offering consists of e-commerce consulting, project management, and IT managed services, complemented by implementation of leading PIM platforms (InRiver, Bluestone, Crystallize, DynamicWeb PIM) and e-commerce platforms (Optimizely, DynamicWeb, Crystallize). Degree has recently introduced AI-Powered PIM Solutions that integrate generative AI directly into PIM workflows to automate product description generation, SEO enrichment, and content translation. Services are delivered through three main areas: custom online stores and websites, IT service delivery, and insights and analytics for growth.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Consulting and Advisory Strategy, advisory and consulting services for B2B e-commerce, including customer journey analysis, digital strategy development, and implementation planning for Norwegian enterprises.
• Project Management Services Project management for technology-intensive e-commerce and PIM projects, using Prince2 methodology, Difi project guide, and agile principles (Kanban, sprints) to deliver projects on time and within budget.
• IT Managed Services Complete IT service delivery including scalable infrastructure, proactive monitoring, cybersecurity, user support, automated backup solutions, and IT equipment procurement and management.
• PIM Implementation Services Implementation of Product Information Management (PIM) platforms including InRiver and Bluestone, integrating with ERP systems (SAP, Visma) and Tradesolution for managing product catalogs across multiple sales channels and languages.
• AI-Powered PIM Solutions AI-enhanced PIM offering that integrates generative AI into PIM workflows to automatically generate product descriptions, enrich titles, SEO fields, technical specifications, and translate/adapt content to different markets.
• E-commerce Platform Implementation Custom implementation of B2B e-commerce platforms including Optimizely (DXP), DynamicWeb (CMS, e-commerce, PIM, marketing), and Crystallize (headless, API-based), with integration to ERP and PIM systems.

Quantifiable outcome

• 50-70% reduction in man-hours for e-commerce operations with proper PIM implementation
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• InRivercoreTechnology or IntegrationDegree is a certified Solution Partner of InRiver, one of the largest PIM providers internationally. InRiver PIM is known for its user-friendly and flexible solutions. Degree has deep knowledge of InRiver's platform and has implemented solutions for clients like TOOLS.
• DynamicWebcoreTechnology or IntegrationDegree builds e-commerce solutions on DynamicWeb, an all-in-one platform combining CMS, e-commerce, PIM and marketing. Used for clients like EFAS/Eurofusion and Tingstad. DynamicWeb offers efficient product management and strong B2B functionality.
• OptimizelycoreTechnology or IntegrationDegree builds e-commerce and CMS solutions on Optimizely (formerly Episerver), a leading platform for e-commerce and content management. Used for clients like Modino and Culina. Optimizely provides powerful personalization and scalability.
• CrystallizecoreTechnology or IntegrationDegree builds headless e-commerce solutions on Crystallize, an API-based platform for maximum flexibility and performance. Suitable for technology-driven companies seeking customized e-commerce experiences.
• Bluestone PIMcoreTechnology or IntegrationDegree implements Bluestone PIM solutions for clients, including Modino and EFAS. Bluestone PIM is used for structuring and managing product information across multiple channels and markets.
• RED PerformanceminorStrategic or Co-development PartnerRED Performance, led by Magnus Strømnes Bøe, is a leading SEO specialist in Norway. They have collaborated with Degree on content marketing and B2B e-commerce topics, sharing SEO expertise through blog content.
• Geelmuyden KieseminorStrategic or Co-development PartnerGeelmuyden Kiese, a strategic communications agency, has collaborated with Degree on B2B digital marketing topics. Runar Wiksnes shared insights on B2B marketing strategies at Degree's events.
• InventasminorImplementation/ SI/ Consulting PartnerInventas partnered with Degree on UX and design work for Modino's e-commerce project, providing design expertise that complemented Degree's technical implementation capabilities.
• TradesolutioncoreTechnology or IntegrationTradesolution is an important player in HoReCa market digitization with their EPD database. Degree has developed integrations enabling wholesalers, distributors and retailers to efficiently fetch product information and enrich their e-commerce with attributes for various product categories.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Avensia: Sweden-headquartered commerce and information management consultancy specializing in PIM, e-commerce and B2B commerce implementations — virtually identical offering and platform partnerships to Degree, operating in the same Nordic market.
• Astound Commerce: Global digital commerce agency focused on end-to-end commerce strategy, implementation and managed services for B2B and B2C brands; comparable capability and platform partnerships to Degree but operating at significantly larger scale.

Regional players

• Tryzens: UK-based commerce consultancy delivering B2C and B2B digital commerce implementations on platforms like Optimizely; comparable capability profile to Degree but serving UK clients rather than directly competing in Norway.

Broad incumbents

• Knowit: Swedish-headquartered Nordic IT and digital consultancy with established Norwegian operations; broader portfolio than Degree but with significant overlap in digital commerce and PIM advisory work for enterprise clients.
• Itera: Norwegian IT and consulting firm with deep enterprise customer base in Norway; competes for the same digital transformation and platform implementation budgets as Degree, though with a much broader service mix.
• Bouvet: Norwegian IT consultancy operating across sectors with a digital commerce and platform practice; targets similar mid-to-large Norwegian enterprises and competes for the same transformation engagements as Degree.
• Accenture Song: Global consulting and digital transformation arm of Accenture with a large commerce practice; increasingly targets Norwegian and Nordic enterprise commerce programs, representing a global-scale incumbent alternative to Degree.
• Reply: European technology consultancy with a strong digital commerce and PIM implementation practice; comparable consulting capability stack to Degree and a plausible competitor for Nordic enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/degree.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degree